Podcast · Business

On Top of PR with Jason Mudd

by Jason Mudd, Axia Public Relations · English · Business

On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication profession

New episodes: Weekly
Typical length: 42 min
Latest: 13 Oct 2026
Language: English

Latest episode

13 Oct 2026 · 27 minNew

The AI trust problem: Can you trust your AI?

Send us Fan Mail In this episode, former Goldman Sachs partner Mike Ryan, CEO and co-founder of Bullet Point Network, joins host Jason Mudd to discuss the trust problem at the heart of AI, why trust is now the biggest barrier to enterprise AI adoption, and how you can keep human judgment in control of AI output. Tune in to learn more! Meet our guest: Our guest is Mike Ryan, the CEO and co-founder of Bullet Point Network, an AI-driven investment platform. Mike is a former Goldman Sachs partn...

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Earlier episodes 29 most recent

E191 · 6 Oct 2026 · 13 min
Is your brand PR ready? 5 steps for the AI era
Send us Fan Mail In this episode, Slava Balykov joins host Jason Mudd to discuss how you can assess your brand's public relations readiness before a crisis or AI tool exposes your gaps. Slava shares his five-step framework, explains how to respond when AI gets your brand wrong, and reveals what executives really want from PR reporting. Tune in to learn more! Five things you’ll learn from this episode: How to assess your brand's PR readiness in the AI eraFive steps to PR readinessWhy you shou...
E190 · 29 Sep 2026 · 15 min
Why brands should lead with public relations
Send us Fan Mail In this solocast, On Top of PR host Jason Mudd explains why brands should earn attention before they buy it and how generative AI makes leading with PR more important for marketing leaders. Tune in to learn more! Five things you’ll learn from this episode: 1. Why the order of PR and advertising matters when you launch something new 2. How Starbucks, Tesla, and Pepperidge Farm earned attention before they bought it 3. Why launching advertising first can spend your news value...
E189 · 1 Sep 2026 · 49 min
Why business acumen is critical for PR professionals today
Send us Fan Mail In this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stage. Tune in to learn more! Meet Our Guest: Our guest is Ron Culp, a professional-in-residence at DePaul University and a former corporate chief communications officer. He brings decades of experience across government, corporate communications, pu...
E188 · 24 Aug 2026 · 50 min
AI can synthesize your data. It can't tell you what matters.
Send us Fan Mail In this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires. Tune in to learn more! Meet our guest: Our guest is Jessica Barber Scott, a senior communication professional with 15 years of experience acr...
E187 · 4 Aug 2026 · 46 min
Applying leadership frameworks to AI
Send us Fan Mail In this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption. Tune in to learn more! Meet our guest: Our guest is Ken Jacobs, principal of Jacobs Consulting & Executive Coaching. Ken helps public relations, communications, and marketing leaders become more effective and inspiring leaders through executive coaching and consulting. Bef...
E186 · 28 Jul 2026 · 46 min
Managing communications and PR in the AI era with Brenda Duran
Send us Fan Mail In this episode, LA County communications leader Brenda Duran joins host Jason Mudd to discuss how to manage communications and public relations in the AI era through trust and authentic storytelling. Tune in to learn more! Meet Our Guest: Our guest is Brenda Duran, director of external affairs at the Los Angeles County Justice, Care and Opportunities Department. An award-winning public affairs and communications executive with more than 12 years of experience, Brenda speci...
E185 · 14 Jul 2026 · 9 min
How public relations changes business outcomes
Send us Fan Mail In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage. Tune in to learn more! Five things you’ll learn from this episode: 1. Why organizations should measure PR by business outcomes instead of media outputs 2. How awareness can remove growth barriers for great products and services 3. Why earned media builds credibility that influences custom...
7 Jul 2026 · 50 min
How trusted strategic advisors influence leaders
Send us Fan Mail In this episode, James (Jim) Lukaszewski joins host Jason Mudd to discuss how to influence leaders through trust, candor, and strategic communication. Tune in to learn more! Meet our guest: Our guest is James (Jim) Lukaszewski, president and CEO of The Lukaszewski Group. Jim has advised business leaders through crises and high-stakes situations for more than five decades. He shares practical strategies for becoming the trusted strategic advisor leaders rely on when making i...
E182 · 23 Jun 2026 · 29 min
Why PR is the last budget line you should cut (and what happens if you do)
Send us Fan Mail In this episode, Heidi Howell joins host Jason Mudd to discuss why organizations should think twice before cutting PR during economic uncertainty. They explore the connection between reputation, recruiting, employer branding, visibility, trust, and revenue growth. Tune in to learn more! Meet our guest: Our guest is Heidi Howell, she is a marketing executive who leads efforts to transform marketing into a revenue-driving function within healthcare staffing and human resourc...
