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On this episode, Ann Davis, CRO at Crunchbase, walks through how knowing which customers to pursue drives 2x pipeline growth in six months, why sellers need to stay in control of the conversation, and how she built a headless AI interface that connects Salesforce, Gong, and private market data so reps know exactly what to focus on each day.

Revenue Builders

by Force Management · English · Business

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results.

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  2. 24 Sep 2026 · 36 min

    Why Your Reps Leave SKOs No Better Equipped to Sell with John McMahon and John Kaplan

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    Strategy That Teams Actually Execute with Dr. Chuck Bamford

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Every episode of Revenue Builders →

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