كيف تتوسع في وقت الأزمات؟ دروس من تجربة حسان عز الدين

1:00SPEAKER_02:Hasan Anaktir Mabsuta Stadi Fakulyom the podcast Shoutallamna Hassatan no season one is about the shark. So nah na sawa the shark tank uh libnan. So akide norahikun hi workir hello, I'm super excited. So uh Hassan Ida Belis.

1:38SPEAKER_01:Um, Akid Masalan li sar bespinis be each, life.

2:28SPEAKER_02:Actually, uh section a smoke crisis master class.

2:51SPEAKER_01:So how the came and talents, ma'am, so I thought she and bikuno wembi see from a hierarchy perspective, uh to driver and dryer high evolutionary. It makes you as proud of Ad Najirke. So Amil Kaza is the smarter, uh Abadam is a young burger. Eh, it was a very calculated risk, and she but I'm hat of a cartoon, eh, kint tawl belly actar. Is it naturally bad grabango? So so hey, hey, isab the ate enough.

5:25SPEAKER_02:And is uh fina nehke ma hasan lamrutisane.

6:02SPEAKER_01:Uh, and dredgers, reclamation, uh, that's so different than retail. So, you can see that's a very good thing. You had to prove it. So, Sri L Almani, but Michael Ana Bem Shifi. So, really, my mentor on a day to day, my mentor was always my father. But from a work perspective, kill young khari, alurash kill us came Michael Alemniha. But a Belash Amila, Khalasangaram Thiya.

7:47SPEAKER_02:Can rare hayat could be a little bit.

7:51SPEAKER_01:Totally, can can she tier hello.

7:55SPEAKER_02:Am Jarib fakir no uh what uh keef helmar is al Mahalmantha Ya ni no uh to to be able to adapt and to change a group resistant to change, and I'll take fitted burir masalia helly, am fakir no shelmar ashes niin, alamook, it's an ashesin alamuni sh kif is too, or the the fundamentals of business.

8:49SPEAKER_01:So she can common ben it. So starting what a bellas, the Spanish can SKU SKU Faidi it was again going back to South.

9:08SPEAKER_02:This is uh amazing entrepreneurship.

9:37SPEAKER_01:Whatever category manager. So I don't think uh, should has it no finas a problem you were trying to solve a problem?

10:15SPEAKER_02:No.

10:16SPEAKER_01:You had sometimes one of my friends, but small study and seven eleven billiaban, uh, you know, Hatin L Arma, Biadu Ibn, tu barra, uh betl malborough, okay. When you have a supply chain model, she's a min known wa had bil me see. Oh no timely supply chain seen the kine habit. I was aware of what 7-Eleven is 7-11, can you bellish bi manta? Ashra Ashrafi. This was the Japanese way. So I thought to myself, okay, phase two.

12:51SPEAKER_02:Consolidation is not for the same.

12:52SPEAKER_01:Phase one, yet by the 11th store, uh we would uh we would break even. Kenu angibil maktab, I can't, can tone maktab zgir bi solidaire, no mean wahtem nal usas boot maken and fiqra and bait kilombra. But see, I'd be camishi. So my little bear to kaza wake tala no sciastul Balcombi the Chatti, and the chat tala weather forecast. So the ma'jita, you can already ahat maktab, so kit hashriatan ready food but tafsid. Oh, amelbi hai, shamel to be hai, you at a fit but of state ma'am to malaze.

14:13SPEAKER_01:Fit an system, ballash be kilshi, home fail and talent talent system retail, and of a wat kilshi mm-Awush deed, uh talent SKUs, ta raft a kaza teaser, uh, should talam it for Kintone already, Fia. Grab and go, Yani, and no.

14:53SPEAKER_02:Hey, Keefe Maslahayani.

14:55SPEAKER_01:Well, I will make a rebate on Shaw. But uh, okay, if I'm hotel assortment take, is a zabe take, bamilic, and no, it will get better. Uh there were allocations. Who we jumped on it immediately. And better retail.

15:17SPEAKER_02:Habit retail and uh your curiosity, any whether Belmarin, you were very curious to talk, retail came in, you were very curious. Okay, you felt that hey this, but have tamlo was fitted Caspina's investor or fitted Kaspina's assist uh fitted Tadir. Tadir. Okay. So this is gonna be the next big thing.

15:50SPEAKER_01:So our husband is office. We don't have that dress code, by the way, but maketab Anna. So Rah land on our office. So really it was a tariff, not literally NTCO de Taboon, our chairman tabaon, or whatever. Kill on Ami Talawiki, yang food to brother. But in but siri inti by unique intiwam, tetarafi a layon, fee hadam to tarip testi in no man, I will kill him. Kilwahadish rahli acta, hey, acht it.

17:26SPEAKER_02:No, you don't realize that they be the way at all.

17:33SPEAKER_01:Sorry, as well.

18:22SPEAKER_02:So, you can see that the other thing is that we have to do this.

