Podcast · Business

MI Podcast

by Nikhil Kumar · English · Business

A podcast for all things marketing and media related. Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Podcast Socials - https://www.youtube.com/@ModernIntelligence1/ https://www.instagram.com/modernintelligence1/ https://www.facebook.com/modernintelligence1

New episodes: Every two weeks
Typical length: 1 hr 25 min
Latest: 16 Aug 2025
Language: English

Latest episode

16 Aug 2025 · 1 hr 18 min

MI Podcast Ep 72 - Talent matchmaking in media industry feat. Jennyta S (Casting Director)

Episode 72 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Precap 01:30 - Introduction 17:35 - What are the revenue channels for casting agencies? 26:15 - From your experience, what makes a celebrity the ‘right fit’ for a brand endorsement? Is it just about popularity (how do you measure it) or are there deeper alignment factors marketers should consider? 34:25 - How can marketing professionals work more effectively with casting directors and talent agencies during the planning stages of a campaign? 37:46 - What are some red flags or common mistakes…

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Earlier episodes 29 most recent

16 Jun 2025 · 1 hr 34 min
MI Podcast Ep 71 - New Business Growth & Content Marketing Strategies feat. Divya Dixit (Ex ZEE5, Alt Balaji, Star TV, SET)
Episode 71 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 23:26 - What are the most common blind spots that businesses face when planning for growth? 28:48 - When you're brought in to advise a company, what are the first few things you typically look at to assess its growth potential? 34:15 - With rapid shifts in market dynamics and customer behavior, how can businesses design strategies that are both ambitious and agile? 45:10 - How do you differentiate between good growth and bad growth? 01:00:05 - You've worked with some of India's…
11 May 2025 · 2 hr 1 min
MI Podcast Ep 70 - Marketing Psychology Trends 2025 feat. Komal Jain (Psychology Trainee)
Episode 70 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 01:38 - Komal's Background 06:15 - Intrinsic qualities required to succeed as a psychologist 08:28 - The use of psychology in different fields 12:32 - Understanding consumer behavior in media consumption via psychology 21:19 - Assumptions about psychologists25:32 - Psychologists creating personal brands by addressing problems of different TGs 29:48 - Opportunities for phycologists in the market 37:47 - How has consumer psychology evolved in recent years and what major psychological…
20 Apr 2025 · 1 hr 47 min
MI Podcast Ep 69 - Content Security for Content Creators feat. Vineet Kumar (Bytescare)
Episode 69 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 31:52 - What inspired you to start Bytescare and how did you identify the gap in cybersecurity specifically for content creators? 52:36 -Can you explain how AI, automation and your proprietary data collection techniques work together to detect piracy effectively? 01:08:42 - What are some real-world examples where Bytescare has helped content creators regain control over their work and revenue streams? 01:11:15 - How has the nature of online piracy evolved in recent years and what…
31 Mar 2025 · 1 hr 15 min
MI Podcast Ep 68 - Content Creation & Social Media Trends 2025 feat. Aditi Rathore (Brand Solutions Strategist)
Episode 68 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction08:35 - What are the biggest content creation trends we can expect in 2025, and how should brands adapt?23:15 -With AI-generated content on the rise, how can brands and creators maintain authenticity and engagement?33:38 - Short-form vs. long-form content: How should brands balance their strategy?40:04 - How should brands approach storytelling in their content to create deeper connections with their audience?43:54 - What are some innovative branded content formats that will gain…
25 Mar 2025 · 1 hr 28 min
MI Podcast Ep 67 - Tips & Tricks to Successful Content Creation for the Digital World feat. Mudrika Kavadia (Writer)
