Podcast · Business

More Than Real Estate

by Ashley Walker · English · Business

🎙️ More Than Real Estate is a podcast for real estate agents navigating business, motherhood, and social media—without burning out. Hosted by Ashley Walker, a mom of two and top-producing agent who closed over $30 million in deals Instagram alone—without paid ads, dancing reels, or cold calls. Thi

New episodes: Weekly
Typical length: 29 min
Latest: 14 Oct 2026
Language: English

Latest episode

14 Oct 2026 · 23 minNew

🎙️ Episode 86: Stop Cold Calling and Start Getting Warm Leads From Instagram

🎙️ Episode 86: More Than Real Estate Podcast: Stop Cold Calling and Start Getting Warm Leads From Instagram Kaleigh Blackwell was cold calling five hours a day, crying between calls, hating every minute of it, and still doing it because it was technically working. Then she had a miscarriage, ghosted everything, came back, found Socially Sold, got pregnant again, spent six weeks too sick to get out of bed, still showed up to the coaching calls from her bed, started posting consistently in January, and now has three to four million closing this year with a newborn on her chest and a toddler at…

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Earlier episodes 29 most recent

S1 · E85 · 12 Oct 2026 · 29 min
Episode 85: How Brittany Doubled Her Production and Increased Her Price Point
Episode 85: More Than Real Estate Podcast: How Brittany Doubled Her Production and Increased Her Price Point with Socially Sold Brittany Simpson closed eight transactions last year, the slowest year of her career. This year she'll close sixteen, and her average price point moved from six to seven hundred thousand up closer to a million. Same calendar, no paid advertising, about two hours a week on content. ✨ The price point moved before the workload did: Brittany's average sale used to sit between six and seven hundred thousand. It's closer to a million now. Ashley's read on it: "your six or…
S1 · E84 · 7 Oct 2026 · 27 min
Episode 84: Stop Chasing Clients, Start Attracting Them
Episode 84: More Than Real Estate Podcast: Stop Chasing Clients, Start Attracting Them Murphy Aycock enrolled back when Socially Sold was still called Insta Agent. She was doing open houses, cold calling, and driving across the entire Dallas Metroplex for clients who didn't respect her time. Two years later she's closed $9.5 million and her clients fly in, sign, and send referrals for years. ✨ The last-straw enrollment: Murphy joined on an ultimatum to herself. Her words: "I'm gonna take this course and if this doesn't work out, like I'm getting out of real estate." She'd just closed one…
S1 · E83 · 5 Oct 2026 · 31 min
Episode 83: It's Okay to Want More for Your Real Estate Business
Episode 83: More Than Real Estate Podcast: It's Okay to Want More for Your Real Estate Business Jaime closed seven transactions last year and spent all of it worried about where the next one was coming from. This year she is at eight, with 3.5 million closed and 5.5 million sitting in her pipeline. Three of her four July closings found her on Instagram. ✨ The pipeline problem, solved — She used to "finish one transaction and then immediately worry about where the next one was going to come from." Now she has two buyer contracts signed for this year, two more looking early next, and her price…
S1 · E82 · 1 Oct 2026 · 43 min
Episode 82: Stop Outsourcing Your Personal Brand and Learn How to Fish
Episode 82: More Than Real Estate Podcast: Stop Outsourcing Your Personal Brand and Learn How to Fish Cassie Dieudonne spent a year paying a company $1,200 a month to make her content and run her ads. Zero deals came from it. Six months after she brought her personal brand back in house, she has seven deals directly from Instagram and 11 million closed by July, in a year she almost didn't invest in herself at all. ✨ A year of done for you content and nothing to show for it. A company approached Cassie with an exclusive in her zip code. They sent her shot lists, edited her videos, wrote her…
S1 · E81 · 29 Sep 2026 · 26 min
Episode 81: How to Make Instagram the Bread and Butter of Your Business
