30 Sep 2026 · 42 min
Ogilvy On Air - Episode 3: The Unsaid with Daniel Bennett, Maxwell Minckler, and Radina Shipkovenska
Only 1 in 5 organisations are ahead of the curve on AI. So how can the next generation of brand-builders use AI with confidence, without being driven by the fear of missing out? In this episode of Ogilvy on Air, Daniel Bennett (Senior Partner & Lead of Behavioural Science at Ogilvy Consulting) speaks with Maxwell Minkler (Customer Research Lead at Google) and Radi (Strategy Director at WPP) to unpack multi-year research on how organizations and individuals adopt Artificial Intelligence. Rather than focusing solely on technology, the guests dive into the psychological and human side of…






