Podcast · Business

Media Magnet

What if you could land national media coverage, build your profile as an industry expert, and grow your business without spending a single cent on PR? Media Magnet is the podcast for entrepreneurs, founders, and small business owners who are ready to stop being the best-kept secret and start show

New episodes: Weekly
Typical length: 42 min
Latest: 8 Sep 2026
Language: English

Latest episode

8 Sep 2026 · 47 min

What I Wish I Knew About Small Business – Ep. 6: It's Not Luck: An Accountant's 5 Secrets to Small Business Success with Natalie McDermott (A Media Magnet Special Series)

Enough of the box-tickers. My guest today says most small business owners have, at some point, buried their head in the sand about their numbers, come to her flying completely blind, and finally hit the point where enough is enough. In this episode of What I Wish I Knew About Small Business, brought to you by AMP Bank GO, Liz Nable sits down with Natalie McDermott, Partner at Kelly+Partners, to talk about what actually separates a great small business accountant from a box-ticker, and what it really means to "know your numbers." Liz found Natalie the way most small business owners find a…

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Earlier episodes 29 most recent

S1 · 1 Sep 2026 · 47 min
What I Wish I Knew About Small Business – Ep. 5: Busting the Biggest Investment Myths in Small Business with Carolyn Breeze (A Media Magnet Special Series)
"I think we've attached a lot of success to raising capital." When a business raises $25 million and gets a $100 million valuation, we treat it like a win. My guest today says that's not actually a marker of success at all, and understanding the difference could change how you think about your own business. In this episode of What I Wish I Knew About Small Business, brought to you by AMP Bank GO, Liz Nable sits down with Carolyn Breeze, CEO of Scalari Partners, to demystify the world of outside investment, equity, venture capital, SAFE notes and all, in plain English. Liz never did a…
S1 · 25 Aug 2026 · 49 min
What I Wish I Knew About Small Business – Ep. 4: The Sisters Who Sold a Business & Went Straight Back In with Hayley Crannage (A Media Magnet Special Series)
Most people who sell a business they've poured five years of blood, sweat and no salary into would take the win and put their feet up for a while. My guest today looked at her payout and thought, "Great, let's do it all again, but harder, faster, and with a lot more on the line this time." In this episode of What I Wish I Knew About Small Business, brought to you by AMP Bank GO, Liz Nable sits down with Hayley Crannage, co-founder of Love Lu Eyewear (with her sister Jade) and now co-founder of the fashion label Buy Sid, to talk about what it actually feels like to sell something you built…
S1 · 18 Aug 2026 · 40 min
What I Wish I Knew About Small Business – Ep. 3: our Business Is Not Your Retirement Plan with Julie Slapp (A Media Magnet Special Series)
There are 2.2 million self-employed Australians. Nearly half of small business owners aren't contributing to their own super. And most of them are telling themselves the same thing: my business is my retirement plan. In this episode of What I Wish I Knew About Small Business, brought to you by AMP Bank GO, Liz Nable sits down with Julie Slapp, Director of Growth and Customer Solutions at AMP Super, to unpack why that plan is riskier than it feels, and what to do about it without adding another overwhelming job to your list. This is not a lecture about being behind. It's a super practical…
S1 · 11 Aug 2026 · 59 min
What I Wish I Knew About Small Business – Ep. 2: Beloved, Busy...and Closing: Inside the Two Franks Story (A Media Magnet Special Series)
They beat out 14 other applicants for the lease. They opened with 5,000 local social media followers already waiting for them. They had a line out the door on winter mornings. Their biggest day was 444 coffees in a little suburban cafe with just two people behind the counter. And now they're closed. In this episode of What I Wish I Knew About Small Business, brought to you by AMP Bank GO, Liz Nable sits down with sisters Chryssie Swarbrick and Angie Markou, the founders behind Two Franks, a nostalgic cafe and general store in Coburg that everyone thought was smashing it. Because on the…
S1 · 4 Aug 2026 · 41 min
What I Wish I Knew About Small Business – Ep. 1: What I Wish I Knew About Banks and Money With John Arnott (A Media Magnet Special Series)
