Podcast · Business

Profit Answer Man: Scaling with Profit First & Beyond

by Rocky Lalvani · English · Business

Hi, I'm the Profit Answer Man! The Profit Answer Man podcast is a weekly show hosted by Rocky Lalvani, a business coach and Certified Profit First Professional. In each episode, Rocky shares his expertise on how to scale profit and cash flow for 7-8 figure businesses. Episode 1 is the why,

New episodes: Weekly
Typical length: 42 min
Latest: 13 Oct 2026
Language: English

Latest episode

13 Oct 2026 · 39 minNew

Ep 342 Why Looking at Your Numbers Feels Unsafe with Arron Bennett

Why Looking at Your Numbers Feels Unsafe with Arron Bennett Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ Two clients started with Bennett Financials the same year. One is still stuck at $2.5 million three years later. The other is on pace for $45 million. Same starting line. Same amount of time. The only real difference: one of them refuses to look at his own close rate, his own lead flow, his own numbers, because he doesn't want to know what they'll say. If you've been avoiding a number in your own…

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Earlier episodes 27 most recent

E341 · 6 Oct 2026 · 41 min
Ep 341 Profitable Tax Strategies with Luis Corrales
Profitable Tax Strategies with Luis Corrales Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You hit a revenue number you have been chasing for years, and it feels like proof you finally made it. Then someone finally runs the real math, and you find out that number has been quietly costing you money the whole time. That is exactly what happened to one of Luis Corrales's clients, a construction company owner who grew his business to $40 million in revenue and found out it actually cost him $41 million to…
E340 · 29 Sep 2026 · 38 min
Ep 340 AI Won't Fix Your Chaos, It Will Amplify It with Jeff MacPherson
AI Won't Fix Your Chaos, It Will Amplify It with Jeff MacPherson Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You just spent real money rolling out an AI tool because every advisor and every LinkedIn post said it would save you time. Instead, your team is more confused, your process feels messier, and you're starting to wonder if AI was oversold to you. It wasn't oversold. It was just handed to a business that hadn't been standardized yet, and nobody warned you that AI amplifies whatever is already…
E339 · 22 Sep 2026 · 46 min
Ep 339 The Real Reason Selling Your Business Won't Be Enough with Justin Goodbread
The Real Reason Selling Your Business Won't Be Enough Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You've told yourself you take home $250,000 a year. On paper, that's true. But once you count the car, the travel, the phone, the health insurance, and everyone on the family payroll running through the business, the real number is closer to $350,000 to $500,000. It never feels like spending, because none of it hits a pay stub. It just feels like $250,000. Justin Goodbread has built, scaled, and sold seven…
E338 · 15 Sep 2026 · 58 min
Ep 338 Why Your Sales are Inconsistent and How to Fix It with Steve Heroux
Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You've fired the driver three times. New salesperson, new promise, same three months later, and then the same conversation with yourself about whether it's time to fire another one. Steve Heroux has sat across the table from companies at every size having this exact problem, including a $500 million construction company whose entire leadership team could not answer one basic question: who owns sales? Not who sells the most. Who owns it. They couldn't answer…
E337 · 8 Sep 2026 · 39 min
Ep 337 The Bottleneck in Your Business Has Your Name on It with Ari Meisel
Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ A professor at Wharton once told a C-minus undergrad: don't ever be irreplaceable, because if you can't be replaced, you can't be promoted. That undergrad is now Ari Meisel, founder of Less Doing and creator of the Replaceable Founder framework, and he's spent fifteen years proving the same rule applies to founders. Most owners wear "nobody else can do this but me" as a badge of honor. This episode makes the case that it's actually the ceiling on the…
E336 · 1 Sep 2026 · 40 min
Ep 336 You Don't Have a Business. You Have a Glorified Job with Joe Rockey
Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You had a good year on paper. The cash still feels tight, and you can't point to why. Joe Rockey has built 29 businesses and says the leak is rarely one big mistake. It's a stack of small decisions made while you were handling something else, the kind of thing that costs a business a couple thousand dollars a year and nobody notices until someone finally does the math. In this episode, Joe walks through the "glorified job" test: if your business could not…
