Saving $1.3M in Packaging

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1. 

   S22 · E211 · 24 Feb 2026 · 46 min

   Why It Took 6 Years to Redesign This Box (Packaging Engineering Explained)

   A “simple” candy box tweak turned into a six-year redesign—because in packaging, changing a quarter inch can force you to rethink the entire manufacturing line.00:00 Why a ¼-Inch Box Change Took 6 Years (Packaging Equipment)00:17 Charlotte Ashcroft Intro: Mike and Ike + Peeps Packaging00:47 What Is Packaging Engineering? Automation, Materials, Structure01:41 Mike and Ike Box Redesign: What Actually Changed02:52 Designing Packaging Backwards from the Pallet (Pallet Optimization)03:17 Headspace Explained: Damage, Settling, “Half-Empty” Complaints04:26 Hidden Carton Upgrades: Right-Sizing +…

2. 

   S21 · E210 · 12 Jan 2026 · 42 min

   The Real Process Behind High-Impact Design for Startups

   What does it really take to design packaging that connects, converts, and stands out... especially for a scrappy startup?In this episode of Packaging Unboxd, Evelio Mattos sits down with Monika Cascone, the designer behind the hilariously effective Anything Butt packaging. Learn more about Monika Cascone: https://www.monikacascone.comFrom working with tight budgets to building bold packaging strategies for taboo products, Monika shares the full behind-the-scenes process every young designer needs to hear.If you’re just starting your career in packaging or trying to figure out how to land…

3. 

   S21 · E209 · 21 Dec 2025 · 20 min

   2026 Packaging Design Trends You Should Know | Ep 209

   Walk through the top 7 Packaging Design Trends You Need to Know for 2026!Work with Evelio, https:www.IDPdirect.comPackaging design is changing fast and most trend reports are already behind.In this episode, I break down the real packaging design trends for 2026 based on what’s actually showing up on shelves around the world, conversations with agency leaders, manufacturers, and global brands. If you’re a packaging designer, graphic designer, brand founder, or marketer, this video will help you understand how to design packaging that survives manufacturing, regulation, cost pressure, and real…

4. 

   S21 · E208 · 5 Nov 2025 · 17 min

   How Daise Beauty Designed Packaging Built for Influencer Content | Ep 208

   In this episode of Packaging Unboxd , host Evelio Mattos tears down the influencer packaging that made Daise Beauty a must-watch unboxing moment across social media. Discover how smart brands design packaging not for the shelf, but for the camera, building FOMO, shareability, and lasting brand awareness through structure and storytelling. Evelio breaks down what Daise Beauty did right, what every influencer box needs, and how to design packaging that becomes content. You’ll learn: The structural secrets behind influencer kits that go viral How to layer unboxing moments for maximum retention…

5. 

   S21 · E207 · 27 Oct 2025 · 44 min

   Shutting down a 30-Year Creative Studio to Start Over With AI Design | Ep 207

   After 30 years running a successful studio shooting global brands, Terri did the unthinkable, he shut it all down. Why? Because AI changed everything. In this episode, we explore how one veteran creative reinvented his entire career, turning decades of experience in photography and design into an AI-powered workflow that’s faster, sharper, and creatively free. Learn what it really takes to pivot from traditional design to AI-driven creation, and why the next generation of designers might not pick up a camera ever again. You’ll Learn: Why AI became the turning point after 30 years in business…