19:52SPEAKER_01:So it's retail is a fishy ma bizahe. Kill young feashi. But then, hypermarket, if you FMB, if it distribution, if we kill general merchandise, verticals, it centers around the supermarket. So, mind in her zah, andahol lachalayon. Shafunya nooms, strategy, la gdi, namela, bellish anao, bibel shumay, um namil, masa metal m do beauty. Okay, so she did, chamiamil, flame, shwami amil, wait biyam l usas katam kabrik tatlawa. Ma she'lnain, nah nanhatuana kalibnini arfte, nahnada naqti mt admin, yam nahna baktir mwadiam namil asasna witari aktier hellwa.

21:23SPEAKER_01:Oh, it's a trial and error. Yani, iza ma'amilti mni halmarra, libilwa la zbombi her tariah, isahabba he will reward you. Biasi si kwa ta maistriya. Basiamiltiha sah he will reward you la. Mina ni hate li kawka biany. But him shalat and nik two eye out if shari. Blacks, but umi minna umish but darula sharia ni wahad uh zero or hero yani. Mazabatit, but gairi but zabti horn timely um bitchabi no people respond.

22:00SPEAKER_02:Takes me la tene part here crisis management master class. So October L Feno tash la hella. Fik hikkina nzawadak tul ekir kham se tisnin, shoe akter shit alam to from a crisis management masterclass.

24:00SPEAKER_01:Mabnana added kilil mashekil taboo sam from a financial perspective. But you have to deal with it day by day with chufhi, uh, may talea as oh my god, shuam bisir, shuam bisir. But dikiru tali an open communication mark tira, nestlip t shtuhli in tv, uh tariffala chromi seer, economist might. Oh, dontur, I leave do yeah, I kit fi saved. So, we're not going to be able to get the learn heart, you know. So stable, normal buying, consumer behaviour, may dray, but consumer, like, can't has it.

27:48SPEAKER_01:So tariff as if you can't get a lot of people. So I walk a daemon, I was very reassuring. Positive, and uh al Mauduwa, and Nu Mafia Majil. I'm saying Balat Bidalman Harkilwa Badu, Mafima Jil. Badin came in. Bada kam tool hik. A kid, akid. Akeed. I am doing it. So no, what is it wadain canable alpha? Uh is a ma'am tlate, like, now already not shouldn't.

30:39SPEAKER_02:So being prepared, yeah.

30:41SPEAKER_01:We're very prepared. It was less extra. But she was a little bit more. And this fee in here came, Lizabatmana, and we recovered faster than others. And further expansions. We recovered. Which is which was great. So whole kill on the African kill you.

34:05SPEAKER_02:Where do you see the gap?

34:34SPEAKER_01:I would love who the cost co model, who is a subscription model. We've worked on it. Really, it's it's not as simple as people think it is.

34:50SPEAKER_02:So now the challenge that I'm giving you. Knowing what you know, shoop tamel khamstalif dollar, kiff to s roof our well and the business dollar. Something that's the same.

35:18SPEAKER_01:But the same thing is that you can't. So you have to differentiate.

36:37SPEAKER_02:You have to differentiate yourself. So you can invest in ETF and stocks, bonds, etc. Lawhand, how would you invest them from an investment perspective?

37:18SPEAKER_01:No, they took it, they took things to a different level. This is a revolution. So this for me, these five, six companies, ten companies, whatever they are, they are whole I would put the hamster. And why not? It's something that adds to the community who are shimn. So, we have to do it. So really out of love for it, she tell you, I'm not sure. But the program Mishkelon Baspheman, it's the other way around. So there are some that we dropped due to the character issues that we had with them.

43:02SPEAKER_01:Leaving an impression is not difficult, Anna Birai. So lautan uh, akid it's stressful. Presentations could have been done better. I'm excited. But I think that's a good thing. I think look, I'm excited about next season. I'm happy that all of us are back together. It's it's it's very dynamic, yani. Allah and a maketh parfum, and bat him in the kint already kind of atletini, but totally different dynamics.

45:53SPEAKER_02:We're surprising.

46:05SPEAKER_01:I think next season will be a lot more uh will be more interesting than this.

46:39SPEAKER_02:So shoe but come shah, rahikuno wa ifin adem na biz.

46:48SPEAKER_01:Which I'm sure come in. But sil valuation no some seebra'm Yani. True as Duck. The highlighter shark tank, ma'al naha nil abraam, al naha nil abbel percent. I don't think it needs khamasmit elf. So anab should fion iwatul ra'm, we what to percentage, is a bad don't shaftuam. So ra'm nih nafinan zidu, yeah, is anarib kham seen. Uneko d aktar.

47:51SPEAKER_02:But is a mafina na.

47:58SPEAKER_01:Ifan it was it was not bad, yeah. So anabisbility, they have to am valuation galot.

48:21SPEAKER_02:So ra'am ul valuation, anything else?

48:42SPEAKER_01:Sorry, mama, I will not say my name. I think uh to buy us.

49:11SPEAKER_02:And uh that have potential hammas and new salute.