Episode 67 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 24:48 - How important is storytelling in professional content and how can creators make their stories relatable on LinkedIn? 35:02 - How do you balance trend-driven content with evergreen posts to ensure long-term engagement? 39:03 - What are some actionable tips for increasing visibility and growing an audience organically on LinkedIn? 42:36 - Can you share your approach to crafting content that truly resonates, whether it's a LinkedIn post, a blog or a short video? 50:18 - What’s…
4 Nov 2024 · 1 hr 22 min
MI Podcast Ep 66 - Digital Public Relations feat. Bhawna Kapoor (PR Consultant)
Episode 66 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 16:02 - How has the rise of digital media transformed the traditional role of PR in brand management? 27:06 - What are the key strategies for managing a brand’s reputation in the era of real-time news and social media? 34:58 - With influencers becoming key voices, how do you balance influencer relationships with traditional media in a modern PR strategy? 39:18 - How can brands leverage data analytics to drive more effective PR campaigns in the digital space? 43:23 - What are the…
18 Oct 2024 · 1 hr 32 min
MI Podcast Ep 65 - The Art of Media Planning feat. Milan Modi (Business Director - Digital Marketing, Madison World)
Episode 65 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Milan Modi (https://www.linkedin.com/in/milan-modi-08532a60/) Timestamps: 00:00 - Introduction 11:48 - Can you share a bit about your journey into the world of media planning and what sparked your interest in this field? 16:08 - How has media planning evolved since you first started in the industry? 30:12 - What are the core principles of effective media planning that you follow? 44:26 - How do you approach media planning for diverse brands? 54:10 - What are some of the latest trends in media planning that…
25 Aug 2024 · 1 hr 31 min
MI Podcast Ep 64 - Branding Building 2024 feat. Vinita Khadka (Marketer & Fiction Author)
Episode 64 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Vinita Khadka's Socials: LinkedIn - https://www.linkedin.com/in/vinita-khadka-987a6a1b2/ Instagram - https://www.instagram.com/lastminute_quotes/ Vinita's Book (Inanimate Monologues: 12 voices, 12 lives!) - https://amzn.in/d/8mNfxQQ Timestamps: 0:00 - Introduction 20:14 - How has the concept of branding evolved in the digital age and what trends do you see shaping its future? 25:48 - What role does storytelling play in building a strong brand identity and how can companies effectively incorporate it into their…
25 Aug 2024 · 1 hr 8 min
MI Podcast Ep 63 - Growth Guide for Business Founders feat. Zaunty Gupta (Business Coach)
Episode 63 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Zaunty Gupta's Socials: LinkedIn - https://www.linkedin.com/in/businesscoachzaunty/ Instagram - https://www.instagram.com/zaunty_gupta/ Timestamps: 0:00 - Introduction 2:07 - Zaunty's background and what inspired him to become a coach for business founders? 05:42 - Zaunty's television career 12:34 - Zaunty's entrepreneurial journey 28:24 - What unique challenges do business founders face that inspired you to focus on this niche? 34:46 - Why is creating clarity of goals so crucial for business founders? 38:24 - HR…
14 Jun 2024 · 1 hr 27 min
MI Podcast Ep 62 - Content Marketing for Beauty Industry feat. Khanak Mehta (Tata CLiQ)
Episode 62 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 0:00 - Introduction 01:26 - Khanak’s background and journey 06:32 - Pro tips to crack marketing interviews 21:21 - Evolution of influencer marketing in the beauty industry 34:06 - Picking the right influencer for your brand 46:23 - Power of UGC in marketing strategies 52:43 - Acing short-form video content creation 58:34 - Working with experts as influencers 01:00:29 - Role of storytelling in creating memorable content 01:04:41 - Creating campaigns that stand out 01:08:59 - Optimising content for…
2 Jun 2024 · 1 hr 35 min
MI Podcast Ep 61 - LinkedIn Optimization feat. Harshanki Thakker (LinkedIn Specialist)
Episode 61 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Harshanki Thakker (https://www.linkedin.com/in/harshanki/) Timestamps: 00:00 - Introduction 11:56 - What are the key benefits of using LinkedIn for lead generation compared to other social media platforms for your business? 20:00 - How can businesses optimize their LinkedIn profiles to attract and engage with their target audience effectively? 51:53 - What are some effective strategies for identifying and connecting with potential leads on LinkedIn? 01:01:29 - What role does networking and relationship-building…
