Podcast · Business

Shopify Growth Lab AU

Klaviyo email marketing and Meta ads for Australian Shopify store owners - from someone who runs a store too. I'm Rachel, a Klaviyo and Meta Ads specialist and an active Shopify store owner in South Australia. Everything here is something I've run in my own store or for the small Aussie brands I wor

New episodes: Weekly
Typical length: 25 min
Latest: 9 Sep 2026
Language: English

Latest episode

9 Sep 2026 · 26 min

E179 - 16 Meta Ad Ideas to Grow Your Shopify Store

Meta ad creative doesn’t need to be complicated. In this video, I share 16 Meta ad ideas for Shopify stores using real examples from my own ecommerce business, so you can stop wondering what content to create and start testing more diverse ads.From testimonial carousels and product close-ups to UGC, founder videos, lifestyle images and product demonstrations, these are practical ideas you can adapt for your own Meta ads, organic social media and email marketing. Ready to talk? Book a free 25-minute discovery call: https://www.aussieonlinegrowingonshopify.com.au/ ABOUT THIS CHANNELI'm Rachel…

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Earlier episodes 29 most recent

E178 · 26 Aug 2026 · 15 min
E178 - I Spent LESS on Meta Ads… My Revenue Went UP 13%
In this video, I break down what actually happened, why spending more on ads doesn’t automatically mean making more money, and what Shopify store owners should be looking at before increasing their Meta Ads budget.If you’re running Facebook or Instagram ads for your Shopify store, this is a good reminder that more ad spend isn’t always the answer.I’ll show you what changed, what the numbers told me, and the lesson you can apply to your own ecommerce business. Ready to talk? Book a free 25-minute discovery call: http://www.shopifygrowthlabau.com.au/ ABOUT THIS CHANNELI'm Rachel - a Klaviyo…
E177 · 12 Aug 2026 · 22 min
E177 - 5 Things Most Online Store Owners Learn Too Late
If you could start your online store all over again, what would you do differently?After being asked for advice by a Year 11 student researching how to start an eCommerce business, I found myself thinking about the lessons that actually matter - not the latest platform, AI hack or piece of software.In this episode, I share 5 things every online store owner should learn as early as possible, including why preparation can actually be procrastination, why you don't need a huge social media following anymore, why niche products have an advantage, and why revenue isn't the number that ultimately…
E176 · 15 Jul 2026 · 27 min
E176 - These Ten Emails Quietly Generate Thousands
$8,410. Ten emails. Zero Meta ad spend. About 30 minutes of your time each. That's what a well-balanced Klaviyo email strategy actually looks like in practice - and this episode I'm pulling back the curtain on the exact emails that drove those results from my own store over the past six months so you can repeat them for yourself. But here's what I need you to understand before you start copying subject lines - these emails only work because of the mix. Each one is a piece of a larger jigsaw. Lean too heavy on community building and your revenue emails fall flat. Send too many sales and…
E175 · 17 Jun 2026 · 19 min
E175 - After 18 Months With Ecommerce Clients, I Finally Saw The Pattern
Success vs Failure – after working with different Aussie businesses in the past 18 months these are 5 traits I have seen of those who are continuing to build and become successful online brands. Some of these are actionable things we can all start to implement; some are a mindset shift and more personality driven. If you’re wondering what the ‘secret sauce’ is to building a successful Shopify store in Australia selling your products, getting new customers, listen in! 🎙️ Aussie Online Growing on Shopify Real marketing. Real results. No gatekeeping. I'm Rachel - a Meta Ads and Klaviyo…
E174 · 10 Jun 2026 · 29 min
E174 - These 3 Changes Created My Biggest Month In 5 Years
Everyone in Australia has been talking about cost-of-living pressure and consumer spending being down - but my May 2026 numbers tell a very different story. This week I'm sharing a full breakdown of a strong month: $20,423 in Shopify sales up 89% on last year, a 5 ROAS on Meta Ads, and Klaviyo revenue up 262% on the previous year. I walk through exactly what drove it - fresh ad creative volume, 20 new product launches, and the Meta and Klaviyo flywheel doing its job. Australian consumers are still spending. They're just spending with the brands that show up. As we head into a new financial…
E173 · 3 Jun 2026 · 23 min