When Liz Nable opened her first bricks-and-mortar business back in 2012, she borrowed money from her bank against her home. She signed the paperwork. And then she waited for the advice, the guidance, the products, the support she assumed would follow. It never came. Sound familiar? In this first episode of the What I Wish I Knew About Small Business series, powered by AMP Bank GO, Liz sits down with John Arnott, the man leading a brand new digital bank built specifically for small business owners. This is not a bank interview dressed up as a podcast. This is a conversation about why banks…
S1 · 5 Jun 2026 · 35 min
68: Taking a Seat at the Table: Inside Parliament House with Shadow Treasurer Tim Wilson
This is not a political episode. It is a small business episode, and there is a difference. In this episode of Media Magnet, I sit down with Tim Wilson MP - Shadow Treasurer, Shadow Minister for Small Business, and Federal Liberal Member for Goldstein, inside Parliament House, Canberra, for a raw, honest and at times genuinely uplifting conversation about the state of small business in Australia right now. This episode came about in the most Liz Nable way possible. A few days after the federal budget, I slid into the Shadow Treasurer's DMs, told him I know small business like the back of my…
S1 · 19 May 2026 · 34 min
67: What the Health Editor Wants: Pitching Stories to News Corp with Ashleigh Gleeson
Guest: Ashleigh Gleeson, National Health Editor, News Corp Australia Host: Liz Nable Ashleigh Gleeson oversees health content across the Herald Sun, Daily Telegraph, Courier Mail, and Adelaide Advertiser. With 14+ years in journalism spanning federal politics, courts, crime, and education (plus stints as chief of staff at the Herald Sun and deputy chief of staff at the Daily Telegraph), she now leads a digitally focused health section launched 14 months ago that prioritises relatable, audience-led storytelling over traditional clinical reporting. This episode is a masterclass in what one of…
S1 · 15 Apr 2026 · 53 min
66: PuraU Founder Acacia Clarke bet $500K a major retail pharmacy deal. They ghosted her. Then the internet stepped in.
Guest: Acacia Clarke, Co-Founder of PureYou Host: Liz Nable Acacia Clarke shares her raw journey from registered nurse battling decade-long acne to co-founding PureYou, a multi-million-dollar brand that's helped 50,000+ people via gut-skin supplements—without patented secrets, just smart formulations targeting root causes like hormones, inflammation, and detox. After a pharmacy chain ghosted them post-$500K stock investment, Acacia turned setback into viral gold: community rallied via social videos, tagging retailers and scoring Terry White spots, plus mentorship from Thankyou's Daniel…
S1 · 1 Apr 2026 · 46 min
65: Sisters Doing It for Themselves: How Global Sisters Is Creating a Rising Tide for Women in Business (with Mandy Richards)
Episode 65: “You Don’t Have to Wait to Be Chosen” with Mandy Richards, Founder of Global Sisters Guest: Mandy Richards, Founder & CEO of Global Sisters Host: Liz Nable Social entrepreneur and founder of Global Sisters, Mandy Richards, shares how she built a one‑stop support ecosystem that has helped almost 10,000 Australian women start and grow micro businesses, particularly those facing barriers to traditional employment like caring responsibilities, disability, migration, trauma and domestic violence. Mandy unpacks her unconventional journey through social work, business, international…
S1 · 25 Mar 2026 · 41 min
64: Inside Small Business Editor: “I Want to Hear From Founders” with Tim Ladhams
Episode 64: Inside Small Business Editor: “I Want to Hear From Founders” with Tim Ladhams Guest: Tim Ladhams, Editor of Inside Small Business Host: Liz Nable Editor of Inside Small Business, Tim Ladhams, lifts the curtain on what it really takes to get your small business story published in one of Australia’s leading SME platforms. From founder features and Q&As to op-eds and data-led news stories, Tim explains exactly what he looks for in a pitch, why he actively prefers hearing directly from business owners (not PR agencies), and how to position yourself as a genuine thought leader rather…
S1 · 18 Mar 2026 · 50 min
63: Meta Shut Down 95% of Her Business Overnight: The cautionary tale every business owner needs to hear.
Episode 63: When Meta Shut Down 95% of My Business Overnight – Nancy McDonald Guest: Nancy McDonald, Founder of La Casa Homewares Host: Liz Nable Nancy McDonald shares her shocking story of losing access to her entire Meta ecosystem (Instagram, Facebook, and ad accounts) on New Year's Eve, wiping out 95% of her e-commerce revenue overnight. What started as a single customer complaint escalated into a 60-day nightmare, costing her business an estimated $500,000. Key Topics: p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> The Incident: Accounts disabled mid-scaling without warning or human support,…
