Episode notes
This week, we’re talking about the latest Pinterest campaign that encourages users to…get off their phones? With a focus on IRL events, we take a look at how to measure the success of these moments without UGC or typical social analytics, what impact these experiences have after they’re over, and how to positively build community and brand awareness amongst fans and followers. 00:00: Intro 00:40: Pinterest wants you to touch grass 04:00: How Pinterest wants to differentiate itself from other social media sites 06:20: Pulling off a phone-free experience at Coachella 10:45: Logging off and…
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Marketing Brew Weekly
Morning Brew Inc. · Business · English
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
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1 Jul 2026 · 29 min
Cannes Lions 2026: The Biggest Takeaways & Trends
This week, we’re coming to you live from Cannes Lions 2026! Editor Kelsey Sutton and reporter Jennimai Nguyen recap some of the convos they’ve had with execs across the week, detail the activations they got to see IRL, and share their biggest takeaways from the year’s most memorable marketing event. 00:00: Intro 01:50: Offline is the new online 04:50: Experiential at Cannes 06:40: Creators are the new A-listers 11:00: B2B marketers want to work with creators 12:35: Move over Millennials, it’s about Gen Z now 16:50: AI discussions at the festival 22:00: Winning campaigns 24:30: What we’d do…
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22 Jun 2026 · 26 min
Our Burning Questions for Cannes Lions 2026
This week, it's a special Monday episode! We’re coming to you from the South of France with the biggest questions on our minds for this year’s Cannes Lions! Is sports marketing just….marketing now? What will creators' impact be this year? And do the actual awards that are given out even matter? We have the answers. This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events…
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17 Jun 2026 · 26 min
Is a DEI Pullback Preventing a Pride Marketing Comeback?
This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, others are making their presence known at parades, and others…just aren’t talking about their involvement. But when it comes to Gen Z, some brands will prove they want to be loud and proud about their support for the LGBTQIA+ celebrations. 00:00: Intro 02:50: When did the Pride pullback begin 06:00: Brands need to be clear in their own values 09:00: How companies have shifted support in presence and financials 13:20: Pride…
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10 Jun 2026 · 26 min
Catch The Bus (And Their Attention) With These Mobile Marketing Moves
This week, we’re rolling out the best mobile marketing moves to make when considering bus advertising for your campaign. From the Knicks’ DoorDash bus, to The Ordinary’s lessons learned along the way, these are the best tactics for maximum impact. 00:00: Intro 01:36: The DoorDash Knicks bus and popular NYC ads 03:40: Why the Museum of Sex ads are impactful 06:00: How do you measure if it’s working 08:15: Lessons from The Ordinary bus 13:45: An opportunity for product sampling 15:15: Honing in on cultural events 16:50: The S train in NYC and unique opportunities 21:40: What actually makes a…
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3 Jun 2026 · 32 min
The World Cup’s Marketing Moment is Here
This week, we’re getting ready for the World Cup, as many marketers have been for months and even years. With the help of Senior Reporter Alyssa Meyers, we take a look at the local vs. international branding opportunities, what creators and in-person activations can do to help goals, and how brands can take advantage of this global moment for long-term success. 00:00: Intro 02:30: The World cup brand at large 04:45: Global demographics and opportunities 08:30: Opportunities for creators 11:15: Unexpected brands getting in on the action 14:00: Benefits of US Women’s Soccer vs Men’s team…
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20 May 2026 · 28 min
Who Are Upfronts Even For?
This week, Marketing Brew’s senior reporter Katie Hicks is joined by reporter Jasmine Sheena and senior reporter Alyssa Meyers to discuss the state of Upfronts in 2026. Does anyone besides Big Tech have a chance in the entertainment/streaming world? Did we…learn anything new? Are live events the only programming that matters? And how do creators fit into this landscape? 00:00: Intro 00:55: Main takeaways from upfronts week 06:50: Emphasis on live events and execs 09:25: The presence of creators 13:30: What are they really selling at upfronts? 16:45: Who is paying attention to upfronts?…
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13 May 2026 · 31 min
How Creators Are Redefining Brand Safety
Welcome to Marketing Brew Weekly! This week, we’re taking a look at content creators and brand safety – and how the two can (and can’t) work together. With insight from Grant and Ash, aka A Twink and A Redhead, we get the creator perspective on working with picky brands, and offer reminders for brands who want to risk it all on popular creators. 00:00: Intro, who are creators Grant and Ash, a Twink and a Redhead 03:25: Brand safety redefined in the creator era 05:45: Brands going unhinged online 09:00: Creators taking executive titles at brands 14:00: How unhinged is too unhinged 18:30:…
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6 May 2026 · 30 min
The Devil Wears… Old Navy? Plus Big Tech Takes on the Met Gala
Welcome to Marketing Brew Weekly! This week, we’re taking a look at the brands that made their way into The Devil Wears Prada 2 (and it was fierce competition!), and why it was very different from the original film. Plus, we’re looking at the film’s relationship to Vogue magazine, and partnerships with both luxury and accessible fashion brands. And of course we had to share a few thoughts from this week’s Met Gala too. 00:00: Intro 03:40: Brands in The Devil Wears Prada 2 09:42: Difference from the first movie with brand involvement 11:50: Can Vogue afford to not get involved 14:30: The…
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29 Apr 2026 · 32 min
The Best Way to Activate Fandoms for Your Marketing
Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them. 00:00: Intro 02:50: Heated Rivalry stars in steamy ads 11:12: The new It Boy 12:50: Fandom is organic marketing 16:45: The Quinn app stays winning 18:50: The beauty industry tapping into hot men 23:50: Sports and beauty marketing 24:50: Pros and cons of tapping into fandoms This episode is brought to…
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22 Apr 2026 · 27 min
Brands Gamble on Prediction Markets Marketing
Welcome to Marketing Brew Weekly! This week, we’re making our bets on the future of prediction markets such as Kalshi and Polymarket. Should brands take the risk of partnering with them when their future is so unclear, or is it worth the shiny, new audience? From their involvement in everything from global news to grocery stores, we weigh the pros and cons of predicting. 00:00: Intro 02:53: An unlikely place for prediction markets to be 05:45: Their play into the entertainment world 08:50: Turning live TV into a social media experience 10:30: The risk element 14:05: How the brands are…
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