Podcast · Business

Learn Marketing Interviews

by Mark Asquith · English · Business

Define, challenge and conquer the BIGGEST issues facing you as an early stage entrepreneur or founder. With powerful episodes from the world's finest business experts, each episode challenges one specific issue and provides detailed, actionable takeaways that you can implement immediately within you

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New episodes: Weekly
Typical length: 32 min
Latest: 29 Nov 2021
Language: English

Latest episode

29 Nov 2021 · 1 min

An Update on the Series

Hey, Mark here with a quick update about this evergreen interview series and my other podcast, The Podcast Accelerator (https://www.markasquith.com/listen).

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Earlier episodes 29 most recent

21 Mar 2016 · 29 min
The 3 Step Guide to Your First Passive Income Stream
Most of us live our lives with a solo economic dependency, meaning that we have only one main source of income. If we aren’t putting in the hours at our jobs or businesses, then no income is being generated. This main source of income is an active income; we need to be there, producing and getting results to make any money. Wouldn’t it be great to have a passive income stream, whereby we could make money without putting in the long hours? Luckily, there are no more ways in which to generate passive income than ever before. We all have remarkable tools at our fingertips that can, we some…
3 Mar 2016 · 46 min
How to Be Dramatically and Demonstrably Different!
Differentiating your business from a whole host of competitors can be tough and most of us fall back on what we think we should say when asked how our company differs from the rest. ‘We offer a professional service to the highest standards of quality.’ But your competitors say that too! ‘Our prices offer fantastic value.’ Well, unfortunately the prices of your main rivals do as well. What is the real and valuable difference between your business and any other in the same crowded marketplace? This is exactly the issue that we are challenging on this episode of Excellence Expected and joining…
25 Feb 2016 · 31 min
Content Gone Wild – Give and Ye Shall Receive
Content marketing has become hugely important to small businesses but it can be difficult to create engaging content on a regular basis. Some find it difficult to write blog posts, others find it hard to create imagery and sometimes we don’t even know what to create content about. Not only that, but there are some businesses and industries that are more conducive to content creation than others. How can we get started with effective content marketing so that it has a tangible effect on our businesses? Our guest on this episode of the number one small business podcast is Kate McQuillan. Kate…
22 Feb 2016 · 43 min
Make Your Story Irresistible to the Media with This 5 Step Plan
The development of social media has made it so easy for all of us to connect and to spread the word about ourselves, our projects and our businesses. Twitter, Facebook and Instagram have changed the way we do business and it seems like there’s a new platform coming along almost every week! With all the excitement and accessibility of social media, it’s easy to forget the power that more traditional media holds as a means of growing your business. Our guest on this episode of the number one small business podcast is going to talk through how you can make inroads into traditional media streams…
8 Feb 2016 · 34 min
The Art of Story Telling & How to Craft the Perfect Pitch with John Livesay
We all love a good story, don’t we? Whether you enjoy watching movies or the evening news, listening to podcasts or the latest office gossip, stories are everywhere around us, even in business. The very best brands in the world tell us stories through their marketing, design and branding. Lots of small business owners think that storytelling is something that is only for the big boys, but our guest on this episode of Excellence Expected is going to explain why telling the story of your business is essential if you want to stand out from the crowd. Perhaps the most important, and most…
28 Jan 2016 · 30 min
Create REAL Relationships with the King of Relationship Development
How many of your ‘friends’ on Facebook do you speak to regularly? If you’re like most people, it’s probably not a great deal. If you’re a small business owner, how much of your business comes through social media? Again, if you’re being honest, it’s probably not that much. That’s not to say that social media isn’t a great tool for publicizing your business and interacting with people, but there needs to be more to a relationship than simply clicking ‘Accept’. Let’s flip that around the other way. How much of your custom comes from those that you have a real relationship with? It’s probably a…
25 Jan 2016 · 51 min
Kyle Wilkinson’s Secrets to a Successful Rebrand
