Episode notes
Digital isn’t a separate channel anymore; it’s part of the entire media ecosystem. In this episode of Media Sales Mastery, Jamie sits down with James Butcher, former Chief Commercial Officer of NZME, to explore how legacy media companiescan better integrate and monetise digital platforms. James has led commercial teams across broadcast, print, and digital, and understands firsthand the tension between driving new revenue streams and protecting core business models. Together, Jamie and James unpack how to simplify complex solutions, balance competing priorities, and evolve the way we position…
Podcast
Media Sales Mastery
Jamie Wood · Business · English
Media Sales Mastery exists to help you survive and thrive in the media sales industry. In each episode we arm you with information, insights and instantly applicable techniques from some of the world’s top media sales thought-leaders.
More from Media Sales Mastery All episodes →
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31 Mar 2026 · 36 min
When Sh!t Hits the Fan
In this epside we do a re-broadcast of an interview between Wade Kingley, host of the Quarter Hour Podcast and Jamie. https://www.thequarterhour.com/ We cover off how to manage a crisis within a media business, using the very publicised Kyle and Jackie o show fallout as a real time case study. Jamie also covers two listener questions from people facing similar unplanned / unexpected situations that impact reputation, relationship and revenue. Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-wood-1b824017/
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6 Mar 2026 · 32 min
AI for Media Sellers
AI is everywhere in sales right now, but most of the conversation is either overhyped, oversimplified, or completely disconnected from how media sales actually works. In this solo episode of Media Sales Mastery, Jamie Wood breaks down the real role of AI in media sales and explains why sellers cannot afford to leave AI adoption to IT teams, leadership, or generic tools designed by people who do not sell. Building directly from the previous episode Busy But Not Selling , this episode introduces a powerful way of thinking about AI as seller-owned leverage rather than automation. Using a…
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17 Feb 2026 · 4 min
Media Sales Mastery: Trailer
Media Sales Mastery: Navigating Challenges and Thriving in the Media Sales LandscapeWelcome to the Media Sales Mastery Podcast! Hosted by me, Jamie Wood, a seasoned media sales leader, this podcast is designed for professionals in media sales and the broader ecosystem. Whether you're struggling, frustrated, or aiming to level up in your career, this podcast offers insights into the complexities and nuances of media sales. From negotiating and pricing to managing relationships and navigating internal politics, Jamie shares his expertise and experiences to help you thrive. Tune in and get the…
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13 Feb 2026 · 1 hr 2 min
The Negotiation Ecosystem
What really drives negotiation decisions in media deals? In this episode, we take you behind the curtain with Linda Worthington, CEO and Director of Max Dragon Technology, and a seasoned media executive with roles spanning multiple mediums and countries. We dig into the psychology, power dynamics, stakeholder motivations, and tactical plays that shape how deals get done. If you’ve ever wanted to understand the real forces at play in a complex media negotiation; and walk away with practical moves to win more often, this is your episode. Connect with Jamie on LinkedIn:…
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16 Jan 2026 · 50 min
Busy But Not Selling?
Productivity gets talked about a lot in sales. Very little of it is actually useful. This episode is for frontline media salespeople who feel busy all day but struggle to get the important work done. It is not about hustle culture, longer days, or squeezing more hours into your schedule. It is about designing your week and protecting your time so that the hours you already work actually drive revenue. In this solo episode, Jamie breaks down how top-performing sellers think about time, focus, and execution in high-interruption sales environments. In this episode, you will learn how to Design…
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5 Dec 2025 · 1 hr
WFH WTF?
In this episode of Media Sales Mastery, Jamie Wood and guest Nisar Malik, Head of Sales for Melbourne at Are Media, dive deep into the evolving landscape of remote and hybrid work in the media sales industry. They discuss the challenges and strategies of maintaining collaboration, visibility, and culture in a post-COVID world. From the importance of intentional in-office days to the trade offs of remote work for early career salespeople This episode offers philosophical insights and practical advice for media sales professionals navigating this new terrain. They also tackle the controversies…
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S10 · E1 · 21 Nov 2025 · 47 min
Dealing With The Tough Stuff
In this episode of Media Sales Mastery, Jamie tackles one of the most important—and least talked about—realities of working in media sales: dealing with the tough stuff. Instead of the usual interview format, Jamie answers five real, anonymous listener questions covering everything from managing underperforming team members, balancing work-life expectations in a high-pressure sales role, navigating defensive stakeholders, addressing toxic behaviour from top performers, and coaching emotionally high-maintenance high achievers. Packed with practical scripts, mindset shifts, and real-world…
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S9 · E29 · 18 Jul 2025 · 50 min
Nailing Post-Sales Service
The sale might be done, but the real work is just beginning. In this episode of Media Sales Mastery, we’re joined by Taz Papoulias; an experienced agency leader with a background on both publisher and buyer sides of the table; to explore what best-in-class post-sales service really looks like in the media industry. We unpack the behaviours, systems, and habits that separate great sellers from forgettable ones after the deal is done. From setting up flawless execution to protecting campaign performance, this is a tactical guide to what happens after the brief is won. Connect with Taz on…
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S9 · E28 · 4 Jul 2025 · 41 min
Selling a Challenger Brand
How do you succeed in media sales when you're not the market leader? In this episode of Media Sales Mastery, we’re joined by Jacqui La Brooy, Chief Commercial Officer of Urban List—a high-growth, digitally native media business operating across Australia, New Zealand and Singapore. We unpack what it takes to sell a challenger brand in an environment where established media businesses often dominate the brief, command greater share of spend, and have expansive resources. From navigating entrenched buying frameworks to finding your voice inside a crowded agency, this conversation is packed…
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S9 · E27 · 20 Jun 2025 · 39 min
Deal Closing Discoveries
In this episode of Media Sales Mastery, we’re joined by Belinda MacPherson, GM of SMB Growth and Marketplace at News Corp Australia, to break down the underrated superpower of elite media sellers—great uncovery. From decoding vague briefs to spotting commercial intent, Belinda shares tactical ways to improve discovery conversations, build trust fast, and write better briefs that lead to stronger creative and better deals. If you’ve ever left a client meeting thinking “Did I actually get what I needed?”—this one’s for you. For exclusive content and a chance to pick the topic and guide the…
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