Pattern Shift is for creatives building a business on their own terms. I'm Saskia de Feijter — creative business & life coach, Bullet Journal Practitioner, and host. Each episode, we work on what actually moves things forward: your direction, your structure, or getting your work out into the world.
Send us Fan Mail We talk about how high standards and perfectionism can freeze momentum, especially when you are building something big like a new website. We share a practical way to choose a deadline, define a baseline, and ship a first version that helps people find you and pay you. • why big ideas turn into start stop progress • how Parkinson’s law makes long deadlines drag • choosing a baseline so version one can go live • simple website essentials for artists, ma...
Send us Fan Mail We trade perfection for a real-time chat about how our brains and bodies shape creative work, from travel calm to the need for negative space away from screens. Along the way we unpack neurodivergence, boundaries, and why coaching can be the container that helps you hear yourself think. • letting go of perfectionism and choosing honesty over polish • finding calm through slower inputs and solo travel time • Rick Rubin’s The Creative Act and taking notes wit...
Send us Fan Mail You’ve seen the button. “Book a free discovery call.” And something about it feels a little prickly — like clicking it means you’re walking into a lion’s den with no way out. I used to feel exactly the same way. Now I’m on the other side of it, and I want to invite you in properly. In this short episode I walk through what a discovery call actually is — and what it isn’t. It’s not a sales pitch. It’s not a test you can fail. It’s not a free coaching session. And you won’t lea...
Send us Fan Mail Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ ...
Send us Fan Mail I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a conventional team, and kept rebuilding the brand. I name Pathological Demand Avoidance directly and connect it to my lifelong distrust of the ready-made — in business, fashion, and a painting I found on the side of the road last week. From sour puss to happy kitty: on curiosity as the antidote to ...
Send us Fan Mail We share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect to mini campaigns across platforms, we turn silence into timing and boredom into a positive signal. • owning the creative life and business coach identity • why one-off posts fail to reach people • the wedding metaphor for attention and delivery • silence meaning timing, not disinterest • mere exposure effect and the rule of ...
Send us Fan Mail In this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t about goals or productivity — it’s about creating an inner compass for 2026 that feels supportive, spacious, and doable. If you’re craving more ease, courage, stillness, or time to create, this episode will help you clarify what you truly want for the year ahead. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appre...
Send us Fan Mail Am I my brand? And does branding even matter when I’m a tiny, one-person creative business? In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work. I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen...
Send us Fan Mail - How I separate ideas from tasks, plan by energy, and keep marketing simple - Planning doesn’t have to kill creativity. In this episode, I share how I plan with a neurodivergent, creative brain—lightly. Using examples from some of my clients, I separate ideas from tasks, choose one daily priority, and use soft time blocks guided by energy instead of the clock. I talk about how Bullet Journaling® supports me (without needing pretty pages), how I turned my phone into a t...
Send us Fan Mail I’ve noticed that many smart, creative people avoid coaching because they think it’s only for people who are lost, unsure or corporate CEO's. In this episode of Pattern Shift, I challenge that idea. I share my own stories as both a coach and a client, from working with ADHD and lifestyle coaches on my weightloss journey to helping my clients rediscover joy in their creative work. With humor, honesty, and a healthy dose of Dutch pragmatism, I explain how coaching differs from ...
Send us Fan Mail SUMMARY Season 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of my ecosystem now align. This episode introduces the Business Clarity Quiz, YouTube expansion, and what’s next for the Pattern Shift podcast. FULL SHOW NOTES WITH TAKEAWAYS + LINKS 🔗 patternshift.fm BEST QUOTE FROM THE EPISODE “I’m not starting over—I’m building on everything I’ve already made...
Send us Fan Mail Clarity, confidence, and calm… one bullet at a time. Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the window, or you’re simply craving a break from the usual hustle. That’s why I’m hosting a gentle 6-week journaling challenge, right inside the Ja, Wol Community. BuJo by the Sea is a relaxed, Bullet Journal–inspired journey. Each day, from July 19 to August 30, you’ll get one simple prompt to help you: Set an intentionReflect on ...
