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Season 10 · Me, Myself, and AI

Monetizing Data With AI: MIT CISR's Barb Wixom

18 Feb 2025 · 34 min

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Barbara Wixom, principal research scientist at MIT’s Center for Information Systems Research (CISR), draws on 30 years of research in this bonus episode of the Me, Myself, and AI podcast. She believes data monetization is the key to enterprise success with AI and breaks down why. With hosts Sam Ransbotham and Shervin Khodabandeh, Barb details case examples to highlight best practices for AI implementation and how to measure value, as well as how data governance and ethics play a critical role in successful AI projects. They also talk about what companies get wrong and the challenges and…

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Me, Myself, and AI

MIT Sloan Management Review · Tech & Science · English

Discover what separates AI success from AI hype. In this series from MIT Sloan Management Review, AI winners share their secrets and success stories from the front lines. Explore the future of artificial intelligence with leaders from companies like YouTube, Cisco, and Hugging Face who are…

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