Podcast · Business

Playbooks & Portfolios

by Sean and Liam Clifford · English · Business

This podcast is a real-time look at what happens when two NFL athletes build beyond football. Hosted by brothers Sean and Liam Clifford, the show documents the journey from locker rooms to boardrooms — covering football, business, investing, relationships, and the lessons learned along the way. Yo

New episodes: Weekly
Typical length: 44 min
Latest: 1 Oct 2026
Language: English

Latest episode

1 Oct 2026 · 52 min

Playbooks and Portfolios: Sports Media, Alternate Markets, and Protect College Sports

The conversation explores the evolving landscape of sports broadcasting, private equity in sports, and the impact of sports betting on team valuations. The hosts discuss the financial implications of these trends and their potential future developments. The conversation delves into the evolving landscape of college sports, particularly focusing on NIL deals, player transfers, and the need for athlete representation in decision-making processes. We also take a dive down memory lane as Sean and Liam talk their journey to Penn State. Takeaways Sports broadcasting salaries skyrocketing Private…

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Earlier episodes 22 most recent

24 Sep 2026 · 37 min
Playbooks and Portfolios: Super Bowl Champion Bernie Kosar!
We want to give a HUGE thank you to Bernie Kosar joins to share his remarkable journey from exploiting an NFL loophole to navigating investments and business ventures. He delves into his health and wellness journey, emphasizing the importance of resilience and the #UMatter movement. Please like, subscribe, repost and follow us on all our socials! @Playbooks_Portfolios
17 Sep 2026 · 46 min
Playbooks and Portfolios: NFL's 32 Equity, Robinhood, and Fans are calling plays!
The Clifford Brothers cover the topics of NFL's venture fund, Robinhood's partnership with crypto.com, and NFL viewership trends. The conversation covers the evolution of sports broadcasting, the future of sports anchored mixed use districts, their impact on college campuses, Akron's innovative fan engagement in sports, and game strategy and ownership in sports. Please like, subscribe, and repost! Follow us on social media @Playbooks_Portfolios
10 Sep 2026 · 50 min
Playbooks and Portfolios: New NFL Season, Nike Stock, AI, and Goodell
The Clifford Brothers cover the start of the football season, the NFL game in Australia, and the challenges faced by major sportswear brands like Nike, Under Armour, and Adidas. It also discusses the changing landscape of retail and the rise of new clothing brands. The conversation includes the growth of new companies in the sports apparel industry, the launch of a new era fund, the use of AI in sports, and the career and impact of NFL commissioner Roger Goodell. Follow us on social media, like and subscrube!
3 Sep 2026 · 52 min
Playbooks and Portfolios: We are BACK!
After a few week hiatus, the Cliffords are back! They delve into their respective the NFL journies over the past few weeks, reflecting on the challenges and triumphs of transitioning to the league. The unpredictability of the NFL journey and the resilience and determination needed by an NFL player are highlighted throughout their discussion. The conversation delves into the Dejean Love scandal, as well as the LA Clippers' impact of fraud in sports and the consequences faced by victims. The episode wraps up with the implications of NCAA rules on college sports, specifically the five-for-five…
6 Aug 2026 · 49 min
Playbooks and Portfolios: Liam in the League and Eligibility as an Asset
The conversation covers the whirlwind of changes in college sports, Liam's journey to the NFL, and the impact of eligibility as an asset in sports business. Sean and Liam discuss the evolution of player compensation, governance and transparency in sports, regulation and compliance, sports gambling and partnerships, athletes building their own leagues, upcoming games and player excitement, and the market of sports. Takeaways Eligibility is now an asset class Opportunities in college sports are impacted by budget constraints Evolution of player compensation in sports The need for governance,…
30 Jul 2026 · 50 min
Playbooks and Portfolios: Private Equity, Lebron to Philly, the Minority Owner Gold Rush, and More!
The Clifford Bros conversation covers the impact of private equity on sports fans, innovative fan engagement strategies, LeBron James' business move to Philadelphia, and the minority stake gold rush in sports. It explores the shift from salary to equity in athlete earnings, the effect of private equity on fan experience, and the balance between revenue and fan engagement. Additionally, they cover into the impact of LeBron's MASSIVE pay cut and business strategy, his influence on Philadelphia and business expansion, and the experiential nature of sports ownership investment. Please like and…
23 Jul 2026 · 50 min
Playbooks and Portfolios: Seahawks Tax Break, Investing in Ronnie Cruz & NFL Rookies, and More!