Send us Fan Mail SUMMARY In this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how daily logs, weekly spreads, and project collections help me stay grounded, intentional, and flexible—without pressure or perfectionism. If you're curious about using your journal to support your business, this episode offers my honest perspective. FULL SHOW NOTES WITH TAKEAWAYS + LINKS 🔗 patternshift.fm BEST QUOTE FROM T...
Send us Fan Mail SUMMARY In this mostly unscripted episode, I share how Bullet Journaling helped me move from burnout to clarity. Before it became a tool in my business, it was a lifeline in my personal life. This is not a tutorial—it’s a story of how I found my footing again, and why I still use this method today. And I announce an exciting challenge I'm working on! FULL SHOW NOTES WITH TAKEAWAYS + LINKS patternshift.fm BEST QUOTE FROM THE EPISODE “The bullet journal method is abou...
Send us Fan Mail In this super honest solo episode, I unpack a limiting belief that’s followed me for years: “I can’t help others with their business if mine isn’t thriving.” As I deepen my coaching journey and reflect on what true success means, I’m realizing how deeply ingrained this belief is—and how untrue it actually is. I share the honest behind-the-scenes of my work, money mindset, slow growth, and how I’m redefining success to align with values over volume. If you’ve ever felt like yo...
Send us Fan Mail SUMMARY It’s a special one—episode 100! In this celebratory and cozy episode, I take you behind the scenes of how Pattern Shift came to be, how it has evolved, and what I’ve learned over five years of podcasting. From awkward beginnings and unexpected pivots to heartfelt listener stories and slow growth reflections, this episode is full of gratitude, reflection, and a few eclairs. If you’ve ever wondered how a small podcast like this gets made—and what keeps it going—this one...
Send us Fan Mail SUMMARY In this episode, we dive into the final step of the Ja, Wol framework—Launch. Sharing your work with the world can feel scary, vulnerable, and overwhelming, but it doesn’t have to be. Launching isn’t about hype or hustle; it’s about connection and care. I talk about why launching feels so hard (especially for neurodivergent brains), how to rethink launching as a slow rhythm instead of a one-time event, and ways to share your work more gently and joyfully. If you’ve be...
Send us Fan Mail Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ ...
Send us Fan Mail SUMMARY When your business starts to feel off, it’s often a sign that you’ve drifted from your “why.” In this thoughtful and gently playful episode, I talk about reconnecting with your purpose—what lights you up, what matters to you, and why you started in the first place. Whether you’re feeling stuck in the daily swirl or just getting started with your business, this episode is your invitation to pause, reflect, and get back in touch with what makes your work feel meaningful...
Send us Fan Mail SUMMARYWhen big life changes come along—like, say, getting a new puppy—our business rhythm often needs to shift too. In this warm and reflective episode, I talk about how I’m preparing for a new season that will require more flexibility and care. I share what went into the decision to welcome a Finnish Lapphund puppy into our home, and how I’ve been mentally and practically adjusting my business in advance. From revisiting my priorities to simplifying email strategies, I’m ch...
Send us Fan Mail In this episode, recorded on the go, I take you through a fiber-filled weekend, exploring the world of weaving with linen, learning about its rich history, and navigating the craft of slow marketing at a creative fair. From her experience in a weaving workshop with Eva Klee at Clay Handwoven to networking with fellow business owners at Crea Weekend, she shares insights on learning curves, personal growth, and the power of understanding your brand identity. Whether you’re a ma...
Send us Fan Mail SUMMARYSocial media keeps shifting, but email? It’s still one of the most reliable ways to connect with your audience—without fighting algorithms or creepy tech billionaires. In this episode, I talk about how I’m simplifying my own email strategy and how you can make email work for you. From essential sequences to making email feel fun instead of overwhelming, this is your permission slip to ditch the stress and start using email in a way that fits your business and your life...
