Podcast · Business

SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Typical length: 29 min
Language: English

Latest episode

29 min

SEO 101 Ep 538: AI Overviews Soar, Google Spam Update Ends, and Healthcare Star Ratings Disappear

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover Google's September 2026 spam update, disappearing review snippets for healthcare, AI content fact-checking, fake author warnings, and quality rater guidelines. They also break down Google's AI overviews growth, changes in Reddit search presence, updated crawling and indexing timelines, and the new WhatsApp button in Google Local Panels. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Earlier episodes 29 most recent

27 min
SEO 101 Ep 537: SEO 2026 Ranking Factors, Indexing Bug Updates, and Google AI’s Impact on Traffic
In this episode of SEO 101, Scott Van Achte covers the 2026 top Google ranking factors survey, a recent Search Console indexing bug, and the growing dominance of AI Overviews in People Also Ask results. Additional topics include Google’s new character counter tool, changes to product listings, updates to Google Business Profile verification, and reporting challenges with Bing. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
26 min
SEO 101 Ep 536: Reddit Citations Drop in ChatGPT and Google; AI and Search Updates Discussed
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into Google’s August 2026 spam update, go-to URL redirects, the expanding impact of AI Overviews, and new AI reporting tools in Google Search Console. They also discuss ChatGPT ads, Reddit citation declines, and manual action changes in the European Economic Area. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
28 min
SEO 101 Ep 535: Major Changes in Search Console, Plus AI Overview Lawsuits
In this episode of SEO 101, Scott Van Achte covers Google Ads policy changes for social casino gaming, ad format tests, SEOs taking over expired X accounts, major lawsuits over AI Overviews, indexing mistakes with Claude AI chats, Search Console’s new social tracking, multilingual site advice for AI visibility, and updates on Google’s metadata conflict handling. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
22 min
SEO 101 Ep 534: Google to Share Search Data with Rivals, Plus AI Features Drive Billions of Clicks
In this episode of SEO 101, Scott Van Achte covers Google’s upcoming search data sharing mandate, major changes to Google Image Search, updates to AI Overviews and image generation, canonicalization fixes, Google Business Profile bugs, the importance of review management, domain citations in AI mode, and best practices for changing URLs without hurting site traffic. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
28 min
SEO 101 Ep 533: Episode 533: Google Search Console, AI in Content Creation, and Remembering an SEO Pioneer
In this episode of SEO 101, Ross Dunn and Scott Van Achte focus on major Google news, including new Search Console social and video platform integration, Google Trends comparison features, tracking URL tests, and a bug in generative AI reports. They also discuss best practices for content creation, the impact of AI, and the June 2024 spam update. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
32 min
SEO 101 Ep 532: Listicles Backfiring, the Dangers of Domain Changes, and Unfair Review Removal
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the June 2026 Google spam update, Google AI Overviews and listicles, click data frustrations in AI reports, Bing Webmaster Tools improvements, the danger of switching domains, and important advice on managing and responding to online reviews to protect your business reputation and conversions. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
24 min
SEO 101 Ep 531: Zero Click Searches Up, Schema Popularity, and AI Overview Lawsuits
In this episode of SEO 101, Scott Van Achte covers the dangers of tracking parameters in internal links, schema.org markup adoption stats, the surge in zero-click Google searches, phishing scams in Google Ads, AI overview lawsuits, rejected Google review replies, and the growth of Claude as an AI referral source. Essential SEO news and actionable best practices are discussed throughout. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
34 min
SEO 101 Ep 530: Google’s AI-Powered Search: What SEOs and Retailers Need to Know Now
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the May 2024 Google core update, shifting content indexing, Google I/O announcements, Gemini 3.5 Flash, new AI-powered search features, entity maps, Google Merchant Center insights, UK-exclusive AI controls in Search Console, and Google's stance on mentions manipulation and AI attribution in search. It’s a big episode! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
24 min
SEO 101 Ep 529: Bing’s Growth, Ask.com’s Demise, and AI Overviews Link and Schema Updates
In this solo episode of SEO 101, Scott Van Achte covers Bing's growing market share, updates to Google's AI Overviews, a major Google Search Console data bug, the impact of structured markup on AI citations, the end of FAQ rich results, Ask.com's shutdown, a defamation lawsuit over AI errors, and Google's outdated meta keywords advice. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
32 min