The conversation explores the revenue generation of the World Cup, the Seahawks tax mechanics to save billions, and the concept of fan ownership of athletes with Ronnie Cruz's interesting deal. The boys delve into the financial implications for athletes, concerns about the impact of fan investment, and the need for regulation and oversight. They also explore the partnership between Texas Tech's Galaxy Stadium and data centers, highlighting the potential impact on the sports landscape and the community. Listen to the end for this episodes game: Which NFL Rookie would you want to invest in? Be…
16 Jul 2026 · 57 min
Playbooks and Portfolios: World Cup prices, Seahawks sale, NBA Vegas, UFC and more!
The Clifford brothers delve into the record-breaking valuations of sports businesses, the impact of FIFA's dynamic pricing on fan attendance and resale markets in the World Cip, the sale of the Seattle Seahawks to a venture capital group, the Las Vegas NBA expansion bid, and the recent UFC event featuring Conor McGregor. The end of the episode covers the new Monster Big 12 partnership and potential options for other programs! Chapters 00:00 Record-Breaking Sports Business Valuations 03:00 FIFA's Dynamic Pricing Reality Check 11:25 The Seattle Seahawks Sale and Venture Capital Ownership 25:07…
E15 · 9 Jul 2026 · 44 min
Playbooks and Portfolios: Futbol, Expansion Leagues, and Lax
The conversation covers the rising valuations and investments in sports leagues, the USA vs. Belgium soccer match, the NBA European League expansion, the process of valuing sports teams and leagues, and Pau Gasol's investment in Liga F. The discussion highlights the trend of international expansion in sports leagues and the significant financial implications of these developments. The conversation delves into the long-term investment potential of women's sports, particularly in the context of Liga F's revenue and Pau Gasol's investment. It also explores the future of women's soccer and…
25 Jun 2026 · 30 min
Playbooks and Portfolios: Roku Deal, Athletes Building Brands, and FIFA News
The Clifford brothers talk about how two major acquisitions in the sports media industry reshaped the landscape as well as athlete endorsement models evolving into ownership ventures. Also, the challenges faced by the FIFA World Cup and the monetization of college sports also emerged as key topics. Please like, subscribe, and follow us for more! Chapters 00:00 The Changing Landscape of Sports Media 07:10 Fox's Acquisition of Roku 17:34 Athlete Endorsement and Ownership 23:27 FIFA World Cup Challenges 31:15 Monetization of College Sports
18 Jun 2026 · 45 min
Playbooks and Portfolios: Sports, Sports, Sports and... SpaceX
The conversation covers an iconic sports weekend, the impact of sports on business, the World Cup and international sports, the valuation of sports teams, sports as a unifying force, the role of AI in sports, the NHL and social media, and UFC Freedom 250 at the White House. The conversation covers the excitement and success of UFC 264, the controversy surrounding the event's location, the intersection of sports and politics, the Texas Tech controversy, and personal reflections and future plans. UFC 264 was a highly anticipated and memorable event, but the intersection of sports and politics…
11 Jun 2026 · 45 min
Playbooks and Portfolios: Steph Curry, NBA Finals, the NCAA back in Congress, and More!
The Clifford Bros discuss Steph Curry's $400 million deal with Li-Ning, a Chinese sportswear company, and the implications of the deal on ownership, reputation, and risk. They also explore the NBA Finals, viewership, and the global expansion of the NBA. They finish up by talking about the evolving landscape of college sports and athlete compensation. They also delve into institutional capital entering new sports and the growth of the UFL. The conversation emphasizes the importance of athlete ownership and the development of sports ecosystems. Chapters 00:00 Steph Curry's Leaning Deal 15:57…
4 Jun 2026 · 50 min
Playbooks and Portfolios: Claude's IPO, Nike, Sports in Politics and AI in Golf!
The boys delve into the impact of AI companies filing for IPOs and the subsequent implications on global markets as well as public sentiment on AI. They also cover the decline of Nike's stock, the challenges of investing in MLS teams, the intersection of sports and politics, and the use of AI in sports, particularly in golf. Chapters 00:00 AI Companies Going Public 12:13 Valuation of AI Companies 23:00 Government Regulation and Impact on Nike 46:53 AI in Sports
28 May 2026 · 43 min
Playbooks and Portfolios: First Ever Guest AJ DILLON and More!
The Clifford Bros welcome on our first ever guest to Playbooks and Portfolios: the Panthers' AJ DIllon! They delve into his diverse portfolio including real estate, children's book, sports collectibles the key to a Wisconsin county and more. Episode 10 also explores the case study of the Enhanced Games and the subsequent public stock crash as well as the crisis of LIV Golf and significance of fan retention, the rise of sports collectibles, and the future of predictive markets.. The conversation covers a range of topics including investment diversification, real estate, philanthropy, the…
