Podcast · Business

SEO for Established Entrepreneurs: The Basic B

by Brittany Herzberg | SEO Coach & Lead Gen Strategist · English · Business

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better , more sustainable way to market your business—using SEO! This show delivers actionable tips to

New episodes: Weekly
Typical length: 14 min
Latest: 9 Oct 2026
Language: English

Latest episode

9 Oct 2026 · 14 min

5 Mistakes I Made in My SEO Journey & How My Approach Changed

Funny thing about being an SEO coach… people assume you’ve never made an SEO mistake. (LOL) This entire episode is about to show you just how wrong that assumption is! From website SEO oopsies, to podcast SEO oh nos, to me finally figuring out the most effective and efficient approach to SEO—you’re gonna hear it all. Tune in and save this one as a reminder that even when you think you’re messing it all up, you’re doing a great job just by making yourself aware of the SEO opportunities availab...

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Earlier episodes 29 most recent

E174 · 2 Oct 2026 · 9 min
How to Find the Keywords Your Dream Clients Are Googling
"How do I know the keywords my dream clients are actually Googling?" If I had a dollar for every time someone asked me that question... 😂 I've never taught keyword research as a standalone workshop because there's so much more to it than just handing you a list of words. There’s a deeper exploration—one that starts with you. And that’s exactly what I’m walking you through in this episode, so jump in already! → Join the October 5th SEO Sprint (just 2 seats left): https://brittanyherzberg.com/s...
E173 · 25 Sep 2026 · 39 min
Getting Found in AI Searches | Meg’s SEO Success Story
“Everything is becoming SEO-ified! Every platform is really prioritizing that. So it’s more important now than ever that every business owner have their SEO done.” Once you’ve got SEO in place, you’re then able to use the data to shift your marketing efforts so they’re even MORE effective for you. But you have to start with your website SEO. Meg’s SEO story showcases this whole process so beautifully! If you’re new here… Megan Yelaney is my business coach, a dear friend, and—as of last year—a...
E172 · 18 Sep 2026 · 14 min
What You Actually Mean When You Say You Hate Blogging
You say "I hate blogging" and think that's the whole story. But boy, oh boy—it is not. There are 3 things hiding behind that sentence & once you know which one it is for you, you’ve got a clear game plan on how to make blogging doable for you. —— This episode is just in time for this training… → Save a Seat for The Content Fix with Meg: https://meganyelaney.com/content-fix-brittany Join through ^^this unique link & you’ll get a BONUS training with me on October 2nd on how to tak...
E171 · 11 Sep 2026 · 28 min
SEO Sprint Success w/ Burnout Coach Mary Hodson
Mary used to think SEO was scarier than doing CPR. Mary, Mary Hodson… who’s a healthcare worker. 😂 After going through my SEO Sprint, she changed her tune. And she’s joining me for this case study interview to tell you all about it! She's a Burnout Recovery Coach for Rad Techs & other healthcare workers. She came into the SEO Sprint in the middle of launching a new membership—and 14 other things. Mary decided there was never going to be a “good time” to do SEO, so she just went for ...
E170 · 4 Sep 2026 · 12 min
The Human Design Aha Behind My New SEO Offer
I just closed an offer I love. It's one of the hardest, most bittersweet decisions I've made in this business. And… it’s making way for new things to land. In this episode, I'm getting into why I closed a retainer offer, what exactly a Human Design reading confirmed about how I'm meant to work with clients, & the brand new group I just opened. If you’ve been feeling called to change up your offer suite, this conversation might be just what you needed to find today! → Join The SEO Huddle f...
E169 · 28 Aug 2026 · 13 min
Monthly SEO Tasks That Fit Every Energy & Capacity Level
SEO doesn't care if you're grieving, growing a human, or just trying to remember to drink water—it’s still gonna do its thing & work BTS for you 24/7. I love SEO as a marketing strategy because it’s so sustainable & works with the energy you have available. It requires a bit more time & focus at the very beginning, but then the “sustainable” part really gets to shine. In this episode, I'm getting a lil sentimental & sharing the story of how I fell into SEO during one of ...
E168 · 21 Aug 2026 · 35 min