Send us Fan Mail The Business Model Canvas is a creative, visual tool that helps makers and indie business owners gain clarity and structure in their business. In this episode, I explore how yarn dyers, pattern designers, and shop owners can use it to grow sustainably. Tune in now and start crafting your business with confidence! 🚀 Go to full show notes and download a Business Model Canvas Template HERE Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and...
Send us Fan Mail Textile crafting is not just a creative outlet; it’s a growing industry filled with passionate entrepreneurs navigating sustainability and market challenges. From unique yarn offerings to balancing day jobs, these makers share their stories of perseverance and ambition. • Importance of sustainability in textile crafts • The journey from hobbyist to business owner • Challenges in competing with online marketplaces • Insights into marketing and communica...
Send us Fan Mail SUMMARY Hi friends! I’m wrapping up the year with a heartfelt reflection on growth, creativity, and intentional living. I share how tools like Bullet Journaling and the Year Compass help me process my year, lessons I’ve learned about overcoming self-doubt, and the joy I’ve found in crafting as therapy. Looking to 2025, I’m excited (and a little nervous!) to start a “no-buy year” to encourage mindful consumption. On the business side, I’ll focus on refining what I’ve built in...
Send us Fan Mail DOWNLOAD the Photoshoot Checklist HERE!! SUMMARYIn this episode, I’m diving into why professional photos are a must-have for your business, how to prepare for a successful photo shoot, and how to overcome any nerves you might have about being in front of the camera. If you’ve been thinking about having a photo shoot but don’t know where to start, I’ve got you covered with practical advice and mindset tips. We talk about everything from choosing the right photographer an...
Send us Fan Mail In this episode, we explore the enchanting yet complex world of fiber advent calendars. These holiday treasures bring joy and nostalgia to makers, but they also pose challenges for small fiber businesses creating them. We discuss the potential for overconsumption among buyers and the heavy production burden on sellers, all while asking: Is the excitement worth the cost? I share insights on finding balance, sustainability, and profitability, plus some creative ideas for advent...
Send us Fan Mail Autumn's gentle embrace brings both warmth and wistfulness, a duality that mirrors the journey through age and identity. As the leaves change, so too does our perspective on self-image and creativity. Join me as I share my personal reflections on maintaining authenticity while confronting societal norms. From reconsidering bold hair colors of my younger days to finding solace in knitting and spinning, discover how embracing change is an art in itself. The cozy melancholy of t...
Send us Fan Mail Ever wondered how a small business can disrupt an entire market? Anna pulls back the curtain on how Wundersie is shaking up the knitting accessory scene with sustainable products, including eco-friendly needle cases made from vegan "leather paper." Her personal brand on Instagram is a vibrant showcase of these unique creations and a lesson in conscious consumerism. Listen as Anna discusses the challenges of starting a business in Germany and the importance of focusing on one'...
Send us Fan Mail In this episode, I delve into my personal journey with social media, particularly Instagram. This is the first of a two part episode that introduces my reasons for leaving InstaGram, my reasons for coming back and my conclusions after 7 months. I discuss my decision to step away from the platform two years ago due to its impact on my health and well-being. I've decided to return, but with a new approach. I'm exploring how to maintain a minimalist brand presence, focusing on...
About Pattern Shift
Pattern Shift is for creatives building a business on their own terms. I'm Saskia de Feijter — creative business & life coach, Bullet Journal Practitioner, and host. Each episode, we work on what actually moves things forward: your direction, your structure, or getting your work out into the world.
Pattern Shift is a English leisure & travel podcast from Saskia de Feijter. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.
The Melo app keeps playing with the screen off, works in the car and on your watch, wakes you to your station, and browses the whole catalogue offline. Free, no ads, no account.
