Podcast · Tech & Science

Real World Behavioural Science

by Paul Chadwick and Tiago Moutela · English · Tech & Science

Welcome to the Real World Behavioural Science (RWBS) podcast, where we look at how behavioural and social sciences are being used in the real world. We are thrilled to announce the relaunch of the BSPHN Real World Behavioural Science Podcast! After a hiatus, we are returning with fresh energy, a

New episodes: Now and then
Typical length: 1 hr 1 min
Latest: 21 Jul 2026
Language: English

Latest episode

21 Jul 2026 · 1 hr 4 min

37. What can getting people to cook teach us about behaviour change? with Alicia Weston

Send us Fan Mail In this episode, Tiago and Paul are joined by Alicia Weston, founder and CEO of Bags of Taste. Alicia shares how Bags of Taste was created after seeing that traditional cooking courses alone were not changing long-term eating habits. Instead, they focus on the real-life barriers people face - affordability and access to ingredients and equipment, as well as competing life pressures. From concepts such as learned helplessness to scarcity mindset, join us for this though...

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Earlier episodes 29 most recent

E2 · 1 Apr 2026 · 1 hr 4 min
36. Applying Behavioural Science in Education with Dr. David Preston
Send us Fan Mail In this episode, Tiago and Paul are joined by Dr. David Preston, an Educational Psychologist and former teacher who applies behavioural science to improve school systems and staff development. From using data to forecast special educational needs (SEN) to adapting the Behaviour Change Wheel for school staff, David shares profound insights on reducing friction and improving decision-making in complex environments
S1 · E1 · 11 Feb 2026 · 30 min
The BSPHN Real World Behavioural Science Podcast is back!
Send us Fan Mail We are thrilled to announce the relaunch of the BSPHN Real World Behavioural Science Podcast! After a hiatus, we are returning with fresh energy, a new hosting duo, and a mission to bring you the latest thinking in applied behavioural science. Join us for the first episode where Tiago interviews Paul about his "origin story" the BSPHN’s new mission to mainstream behavioural science into public sector service delivery, and why we are definitely not rebranding the acronym...
29 Jun 2024 · 1 hr 23 min
34. Tim and Kurt from Behavioral Grooves
Send us Fan Mail We are really excited to bring you this episode with Dr Kurt Nelson and Tim Houlihan of the Behavioral Grooves podcast fame! Apologies for the lateness of the show, but this one is a great one! Hearing about themany guests that have been interviewed on the Behavioral Grooves podcast, as well as delving into the excellent 'They Thought We Were Ridiculous' series, was so much fun and really enlightening. You can find it here: Ridiculous-podcast.com We hope you enjoy the sho...
13 Feb 2024 · 1 hr
33. Casey Hughes, Adapt Sciences
Send us Fan Mail Casey opens this podcast by explaining that she designs for behaviour change in the lab of messy everyday life. It’s right up our street! Casey Hughes is a digital health leader and applied behavioural scientist with 15 years of experience designing novel behaviour change interventions for the prevention and management of chronic disease. Working at the crossroads of behavioural medicine, public health, and digital technology, Casey has led the ground-up design ...
20 Dec 2023 · 1 hr 50 min
32. Rory Sutherland, Ogilvy UK
Send us Fan Mail Theories, digressions, amazing points, laughs. Wow! I’m not sure I would describe this as an interview, but instead a tour du force from one of my favourite people in behaviour science. In 1hr and 42 minutes, we cover examples of the earliest behavioural scientists (Jesus and Aesop), to dog s*&t, horsepower, John Cleese, serial killers, naturism and a whole lot more! Rory Sutherland joined Ogilvy and Mathers as a graduate trainee and planner in 1988, becoming the creati...
27 Nov 2023 · 1 hr 3 min
31. Leigh Caldwell, Founder of the Irrational Agency
Send us Fan Mail A cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do… This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include. The power of stories in gathering rich insightWhy it’s essential to have rigour behind storytelling research methodologiesW...
25 Sep 2023 · 1 hr 6 min
30. Stu King, CEO & Head of Distraction at BeeZee Bodies
Send us Fan Mail This time the tables have turned on regular show host, Stuart King, MD & Head of Distraction at BeeZee Bodies. In this special edition, Stu is interviewed by an esteemed panel including BeeZee Bodies Behavioural Insights Lead, Dr Tiago Moutela, Dr Lou Atkinson, Head of Research at EXI, and Dr Neil Howlett, Senior Research Fellow in Behavioural Science at the University of Hertfordshire. Stu shares his journey; from first creating physical activity interventi...