2 Jun 2024 · 1 hr 29 min
MI Podcast Ep 60 - Ecommerce Operations & Marketing feat. Saniya Jain (Q-Commerce Specialist)
Episode 60 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Saniya Jain (https://www.linkedin.com/in/saniya-jain2001/) 00:00 - Introduction 15:00 - What are the major operational challenges e-commerce businesses face & what strategies can they employ to overcome them? 21:16 - How can e-commerce businesses effectively manage inventory across multiple channels and warehouses to ensure seamless operations? 24:58 - How should you leverage organic & paid content as an e-commerce brand? 35:11 - Influencers for e-commerce - How you leverage them to grow your channels 39:42 - How…
21 Apr 2024 · 1 hr 39 min
MI Podcast Ep 59 - Offline Marketing feat. Pranjali Dave (Brand Consultant)
Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Pranjali Dave (https://www.linkedin.com/in/pranjali-dave-building-business-at-cupshup/) Timestamps - 00:00 - Introduction 26:28 - What is offline marketing & how does it differ from online marketing? 31:50 - Why should businesses still invest in offline marketing strategies in the digital age? 41:36 - In today's day & age, how effective are traditional print advertisements in newspapers & magazines? 48:52 - When does broadcast advertising including TV & radio commercials, make sense for businesses? 58:30 - How does OOH advertising…
21 Apr 2024 · 1 hr 15 min
MI Podcast Ep 58 - Unlocking Content Insights feat. Nandini Agrawal (Social Media @ Lenskart)
Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) Nandini Agrawal (https://www.linkedin.com/in/nandini-agrawal-5381161a4/) Timestamps: 00:00 - Introduction 05:44 - What is the importance of authenticity in influencer content and its resonance with audiences? 11:32 - Analysis of successful influencer-brand partnerships 17:34 - Examining effective content formats and strategies employed by content creators to captivate their followers 20:42 - Exploring how content creators cultivate communities around their personal brand 28:32 - Showcasing real-world examples of some awesome content…
1 Mar 2024 · 1 hr 2 min
MI Podcast Ep 57 - Content Marketing Trends 2024 feat. Tara Kapur (Duolingo) Ex Netflix
Episode 55 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Precap 01:30 - Introduction 03:20 - About Tara's professional journey 08:06 - Tara's career transition from journalism to marketing 11:28 - Advice to marketing & advertising content presenters 14:24 - The increasing importance of high quality original content for marketing 17:24 - Designing a social media strategy as a content marketer 20:32 - Tara's stint at Neflix 26:20 - "Money Heist" marketing campaign 28:10 - "Stranger Things" marketing campaign 29:20 - How has the entertainment industry…
7 Feb 2024 · 1 hr 17 min
MI Podcast Episode 56 - Organic Social Media feat. Sukanya Chatterjee
Episode 56 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps:00:00 - Introduction 03:38 - How do you differentiate your company in the crowded & highly competitive digital marketing industry? 12:46 - Sukanya's journey from HR to marketing 20:15 - What is the significance of organic social media in today's digital landscape? 26:55 - Approach towards marketing via expos 28:38 - The actual customer oriented approach in marketing 30:08 - Actual influence of an influencer 38:50 - Actual deliverables for an influencer 40:08 - Reach vs Effectiveness of an Influencer…
5 Feb 2024 · 1 hr 31 min
MI Podcast Episode 55 - Content Marketing for Startups feat. Pallavi Tyagi (Founder @ 26 Tech Services)
Episode 55 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps - 00:00 - Introduction 12:58 - Can you briefly explain what content marketing is and why it's crucial for startups? 17:24 - How has the landscape of content marketing evolved in recent years, especially for startups? 20:12 - What is a content funnel, and how does it play a role in the success of a startup's marketing strategy? 32:26 - What are the key elements of creating engaging and valuable content for startups? 34:18 - How can startups identify and address the specific needs and pain points of their…
