10 Sep 2026 · 24 min
Overcoming Buyer Hesitation with Mike O’Brien and Tom Whelan, Ph.D.
The biggest threat to a complex sale may be the hesitation your buyer never voices. In this second of a two-part series adapted from a webinar, Mike O’Brien , Executive Vice President of Sales at Integrity Solutions , and Tom Whelan, Ph.D. , Director of Corporate Research at Training Industry, Inc. , explore the final two breakdowns that can derail complex B2B sales: the fear of change and budget ambiguity. They explain why the status quo is often a seller’s biggest competitor, how unspoken concerns about disruption can quietly delay decisions, and why sellers need to make the path forward…