21 May 2026 · 32 min
Playbooks and Portfolios: Drake in Private Equity, Best Sports Cities, Golf, and FIFA 2026
The boys delve into the Raiders deal and the involvement of private equity followed by Drake's $2 billion power move in the music industry. The podcast also covers the best sports cities in America, the growing influence of golf, and the impact of the FIFA World Cup on soccer's growth in the United States. Please like, subscribe, and comment! Chapters 00:00 The Business of Sports and Entertainment 11:40 Drake's $2 Billion Power Move 18:05 The Best Sports Cities in America 23:28 Golf's Growing Influence 31:05 FIFA World Cup and Soccer's Impact
14 May 2026 · 38 min
Playbooks and Portfolios: X Factor Camp, Sports dominating media companies & Coaches using AI
Hear Sean and Liam recap the 3rd annual X Factor camp held in Cincinnati as well as delve into the dominance of major media companies in the sports media landscape and how sports carry these companies. We also explore the utilization of AI in football coaching and athletic director roles, discussing the potential impact and applications of AI in these arenas. Please like and subscribe to stay updated on the latest news in the sports and finance world!
7 May 2026 · 37 min
Playbooks and Portfolios: Liam's Rookie Camp, Largest Q1 in Venture Capital History, and the Big 12
The episode covers the macro environment of venture capital, the impact of capital infusion on sports, the sports media infrastructure war, and the validation first pattern. It explores record-breaking Q1 venture capital deployment, the dominance of AI startups in global VC funding, ESPN's acquisition of NFL Network, and the trend of validating products in tough environments. The conversation provides insights into the impact of capital infusion on sports, competition for eyeballs and distribution, and the roadmap for young founders.
30 Apr 2026 · 37 min
Playbooks and Portfolios: Life after the draft, Co-ownership funds, and the sports prediciton market
The conversation covers a range of topics including the NFL draft, athlete co-ownership funds, private equity investment in college sports, and the regulation of sports prediction markets. The hosts also discuss personal updates and a surprise for podcast listeners. Chapters 00:00 NFL Draft and Athlete Co-Ownership Funds 11:21 Regulation of Sports Prediction Markets 30:41 TPG's Investment in Learfield and Personal Updates
23 Apr 2026 · 32 min
Playbooks and Portfolios: Draft week, athlete wealth management and the future of sports investments
The episode covers the excitement and anticipation of draft week, the launch of JP Morgan's athlete council, wealth management for athletes, Malcolm Jenkins' investment firm, One Team Partners' athlete rights fund, the rapid growth of capital inflow into the sports ecosystem, athletes' rights and investments, and the future of sports investments. Chapters 00:00 Draft Week Excitement 07:08 Malcolm Jenkins' Investment Firm 19:38 Capital Inflow into Sports Ecosystem 26:26 Rapid Growth of Sports Investments
16 Apr 2026 · 28 min
Playbooks and Portfolios: undervalued women's sports franchises, cross-sport ownership, and more!
The boys delve into the rise of women's sports as an underappreciated asset class, the crazy valuations of sports franchises, cross-sport ownership and media conglomerates, regulation and the business of sports. As always, the intersection of sports and business is a key theme throughout the discussion, highlighting the evolving landscape of the sports industry and its impact on athlete development and business opportunities.
9 Apr 2026 · 23 min
Playbooks and Portfolios: News on WHOOP, Shifting NIL laws, and Flag Football
Sean and Liam are back with in depth conversation covering the evolving landscape of college sports and the NIL space, as well as the involvement of athletes in entrepreneurial ventures and investment opportunities. We discuss the impact of college sports regulations and the potential for athlete investment in the entrepreneurial world. We talk WHOOP's $10 BILLION evaluation, Trump's Executive Order on NIL, and NFL Flag Football. Be sure to Like and Subscribe to stay updated on the shifting landscape in sports!
S1 · E1 · 5 Mar 2026 · 34 min
Playbooks and Portfolios: The Intro/Trip to Doha
Welcome to Playbooks and Portfolios! This episode covers a broad overview of our portfolios, our vision for the future and Sean's trip to Doha. We'll dive into our commitment to their venture fund, Clifford Capital, and how we are dedicated to making a positive impact through our investments and partnerships.

About Playbooks & Portfolios

Playbooks & Portfolios is a English business podcast from Sean and Liam Clifford. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Sean and Liam Clifford
Language: English
Category: Business
New episodes: Weekly
Typical length: 44 min
Latest episode: 1 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1882555249
Rights: 2026 Sean and Liam Clifford

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