DFY SEO Case Study with Dolly Delong
“SEO is kind of like buying a car... You don't just buy it and expect it to run smoothly for years. You have to maintain it.” Once you actually get SEO done, what does it look like to maintain it? You’ve heard me talk about it, but today I’ve got a friend! Dolly DeLong is back on the podcast, and this time we're getting into her SEO journey. In this episode, you’ll learn about her done-for-you SEO experience, the aha moments along the way, what monthly maintenance looks like as a b...
E167 · 14 Aug 2026 · 14 min
What to Expect for Ongoing Monthly SEO Marketing Tasks
“What does it take to keep up with SEO once I get it set up?” I get asked this question a lot. As business owners, we’re so programmed to think of marketing as social media marketing. And that already feels like a lot! So then you think of adding SEO on top of that, and that is just immediate stress! But marketing with SEO is actually the complete opposite of social media marketing. No matter the season, your capacity level, or what life is throwing at you—SEO is there for you. SEO on a month...
E166 · 7 Aug 2026 · 17 min
The SEO Sprint: Answers to Your FAQs
Where do I start? How much time does it take? What will actually be done by the end? Will I see results? Naturally I’ve been getting a lot of really great questions about the SEO Sprint, so I brought them all to this podcast episode for you! I'm going to share some FAQs that are on the sales page, as well as some you won't find on the sales page that have been coming up in DMs, on calls, & in emails. Buckle up! We have a lot of information to talk about, my friend. → JOIN THE AUGUST 10TH ...
E165 · 31 Jul 2026 · 16 min
The Best Way to Approach SEO as a Small Business Owner
I’ve been talking about my Summer SEO Challenge & my August SEO Sprint, which means I’ve been in my DMs. A LOT! Getting a LOT of questions. Lots of: Where should I start? What do I do first? Which option is best for me? The short of it is: get in the SEO Sprint & I’ll guide you from there! But this podcast episode is the longer answer. Because I want you to have a clear idea of where to start, where to go next, & roughly the amount of time it takes to do all these things—and do th...
E164 · 24 Jul 2026 · 17 min
Update: My 2026 SEO Glow Up to Get Found on Google
I talk about SEO all day long for my clients. But my own? It was on the back burner. And the burner wasn't even on. In this episode, I’m sharing an update! What I’ve been doing to improve my SEO in 2026, what's working, what’s not, & what's up next! A BIG theme throughout is just how impactful those ‘tiny’ steps are. Let this be a reminder that it is NEVER too late to get started with SEO. Lessgo! → Join the Summer SEO-ification Challenge 🏖️ ($33 // starts 7/28/26): https://copybyb.mvsite...
E163 · 17 Jul 2026 · 12 min
How to Pick Keywords That Match Your Vision—Not Your Competition
Copying your competitors' keywords may seem like a smart shortcut, but… it's not. This comes up a lot in my DMs & on discovery calls. And every time, it leads to the same problem: keywords that don't actually reflect YOUR vision, YOUR offers, or YOUR clients. In this episode, I'm breaking down why competitor-based keyword research keeps you stuck & what to do instead so you can build a better bat signal and finally get found online by aligned clients! → Get the full show notes here: h...
E162 · 10 Jul 2026 · 14 min
What's the Best Way to Improve SEO for a Website?
One of my monthly SEO support clients shared something that I have got to share with you! Especially if you are convinced that SEO gets more difficult over time… Because SEO does not in fact get more difficult. It gets easier. But you need to move through things thoughtfully, strategically, and they simply work out better if you go in a specific order. So that's what I'm going to be sharing with you today. Thing 1: is what my SEO client realized. Thing 2: the fastest way to improv...
E161 · 3 Jul 2026 · 8 min
SEO vs. Instagram Marketing: You Don't Have to Choose
You don't have to quit Instagram. You just have to stop needing it to be your ENTIRE marketing strategy. That's exactly where so many of my clients are when they find me. → Either Instagram isn't working at all, or it's working just fine & they're just SO over it. They’re looking for a marketing strategy that will bring clients TO them! In this episode, I'm sharing what happened when I took an 18-month break from posting on the ‘gram, how SEO supported me, & what it looked...