The decision to rebrand can arrive for a number of different reasons. Perhaps your business has merged with another and you want to project a new image to reflect that. It may be the case that your branding has become dated and an update is required. Or it may even be that you are pivoting your business and changing your entire focus and, as such, need a new brand to signal your new direction. Whatever the reason behind a rebrand, we all want to get it right as the memory of rebranding failures such as Consignia, New Coke and The Artist Formerly Known as Prince still loom large. What if my…
4 Jan 2016 · 35 min
How Amy Schmittauer Successfully Pivoted SavvySexySocial and What You Can Learn
Pivoting is something that we hear a lot about in business, especially in the startup space. Facebook began life as Facemash, Instagram grew out of Burbn and YouTube started out as a video dating site. All of these famous names started out moving in one direction and changed course for a variety of reasons. It’s all to do with inertia. A large, traditional company takes time to change course by even the slightest degree, but a small business or startup can dramatically change direction very quickly. The idea of pivoting is attractive as it allows small business owners to change direction in…
28 Dec 2015 · 32 min
Bottle Your Brilliance: From Video Marketing to Media Coverage
There are so many ways in which you can market your business these days but one of the most important, and most overlooked, is video marketing. One of the issues that most of us have with the idea of starting a video marketing campaign is that we don’t like to appear on camera. Another is that we don’t have anything interesting to say. With us on this episode of Excellence Expected is Mary Jo Cranmore, who is going to let us know that that is nonsense! Everyone who runs their own small business has their own opinions about the industry that they operate in and a wealth of knowledge about…
17 Dec 2015 · 35 min
Put the Social Back into Social Media
Social media has changed the way many of us interact, do business and, to a degree, live our lives. Networks such as Facebook, Twitter and LinkedIn are fantastic for marketing yourself and your business and newer platforms like Periscope and Blab are opening up new channels to reach potential customers. It’s all well and good using social media to promote your business, but are you using it in the most effective way? How many companies have you seen you seem to have forgotten that it’s supposed to be social? Dry product launches, spammy links and generic information are just some of the ways…
26 Nov 2015 · 31 min
The Secrets to a High Converting Website with Trajan King
Getting customers to your website can be a difficult task. There are so many business out there vying for the attention of consumers and these days there are so many ways in which people can find solutions to their problems. But gaining traffic is only half the battle. Unless you can successfully convert those prospects, your business won’t experience optimal growth. A conversion can be different things to different businesses in different situations. It doesn't necessarily have to be a sale. A conversion could also be engagement with a prospect or even just an exchange of content or ideas.…
23 Nov 2015 · 37 min
How to Cultivate Loyal Fans Who Will Grow Your Network For You
The idea of creating a community around your business is something that a lot of us are hesitant about. It may be because we think that it doesn’t really apply to our business, or that it will take a lot of work. However, with the advent of social media, it doesn’t need to be such an arduous task and as Google is the first port of call for most people who are searching for a solution to their problems, it can be a benefit to almost any business. The networking opportunities created by a thriving community can open up a new world. If you create community of people who are passionate about…
16 Nov 2015 · 31 min
How to Take Your Podcasting Passion from the Personal to the Professional
Creating a successful business from something that you genuinely have a passion for is the goal of most small business oweners. We all want to make money through sharing our expertise of a particular area in which we’re experts. Not all of us get to live that life though, as plans, and passions, change over time. Someone who has taken their passion and built a hugely successful business from it is Steve Lubetkin. Steve has taken his early passion for radio and has since worked hard at building his business by providing professional podcast production services to a range of high-profile…
29 Oct 2015 · 29 min
How to Win Those Dream Contracts as a Small Business or Startup
We all want to work with the best clients that we possibly can. It’s easy in business to peek over the garden fence and look at who your competitors are working with. If they’ve made deals with some big names in your industry and you haven’t, it can feel a little deflating and a number of questions will probably come up. What have they done differently? How did they gain access to this client? Where am I going wrong? In order to work with larger organizations, small businesses and startups need to offer something unique that the bigger company perhaps doesn’t have the expertise, personnel or…
15 Oct 2015 · 37 min
