Episode notes
As AI takes on more work, the question facing leaders is changing from “What can we automate?” to “What must remain human?” In this episode of Scaling With AI, Alex Bacon of BrightKeel AI continues his conversation with author and communication specialist Richard Feltham about leading people through AI-driven change. Richard explains why communication, trust and clarity become more valuable as artificial intelligence grows more capable. They explore how poorly handled redundancies can leave lasting damage, why teams need a shared understanding of their mission, and how leaders can avoid…
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Scaling with AI
Alex Bacon | AI strategy and automation · Business · English
Learn how to scale your business with AI. Scaling with AI is the business podcast that turns AI into revenue. Each week Alex Bacon interviews founders and leaders for real use cases across sales, marketing, product and operations. Learn AI strategy, generative AI, ChatGPT for business, workflow aut
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S2 · E10 · 8 Oct 2026 · 42 min
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S2 · E13 · 24 Sep 2026 · 43 min
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AI adoption is not just about choosing the right tools. For many SMEs and mid-market businesses, the bigger opportunity is to rethink how the organisation itself works. In this episode of Scaling With AI, Alex Bacon from BrightKeel.AI is joined by Thomas Gould, co-founder and managing partner of Augmented Instincts, to explore what it means to rebuild a business around AI. Thomas shares how AI has helped him accelerate research, analysis and content production, including work that once took months being completed in weeks. He explains why businesses should think beyond individual AI use…
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S2 · E8 · 10 Sep 2026 · 31 min
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AI can make sales outreach faster, but faster is not much use if your prospects immediately hit delete. In this episode of Scaling With AI , Alex Bacon from BrightKeel AI speaks with Angus from Vereus AI about what effective AI-powered sales actually looks like, and why mass automation is often the wrong place to start. Drawing on his background in business growth, software and AI implementation, Angus explains how AI can research individual prospects, identify relevant pain points and create outreach designed to start a genuine conversation rather than simply add to the noise. They explore…
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S2 · E7 · 27 Aug 2026 · 37 min
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AI can take work off HR’s plate, but what should replace it? In this episode of Scaling With AI, Alex Bacon of BrightKeel AI speaks with Ollie Hill, Head of HR at Message Direct, about how artificial intelligence is changing the role of HR from reactive support function to proactive business partner. Ollie shares practical examples of leveraging AI in business, including agents that analyse attrition data, benchmark performance and pull the key points from complex employee relations cases. But the bigger conversation is about what happens when AI handles more of the routine work. They…
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S2 · E6 · 13 Aug 2026 · 37 min
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S2 · E4 · 16 Jul 2026 · 34 min
Leadership in the Age of AI: Why Learning Is the Competitive Advantage
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S2 · E3 · 2 Jul 2026 · 43 min
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S2 · E1 · 18 Jun 2026 · 44 min
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In this episode of Scaling With AI , Alex Bacon speaks to Sue Turner, founder of AI Governance and Professor in Practice for AI and Digital Tech at the University of Bristol Business School, about what it takes to use artificial intelligence in business with wisdom and integrity. Sue explains why responsible AI should not slow innovation, why shadow AI is already inside most organisations, and why leaders need to treat governance as a living system rather than a one-off policy. The conversation covers practical AI use cases, AI risk, human oversight, data protection, the EU AI Act, ISO 42001…
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S2 · E1 · 4 Jun 2026 · 44 min
AI in HR: Practical Use Cases for Founders and People Leaders
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S1 · E24 · 14 May 2026 · 19 min
AI in Business Q&A: Where Should Leaders Start With AI Adoption?
AI in business is moving quickly, but most leaders are still wrestling with the same practical question: where do we actually start? In this solo Q&A episode of Scaling With AI, Alex Bacon from BrightKeel AI answers the common questions he is hearing from founders, operators and leadership teams trying to move from curiosity to confident AI adoption. He explains why successful artificial intelligence in business starts with leadership buy-in, clear use cases and a realistic view of your AI maturity, rather than jumping straight into agents or automation. Alex explores the AI maturity…