E335 · 25 Aug 2026 · 39 min
Ep 335 The Real Reason You Still Can't Pay Yourself with Craig Dacy
The Real Reason You Still Can't Pay Yourself with Craig Dacy Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You billed more this month than you ever have, and you are still moving money around to make payroll on Friday. If that combination makes no sense to you, it is not because something is wrong with your business. It is because nobody ever showed you the gap between doing the work and getting paid for it, and that gap is quietly running your cash flow instead of you. Craig Dacy, a Certified Profit…
E334 · 18 Aug 2026 · 50 min
Ep 334 Half Your Business Is Unprofitable, Which Half? with Jay Bourgana
Half Your Business Is Unprofitable, Which Half? with Jay Bourgana Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You closed out a strong month. Revenue was up. And somehow cash still felt tight, and you couldn't fully explain why. If that sounds familiar, you're not alone, and it's not bad luck. It's a visibility problem, and it's more common than you think. In this episode, Rocky sits down with Jay Bourgana, an operator who has built, run, and exited businesses across real estate, manufacturing, and…
E333 · 11 Aug 2026 · 47 min
Ep 333 Why $2M to $5M Is Where Owners Lose the Most Cash with Brad Sugars
Why $2M to $5M Is Where Owners Lose the Most Cash with Brad Sugars Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You just had your best revenue month ever. And somehow, this morning, you were still moving money between accounts to make sure payroll clears. If that describes your week, you're not bad at business, and you're not alone. You're standing in the exact stage almost every growing owner hits somewhere between two and five million in revenue, the stage where cash and profit are supposed to show up…
E504 · 6 Aug 2026 · 56 min
Ep 504 Why Your Business Won't Let You Go - Letting Others Take Ownership with Jason Henneberry
Why Your Business Won't Let You Go - Letting Others Take Ownership with Jason Henneberry You have hired good people. You have tried to step back. And yet, every time something important goes sideways, it still lands on your desk. Jason Henneberry says that is not a people problem or a systems problem. It is a dependency problem, and it has a specific structural cause. Jason is the founder of Dependency Design, a senior partner in a national Canadian mortgage brokerage with more than 600 professionals, and the author of "Why Your Business Won't Let You Go," which you can download free at…
E332 · 4 Aug 2026 · 39 min
Ep 332 Why 88% of Companies Leave Money on the Table with Per Sjöfors
Why 88% of Companies Leave Money on the Table with Per Sjöfors Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You ran the math on a price increase once. It worked on paper. You still didn't pull the trigger. That hesitation is not a character flaw, and you are not the only owner who has frozen at that exact spot. Per Sjöfors, the Price Whisperer, has spent decades studying why owners who clearly should raise prices behaviorally cannot, and what it costs them every month they wait. In this episode of…
E331 · 28 Jul 2026 · 49 min
Ep 331 Problems Scale Faster Than Revenue. Here Is the Fix with Nick Avaria
Problems Scale Faster Than Revenue. Here Is the Fix with Nick Avaria Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You hired people so you could step back. Instead, you are more in the weeds than before, the business feels harder to run than it did at half the size, and profit is somehow lower despite the growth. That is not a people problem. That is the missing middle, and it has a structure, a cost, and a fix. Nick Avaria has bought and sold seven agencies, all profitably. He has watched founders hit…
E330 · 21 Jul 2026 · 50 min
Ep 330 Why More Sales Won't Fix a Broken Business with Doug C. Brown
Why More Sales Won't Fix a Broken Business with Doug C. Brown Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You had a strong year by every number that shows up on a dashboard. Revenue up. Team growing. More clients. And you still moved money around to make payroll, or woke up at 3am doing math that did not add up. This is not bad luck. It is what happens when a business is built on revenue logic instead of profit math, and the gap between what comes in and what goes out is not being measured, tracked, or…
E329 · 14 Jul 2026 · 42 min