Follow-up Success is Easier Than You Think with Amanda Holmes
Making first contact with a prospective new client can be a great feeling, especially if you feel that you’ve quickly built rapport and your product or service will be of real help to the client’s business. Realistically, though, how many times are we ever going to make a sale after speaking to a client just once? Therefore, the follow up with the client is just as important as making contact. For small business owners, this can prove somewhat of a challenge. We want to keep in contact with prospects, but we don’t want to feel as if we are pestering them. All of the rapport you built up on…
12 Oct 2015 · 34 min
How I Built My Business By Giving Away Free Money
Building a following or community online is a pretty tough ask these days as the competition for the attention of users is fierce. Everyone seems to be offering more and more in terms of content and value to try and keep people on their sites long enough for a community to develop. As a result, many of us have become cynical towards sites that offer a great deal and don’t seem to ask for anything in return. Our guest on this episode of the number one small business podcast has faced an extreme version of this issue with his site as he’s giving away free money! If alarm bells are going off…
8 Oct 2015 · 30 min
Are You Digital Commerce Ready?
Most small business owners know that they need to have an online presence in order to compete and stay relevant. Are we doing enough though? Are we getting the most out of the massive opportunities that come with doing business online? Are we engaging in digital commerce or ecommerce? And what’s the difference? We’re joined on this episode of the number one small business podcast by Chaitra Dutt, who is going to help us answer these questions and more. Chaitra knows a great deal about this area and currently serves as a Chief Marketing Officer of Meylah, an innovative digital commerce…
1 Oct 2015 · 30 min
How to Build a Business Based on Earned Trust with Hani Mourra
As small business owners, we all know that gaining a customer’s trust is very important. It’s common sense and it’s covered in all of the business books that we like to read. But, it can be easy to neglect when we’re chasing those sales and trying to grow our business. How can we not only build trust, but maintain it as well? With us on this episode of your favourite small business podcast is Hani Mourra, the creator of Simple Video Press and Simple Podcast Press, WordPress plugins that have made content management easier for thousands of entrepreneurs around the world. Hani’s approach is…
28 Sep 2015 · 35 min
Tooling Up for Digital Dominance
It seems that everywhere we look, there are people who are developing successful businesses and making money online. Blogging, podcasting, publishing – there seems to be so many different options, but there also seems to be a saturation. How can we create and grow a successful online business in a very crowded marketplace? Our guest or this episode of Excellence Expected is Anita Campbell who has a wealth of experience in this area from her time as CEO of Small Business Trends. Anita is going to share some fantastic insights with us as well as some actionable tips that could get you started…
14 Sep 2015 · 34 min
If You’re Speaking to Everyone, You’re Speaking to No One
Noise is something that all small business owners must contend with. It’s never been easier to connect with potential customers, but the noise from competitors, social media and other distractions can be deafening. Customers are now attuned to just switch off. Even if a client or prospective customer does hear what you have to say, what sets you apart from all of the other people working in your industry or niche? Making yourself heard above the din is one thing, but having a unique proposition is quite another. How can we begin to differentiate ourselves from the pack and help our small…
10 Sep 2015 · 30 min
This is Your Life – Market It! With Stacy Curtis from Write of Your Life
Each one of us, whether we’re small business owners or not, has had our fair share of tough times. Perhaps we’ve been through a painful divorce, or seen one of our business ventures fail. These challenging experiences and potentially painful memories can have a negative effect on our future endeavours. But, that doesn’t necessary have to be the case. We can use these experiences to help both ourselves and many other people who have been through, or are going through, similar situations. With us for this episode of the number one small business podcast is Stacy Curtis, who has found that…
3 Sep 2015 · 33 min
Cut Through The Noise & Generate Sales
These days, it feels as if every minute of the day some form of advertising or marketing is battling for our attention. Television, radio, mobile, print and online advertising has reached such a level that it can be difficult to focus on any one product, service or company that can offer us real value. As consumers, the white noise of modern life can make it difficult to focus but as small business owners we need to be able to cut through all of the distraction and make our voices heard by the people that could most benefit from speaking to us. Trying to compete with everyone else is…