SEO 101 Ep 528: AI Assisted SEO Competitor Analysis, The Ghost Citation Problem, and More AI SEO Insights
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive deep into AI-assisted SEO competitor analysis, the Ghost Citation Problem in AI search results, and evolving strategies for brand mentions versus citations. They also discuss Google’s “Read More” links, Bing Webmaster Tools’ new AI reporting features, click-through rates with AI overviews, and Google’s back button hijacking crackdown. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
20 min
SEO 101 Ep 527: Back Button Hijack Penalties Begin, Core Rollout Over, Review Rules Confuse Businesses
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the March 2026 Google Core Update, Google’s crackdown on back button hijacking, a Search Console impressions bug, changes to spam report policies, and quirky new review guidelines. They also discuss local SEO post updates, Data Studio’s rebranding, and the mysterious 418 "I'm a teapot" error. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
30 min
SEO 101 Ep 526: AI Bots Dominate Traffic, Google Algorithm Updates, and Local SEO Developments
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the March 2026 Google core and spam updates, the surge of AI bot traffic, optimizing for AI agents, ChatGPT ad revenue, citation trends in AI search, Google’s crawling limits, Gemini-powered Ask Maps, location sharing features, and a new service to remove unfair Google reviews. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
20 min
SEO 101 Ep 525: Google AI Mode Threatens Web Traffic and Publishers
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the decline of publisher search traffic, impacts of Google’s AI mode, ChatGPT ads management, Google cracking down on self-promotional listicles, and the ease of ranking misinformation. They also cover Google’s personal intelligence expansion and the removal of the "What People Suggest" health search feature. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
26 min
SEO 101 Ep 524: How AI Is Shaping Search, Google’s Recipe Update, and a Website Redesign Cautionary Tale
In this episode of SEO 101, Ross Dunn and Scott Van Achte share a cautionary tale of SEO disaster during website redesigns, discuss new branded queries filters in Google Search Console, break down stats on AI assistant search volume, cover Amazon blocking Perplexity’s shopping bot, explore Google Maps’ new conversational AI feature, and highlight updates to AI-powered recipe results. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
29 min
SEO 101 Ep 523: Expert SEO Tips - AI Content Citations and Core Update Recovery Explained
In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss findings that 44% of ChatGPT citations come from the first third of content, review the strategies four sites used to recover from Google’s December 2025 core update, and share tips for Google Business Profile setup. They also discuss entity richness, content quality, and optimizing for AI citations. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
38 min
SEO 101 Ep 522: SEO Reality Check, AI Click Losses, and Fixing SEO Mistakes in 2026
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive deep into AI's impact on SEO, the rise and fall of ads in AI platforms, and Google’s Discover Core update. They discuss significant changes to local search features, Bing AI performance reports, new Google Search Console updates, and examples highlighting the importance of expert-led SEO over relying solely on AI. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
28 min
SEO 101 Ep 521 - The Shift to AI in Search: Gemini 3, Fewer Clicks, and SEO Survival Tactics
In this episode of the SEO 101 Podcast, Ross Dunn and Scott Van Achte dive into Google's AI Overviews, shifting search behaviors, and declining organic clicks. They discuss Gemini 3's global rollout, AI's growing influence on user queries, crawling and indexing challenges, Googlebot file limits, and potential crackdowns on self-promotional listicles, while emphasizing strategies for visibility amidst these major changes. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
21 min
SEO 101 Episode 520: ChatGPT Ads & AI Overviews: Is Organic Search in Trouble?
In this episode of the SEO 101 Podcast, Scott Van Achte covers the latest on ChatGPT paid ads, organic search traffic trends, and the impact of AI overviews; especially misinformation in health topics. He discusses local keyword search behavior in ChatGPT, core web vitals' limited effect on AI rankings, LLMs.txt usage, and key insights on impressions in Google Search Console. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
59 min
SEO 101 Ep 519: Reviewing Past SEO Predictions and New Ones for 2026
In this episode of the SEO 101 podcast, Ross Dunn and Scott Van Achte review their 2025 SEO predictions, discuss Google's December 2025 core update, analyze the growing impact of AI on search and content creation, address local SEO challenges, the evolution of search layouts, and share key predictions and practical advice for thriving in the rapidly changing SEO landscape for 2026. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
40 min
SEO 101 Ep 518: Year-End SEO Changes, Google AI Blunders, and the Small Business SEO Playbook for 2026