29 Dec 2023 · 1 hr 25 min
MI Podcast Episode 54 - Moment & Meme Marketing feat. Rashika Dass (Founder @ The Urban Chief)
Episode 54 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 18:44 - What is moment marketing & what is its relevance? 25:39 - What is meme marketing & what is its relevance? 36:58 - How do brands strike the right balance between being timely and ensuring their content remains relevant to their audience? 46:54 - How can brands encourage user-generated memes and content during specific moments & how does this contribute to the overall strategy? 50:26 - What output should brands be looking at to measure the impact of their moment and meme…
28 Dec 2023 · 1 hr 12 min
MI Podcast Episode 53 - Content Marketing Strategy for LinkedIn feat. Kanishka Gopal (LinkedIn Expert)
Episode 53 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04:55 - How did you get into LinkedIn content marketing (Kanishka)? 08:10 - How would you describe the unique advantages of using LinkedIn for content marketing compared to other social media platforms? 15:28 - What trends have you noticed in the way professionals engage with content on LinkedIn? 22:20 - What elements make for a successful LinkedIn content marketing strategy? 19:30 - How can event organizers encourage attendees to refer others to the event? 27:38 - How do you design…
25 Dec 2023 · 1 hr 14 min
MI Podcast Episode 52 - Event Design in Community Marketing feat. Ritika Jajodia (Radio City India)
Episode 52 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 01:53 - Ritika's Background 10:10 - How do you approach promoting a community marketing event to ensure maximum visibility and participation? 19:30 - How can event organizers encourage attendees to refer others to the event? 22:00 - What elements contribute to creating a positive and engaging event experience for attendees? 28:30 - How do you measure and gauge the level of engagement during a community marketing event? 35:42 - To what extent should event design be personalized to…
11 Dec 2023 · 1 hr 11 min
MI Podcast Episode 51 - Brand Collaborations for Influencers feat. Sweta Singh (Influencer Manager)
Episode 51 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 01:50 - Sweta's Background 04:25 - What attracted you (Sweta) to influencer marketing? 06:03 - What actual abilities & skills are required in influencer marketing? 09:02 - How to set expectations with clients in influencer marketing? 11:56 - How do you design influencer marketing campaigns? 21:35 - How do influencer marketing agencies shortlist influencers for campaigns? 37:43 - How should influencer marketers manage tough situations? 43:38 - The necessity of having an extensive…
7 Nov 2023 · 1 hr 25 min
MI Podcast Episode 50 - Trends in the Luxury Lifestyle & Fashion Industry feat. Riddhi Punjani & Rahim Lakhani (Co-Founders @ 1 2 101)
Episode 50 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 10:50 - Overview of the current landscape of the luxury lifestyle and fashion industry 19:42 - What emerging technologies are being embraced to enhance the luxury shopping experience? 32:50 - How has consumer behavior evolved in the luxury market, especially with the rise of online shopping? 47:28 - What role does social media play in shaping consumer preferences for luxury brands? 54:02 - Do you see a shift in consumer priorities towards more sustainable and ethically produced…
4 Oct 2023 · 1 hr 4 min
MI Podcast Episode 49 - Podcasting for Personal Branding feat. Hamza Chitalwalla (Podcast Coach)
Episode 49 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 07:50 - How can podcasting be an effective tool for individuals looking to build and grow their personal brand? 15:02 - How do you define a strong personal brand, and how can podcasters align their content with their brand identity? 22:18 - What steps should individuals take when planning to start a podcast as a means of personal branding? 30:08 - How can someone identify their target audience and tailor their podcast content to resonate with them? 34:16 - What tips can you offer to…
23 Sep 2023 · 1 hr 49 min
MI Podcast Episode 48 - Mindset of a Marketer feat. Ishita Hundia (Corporate Wellness Coach)