49:19SPEAKER_01:Next year this will not happen. But I thought in the beginning, wallah, eh, okay. But don't constant follow-up weekly. You need to be able to do that. So you need to dedicate time. So already in Tiptaf, Sarfi Fari, uh, nechod ararat, sariam narif should 100%. Wow. But a tlot mao finis ma'vta. So I'm um I'm excited. Uh I think whole assassil is a joyal karasia. We are rebootable.

51:00SPEAKER_02:Uh different production incredible. It was such an amazing experience. So I ask few people, Mark, the two sides of uh of the story. So these are uh some some feedback of people that work with you. So I'm gonna give you some of these. Uh just read them. So bad in this priest So is a free case.

52:17SPEAKER_01:So his answer was a lifelong friend to me, a brother in every sense. He is the easiest person on earth and the most difficult at the same time. I'm not convinced about something I I is a mini meeting, whatever, but I ignore it totally. So so I'm difficult, but I come in, you know, I'm the easiest person. I'm not many sabrill, many sab I I love to I love to do things all the time. Uh is an anti and wiki, and what's cabber karma almasari?

53:55SPEAKER_02:It's the achievement, it's clear.

54:13SPEAKER_01:We've grown from friends to brothers, and somehow life brought us full circle from sharing memories as kids to building something together today. He's been part of every major chapter of my life, and beyond the success, what inspires me most is that he's never changed. Same loyalty, same heart, same belief in people. Proud to call him my chosen brother and lucky to be part of the group. Again, going back, it's it's so at a terrible had an people tell you it don't work with your friends.

56:04SPEAKER_01:It's what we talked about, okay. But say an ability, and so I'm not sure. With liais, uh you know that lieshtag. So again, going back to the Ana Bad Basil yes, who Aqad Arabium Nil Iyam and Faith Anibe, Mama Bia, Hash. So Ile, and do lado, and do whatever. For me, it was not a very good thing. Let's work together. It was a new move who was a good thing. It was one of the best and easiest things about. From a culture perspective, he's such a positive vibe, positive energy.

58:29SPEAKER_01:So this is a bit that are joining us.

59:27SPEAKER_02:So is that if your kids are thinking about you?

59:57SPEAKER_01:They appreciate now more and more.

59:59SPEAKER_02:And this is what uh you see and what they say.

1:00:02SPEAKER_01:So thank you for working so hard every day for our family. Very hard working.

1:00:12SPEAKER_02:We appreciate.

1:00:12SPEAKER_01:So I think look, uh they they now, and by the way, Ana be ekher sene sene on senten, I make sure I spend more time. Uh exposed to social media, exposed. So, yeah, an podcast. So they know what's the latest trend. What's the latest trend at TikTok?

1:00:43SPEAKER_02:100%.

1:00:45SPEAKER_01:So uh and and I know from them. So they do that. And and and they understand now. This is the last one. I want to tell you something uh that uh about Rana that that I have never said before. Uh and and she said something in the beginning that uh uh and and uh I I truly believe in what she's saying and for everything we've built side by side. She was with me here. So it sticks with me, kill Amri no Lama Lama Hadan, Bishbayku, Bint Bed, and I'm not sure.

1:02:20SPEAKER_01:So uh benzela Abadan, so I sene been Zaweju been Kanasawa, he Tarfi and Sen, what a saw.

1:02:31SPEAKER_02:Hasan uh Anjad Mabian Chaba, but Zabtarif no salna se at non-stop, she mab it said that really it's been uh unbelievable for the season two. Season two, exactly season two. Uh so bestum, what's next? Sir Time, so many things. What's the the big dream of Hassan as a dream?

1:03:05SPEAKER_01:Yeah, it's it's it's the group in itself. So I think we're very busy for the next five to ten years. I don't know. Really, uh, internally feeling of daki realism. You need to dedicate time. I don't know what life will bring, uh, should be jeep. Anjadua had to be a little bit, uh, shark tank. Okay, sorry. So and this opened new doors. But now we need to give back alhamstaref, we can show key fina and say I don't keep don't you salu? I think we had al Balad we're a hub we're a hub that can take things all over uh Surya and Surya Aqid is a huge opportunity.

1:05:31SPEAKER_02:So let's let's wait and see. And we're all very excited to see Lawen Rahitruho. So a few keywords and know the curiosity mashrua, but curious about Dakatalam Akter, the human side, culture, waitl Ashkas, so shifnab Ashkaslbistolo Makjane kulon ekwitak the innovation constantly differentiating yourself, innovation changing, you double down, ma zabatit you tweak Tamil Shi muhtalif the positivity and no whatever happens but dalak le ehlul, badlak but dallak mesh, and uh being prepared and taking it day by day.

1:06:28SPEAKER_02:So lots of learning aki delasalisam aunaktiamo men hal hewaral.

1:06:37SPEAKER_01:Thank you for the opportunity. Kilna Ma Bad, we have we have a bright future behind that ballad. I am sure that things saw the khalsit, so look, I I I only want to wish you luck and uh wish and we thank you for having me.

1:07:11SPEAKER_02:Thank you so much. So Hassan as a dynam and approach conjumate.