27 Jul 2023 · 59 min
29. Dr Heather McKee, Health Behaviour Change Specialist
Send us Fan Mail In this episode, Stuart King and Dr Tiago Moutela, have the pleasure of chatting with Dr Heather McKee. Heather is a known leading lifestyle behaviour change specialist and keynote speaker, with a background in health behaviour change psychology. Heather is on a mission to provide sustainable, evidenced based alternatives to an industry saturated by quick fixes and fads. Crediting her natural curiosity and “following her nose”, Heather’s career spans the many possible applica...
1 Jun 2023 · 1 hr 15 min
28. Pete Dyson, Behavioural Scientist, Author and Speaker on travel behaviour.
Send us Fan Mail In this episode of the Real World Behavioural Science Podcast, my colleague Dr Tiago Moutela Tiago Moutela and I get geeky with Pete around behavioural science and transport. A self-confessed “transport enthusiast”, Pete’s work has spanned the private sector; as one of the founding team members of the Ogilvy UK Behavioural Science Team, to the public sector; building a team of behavioural scientists at the Government's Department for Transport (DfT), United Kingdom, and fi...
10 Mar 2023 · 41 min
27. Dr Rachel Carey (2 of 2), Chief Scientist at Zinc VC
Send us Fan Mail Dr Rachel Carey is back for the second of two podcasts, hosted by Stuart King and Dr Tiago Moutela. The first podcast (episode 26) was recorded back in 2021, and Rachel kindly came back on the podcast to update us on progress at ZINC VC. Now Chief Scientist at ZINC VC, Rachel is a behavioural scientist with a background in health psychology. Following on from our previous conversation about how she applies (and advocates for the application of) behavioural science within star...
13 Feb 2023 · 50 min
26. Dr Rachel Carey (1 of 2), Chief Scientist at Zinc VC
Send us Fan Mail Dr Rachel Carey is this episode’s guest - and this is the first of two podcasts with Rachel, which were previously recorded back in 2021 - hosted by Stuart King and Dr Tiago Moutela. This fascinating conversation covers Rachels career; from academia into the world of applied behavioral science in the field of science-based, mission-driven, tech start-ups. We explore how Rachel utilizes behavioural science frameworks in her work, the importance of behavioural science at the...
5 Dec 2022 · 1 hr 23 min
25. Professor Marie Johnston, Professor Emeritus of Health Psychology at the University of Aberdeen
Send us Fan Mail Professor Marie Johnston is our guest on the first episode back, hosted by Stuart King and Dr Tiago Moutela…what a start! Marie epitomises what this show is all about. Her passion, dedication and steadfast commitment to her values shine through as she describes her journey to where she is today. A Registered Health and Clinical Psychologist, and Professor Emeritus of Health Psychology at the University of Aberdeen, Marie has been at the forefront of health psychology ...
9 Nov 2021 · 56 min
24. Angel Chater, Professor of Health Psychology & Behaviour Change & Falko Sniehotta, Professor of Behavioural Medicine & Health Psychology
Send us Fan Mail Professor Angel Chater is a Chartered Psychologist, Associate Fellow of The British Psychological Society and a Health & Sport & Exercise Psychologist with the Health & Care Professionals Council. She is a Professor in Health Psychology and Behaviour Change at the University of Bedfordshire, where she leads the centre in health, wellbeing and behaviour change. She is also an Honorary Senior Lecturer in Health Psychology and Behavioural Medicine at UCL and past Cha...
S1 · E23 · 12 Aug 2021 · 54 min
23. Professor Madelynne Arden (Professor of Health Psychology) and Greg Fell (Director of Public Health in Sheffield)
Send us Fan Mail Maddy Arden is Professor of Health Psychology and Director of the Centre for Behavioural Science and Applied Psychology (CeBSAP) at Sheffield Hallam University. She is a Chartered Psychologist, a full member of the DHP, and a Registered Health Psychologist (HCPC). Maddy is co-editor of the British Journal of Health Psychology and director of the Behavioural Science Consortium, which provides expertise to government on the application of behavioural science to public pol...
S1 · E22 · 9 Jun 2021 · 57 min
22. Professor Sharyn Rundle-Thiele (Founding Director of Social Marketing at Griffith University)