S1 · 11 Mar 2026 · 33 min
The Summer Series - Episode 8: How GEO Supercharges Media Coverage (With Ellie Sumner)
🎙️ Episode Overview Today’s episode dives into a topic that’s brand new for many small business owners — but is about to become impossible to ignore: GEO (Generative Engine Optimisation) and how it’s changing the way people discover brands through AI search. I’m joined by Ellie Sumner , Digital PR Director at Prosperity Media , an SEO and digital PR agency specialising in research-driven PR campaigns, backlinks, and online authority. In simple, non-techy language, Ellie explains what digital PR actually is, how it differs from traditional PR, and why backlinks, online mentions, and trusted…
S1 · 4 Mar 2026 · 53 min
The Summer Series - Episode 7: Pitching for Investment: The Story-First Method with Sarah-Jane Kurtini
🎙️ Episode Overview If you’ve ever struggled to explain what you do without over-explaining, underselling yourself, or slipping into jargon, this episode will completely change how you think about pitching. In this conversation, Liz Nable is joined by startup founder and pitch expert Sarah-Jane Kurtini , co-founder of Tinybeans — the much-loved Australian family photo-sharing app she helped grow from two people to IPO before exiting in 2020. Sarah-Jane now helps early-stage and scaling founders nail their narrative and pitch for investment using a story-first approach , including through her…
S1 · 25 Feb 2026 · 42 min
62: Stop Waiting for PR - Build Trust & Authority with LinkedIn News (with former News Editor Natalie MacDonald)
Today’s episode is for every small business owner who’s been quietly building behind the scenes - posting sporadically on LinkedIn, wondering if anyone is actually paying attention - and questioning whether the platform is really worth the effort. Because here’s the truth: LinkedIn isn’t just a place to park your CV. It’s one of the most powerful visibility tools available to small business owners right now, and most people are barely scratching the surface. My guest today is Natalie MacDonald, former TV journalist, former LinkedIn News Editor, and founding member of the LinkedIn News…
S1 · 5 Feb 2026 · 34 min
61: How a Humble IG Reel became Mainstream Media and Major TV News: Turning Visibility Into Influence with Sam Kemp of Sarestore
Today’s episode is for every small business owner who’s ever felt like the system is stacked against them — and wondered why it’s taken so long for anyone to really call it out. This conversation is part of the Small Business Fights Back series, where we’ve been unpacking what happens when small business owners stop suffering in silence and start using their voices, platforms, and visibility to push back against systems that quietly cause real harm. My guest today is Sam Kemp , founder of Sarestore ( pronounced Sar-rey ) — a thriving fashion boutique run from a tiny country town in rural…
S1 · 28 Jan 2026 · 39 min
The Summer Series - Episode 6: From Awkward to Unforgettable: How to Show Up and Stand Out on Screen with Shelly Horton
In this episode of The Media Magnet: Summer Series , Liz is joined by journalist, TV presenter and confidence coach Shelly Horton — the founder of Shell-Shocked Media and the woman who helps experts and business owners “find their inner Beyoncé.” With nearly 30 years across radio, digital video and television (including Channel Nine and Nine Honey), Shelly brings a refreshingly practical take on media training, presentation skills and showing up with confidence — whether you’re on TV, on Zoom, on stage or pitching clients. Shelly shares why media training isn’t just for people who want to be…
S1 · 20 Jan 2026 · 54 min
The Summer Series - Episode 5: Building Women’s Agenda: Inside a Bootstrapped Media Powerhouse with Angela Priestley
In this episode of The Media Magnet: Summer Series , Liz chats with acclaimed journalist, publisher and media entrepreneur Angela Priestley — the co-founder and driving force behind Women’s Agenda , one of Australia’s most influential independent news publications focused on leadership, politics, business, tech and culture through a women’s lens. Angela’s journey from freelance journalist to owning and scaling a daily news platform is a masterclass in media, purpose-driven content and the power of independent journalism. In their conversation, Angela and Liz explore what it takes to build…