Episode 81: More Than Real Estate Podcast — How to Make Instagram the Bread and Butter of Your Business Anita had 200 followers and a license she was barely using. Eighteen months after taking the course she is full time in Dallas, Instagram is her main lead source, and her own sphere is watching her win. This is the conversation about what happens after the first lead, when most agents have already stopped paying attention. ✨ The number that took eighteen months to build. Anita went from 200 followers to almost 7,700 and from part time to full time in the Dallas market. She is honest that…
S1 · E80 · 24 Sep 2026 · 19 min
Episode 80: The Exact Socially Sold Messaging Strategy
Episode 80: More Than Real Estate Podcast: The Exact Socially Sold Messaging Strategy For Realtors There are two kinds of messaging and most agents only ever build one of them. Today I'm mapping out both, the brand archetype messaging that makes you known for one thing and the personal messaging that makes your page impossible to copy, plus how to run them together. ✨ Pick one archetype and market to it — inside the program there are five: move up buyer, local buyer, seller, relocation, and Airbnb and investor. Relocation messaging looks nothing like seller messaging, and that's the point.…
S1 · E79 · 22 Sep 2026 · 38 min
🎙️ Episode 79: Motherhood and Messaging
🎙️ Episode 79: More Than Real Estate Podcast — Motherhood and Messaging Gigi Fournier was postpartum, barely pulling in leads, and watching her mom carry most of the weight on their team. Eight months later she has three million in pipeline, a million dollar buyer under her belt, a $450K close already paid for the course, and a seller who asked her to come film their listing even though it was listed with another agent. This episode is a live messaging map build, raw and unscripted, showing exactly how clear messaging and a simple personal brand can give a mom in real estate her business and…
S1 · E78 · 17 Sep 2026 · 30 min
🎙️ Episode 78: From First-Grade Teacher to $4M Pipeline Working Just Three Days a Week
🎙️ Episode 78: More Than Real Estate Podcast: From First-Grade Teacher to $4M Pipeline Working Just Three Days a Week Tiffany Bell went from first-grade teacher to licensed agent in seven months, and now runs a boutique brokerage with her mom in the North Dallas suburbs. She's closed 2.8 million this year with another 1.5 under contract, working three days a week and building the whole thing on Instagram. This one is the honest, real-numbers version of a Socially Sold success story, for the agent who's tired of comparing herself to the highlight reel. ✨ The seven-month pivot — Three days…
S1 · E77 · 15 Sep 2026 · 24 min
🎙️ Episode 77: Why I've Invested $250,000 In Coaching (and will continue to do so)
🎙️ Episode 77: More Than Real Estate Podcast: Why I've Invested $250,000 In Coaching (and will continue to do so) I've spent over $250,000 on coaching in the last two years, and I'm walking you through every layer of it today. Not to impress you, but because the filter I use to decide is simple enough for you to borrow, and because delaying an investment your business needs delays the results too. ✨ Speed and proximity, every time: "That's what I always pay for when I enroll in coaching is speed and proximity." Proximity puts me in the room with someone who already has the skill. Speed means…
S1 · E76 · 10 Sep 2026 · 38 min
🎙️ Episode 76: How Home Tours on Instagram Are Replacing Open Houses for This Gen Z Agent
🎙️ Episode 76: More Than Real Estate Podcast: How Home Tours on Instagram Are Replacing Open Houses for This Gen Z Agent Bianca Basilone is 29 years old, three years into real estate in Pittsburgh, Pennsylvania, and she has never done an open house. She does not use her brokerage's colors, their templates, or their for sale signs. She has her own signs. She has her own brand. Four months after graduating Socially Sold she has six Instagram closings, two buyers under contract, seven active buyers with six million pre-approved, and a home tour reel that got 300,000 views and is still going.…
S1 · E75 · 8 Sep 2026 · 23 min
🎙️ Episode 75: How to Ditch Open Houses and Double Your Production With Instagram
🎙️ Episode 75: More Than Real Estate Podcast: How to Ditch Open Houses and Double Your Production With Instagram Brittany Olivares was spending every weekend at open houses in Fresno, California, praying for one client every six or seven months, and burning out of a career she actually loved. She was a private person who never wanted to be on camera. One year after Socially Sold she has doubled her production from five to six million to ten million, closed three Instagram deals in a single month, gets recognized at the hair salon, has curtain companies and house cleaners DMing her to…