E160 · 26 Jun 2026 · 14 min
How to Optimize Blogs for SEO & Still Sound Like You
"SEO sucks the soul out of blog posts." I keep seeing this on Threads & I’ve decided we need to talk about it! In this episode, I'm pushing back on that take AND giving you a doable workflow you can use to optimize your blog posts for SEO without sounding robotic or dry. Whether you've got existing posts to refresh or you're starting fresh, this one's packed with practical steps & a few hot takes. → Get the full show notes here: https://brittanyherzberg.com/blog/how-to-optimize-blog-p...
E159 · 19 Jun 2026 · 7 min
Results You Can Expect With Good SEO (and How Fast)
"SEO takes 6 months." You've heard it. I've said it. You’ve gotten discouraged by it. But that’s not my answer anymore—because it's not what I've seen happen with my clients. In this episode, I'm breaking down what SEO results actually look like, why the "6 months" rule doesn't apply when you start from the right place, & I’m sharing 2 client stories that'll have you rethinking everything you thought you knew about an SEO timeline. Spoiler: one of them even went from "I'm not a blogger" t...
E158 · 12 Jun 2026 · 10 min
How to Get Started With SEO (The Right Way)
Everyone wants to jump straight to keywords. I get it—it feels productive! But skipping the prep work first is one of the biggest SEO mistakes I see. In this episode, I'm breaking down exactly how to get started with SEO the right way—including the 3 questions you have to answer before you touch a single keyword. This is literally the order of operations I walk people through in the SEO Sprint! Whether you're brand new to SEO or you've tried it before and it didn't stick, this one's for you. ...
E157 · 5 Jun 2026 · 13 min
2026 SEO Offer Suite Walkthrough w/ Brittany Herzberg
My brain has been in overdrive lately—website copy is shifting, my positioning is getting sharper, & my offer suite just got a full revamp. So it felt like the right time to walk you through every single way you can work with me to improve your SEO in 2026! Whether you're a DIY-er, you want someone in the trenches with you, or you're ready to hand it off entirely—there's something here for you. And it all leads back to my SEO & Grow Method. → Explore all SEO offers: https://brittanyhe...
E156 · 29 May 2026 · 39 min
From Page 3 to Page 1: An SEO Case Study w/ Heidi Thompson
“You always stood out to me because you explain SEO in a very down-to-earth way. You make it so practical & doable.” I’m BACK with another former SEO & Grow grad & another epic case study episode—and this one has me doing a happy dance! Heidi Thompson, wedding industry marketing expert and SEO program grad, is here sharing exactly what's changed in her business since getting her SEO strategy locked in. Spoiler: her average Google position went from 30 to 8. That's page 3 to ...
E155 · 22 May 2026 · 11 min
SEO Is NOT That Techy—Here's What It Really Takes
"I'm not a techy person, Brittany." I heard this SO many times recently—on coaching calls, in DMs, everywhere! And every single time, I want to shake them (lovingly 😂) and say: “NEITHER AM I!” That's a huge part of why I went into SEO in the first place. But I also hear what's underneath that statement. You don't want to mess it up. You don't want to break your website. You don't want to do something you can't undo. I see you, I hear you, & I've got you. In this episode, I'm breaking down...
E154 · 15 May 2026 · 10 min
SEO is *Not* the Place to Ditch Your Personality
Fresh brand photos just landed in my inbox—and they've got me ALL the way in my feels about identity, confidence, & showing up as the realest version of you. So naturally, I had to record this episode. SEO is NOT the place to ditch your personality. In fact, it might be the most important place to let it shine! In this episode, I'm calling out the "polished professional" trap & giving you simple, doable tips to bring your vibe into your SEO strategy so you attract the most aligned cli...
E153 · 8 May 2026 · 12 min
Perfection Isn’t Why Your SEO Isn’t Done—Avoidance Is
I'm calling it out today—with love, of course. 😄 If you've been side-eyeing your SEO, kicking the can down the road, & telling yourself you'll deal with it "someday"... this episode is for you. I get it. I've been there. But the avoidance stops here! In this episode, I'm getting real about WHY so many entrepreneurs (perfectionists especially) keep putting SEO off & what it's actually costing you to stay stuck on the social media hamster wheel. ⚡ 5-Day SEO Sprint—(Use code PODCASTSPRIN...
