From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why

More from Perpetual Traffic All episodes →

1. 

   E806 · 1 Sep 2026 · 38 min

   They Grew to $10M+ on Angles That Worked...Here's What Scales Them to $100M

   Has your Meta ads performance stalled? We can help you redesign your messaging and creatives for sustained growth. Talk to us at: https://www.tiereleven.com/apply Here's something growing brands don't realize until growth stalls: the messaging that built your business will eventually run out of steam, even while your offer keeps converting. So why does that happen, and what do you do about it? On today's show, I'm breaking down a real client case study: an eight-figure SaaS-powered lead generation and coaching business that's been stuck at a revenue plateau for nearly two years. We dig into…

2. 

   E805 · 25 Aug 2026 · 34 min

   Hit the Google Ads Ceiling? Here's the Creative Strategy That Breaks It

   Struggling to scale your ads? Spending more won’t fix the problem. Let’s figure out why your growth strategies are not working. Talk to us at https://www.tiereleven.com/apply You've hired agency after agency, and no matter what they try, you can't scale your Google Ads. You don’t have a Google problem. It’s a creative strategy problem. Until you fix demand creation, no amount of campaign optimization is going to get you unstuck. In this episode, I break down a real client situation: a 14-year-old B2B SaaS company spending upwards of $200K a month on Google Search with no good answer for why…

3. 

   E804 · 18 Aug 2026 · 42 min

   Bad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix

   Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business. Talk to us at https://www.tiereleven.com/apply Posting more content doesn't automatically mean better results. One of our favorite clients learned that the hard way after posting 156% subscriber growth in under six months. Such growth never sustains on autopilot, and figuring out why is what separates a good agency from a great one. In this episode, Tier 11 growth strategist Thomas Mcnaught joins me to unpack the full growth diagnostic we ran for the…

4. 

   E803 · 11 Aug 2026 · 42 min

   $5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First

   Is your marketing team running campaigns blindly? Grab your copy of our FREE nCAC calculator to guide them with the metrics that matter: https://www.tiereleven.com/ncac Are you scaling your ad spend without knowing your true customer acquisition cost? If you don’t understand your numbers, every additional dollar you put into traffic could be a gamble, even if your campaigns look profitable inside the platforms. I sat down with Kobi Topaz, Head of Tech at Tier 11, to break down how we helped an automotive parts brand uncover the data they needed to scale. We explored why platform-reported…

5. 

   E802 · 4 Aug 2026 · 28 min

   One Lead Gen System, 1,000 Agents, $1.5M/Month: Here's the Architecture

   Do you need an expert analysis of your ad account and creative strategy? Talk to us at https://www.tiereleven.com/apply Are your ad campaigns competing against your own business? I’m breaking down why one insurance platform was paying $150 per lead while competitors were paying just $30. The problem wasn’t the ads. It was how the ads were structured. We’ll analyze an AI-powered insurance SaaS platform with hundreds of agents running fragmented campaigns across Meta, Google, and other channels. I’ll walk you through the strategic changes we’re implementing, like building a creative strategy…

6. 

   E800 · 21 Jul 2026 · 35 min

   3 Ways AI Is Quietly Replacing Traditional CRO

   Stop losing revenue after the click! Get your free conversion audit at https://www.tiereleven.com/cro/service Are you optimizing your ads but ignoring what happens after the click? Most brands obsess over traffic acquisition while leaving massive revenue opportunities hidden inside their websites, forms, and customer journeys. In this third episode of our CRO series with Ned MacPherson, head of CRO at Tier 11, we get into why CRO is really revenue optimization and why copying a competitor's "pretty" site is a dangerous shortcut. Ned introduces the AI feature we built that scours the web…

7. 

   E799 · 14 Jul 2026 · 43 min

   Half Your Ad Budget Is Working Against You (And You Don't Know It)

   Is your cost per lead rising with no clear reason? Let’s figure out together what’s not working. Book a call with our team: https://www.tiereleven.com/apply Why are your leads getting more expensive even when you’re spending more on ads? The problem might not be your budget but your entire growth strategy. When campaigns are fragmented, creatives are stuck at the bottom of the funnel, and attribution is unclear, scaling becomes nearly impossible. In this episode, I break down a real-world case study from an $18 billion home builder operating across 19 markets. We uncover why their paid media…

8. 

   E798 · 7 Jul 2026 · 34 min

   They Were Spending $115K a Month Without Knowing What Worked

   Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: https://perpetualtraffic.com/mpi Are you making six-figure ad spend decisions with incomplete data? If you can't confidently explain which marketing channels are actually driving revenue, you're probably wasting budget without realizing it. In today’s episode, I'm reviewing a real case study from one of our discovery calls: a nine-year-old, $13 million premium home wellness brand selling $10,000 to $20,000 systems. Their nCAC had climbed to $2,800 in the US, nearly double what they're paying in Canada,…

9. 

   E797 · 26 May 2026 · 44 min

   What a Live CRO Audit Reveals That Your Design Agency Never Shows You

   Stop losing revenue after the click! Let’s find the leak before your next ad. Get your free CRO audit at: https://www.tiereleven.com/cro/service Are you optimizing your site based on what looks good or what actually converts? Most brands are bleeding revenue because their CRO strategy starts with design opinions instead of hard data. If you're copying competitor layouts or A/B testing button colors without first identifying your true 'metric on fire,' you're solving the wrong problem. In this episode, Tier 11's CRO lead, Ned MacPherson, is back for part two of our three-part series. Ned…

10. 

    E796 · 19 May 2026 · 33 min

    Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works

    The conversion problem is not in your ad account. It's in the gaps between your ads, landing pages, data, and unit economics. Sign up for our free CRO audit and close the gaps today: https://www.tiereleven.com/cro If your CRO agency is leading with design opinions instead of data, you're not optimizing. You're guessing. There's a critical difference between CRO that looks smart and CRO that actually moves revenue, and most businesses have never seen the real thing. In this episode, I sit down with Ned MacPherson, the Director of CRO at Tier 11. Ned built and scaled his CRO and analytics…