Send us Fan Mail Professor Sharyn Rundle-Thiele is a social marketer and behavioural scientist. She is the Founding Director of Social Marketing at Griffith University, Queensland, Australia, which is the largest university-based group of social marketers in the world. She is Founding Co-Editor of the Journal of Social Marketing, has led projects that have changed behaviours for 10,000’s of people in areas including health, the environment and for complex social issues, has published mo...
S1 · E21 · 11 May 2021 · 54 min
21. Richard Wiseman (Professor of Public Understanding of Psychology at the University of Hertfordshire)
Send us Fan Mail Professor Richard Wiseman has been described as ‘…one of the most interesting and innovative experimental psychologists in the world today.’ His books have sold over 3 million copies and he presents keynote talks to organisations across the world, including The Swiss Economic Forum, Google and Amazon. He holds Britain’s only Professorship in the Public Understanding of Psychology at the University of Hertfordshire and is one of the most followed psychologists on Twitter...
S1 · E20 · 14 Apr 2021 · 1 hr 2 min
20. Professor Susan Michie (Professor of Health Psychology & Director of CBC at UCL)
Send us Fan Mail Susan Michie is Professor of Health Psychology and Director of UCL's Health Psychology Research Group. She is also chartered clinical & health psychologist, and elected Fellow of the Academy of Social Sciences, the European Health Psychology Society (EHPS) and the British Psychological Society (BPS). Early Life & Career Susan starts the episode by talking about the huge shoes she felt she had to fill from a young age, with a father who was instrumental in settin...
S1 · E19 · 4 Mar 2021 · 42 min
19. BSPHN Committee Leads - Dr Michelle Constable, Professor Angel Chater, Dr Neil Howlett & Professor Jim McManus
Send us Fan Mail This is a special episode with the Current Chair, Past Chair, and Past-Past Chair and Treasurer of the BSPHN! Having had the BSPHN's annual conference in February, this is the perfect time to get some of the founding committee members together. We begin by understanding how each member of the committee found their way to creating the BSPHN and how the collaboration between health psychology, behavioural science and public health is becoming more and more integral. The...
S1 · E18 · 2 Feb 2021 · 1 hr 10 min
18. Dan Makoski (Chief Design Officer at Lloyds Banking Group)
Send us Fan Mail The BSPHN's Annual Conference is running from 9th - 11th February 2021. Sign up to attend now and get a year's free membership. Stu is joined by Dan Makoski; an executive that brings an organisation’s deepest purpose to life by weaving technology and strategy together through brilliant design. Dan is Chief Design Officer at Lloyds Banking Group, leading a multi-disciplinary human-centred team with the goal of helping Britain prosper through empathetic & pioneering ...
S1 · E17 · 6 Jan 2021 · 1 hr 3 min
17. Adam Ferrier (Consumer Psychologist & Founder of Thinkerbell)
Send us Fan Mail The BSPHN's Annual Conference is running from 9th - 11th February 2021. Sign up to attend now and get a year's free membership. In this episide, Stu is joined by Adam Ferrier, Founder & Chief Thinker at Thinkerbell, an agency that practices measured magic - bridging marketing science and hard core creativity. Thinkerbell won AdNews' 2019 Creative Agency of the Year. Adam is also author of two books: "The Advertising Effect: How to Change Behaviour" & "Stop Lis...
S1 · 17 Dec 2020 · 43 min
CORONAVIRUS Mini-Series #9 (15th Dec) Conspiracy Theories - Prof Jim McManus & Dr Daniel Jolley
Send us Fan Mail Recorded 15th December 2020 Guests: Professor Jim McManus - Director of Public Health at Hertfordshire County Council and VP of the Association of Directors of Public Health. He is a Chartered Psychologist, British Psychological Society Fellow & Co-Founder and Chair of the Behavioural Science and Public Health Network. Dr Daniel Jolley - Snr Lecturer in Psychology at Northumbria University, Chartered Psychologist of the British Psychological Society & member of...
S1 · 10 Dec 2020 · 38 min
CORONAVIRUS Mini-Series #8 (8th Dec) Behavioural Science to Increase Vaccine Uptake - Jim McManus, Wayne Bateman, Paul Chadwick
Send us Fan Mail Recorded 8th December 2020. Guests joining Stu King: Professor Jim McManus - Director of Public Health at Hertfordshire County Council & Vice President of the Association of Directors of Public Health. Wayne Bateman - Behavioural Science Specialist in the Behaviour Change Unit at Hertfordshire County Council. Dr Paul Chadwick - Associate Professor and Deputy Director Centre for Behaviour Change at University College London & Consultant Clinical and Health Psych...
S1 · E16 · 20 Nov 2020 · 1 hr 6 min
Chloe Franses (Founder of Franses) & Andrew Thomas (Digital Transformation Coach)