E152 · 1 May 2026 · 20 min
My First In-Person SEO Workshop—Mastermind Retreat Recap
Tears, Triumphs, & Teaching My Very First In-Person SEO Workshop I just got back from the most incredible mastermind retreat (hosted by none other than Megan Yelaney in Piermont, New York)—and I have SO much to share with you! Between the tears, the breakthroughs, & my first in-person SEO workshop, this week was everything. In this episode, I'm giving you a full BTS look at what we covered in that 90-minute workshop—because honestly? The stuff that came up is stuff YOU need to hear, t...
E151 · 24 Apr 2026 · 42 min
The 3-Step Process I’m Following to Get Found on Google
Colie James flipped the script & interviewed ME on my own podcast—and honestly?! It might be one of the most real conversations I've had about SEO, business growth, & doing the work I tell everyone else to do (but haven't always done myself 😬). We're celebrating 5 years of SEO being a game-changer in my business & life. In this episode, Colie & I get into the messy, honest, exciting truth of what it actually looks like to build a business on SEO—including the parts I'm still f...
E150 · 17 Apr 2026 · 14 min
Optimize Your Core Website Pages—NO Keyword Research Required
One thing I see too often in my work as a Lead Gen Strategist & SEO Coach are missed SEO opportunities. Everything from social media bios without a keyword, headshots that aren’t titled appropriately, & blog posts with no focus keyword. But the worst offender is the one I’m guiding you through today. → Ineffective (or missing) on-page SEO strategies for your “core website pages.” In this episode, you’ll discover what your 7 “core website pages” are, the 3 easiest SEO strategy pieces t...
E149 · 10 Apr 2026 · 12 min
Blogging isn’t Dead—You’ve Been Doing it Wrong
“A blog that gets you found online gets you PAID.” I have a MAJOR announcement: Blogging isn’t dead! You’ve just been doing it wrong. Not only is blogging NOT dead, it can actually make you money—IF you do it correctly. A blog full of only “how to” articles is a really bad blogging strategy… Because blogs can be—should be—SO much more. Your blogs are part of your SEO strategy. They should be getting you found AND booked, making money. So… here are 5 things you need to do to achieve that...
E148 · 3 Apr 2026 · 11 min
SEO Best Practice #5: Meta Descriptions 📲
As an SEO copywriter & strategist, there’s a tight rope of copywriting best practices and SEO best practices that I know and am particularly skilled in helping you walk. Meta descriptions are one of those elements. You may not know what a “meta description” is called, but I guarantee you know what it is. You’ve seen it before in the wild—follow me... → You go to Google → You type something in the search bar → You hit enter & see all those websites & blogs The couple of grey ...
E147 · 27 Mar 2026 · 9 min
Substack ain’t it—Not if You Want to Get Started with SEO
“There's a very strategic, super simple way to approach blogs on your website that allows you to be creative AND get found in the process.” I’ve got a bone to pick with Substack. Well… not with Substack, but with the stupid Substack craze that’s going on right now. Everyone—maybe you—is losing their ever loving mind over this platform. I get it, but there are some yellow flags that are obvious to me as an SEO expert. Specifically SEO pitfalls that you’ll want to consider IF you’re a business ...
E146 · 20 Mar 2026 · 9 min
I Ignored My Own SEO—Here’s How I’m Fixing It
“I prioritized client work, and my SEO strategy paid the price.” It's probably surprising that an SEO would ignore her own SEO, but here we are. And you know what? There's that saying about cobbler's kids, and I just keep seeing how true that is. You're really skilled in XYZ and you help your clients with that, but then 9 times out of 10, it happens to be a hot mess express on the back end of your own business. The great news is that hope is NOT lost! There’s a way to fix it &...

About SEO for Established Entrepreneurs: The Basic B

SEO for Established Entrepreneurs: The Basic B is a English business podcast from Brittany Herzberg | SEO Coach & Lead Gen Strategist. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Brittany Herzberg | SEO Coach & Lead Gen Strategist
Language: English
Category: Business
New episodes: Weekly
Typical length: 14 min
Latest episode: 9 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1724999354

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