Episode 48 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps00:00 - Introduction09:36 - What does it mean to have a "winning mindset" in the context of marketing, and how can marketers cultivate this mindset to achieve greater success?20:52 - How do successful marketers handle failure and setbacks, and what strategies can they use to bounce back and stay motivated in challenging times?26:48 - What are some time management strategies that can help marketers prioritize tasks and maximize their productivity?35:08 - How can marketers maintain their motivation and…
9 Sep 2023 · 1 hr 25 min
MI Podcast Episode 47 - Instagram Marketing for Beauty Brands feat. Bhavya Sinha (Instagram Specialist)
Episode 47 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 09.28 - How has Instagram transformed the beauty industry's marketing strategies & what are some key trends that have emerged as a result? 20:02 - What are some best practices for finding the right influencers to collaborate with, and how can brands measure the success of these partnerships? 50:02 - With the rise of Instagram shopping features, how can beauty businesses optimize their product pages and leverage Instagram's e-commerce capabilities to drive sales? 55:08 - Has the…
7 Sep 2023 · 1 hr 5 min
MI Podcast Episode 46 - Humanizing your brand feat. Nandini Agrawal (Social Media Marketer)
Episode 46 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04.50 - What does it mean to "humanize" a brand in the context of social media? Why is humanizing your brand important in today's digital landscape? 13:20 - How can a brand showcase authenticity and genuine personality on social media platforms? 21:20 - How can storytelling be used in humanizing a brand on social media? 30:46 - What types of content resonate most with audiences when it comes to humanizing a brand on social media? 40:15 - How can humor be incorporated into a brand's…
5 Sep 2023 · 1 hr 6 min
MI Podcast Episode 45 - B2B Tech Content Marketing feat. Sreyashi Chatterjee (B2B Marketing Specialist)
Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 12:28 - What is B2B tech content marketing and why it's particularly important in the technology industry? 18:08 - In the B2B tech sector, how can content be strategically aligned with different stages of the buyer's journey to drive engagement and conversions? 25:42 - B2B tech content often involves complex technical concepts. How can marketers strike a balance between producing content that's insightful for experts while remaining accessible to a broader audience? 30:06 - How does content marketing help…
4 Sep 2023 · 1 hr 4 min
MI Podcast Episode 44 - Luxury Industry Marketing feat. Vritvi Sawant (Luxury Marketer)
Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 05:20 - How does the marketing approach in the luxury goods industry differ from marketing in the general consumer durables industry 09:41 - Well known marketing campaigns in the luxury space which marketers can learn from 25:32 - Is there a growing demand for sustainable and ethical luxury products, and how can brands tap into this trend? 35:32 - How can luxury brands create memorable experiences that resonate with their audience and reinforce their brand image? 42:46 - What metrics and indicators should…
13 Aug 2023 · 1 hr 38 min
MI Podcast Episode 43 - D2C Marketing feat. Mandar Marathe (Co-Founder @ Elemnt Sports Science)
Episode 43 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Mandar's Socials - LinkedIn: https://www.linkedin.com/in/mandarmarathe/ Instagram: https://www.instagram.com/thegoodbusinessmandar/ Time Stamps 00:00 - Introduction 01:28 - Mandar's journey in digital marketing 47:34 - What is D2C marketing and how does it differ from B2C in terms of approach? 50:21 - How can companies effectively target and reach consumers in a crowded D2C market, and what are some common challenges associated with this? 52:35 - What are some common D2C marketing channels, and how can companies…

About MI Podcast

MI Podcast is a English business podcast from Nikhil Kumar. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Nikhil Kumar
Language: English
Category: Business
New episodes: Every two weeks
Typical length: 1 hr 25 min
Latest episode: 16 Aug 2025
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1701382947
Rights: Nikhil Kumar

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