S1 · E74 · 3 Sep 2026 · 32 min
🎙️ Episode 74: Why Your Personal Brand Is the One Thing Nobody Can Take From You
🎙️ Episode 74: More Than Real Estate Podcast: Why Your Personal Brand Is the One Thing Nobody Can Take From You Allison Mariani got her real estate license right before her wedding in 2024, walked away from a corporate career leading large sales teams, used all of it — the marketing background, the data fluency, the executive communication skills — and bet on herself. Two years into Socially Sold she is seven months pregnant with her first daughter, has 12 million already closed this year, 2.85 million pending, and is projecting 20 to 24 million by the time she gives birth. Last year she…
S1 · E69 · 1 Sep 2026 · 33 min
🎙️ Episode 73: You Need to Niche Down: Trying to Speak to Everyone Is Costing You Clients
🎙️ Episode 73: You Need to Niche Down: Trying to Speak to Everyone Is Costing You Clients Shawntá came into Socially Sold the first time, got results, but never fully had her back end dialed in. She came back, enrolled again, added Built, niched down hard, and watched her business transform. She went from 8 closings in her hardest year, mid-divorce, barely using Instagram, to 17 closings already this year with two active listings and three to four buyers in the pipeline, majority from Instagram. She is a single mom of three doing this with no open houses and no cold calls. This episode is…
S1 · E72 · 28 Aug 2026 · 23 min
🎙️ Bonus Episode: A 15 Minute Hypnosis for the Money Blocks You Cannot Name
🎙️ Bonus Episode: More Than Real Estate Podcast: A 15 Minute Hypnosis for the Money Blocks You Cannot Name Before you press play: this one is not for the car. You need to be seated or lying down. If you are driving or on a walk right now, skip to another episode and come back to this one tonight. This is a guided hypnosis session with Sumaya, recorded live inside The Agent Collective after a 90 minute identity and money mindset training. ✨ The money blocks running your business without your permission: What limiting beliefs or money blocks do you have that can show up in your business, and…
S1 · E72 · 27 Aug 2026 · 29 min
🎙️ Episode 72: Turn Your Own Story Into a Real Estate Business That Runs on Instagram
🎙️ Episode 72: More Than Real Estate Podcast: Turn Your Own Story Into a Real Estate Business That Runs on Instagram Maggie Kelley moved from Wichita, Kansas to Pensacola, Florida in April of 2023, became a real estate agent seven months later, and spent her first year dripping sweat at open houses every Saturday and Sunday. She enrolled in Socially Sold, used every dollar of her savings to do it, had no plan B, and in under a year went from 2.5 million in production to 5.3 million already closed, 4.8 million in active buyers, and another 4 million in hot leads. She closed a deal with a…
S1 · E71 · 25 Aug 2026 · 43 min
🎙️ Episode 71: AI Won't Take Your Job But Agents Who Use It Will
🎙️ Episode 71: More Than Real Estate Podcast — AI Won't Take Your Job But Agents Who Use It Will Every real estate agent right now is swimming in AI tools, AI content, AI templates, and most of it looks exactly the same. This episode is the antidote. Ashley sits down with AI educator Monika to cut through the noise, call out what's working, and map out exactly how real estate agents should be using AI to do more of the human stuff. Not less of it. ✨ The AI Soup Problem — Monika has a name for what's happening right now: AI slop. Agents are grabbing the same templates, running the same…
S1 · E70 · 21 Aug 2026 · 43 min
🎙️ Episode 70: How to Make Your Sphere of Influence Come Alive on Instagram
🎙️ Episode 70: More Than Real Estate Podcast — How to Make Your Sphere of Influence Come Alive on Instagram Ceci Sutcliffe walked into Socially Sold skeptical — she'd already lost $5,000 to a lead gen company and wasn't about to get burned again. Less than a year later, she's on track to close 20M+ in production, up from a previous best of 12M, and not one dollar of it came from a stranger. This episode is for every agent who thinks Instagram is only for building a new audience. Your sphere is already watching. The question is whether they're seeing you. ✨ The $5K Burn That Made Her More…