E181 · 16 Jun 2026 · 57 min
Inside the newsroom: Media relations advice from a former CNN producer
Send us Fan Mail In this episode, former CNN producer Tiffany Anthony joins host Jason Mudd to discuss media relations best practices, newsroom operations, and journalist preferences. Tune in to learn more! Meet our guest: Our guest is Tiffany Anthony, a communications and storytelling professional and former CNN cross-platform producer at Warner Bros. Discovery. With more than 18 years of experience in broadcast, digital, and social media, Tiffany has helped shape high-impact stories and a...
E180 · 9 Jun 2026 · 14 min
The best argument for PR? Surprisingly, it's AI
Send us Fan Mail In this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search. Tune in to learn more! Five things you’ll learn from this episode: 1. Why earned media is the primary driver of visibility in AI-generated search 2. How ChatGPT, Gemini, and Claude determine which brands to recommend 3. What the 2% pitch overlap statistic means for PR and marketing teams 4. Why media velocity and recency matter mor...
2 Jun 2026 · 43 min
The secrets every professional speaker knows (that you don't)
Send us Fan Mail In this episode, Matt Mosich joins host Jason Mudd to discuss what separates professional speakers from aspiring speakers. From storytelling and stage presence to preparation, mindset, and memorable messaging, Matt shares practical insights from years of coaching executives, founders, and business leaders. Tune in to learn more! Meet our guest: Our guest is Matt Mosich, president and owner of The Mosich Group. Matt is a communication and speaker coach for execut...
E178 · 25 May 2026 · 47 min
From newsroom to PR: How journalists can successfully make the switch
Send us Fan Mail In this episode, CNN producer Tiffany Anthony joins host Jason Mudd to discuss one of the most talked-about career pivots in media today — journalists transitioning into public relations and corporate communications. Tune in to learn more! Meet our guest: Our guest is Tiffany Anthony, cross-platform producer at CNN/Warner Brothers Discovery. Tiffany is a communications and storytelling professional with 18+ years of experience crafting clear, high-impact narratives ac...
E177 · 19 May 2026 · 1 hr 9 min
Advanced AI media relations strategies for public relations
Send us Fan Mail In this episode, Qwoted’s Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies. Tune in to learn more! Meet our guest: Our guest is Shelby Bridges, director of customer success at Qwoted. Shelby works at the intersection of PR, media, and technology, helping communicators build stronger relationships with journalists through smarter, more strategic data usage and ...
E176 · 12 May 2026 · 45 min
When a crisis hits, say this or stay silent
Send us Fan Mail In this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence. Tune in to learn more! Meet our guest: Our guest is Michele Ehrhart, senior vice president and chief marketing and communications officer at the University of Memphis. Michele is a crisis communications expert with three dec...
E175 · 5 May 2026 · 8 min
How PR influences recruiting, retention, and workforce quality
Send us Fan Mail In this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation. Tune in to learn more! Five things you’ll learn from this episode: 1. How candidates evaluate your reputation before your careers page 2. Why PR influences recruiting outcomes before HR gets involved 3. The role of visibility, credibility, and interpretation in hiring decisions 4. Why employer brand perception is formed in search and...
E174 · 28 Apr 2026 · 54 min
Stop agency pitches: Build better client partnerships
Send us Fan Mail In this episode, Brand Revolt’s Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions. Tune in to learn more! Meet our guest: Our guest is Camden Bernatz, creative director and strategist at Brand Revolt and author of “Stop Asking for Pitches: 10 Rules to Fix the Client-Agency Relationship.” Once drawn to psychiatry, he now applies that same curiosity...
E173 · 21 Apr 2026 · 44 min
Behavioral science secrets behind top brands
Send us Fan Mail In this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world’s most successful brands and how to apply those principles in marketing and PR. Meet our guest: Our guest this episode is Richard Shotton, founder of Astroten. Richard is a behavioral scientist and best-selling author of “The Choice Factory,” “The Illusion of Choice,” and “Hacking the Human Mind.” He specializes in applying behavioral science to marketing ...
E172 · 14 Apr 2026 · 44 min
Ageism in the workplace: Hiring bias, careers, and the future of work
Send us Fan Mail In this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams. Tune in to learn more! Meet Our Guest: Our guest on this episode is Carly Roszkowski, vice president of financial resilience at AARP. She leads strategy and outcomes within AARP’s Work and Jobs and Financial Resilience initiatives, helping individuals over 50 strengthen their competitiveness ...
E171 · 7 Apr 2026 · 22 min
Embedded AI: The future of PR and communication workflows