Send us Fan Mail Thanks to BSPHN for hosting this podcast. The BSPHN's annual conference is coming up on 9th-11th February 2021, and will showcase the efforts of behavioural science and public health towards COVID-19. Free for members, or the same price as an annual membership cost. This week Stu is joined by two PR and Marketing experts; Chloe Franses and Andrew Thomas. Chloe's experience extends from working as head of creative relationships at Amnesty International, to building authentici...
S1 · 20 Nov 2020 · 32 min
CORONAVIRUS Mini-Series #7 (19th November 2020) Long COVID - Nisreen Alwan & Susan Michie
Send us Fan Mail Recorded: 19th Nov 2020 Stu is joined by Dr Nisreen Alwan & Prof Susan Michie. Nisreen is Associate Professor in Public Health, University of Southampton. Susan is Director, UCL Centre for Behaviour Change & a committee member of Independent Sage. Nisreen shares her experience of long COVID, what it means and its effects. They look at how both those with long COVID and healthcare workers are affected - how the range of symptoms can be difficult to diagnose, causing an...
S1 · E15 · 14 Nov 2020 · 1 hr 10 min
Professor Ivo Vlaev (Warwick Business School)
Send us Fan Mail Professor Ivo Vlaev is Professor of Behaviour Science at Warwick Business School, Warwick University. He began his career working in the lab on understanding why people make irrational choices, observing reactions and what part of brain lights ups. He is currently working on an integrated theory of behaviour change taking into account psychology, neuroscience, economics and other social sciences. Ivo is also the co-author of the MINDSPACE report used by the...
3 Nov 2020 · 33 min
CORONAVIRUS Mini-Series #6 (3rd November 2020) Lockdown 2.0 How did we get here and what happens next? - Prof. Susan Michie
Send us Fan Mail Recorded 3rd November 2020 RWBS welcomes back Professor Susan Michie in the run up to another national lockdown. Stu and Susan discuss what has led us to this point, including the flaws with the current test, trace and isolate processes and the low adherence to isolating. From a behavioural point of view they discuss the reasons behind this low isolation adherence and why this differs between countries. Exploring the coined term ‘behavioural fatigue’, Susan shares her t...
S1 · E14 · 17 Jun 2020 · 1 hr 8 min
Introducing the Behaviour Change Development Framework (BCDF) - with Em Rahmen, Aoife Fortescue-Webb and Ashlee Mulimba
Send us Fan Mail Recorded October 2019 Firstly, apologies that this month's podcast is a little delayed! We at BeeZee Bodies are still working double time to support people to be healthy throughout this period. For this podcast I am joined by: Em Rahmen, Head of Public Health Workforce Development at Health Education England, Aoife Fortescue-Webb, Public Health Registrar at NHS West Midlands, Ashlee Mulimba, Health Psychologist at Healthy Dialogues Ltd. All three have been working on the Beha...
S1 · E13 · 1 May 2020 · 1 hr 1 min
Aline Holzwarth (Applied Behavioural Scientist at Pattern Health & Principal of the Center for Advanced Hindsight at Duke University)
Send us Fan Mail This episode is recorded in the midst of the Coronavirus lockdown and features Aline Holzwarth. Aline is an applied behavioural scientist, specialising in digital health research and scientifically informed product design. Her training in psychology and business, and her experience working in research and healthcare have given her the interdisciplinary lens necessary to appreciate the complexity of decision-making in the real world. We discuss Aline's journey to Dan Ar...
S1 · 14 Apr 2020 · 39 min
CORONAVIRUS Mini-Series #5 (14th April 2020) Extended lockdown; Helping adherence and Longer-term lessons - Prof. Susan Michie & Prof. Jim McManus
Send us Fan Mail Recorded on 14th April 2020 Apologies for the lower sound quality, we wanted to make sure we had both Jim and Susan on podcast as it gives richer content, however it did mean some technical difficulties. This episode comes out just as the lockdown has been extended for a further 3 weeks. In this episode we discuss what this further period of isolation and distancing means for the population. The potential for, and also ways to tackle, increases in loneliness, tension, and de...

About Real World Behavioural Science

Real World Behavioural Science is a English tech & science podcast from Paul Chadwick and Tiago Moutela. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Paul Chadwick and Tiago Moutela
Language: English
Category: Tech & Science
New episodes: Now and then
Typical length: 1 hr 1 min
Latest episode: 21 Jul 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1473087056

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