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the rapid evolution of AI in SEO, Google's underinvestment in AI, core SEO quality factors for AI search, AI overviews in search results, and their impact on click-through rates. They also discuss local SEO issues, Google business profile review bugs, and actionable strategies for small business success in 2026. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
22 min
SEO 101 Ep 517: Getting Ready for 2026 with Google Core Updates, LLMs Txt, and Search Console Experiments
In this episode of SEO 101, Scott Van Achte covers the December 2025 Google core update, ongoing search ranking volatility, and changes to Google Search Console including AI-powered configuration and new social insights. He also discusses the relevance of LLMs.txt, a study on AI mode and transactional queries, and best practices for structured data in Google Shopping. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
36 min
SEO 101 Ep 516: Surveying AI SEO Acronyms and Why Google’s Review Changes Worry Local Businesses
In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss Adobe’s intent to acquire SEMRush, the shifting landscape of AI-related SEO terminology, and Google’s new features in Gemini and Maps. They also critique anonymous reviews, explain new Google Business Profile tools, highlight recent SEO news, and share rants on cluttered search results and evolving industry terminology. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
52 min
SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman
In this episode of SEO 101, Ross Dunn and Scott Van Achte are joined by Steve Wiidemann to explore evolving SEO fundamentals amid AI hype, the role of content creation and strategy for small businesses, the importance of off-page mentions and citations, practical approaches to technical audits, and ongoing challenges in motivating clients to create unique, high-value content for search visibility. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
27 min
SEO 101 Ep 514: The Power of Multimedia for SEO and Surviving Google’s Search Feature Changes
In this episode of SEO 101, Ross Dunn and Scott Van Achte explore the impact of AI Overviews on organic and paid search click-through rates, Google's controversial ad changes, removal of lesser-used search features, and recent experiments with AI mode. They also highlight actionable tips for adding AI-generated multimedia to content, and discuss the evolving role of SEOs in the AI era. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
54 min
SEO 101 Ep 513: Maintaining Search Rankings After a Redesign
In this episode of SEO 101, Ross Dunn and Scott Van Achte share a comprehensive guide to maintaining SEO rankings during a site redesign, including backup strategies, content audits, URL management, and redirects. They also discuss Chrome’s upcoming HTTP warnings, AI-powered browsers, new Google Search Console features, local SEO news, and the evolution of ranking algorithms with AI advancements. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
42 min
SEO 101 Ep 512 - Adapting SEO Strategies for AI Overviews, Bing Places Issues, and Google Local Changes
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the WPBakery vulnerability, Google’s changes to ranking report tools, optimization tips for AI and generative search, LLM visibility tracker accuracy, local SEO updates for Bing Places and Google Local Pack, the impact of fake dates on AI rankings, and best practices for content credibility. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
45 min
SEO 101 Ep 511: Instant Checkout in ChatGPT and the End of Traditional SEO Rankings
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into ChatGPT’s instant checkout, answer engine optimization trends, ranking report disruptions, ChatGPT’s growing referral traffic for retailers, YouTube’s dominance in AI search, Google’s August spam update, AI overviews impacting local packs, Google’s ongoing review spam struggles, and domain history affecting SEO results. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
17 min
SEO 101 Ep 510 - Core Web Vitals Winners, Google’s Schema Shake-Up, and Apple’s Big AI Search Plans
In this episode of SEO 101, Scott V an Achte covers improvements to core web vitals across major CMS platforms, Google removing support for certain structured data types, Apple’s plans for an AI-powered search engine, the latest on Google’s AI Mode, LLM traffic conversion rates, and how ChatGPT compares to Google and Bing as a traffic source. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
29 min
SEO 101 Ep 509 - Google’s Latest Spam Update, Crawl Issues, and AI Overview Survey Insights
In this episode of SEO 101, Scott Van Achte covers the August 2025 Google spam update, Ahrefs’ new traffic tracker comparing LLMs and search engines, Googlebot crawling issues, practical Search Console tips for duplicate content, a survey on AI Overviews and zero-click searches, and advice for recovering from website hacks and strengthening site security best practices. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

About SEO 101

SEO 101 is a English business podcast from WMR.FM. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: WMR.FM
Language: English
Category: Business
Typical length: 29 min
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id280183060

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