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Episode · Masters of Scale

Know which rules to break, with MTV co-founder Tom Freston

13 Aug 2026 · 31 min

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Episode notes

Tom Freston is a cofounder of MTV and former CEO of Viacom. He joined host Jeff Berman to dig into the wild stories and meaningful lessons from his life as an unconventional corporate leader. Freston reveals how MTV’s audience-first mentality and “subway car” approach to hiring helped the network scale into a cultural icon. Tom’s memoir is Unplugged: https://www.simonandschuster.com/books/Unplugged/Tom-Freston/9781668089798 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcast

Masters of Scale

WaitWhat · Business · English

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host…

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