Ep 329 You're Losing Profit When Your Competition Uses AI with Peter McCarroll
You're Losing Profit When Your Competition Uses AI with Peter McCarroll Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ It is 9 am. You have a ChatGPT tab open in your browser. You have had it open for six months. This week you used it to write a follow-up email and summarize a vendor contract. And in the back of your head you have been telling yourself: we are doing the AI thing. You are not doing the AI thing. You are paying for a receipt. Peter McCarroll has built AI into the actual operations of a…
E328 · 7 Jul 2026 · 36 min
Ep 328 Your Best Customers Are Quiet-Quitting. Here's the Proof with Ethan Giffin
Your Best Customers Are Quiet-Quitting. Here's the Proof with Ethan Giffin Find Rocky Lalvani @ www .ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You haven't lost the account. The customer still picks up the phone. But somewhere in the last 18 months the reorder volume dropped, and nobody flagged it because the relationship still looks fine. That's how B2B quiet quitting works. Your customers don't cancel and don't complain. They just route their consumables to whoever made buying easiest, while keeping your account open for…
E327 · 30 Jun 2026 · 41 min
Ep 327 The Messaging Problem Draining Your Marketing Dollars with Malcolm Reid Sr.
The Messaging Problem Draining Your Marketing Dollars with Malcolm Reid Sr. Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You hired the marketing company. You approved the budget. You watched the invoices come in every month. And the calls from the kind of customer you actually want are still not coming. That is not a platform problem. That is not a volume problem. That is a messaging problem, and it is sitting inside your business right now costing you buyers who researched your category, decided who to…
E326 · 23 Jun 2026 · 43 min
Ep 326 The $1.4M Pricing Gap Most Owners Never Find with Emily Bowie
The $1.4M Pricing Gap Most Owners Never Find with Emily Bowie Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You pull up the P&L at the end of the month. Profit looks fine. Revenue is up. And you still moved money around to cover payroll. You're not mismanaging your business. You're making decisions off an incomplete report, and nobody told you what it was missing. Emily Bowie spent years auditing companies inside Big Four accounting before she started helping business owners see past the P&L. What she…
E325 · 16 Jun 2026 · 46 min
Ep 325 How to Grow a Flower Shop from 600k to 9 Million with Michael Jacobson
How to Grow a Flower Shop from 600k to 9 Million with Michael Jacobson Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ Most business owners think their profit problem is a sales problem. It often is not. More often, the real issue is waste, weak systems, and not knowing where margin is leaking out of the business. In this episode of Profit Answer Man, Rocky Lalvani talks with Michael Jacobson about how he took a struggling flower shop and transformed it into a multi-location business by focusing on supply…
E324 · 9 Jun 2026 · 44 min
Ep 324 How a 10% Price Increase Can Double Profit with Erin B. Haag
How a 10% Price Increase Can Double Profit with Erin B. Haag Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ Are you working harder every year but paying yourself less? Top-line gross revenue is often just a vanity metric that hides the fact that a business has zero cash. In this episode with Erin Haag, we unpack the exact math and mindset required to stop underpricing your services and start paying yourself abundantly. In This Episode: Why a simple 10 percent price increase can double your net profit. How…
E323 · 2 Jun 2026 · 39 min
Ep 323 3 Cash Flow Leaks Draining Your Profit with Natalia Zacharin
3 Cash Flow Leaks Draining Your Profit with Natalia Zacharin Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ Most business owners think they have a revenue problem when they really have a cash flow problem. In this episode, Rocky Lalvani talks with Natalia Zacharin about the hidden leaks that drain profit, the financial habits that help owners scale with more confidence, and why waiting until payroll gets tight is already too late. If you want better cash flow, stronger profit, and clearer financial…
E322 · 26 May 2026 · 44 min
Ep 322 Small Business Exit Strategy: What Makes a Business Sellable? with Mike Finger
