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1. 

   E791 · 14 Apr 2026 · 54 min

   5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.

   Are you scaling ad spend but getting worse results? If your ROAS looks amazing while your growth stalls, you might be optimizing for the wrong thing, and it’s costing you more than you think. In this episode, I sit down with Scott Desgrosseilliers from Wicked Reports to break down one of the best case studies we’ve ever run at Tier 11. After five consecutive missed forecasts, we made a bold move and achieved incredible results. We cut over 90% of Amazon spend and reallocated the budget to top-of-funnel channels. The result? Four straight quarters of growth, lower customer acquisition costs,…

2. 

   E790 · 7 Apr 2026 · 22 min

   Stop Saying This on Sales Calls (It Hurts Your Deals)

   Apply for our free $10,000 audit of your digital strategy: https://www.tiereleven.com/audit Why do some prospects respect you while others walk all over you? When you feel like you’re chasing the sale instead of controlling it, you’re already losing. Neediness kills deals, and most marketers don’t even realize how often they signal it. In this episode, we revisit a conversation I had with Oren Klaff on why traditional sales tactics, including being polite, agreeable, and even “professional,” actually sabotage your results. We get into frame control, status dynamics, and the subtle behaviors…

3. 

   E789 · 3 Apr 2026 · 21 min

   Why Pausing Meta Ads Based on CPA Is a BIG Mistake!

   Has your business growth stalled? You need to audit all aspects of your marketing strategy to uncover the reasons. We are giving away our $10,000 audit process to a few brands. Book your spot: https://www.tiereleven.com/audit Ever been told to cut your losers and let your winners run? It sounds simple enough, but what if this popular advice is actually hurting your ad performance? In today’s episode, we’ll uncover why focusing on CPA (Cost Per Acquisition) might be misleading and what you should do instead to optimize your ad strategy. Tier 11’s John Moran walks us through an experiment…

4. 

   E788 · 31 Mar 2026 · 28 min

   Why the Funnel Is Dead (And What Actually Drives Growth Now)

   Stop spending more on an outdated digital strategy. Let our experts audit it and give you the blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available). Are you still optimizing channels in isolation, thinking Meta is broken while Google “works”? That mindset is exactly what’s killing your growth. If you’re chasing last-click ROAS or shifting spend based on siloed performance, you’re missing the bigger picture, and it’s costing you more than you think. In this episode, we challenge the entire concept of the traditional funnel. We look at why…

5. 

   E787 · 27 Mar 2026 · 25 min

   The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now

   Is your digital strategy outdated? Let our experts audit it and give you the blueprint you need to scale. Book your spot: https://www.tiereleven.com/audit (only 3 spots available). Are your ads blending in, allowing cheaper competitors to win? If you’re still leading with product features and price, you’re playing a losing game. The real question is: are you selling what the product does or how it makes people feel? Today, we break down a major shift we’re seeing with Meta and modern performance marketing, where brand storytelling is no longer optional. We walk you through a real case study…

6. 

   E785 · 20 Mar 2026 · 37 min

   Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now

   Stop guessing. Get the blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available). Is your Meta ad strategy outdated? If you're still running campaigns with a rigid funnel approach, you're probably missing out. In this episode, we break down the evolving landscape of Meta campaigns and share insights on how to cut through the noise. We explain why targeting not just existing customers but new and engaged audiences is necessary for driving real growth. Lauren walks us through her "Five Horsemen" strategy, view-through vs. click-through…

7. 

   E784 · 17 Mar 2026 · 28 min

   Your CAC Is Lying to You — Here's the Number That Isn't

   Stop flying blind with data! Let us give you the exact blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available). Is your customer acquisition cost (CAC) accurate? In this episode, we answer the critical question every marketer and business owner faces: Can you trust the data you’re getting from ad platforms? If you can’t fully rely on those numbers, how can you be sure that your strategy is working? We’ll address these questions and share our thoughts on audience definitions, data accuracy, and how to ensure that your marketing efforts are…

8. 

   E782 · 10 Mar 2026 · 44 min

   How to Tell If Your Agency Is Performing (Not Just Reporting)

   Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Are your ads working, or are the dashboards just telling you what you want to hear? Too many marketers celebrate high ROAS inside Meta or Google while revenue in Shopify tells a very different story. If your agency is “reporting well” but the business isn’t growing, something is broken. In this episode, we break down why in-app metrics are often misleading, how platforms double-count conversions, and why your CRM or store data must always be the source of truth. We also share the questions every VP of Marketing…

9. 

   E781 · 6 Mar 2026 · 35 min

   Is Your Agency Performing Or Just Reporting Well?

   Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Are you getting the results you expect from your agency? Or is your marketing just vanity metrics? Too often, businesses spend thousands of dollars without understanding whether their marketing is truly driving revenue. In today’s episode, we get into why performance marketing should focus on what matters most: the impact on your bottom line. We break down the issues we’re seeing in the agency space, including a shocking example of a business spending $30-40K a month without any measurable results, all because their…

10. 

    E780 · 3 Mar 2026 · 33 min

    Meta Andromeda 'Ice Cream Strategy' - Stop Killing Your Best Flavors!

    Partner with our Meta ads experts: https://www.tiereleven.com/apply Are your ads “good enough” but still not getting anyone to fall in love? If your creative looks like vanilla ice cream, you’re probably forcing Meta to guess, and that’s basically running your business off a magic "8 ball." In this episode, we use ice cream flavors to explain what Meta’s real creative diversification demands. We break down why “pink shirt vs blue shirt” isn’t diversification, how the 25% (or more) difference rule actually plays out, and why you need multiple angles that feel like totally different flavors,…