S1 · 11 Jan 2026 · 51 min
The Summer Series - Episode 4: Stepping into Your Power: Self‑Leadership for Women in Business with Megan Dalla Camina
In this inspiring episode of The Media Magnet: Summer Series , Liz sits down with globally recognised leadership expert, best-selling author, and founder of Women Rising , Megan Dalla-Camina . After a 20-year corporate career shaping strategy and gender diversity at companies like PwC, GE and IBM, Megan transitioned into leadership coaching and empowerment, blending evidence-based tools with feminine wisdom to help women step into their power with clarity, confidence and purpose. Her transformative work has featured in top media outlets including Forbes , Fortune and CNN , and she’s the…
S1 · 30 Dec 2025 · 44 min
The Summer Series - Episode 3: From Inbox to 6pm Bulletin: How to Get Your Story on TV with Claire Pitman
In this episode of The Media Magnet: Summer Series , Liz sits down with leadership coach, workplace strategist, and performance expert Claire Pitman — a seasoned consultant with 20+ years experience helping organisations and individuals unlock their potential across recruitment, retention, leadership development, team cohesion and personal resilience. From facilitating full-day workshops and keynote presentations to coaching hiring managers and executives through real-world challenges, Claire brings clarity, evidence-backed frameworks and actionable insight to the complex human side of…
S1 · 18 Dec 2025 · 1 hr 1 min
The Summer Series - Episode 2: Inside the Editor’s Mind: Turning Content into Conversions with Brooke Le Poer Trench
In this Summer Series kickoff episode of The Media Magnet , Liz welcomes award-winning lifestyle editor and media leader Brooke Le Poer Trench, a journalist and content strategist whose career has spanned Sydney, New York and London across major fashion and beauty titles including CLEO, Cosmopolitan, ELLE and Harper’s Bazaar, and most recently as Lifestyle Director at The Australian Women’s Weekly before joining Medium Rare Content Agency . Brooke’s editorial vision has shaped print and digital content that commands attention, captivates audiences and drives cultural trends, and she joins us…
S1 · 11 Dec 2025 · 40 min
The Summer 25 Series: From Regional Gems to Airline Pages: Michelle Hespe’s Guide to Content That Connects
In this special Summer Series episode, Liz sits down with powerhouse publisher and storyteller Michelle Hespe , the woman behind TrulyAus, AusBiz, and some of Australia’s most widely-read inflight magazines. With nearly three decades in journalism, travel writing, editing, and publishing, Michelle has a rare 360-degree view of the media landscape — from what makes a story land, to why small and regional businesses can get incredible traction through independent publishers. She lifts the veil on how small teams create big impact, how collaborations work inside niche publications, and why…
S1 · 7 Oct 2025 · 40 min
60: Spin to Win: Turning Small Business Stories into National News with SMH & The Age Journo, Jess Yun
Transforming Small Business Stories into National News with The Sydney Morning Herald & The Age. Discover how to take your small business beyond local headlines and into Australia’s national spotlight on this inspiring episode featuring Jessica Yun, national retail and food reporter for The Sydney Morning Herald and The Age. Whether you’re a founder, entrepreneur, or media-curious business owner, you’ll learn exactly what journalists look for and how to position your story for premium press coverage. Key Highlights p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Jess Yun shares her journey from…
S1 · 1 Oct 2025 · 34 min
59: The Art of the TV Interview: Mark Hiney’s Guide to Nailing Your On-Camera Charisma from Hollywood to the Headlines
Episode Highlights p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Mark Hiney shares his journey from regional Australian TV to international assignments in London, Hong Kong, and the United States. p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Behind-the-scenes stories from historic interviews, including Hollywood red carpets, global crisis coverage, and a memorable session with President Donald Trump. p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Mark’s practical advice for building on-camera confidence, sharpening interview skills, and communicating with impact, vital for any business leader or…
S1 · 22 Sep 2025 · 33 min
58: Breaking the Midlife Mold: Secrets of Australia’s Most Relentless PR Student, Monique Van Tulder