31 Aug 2015 · 29 min
Brand vs Branding – The Vital Difference & Why It Can Make or Break Your Small Business
Brand and branding seem to be used interchangeably in business and society in general. Even if some of us know that there is a difference, that difference can seem a little vague. When we hear either word, most of us will quickly start to think about the visual assets of a business, logos and marketing literature. However, while the idea of brand includes those elements, it also encompasses a great deal more. Brand can be seen as a substitute for the word ‘reputation’. When we think of a company’s reputation, what do we think of? We think of the customer experience, the service, the products…
17 Aug 2015 · 42 min
Are You an Accidental Content Marketer?
Not only has social media changed the way we live and see the world, but it’s also become a powerful tool for business. There are now more ways to connect with potential clients than ever before but we have all seen examples of social media being used in ways which have negatively impacted businesses. Perhaps a company’s social media isn’t targeted or well thought out. Perhaps their content is just too bland to be memorable. How, as small business owners, can we get the most out of social media? What can we do to make a positive, lasting impression that will bring tangible benefits to our…
13 Aug 2015 · 32 min
Digital Playbook – Generating Real, Paying Leads From Your Website
These days, just having a website for your small business is not enough. Your site needs to be visible and it needs to generate leads that are going to help your business to grow. How can we drive traffic to our sites and also generate profitable leads? Quick fixes, keyword hacks and creating all manner of backlinks are not the way to give your business the visibility it needs to succeed. More than ever before, content is king. So how can you produce valuable content that will not only help us rise up the search rankings, but also convert visitors into customers? For long-lasting, organic…
6 Aug 2015 · 31 min
Zac Johnson – You Can Make Money Online. Yes, You!
Starting an online business can seem daunting. There sometimes seems to be too many different ways in which to go about it. The wealth of information that we have at our fingertips can also begin to feel overwhelming. We start researching an idea and come across something different in the process. Should I start a blog? A small business podcast? An e-commerce store? It’s easy to suffer from paralysis by analysis. What then is the best way to build a brand, become a figure of authority in a particular niche and make some money during the process? Our guest for this episode is someone who…
27 Jul 2015 · 30 min
The 3 Step Sales Secret
Business is entirely driven by sales. At the end of the day, if you are not selling something, you are not making money. However, not everyone is a natural-born sales person. You may lack confidence, have self-esteem issues, or be afraid that you will be turned down. But you have to learn to sell without fear! Successful sales people have the following qualities: * Able to sell yourself and your idea/products * Articulate: Be able to communicate what you want to achieve without feeling like you are trying to sell something to someone. * Confident and comfortable in meetings * Passionate…
23 Jul 2015 · 39 min
Forget Big Data – Do You Want Clients or Customers?
How many people have visited your website? What pages do they visit? How often do they visit? What did they buy? Whether you are a big or small business – the data you collect about your website visitors is vital. In a world of big data, the power for you as a small business could well lie in small data! There are several ways and tools you can use to collect data, including Google analytics. These tools help businesses determine the most effective and efficient way to utilize their websites. They can be used to track, analyse, and understand site visitors – their existing or potential…
29 Jun 2015 · 31 min
WARNING, your marketing might just work!
Marketing messages barrage us every day of our lives via email, billboards, commercials, etc. Unfortunately, small businesses seeking to market their own business dip into those avenues without really knowing what they are doing! Don't pretend, we've all been there. Don’t just throw cash at things and hope it sticks. Marketing is an investment, not a cost. You will get a return on your investment if you do marketing the right way for the right people. What is the purpose of your marketing? Figure out who you want to market to and what the outcomes should be. Marketing is to demonstrate to…

About Learn Marketing Interviews

Learn Marketing Interviews is a English business podcast from Mark Asquith. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Mark Asquith
Language: English
Category: Business
New episodes: Weekly
Typical length: 32 min
Latest episode: 29 Nov 2021
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1146521392

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