Small Business Exit Strategy: What Makes a Business Sellable? with Mike Finger Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ Are you building a business that you can actually sell, or have you just created a demanding job for yourself? In this episode of The Profit Answer Man, Rocky Lalvani sits down with Mike Finger, founder of Exit Oasis, to discuss the realities of preparing a small business for a successful exit. Mike, who identifies as "unapologetically small business," shares his hard-learned…
E320 · 12 May 2026 · 33 min
Ep 320 Turning Chaos into Systems: The 90-Day Growth Framework That Scales Any Business with Kathie Feng
Turning Chaos into Systems: The 90-Day Growth Framework That Scales Any Business with Kathie Feng Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ What does it actually take to build a marketing system that drives predictable, sustainable revenue? In this episode of The Profit Answer Man, Rocky Lalvani sits down with Kathie Feng, founder of Signal Growth and fractional CMO with over 13 years of experience leading growth for Fortune 500 brands including Constellation Brands (Corona and Modelo), Pave (an…
E321 · 12 May 2026 · 41 min
Ep 321 How Bad Pricing Cost This Business $300K with Heide Olson
How Bad Pricing Cost This Business $300K with Heide Olson Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at r [email protected] Make more, work less video: https://youtu.be/ A business owner doubled his revenue, kept working hard, and still lost $300,000 in a single year — and had no idea it was happening. That is not a rare story. That is what happens when your pricing falls behind your costs and your financials are not current enough to warn you. If you are growing but not keeping more of what you make, this episode is required listening. In This Episode: Why most…
E319 · 5 May 2026 · 42 min
Ep 319 5 M&A Crime Scenes That Cost You Millions with Holli Moeini
5 M&A Crime Scenes That Cost You Millions with Holli Moeini Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ You have worked years to build your business. Revenue is up. You are finally thinking about an exit, or maybe someone has already called asking for your financial statements. But here is the problem most owners never see coming: there are at least five moments in the M&A process where money and risk change hands, and most sellers walk right through them without knowing they just lost hundreds of…
E318 · 28 Apr 2026 · 36 min
Ep 318 Run Your Business in 2 Hours a Week with Vance Morris
Run Your Business in 2 Hours a Week with Vance Morris Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at r [email protected] Make more, work less video: https://youtu.be/ Your revenue is growing but you are working more hours than ever and your profit has not caught up. You are the bottleneck, the answer person, the one who touches everything. What if the problem is not your team or your market but the fact that you have no system running your business? Vance Morris spent over 10 years as a Disney leader in Orlando. Then he started a carpet cleaning company, added an…
E317 · 21 Apr 2026 · 42 min
Ep 317 Why 70% of Your Growth Plans Fail: The Real Reason with Casey Woo
Why 70% of Your Growth Plans Fail: The Real Reason with Casey Woo Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ The Generalist Advantage Most business owners hire deep specialists and hope they'll coordinate. But what if the person who actually moves the needle isn't the one who knows one thing brilliantly it's the person who understands everything moderately well? In this episode, Rocky Lalvani speaks with Casey Woo, founder of the Operators Guild and general partner of FOG Ventures, about why operators…
E316 · 14 Apr 2026 · 45 min
Ep 316 Double Your Profit by Doing Less: The Subtraction Strategy with Yarin Gaon
Double Your Profit by Doing Less: The Subtraction Strategy with Yarin Gaon Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected] Make more, work less video: https://youtu.be/ The Profit Paradox—Why More Revenue Is Killing Your Business In this episode, Rocky Lalvani sits down with Yaron Gaon, a serial entrepreneur and investor who's mentored over 400 founders, to discuss why most businesses get stuck between $2-4 million in revenue. They explore the counterintuitive truth that revenue growth often masks declining profitability, and break down the exact…

About Profit Answer Man: Scaling with Profit First & Beyond

Profit Answer Man: Scaling with Profit First & Beyond is a English business podcast from Rocky Lalvani. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Rocky Lalvani
Language: English
Category: Business
New episodes: Weekly
Typical length: 42 min
Latest episode: 13 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1508245322
Rights: 2022

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