Packaging Design Mistakes to Avoid | Ep 206

More from Packaging Unboxd with Evelio Mattos All episodes →

1. 

   S22 · E211 · 24 Feb 2026 · 46 min

   Why It Took 6 Years to Redesign This Box (Packaging Engineering Explained)

   A “simple” candy box tweak turned into a six-year redesign—because in packaging, changing a quarter inch can force you to rethink the entire manufacturing line.00:00 Why a ¼-Inch Box Change Took 6 Years (Packaging Equipment)00:17 Charlotte Ashcroft Intro: Mike and Ike + Peeps Packaging00:47 What Is Packaging Engineering? Automation, Materials, Structure01:41 Mike and Ike Box Redesign: What Actually Changed02:52 Designing Packaging Backwards from the Pallet (Pallet Optimization)03:17 Headspace Explained: Damage, Settling, “Half-Empty” Complaints04:26 Hidden Carton Upgrades: Right-Sizing +…

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   S21 · E210 · 12 Jan 2026 · 42 min

   The Real Process Behind High-Impact Design for Startups

   What does it really take to design packaging that connects, converts, and stands out... especially for a scrappy startup?In this episode of Packaging Unboxd, Evelio Mattos sits down with Monika Cascone, the designer behind the hilariously effective Anything Butt packaging. Learn more about Monika Cascone: https://www.monikacascone.comFrom working with tight budgets to building bold packaging strategies for taboo products, Monika shares the full behind-the-scenes process every young designer needs to hear.If you’re just starting your career in packaging or trying to figure out how to land…

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   S21 · E209 · 21 Dec 2025 · 20 min

   2026 Packaging Design Trends You Should Know | Ep 209

   Walk through the top 7 Packaging Design Trends You Need to Know for 2026!Work with Evelio, https:www.IDPdirect.comPackaging design is changing fast and most trend reports are already behind.In this episode, I break down the real packaging design trends for 2026 based on what’s actually showing up on shelves around the world, conversations with agency leaders, manufacturers, and global brands. If you’re a packaging designer, graphic designer, brand founder, or marketer, this video will help you understand how to design packaging that survives manufacturing, regulation, cost pressure, and real…

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   S21 · E208 · 5 Nov 2025 · 17 min

   How Daise Beauty Designed Packaging Built for Influencer Content | Ep 208

   In this episode of Packaging Unboxd , host Evelio Mattos tears down the influencer packaging that made Daise Beauty a must-watch unboxing moment across social media. Discover how smart brands design packaging not for the shelf, but for the camera, building FOMO, shareability, and lasting brand awareness through structure and storytelling. Evelio breaks down what Daise Beauty did right, what every influencer box needs, and how to design packaging that becomes content. You’ll learn: The structural secrets behind influencer kits that go viral How to layer unboxing moments for maximum retention…

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   S21 · E207 · 27 Oct 2025 · 44 min

   Shutting down a 30-Year Creative Studio to Start Over With AI Design | Ep 207

   After 30 years running a successful studio shooting global brands, Terri did the unthinkable, he shut it all down. Why? Because AI changed everything. In this episode, we explore how one veteran creative reinvented his entire career, turning decades of experience in photography and design into an AI-powered workflow that’s faster, sharper, and creatively free. Learn what it really takes to pivot from traditional design to AI-driven creation, and why the next generation of designers might not pick up a camera ever again. You’ll Learn: Why AI became the turning point after 30 years in business…

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   S21 · E205 · 5 May 2025 · 29 min

   EPS Foam Replacement So Good You Can Eat It - but don't. | Ep 205

   Let's design your packaging - / eveliomattos Download the tools to design your own packaging - https://idpdirect.com/design-guides/ Can packaging made of 90% air actually outperform traditional plastic foams—and still be recyclable and compostable? Sustainable Development Packaging from Woamy should be on your list of trending packaging design materials for 2025.In this episode of Packaging Unboxd, host Evelio Mattos dives into the deceptively simple yet groundbreaking world of sustainable foams with the founders of Woamy. This isn’t your typical “green” material. Woamy has developed a foam…

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   S21 · E204 · 20 Apr 2025 · 30 min

   Design Authentic Cultural Packaging Without Getting Canceled | Ep 204

   Work with me:Let's design your packaging - https://www.linkedin.com/in/eveliomattos/Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can you build a mass-market brand rooted in culture without crossing the line of appropriation?In this episode, Evelio Mattos talks with Victor Guardiola, co-founder and CEO of Bawi Agua Fresca, about launching a better-for-you beverage brand inspired by traditional Mexican flavors. We dive into the design decisions that made Bawi stand out on shelf, the importance of hiring diverse creative teams, and how to balance…

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   S21 · E203 · 24 Mar 2025 · 54 min

   How to Design Packaging for the Freezer Aisle | Ep 203

   Struggling to make your packaging stand out on crowded shelves? In this episode of Packaging Unboxd, we break down two major redesigns by Chase Design Group—Dorot Gardens, a frozen garlic and herb brand that had to solve the problem of being invisible in the freezer aisle, and Tombstone Pizza, a refresh that modernized the brand while keeping its bold attitude intact. Learn how smart design choices, from color strategy to shelf visibility, can transform a product’s success. Whether you're a designer or launching a CPG brand, this episode delivers insights you can use today.

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   S21 · E202 · 6 Jan 2025 · 20 min

   2025 Packaging Trends Episode | Ep 202

   What will change in 2025 for packaging design and what concerns should brands have? Packaging design is evolving in 2025, listen to 20 top designers breakdown things you need to consider in 2025. Explore the evolving landscape of packaging in 2025 with industry experts like Al Gilbody, Anna Ison, and Dave from Print Design Academy. Discover themes including AI integration, cultural innovation in food packaging, and the rise of sustainable, regenerative, and soluble designs. Learn about the influence of Gen Z aesthetics from Fred Hart, evolving marketing strategies from Sarah Williams, and…

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    S21 · E201 · 5 Dec 2024 · 46 min

    Costco Packaging Design an Expert Guide | Ep

    Discover the ultimate guide to Costco packaging design in this must-watch episode! Whether you're a designer, brand manager, or entrepreneur, we break down the secrets to designing packaging that meets Costco packaging requirements and sells. Learn how to navigate the unique challenges of club store packaging, from maximizing pallet efficiency to the "5-second, 5-foot rule" for grabbing customer attention. Find out why Costco demands more than just great design—it requires strategic thinking. We'll dive into the essentials of three-side shoppable pallets, the journey of earning a spot on the…