S1 · E69 · 20 Aug 2026 · 39 min
🎙️ Episode 69: How to Turn 10-Second Lifestyle Reels Into Clients
🎙️ Episode 69: More Than Real Estate Podcast: How to Turn 10-Second Lifestyle Reels Into Clients McClaine Laningham moved to Hampstead, North Carolina without knowing a single person, got her license in May 2023, and started an Instagram the same day. Three years later: 4,600 followers, $8 million in volume in her second full year, and about $10 million closed and pending right now — all built around an eight-month-old who comes with her everywhere. ✨ Leads while she sleeps — She posts twice a week now and still can't keep up. "I am literally being fed Instagram leads 24/7, even not posting…
S1 · E68 · 19 Aug 2026 · 36 min
🎙️ Episode 68: Online Influencers Are Making Millions on Instagram and Now Realtors Can Too
🎙️ Episode 68: More Than Real Estate Podcast — Online Influencers Are Making Millions on Instagram and Now Realtors Can Too Paige Roe came back to real estate after a hiatus, enrolled in Socially Sold, and built 13 million in pipeline in her first few months out of the program. She went on vacation and came home with seven buyer consults set, one for every day she was at the beach. This episode is for every millennial mom who watches influencers sell PJs and sweatshirts on Instagram and wonders why her real estate business can't work the same way. It can. And it does. ✨ The Pajama Analogy…
S1 · E67 · 13 Aug 2026 · 33 min
🎙️ Episode 67: How Veronica got New Instagram Clients and got her Sphere to Finally See her
🎙️ Episode 67: More Than Real Estate Podcast — How Veronica got New Instagram Clients and got her Sphere to Finally See her Veronica Seva-Gonzalez had 23 years in the business, licenses in DC, Maryland and Virginia, and a car she was living out of. She joined Socially Sold last September, went all in on Arlington, and is now closing $2.95M and $3M deals out of her own sphere while sitting in the pickup line at 3pm every day. ✨ The dead open house that closed $2.95M — She hosted it only because she needed video content. Two people walked through. One was a builder. The other one closed in…
S1 · E66 · 11 Aug 2026 · 17 min
🎙️ Episode 66: Your Algorithm Will Bring You Buyers and Sellers
🎙️ Episode 66: More Than Real Estate Podcast — Your Algorithm Will Bring You Buyers and Sellers Ashley went from an $8 million producer to an $18 million producer without adding cold calls, door knocking, or open houses. Her price point jumped over 740% in one year. The thing that changed was not her market, not her brokerage, and not her budget. It was the Instagram algorithm. This episode breaks down exactly what it is, why it exists, and how to make it your personal matchmaker for pre-qualified buyers and sellers. ✨ The Algorithm Is a Matchmaker, Not a Gatekeeper — Most agents blame the…
S1 · E65 · 6 Aug 2026 · 25 min
🎙️ Episode 65: Building a Real Estate Career You Love
🎙️ Episode 65: More Than Real Estate Podcast — Building a Real Estate Career You Love Karina Akouka graduated Socially Sold in May, became a single mom shortly after, and kept going anyway. Year three in real estate. Already 12 million closed this year. Pipeline sitting at 20 million. Primary custody of her kids. No videographer. No cold calls. No open houses she didn't want to do. This episode is for the mom who is looking at her life and thinking there has to be a different way to build a real estate business. There is. Karina is it. ✨ Single Mom. Primary Custody. 20 Million in Pipeline. —…
S1 · E64 · 4 Aug 2026 · 25 min
🎙️ Episode 64: Opening Your Mind to Instagram Clients
🎙️ Episode 64: More Than Real Estate Podcast — Opening Your Mind to Instagram Clients Before Ashley had a course company, a CRM, and thousands of students, she had 1,500 followers and a broker who laughed in her face when she said she was going to use Instagram to generate leads. That was 2018. This episode is her story — unfiltered — and the mindset shift she thinks is the only thing standing between you and the real estate business you actually want. ✨ The Boss Who Said She'd Never Sell More Than Four Houses — Ashley's first real estate job was selling for a developer. When she quit, her…
S1 · E63 · 30 Jul 2026 · 34 min
🎙️ Episode 63: The Lead Magnet Every Real Estate Agent Is Sleeping On