Send us Fan Mail In this episode, Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows. Tune in to learn more! Meet Our Guest: Our episode guest is Greg Galant, CEO and cofounder at Muck Rack. A returning guest on On Top of PR, he is a leading voice at the crossroads of PR, technology, and media. Greg is also recognized as an early champion of generative engine optimization, shaping the emerging frontier of brand visibility...
E170 · 31 Mar 2026 · 17 min
Why isn’t your press release getting any coverage?
Send us Fan Mail In this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement. Five things you’ll learn from this episode: 1. Five reasons your news release isn’t getting coverage 2. Understanding the move from “press releases” to news releases 3. Common mistakes that cause press releases to be ignored 4. How to write headlines and content that attract attention and clicks 5. Adopting an ...
E169 · 24 Mar 2026 · 40 min
Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw
Send us Fan Mail In this episode, Microsoft CCO Frank Shaw joins host Jason Mudd to discuss how AI is reshaping PR workflows, strategy, and corporate communications. Tune in to learn more! Meet Our Guest: Our episode guest is Frank X. Shaw, chief communications officer at Microsoft. Frank leads global communications strategy, product PR, media and analyst relations, executive and employee communications, and global agency partnerships. He shares insights on how communicators can leverage AI...
E168 · 17 Mar 2026 · 42 min
Media-first PR in the AI era with Storyblok’s Brandon Watts
Send us Fan Mail In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era. Tune in to learn more! Meet Our Guest: Our episode guest is Brandon Watts, director of PR and communications at Storyblok. With 20-plus years in shaping narratives for startups and enterprise tech, Brandon brings insights from both the media and PR sides. He’s also contributed to Fast Company, Entrepreneur, and Adweek. ...
E167 · 10 Mar 2026 · 35 min
HARO’s comeback: Modern sourcing for journalists and brands
Send us Fan Mail In this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching. Tune in to learn more! Meet Our Guest: Our episode guest is Brett Farmiloe, founder and CEO at Help a Reporter Out (HARO). Brett has scaled startups and worked with global brands, and he helps professionals share their expertise online. His mission is to make knowledge more accessible and human. Five things you’ll learn from this episode: 1. Why ...
E166 · 23 Feb 2026 · 36 min
How to stay ahead of AI in communication and marketing with Martin Waxman
Send us Fan Mail In this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise. Meet Our Guest: Our episode guest is Martin Waxman, LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute. He writes an AI and digital marketing trends newsletter, delivers hands-on generati...
E165 · 10 Feb 2026 · 21 min
Exclusives, advances, and embargoes: How to use each ethically in media relations
Send us Fan Mail In this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations. Tune in to learn more! Five things you’ll learn from this episode: 1. The clear differences between exclusives, advances, and embargoes 2. The most common PR mistakes that quietly damage credibility 3. Why advances don’t restrict publication unless you explicitly say so 4. How to structur...
E164 · 27 Jan 2026 · 37 min
Navigating AI ethics in public relations with PRSA CEO Matthew Marcial
Send us Fan Mail In this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators. Tune in to learn more! Meet our guest: Our episode guest is Matthew Marcial, CEO of the Public Relations Society of America. He leads PRSA’s strategic priorities, focusing on advancing the profession and guiding communicators through emerging challenges, including the ethical use of artificial intelligence. Five things you’ll learn fro...
E163 · 13 Jan 2026 · 30 min
Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke
Send us Fan Mail In this episode, AMEC’s CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practices. Tune in to learn more! Meet Our Guest: Our episode guest is Johna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC). With more than 30 years of experience in marketing, PR, communications, and strategy for B2B and B2C organizations, Johna is a global leader i...
E162 · 30 Dec 2025 · 42 min
The PR playbook for getting recommended by AI with Unusual's Keller Maloney
Send us Fan Mail In this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands. Tune in to learn more! Meet Our Guest: Our episode guest is Keller Maloney, co-founder of Unusual, a platform that helps brands understand and influence how AI models perceive them. Keller has a background in AI interpretability research and works with marketers and PR teams navigating AI as a new audienc...

About On Top of PR with Jason Mudd

On Top of PR with Jason Mudd is a English business podcast from Jason Mudd, Axia Public Relations. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Jason Mudd, Axia Public Relations
Language: English
Category: Business
New episodes: Weekly
Typical length: 42 min
Latest episode: 13 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1530395967

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