Episode Summary This episode spotlights Monique Van Tulder, bestselling author and Australia’s leading media expert on midlife, who transformed her personal brand after completing the Media Masters Academy in 2023. Monique shares her inspiring journey from a pivotal discovery call to national media stardom, revealing practical tips for building confidence, pitching, and never taking no for an answer. Host Liz Nable discusses the impact of a coachable mindset and relentless consistency in becoming the media’s go-to expert. Key Topics & Chapter Markers p]:pt-0 gmail-[&>p]:mb-2…
S1 · 4 Sep 2025 · 38 min
57: A Current Affair's Inbox: Lizzie Pearl's Guide to Hustle, Headlines & Getting Noticed
Join host Liz Nable as she sits down with Lizzie Pearl , longtime journalist and current host of ACA’s new behind-the-scenes podcast "That's ACA!" . Lizzie brings a wealth of newsroom experience, passion for storytelling, and candid advice for anyone eager to get their story featured on Australia’s most-watched current affairs show. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> About Lizzie Pearl : Lizzie’s decades-long career in journalism, her love for telling real Australian stories, and her role spearheading ACA’s behind-the-scenes podcast. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> What Makes a Great ACA Story…
S1 · 25 Aug 2025 · 33 min
56: Rebekah Scanlan & Inbox Overload: Life as Australia’s Most-Pitched Journalist
Today’s episode is one I’ve been patiently waiting to record - and I know a lot of you have been, too. Because if you’ve ever wondered who’s behind those must-read stories on news.com.au , or if you’ve sent a pitch to the “lifestyle editor” and crossed your fingers, today you’ll finally meet the woman with arguably the busiest inbox in Australia: Rebekah Scanlan. Rebekah is not just news.com.au ’s Lifestyle Editor—she’s officially Australia’s most-pitched journalist. We’re talking up to 500 emails a day (yep, I had to ask how on earth she deals with that—spoiler alert: it involves a LOT of…
S1 · 18 Aug 2025 · 42 min
55: Pitch Perfect: Inside Digital Parenting Media with journalist Laura Aubusson
Laura Aubusson is a 14‑year print journo career veteran. Starting out in country newsrooms of the likes of The Daily Advertiser in Wagga Wagga, to covering lifestyle, news, and human‑interest stories for News Corp Australia, Kidspot, Mamamia, and beyond. Laura has a special knack for finding those relatable, emotionally‑charged stories that stop you mid‑scroll, whether it’s parenting wins and fails, viral cultural moments, or the issues shaping women’s lives in Australia today. Now working as a sought‑after freelance writer and mental health content creator for the Gidget Foundation, she…
S1 · 11 Aug 2025 · 57 min
54: Preparing for Publicity: 13 Ways to Optimise your Instagram for Media and PR with Tracy Harris
So, you want media coverage - but is your business actually ready for it? In this episode, Liz Nable is joined by Instagram powerhouse and digital mentor Tracy Harris to break down the exact steps you need to take to get your Instagram, and your business, publicity ready. Liz shares why preparing your digital presence is the foundation for leveraging any media or PR opportunity, and introduces her new Media Readiness Bootcamp : a high-impact, 60-minute session designed to get your business in tip-top shape for the spotlight. Tracy then reveals her proven “teach, share, show” content system…
S1 · 9 Jul 2025 · 27 min
53: Solo Episode Alert! The Top 10 Ways to Become a Journalist’s Most Trusted Source with Liz Nable
In this episode Liz shares her personal playbook for building strong, lasting relationships with journalists. Learn the practical steps you can take—no matter your business size or experience—to become a go-to media source and get featured consistently. Key Takeaways: Why you should build relationships with journalists before you need them The importance of being upfront, honest, and transparent in all your interactions How responding quickly and respecting deadlines sets you apart Tips for tailoring your pitch to each outlet’s audience and style Why adding value and being genuinely helpful…

About Media Magnet

Media Magnet is a English business podcast from Liz Nable. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Liz Nable
Language: English
Category: Business
New episodes: Weekly
Typical length: 42 min
Latest episode: 8 Sep 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1612225266

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