🎙️ Episode 63: More Than Real Estate Podcast — The Lead Magnet Every Real Estate Agent Is Sleeping On Nikki Jo was at the lowest point in her business when she found Socially Sold. Her middle son had just been diagnosed with a rare eye cancer. She was flying to New York for his care every four weeks. Deals had dried up. She enrolled anyway, did the work, and her tax person's reaction at the end of her first full year said it all: "What the heck did you do?" She doubled her income, went from $400K average sales to $1.4M buyers, won a $1.2M listing over bigger teams with ad budgets she doesn't…
S1 · E62 · 28 Jul 2026 · 19 min
🎙️ Episode 62: Why Instagram Works for Every Agent
🎙️ Episode 62: More Than Real Estate Podcast — Why Instagram Works for Every Agent KD Edenfield was posting on TikTok, Instagram, and Facebook and getting results on TikTok but nothing was converting on Instagram. Nine months after enrolling in Socially Sold, he has already matched his entire previous year in production, closed a $2.1M relocation deal from a buyer who reached out specifically because KD was talking directly to people moving from Louisiana to Orange Beach, and is running a boutique brokerage of 25 agents that is now known in their market as the team doing social media right.…
S1 · E61 · 21 Jul 2026 · 22 min
🎙️ Episode 61: Introducing Socially Sold's Personal Brand Method That Sells Real Estate for You
🎙️ Episode 61: More Than Real Estate Podcast — Introducing Socially Sold's Personal Brand Method That Sells Real Estate for You Ashley breaks down the exact three-step Personal Brand Method she teaches inside Socially Sold — the framework that took her from selling $400K houses to closing $5M properties, all from Instagram. No cold calls. No paid leads. Just a brand that works for you 24/7. ✨ The Biscuit Analogy — The Personal Brand Method has three ingredients, and you need all three or it doesn't come together. Butter, milk, flour — miss one and you don't have a biscuit. Miss one step and…
S1 · E60 · 14 Jul 2026 · 24 min
🎙️ Episode 60: Quit Being the Employee and Become the CEO of Your Real Estate Business
🎙️ Episode 60: More Than Real Estate Podcast — Quit Being the Employee and Become the CEO of Your Real Estate Business Most real estate agents are running their business like an employee — reactive, buried in tasks, and stuck at the same production number year after year. This episode is Ashley's full breakdown of the three types of agents (part-time, employee, and CEO) and the exact mindset shift, operating system, and Red Light/Green Light exercise that moves you from doing everything to leading everything. ✨ The Three Agent Archetypes — Ashley names the three ways agents run their…
S1 · E59 · 7 Jul 2026 · 38 min
🎙️ Episode 59: Your Life Is Your Lead Source — Kristina Bianchetta's $19M Instagram Story
🎙️ Episode 59: More Than Real Estate Podcast: Your Life Is Your Lead Source — Kristina Bianchetta's $19M Instagram Story Kristina Bianchetta had been a real estate agent for 12 years, averaging $10–12M a year on referrals alone, when the DC-area market started shifting in 2024 and she felt it. She found Socially Sold, was skeptical, enrolled anyway — and in 18 months went from 300 followers and no Instagram strategy to nearly 8,000 followers, a buyer's agent on her team, and $19M pending or sold in the first six months of 2026. This episode is the real story of what that actually looked…
S1 · E58 · 30 Jun 2026 · 23 min
🎙️ Episode 58: Personal Brand: Why the Best Marketer Wins, Not the Best Agent
🎙️ Episode 58: More Than Real Estate Podcast — Personal Brand: Why the Best Marketer Wins, Not the Best Agent Most real estate agents are the best-kept secret in their market — great at their job, invisible online. In this episode, Ashley breaks down exactly how she built a personal brand that generates leads around the clock, without dancing on screen, chasing every client, or burning out doing it. Seven and a half years in real estate, and this is the system that changed everything. ✨ The One-Thing Rule — Ashley spent years watching agents try to be the realtor for everyone — and stay…

About More Than Real Estate

More Than Real Estate is a English business podcast from Ashley Walker. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Ashley Walker
Language: English
Category: Business
New episodes: Weekly
Typical length: 29 min
Latest episode: 14 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1812680110

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