E173 - While You Were Waiting to Post, 2000 Brands Already Did: Creating Content Check-In [PART II]
This episode is the nudge you need - or maybe the shove. Content creation is the thing most small Aussie ecommerce and Shopify store owners know they should be doing every week but keep bumping down the to-do list until a week turns into a month. This week I'm sharing two real conversations that stopped me in my tracks - a client on my weekly Office Hours Zoom whocasually mentioned they create two pieces of content every single day, and a brand new Meta Ads client who had no idea I'd be asking him for six pieces of content just to get started, and another six mid-month. Both conversations…
E172 · 27 May 2026 · 24 min
E172 - While You Were Waiting to Post, 2000 Brands Already Did: Creating Content Check-In
This episode is the nudge you need - or maybe the shove. Content creation is the thing most small Aussie ecommerce and Shopify store owners know they should be doing every week but keep bumping down the to-do list until a week turns into a month. This week I'm sharing two real conversations that stopped me in my tracks - a client on my weekly Office Hours Zoom who casually mentioned they create two pieces of content every single day, and a brand new Meta Ads client who had no idea I'd be asking him for six pieces of content just to get started, and another six mid-month. Both conversations…
E171 · 20 May 2026 · 26 min
E171 - Paul Waddy eCom Grow Online Course: My Personal Review
This week I'm sharing an honest personal review of a program I've joined for eCommerce store owners. So far this group has genuinely shifted how I think about running my store, and the specific teachings that have stuck with me and changed what I actually do week to week. The biggest mindset shift? Profit over revenue and looking at the numbers everyday... this has been hard! Learning to focus on net profit, cash position and a healthy Marketing Efficiency Ratio instead of chasing top line revenue has changed how I look at my own numbers every single month. Hit play and let’s dive in. 🎧 Book…
E170 · 13 May 2026 · 14 min
E170 - Added Value To My Meta & Klaviyo Service: For Shopify Clients
Running Meta Ads or Klaviyo email marketing for your Shopify store is not a set-and-forget thing - and this episode is aboutthe gap that nobody really talks about. Questions come up mid-week. A campaign does something unexpected. A promotion is around the corner and you're not sure how to set up the flow. Most of the time those questions are quick to answer with the right person in front of you, but getting that access usuallymeans scheduling, waiting and losing momentum while you do. This week I'm sharing something new I've added to all my active client packages - a free weekly Office Hours…
E169 · 6 May 2026 · 23 min
E169 - Stop Tweaking, Start Selling: Product Pages 101
If you're a small Australian Shopify store owner who has been putting off launching or running ads because your website doesn't feel "ready" - this episode is going to change how you think about that. This week on Aussie Online Growing on Shopify we're busting the "conversion ready" myth that keeps so many Aussie ecommerce businesses stuck in a cycle of tweaking, comparing and procrastinating insteadof selling. The truth is, if a customer can add your product to cart and check out with a card, PayPal or Afterpay - your Shopifystore is ready. The data you need to know whether your website is…
E168 · 8 Apr 2026 · 34 min
E168 - A Business Founder Story: Lyn from Gympie Patchwork
This week I'm joined by Lyn, the founder behind Gympie Patchwork - a beautiful Queensland-based fabric store selling quilting fabrics, threads, haberdashery and sewing supplies both online and through a bricks and mortar store in Gympie. Lyn shares her journey of buying and taking on the business two years ago and the reality of what it actually looks like to grow an established store with an online presence in today's ecommerce landscape. We talk honestly about the unexpected struggles that come with running a fabric and craft business online - from getting consistent traffic to converting…
E167 · 1 Apr 2026 · 25 min
E167 - Is This You? The Shopify Store Owners I Work With
If you've ever wondered whether working together is the right fit for your business, this episode is worth a listen. Thisweek I'm talking about who works with me and why - because not every business owner needs the kind of help I offer, and honestly that's a good thing. The clients I work with aren't at the starting online anymore. Their Shopify store is live, products are selling, and they'redoing some marketing - but it feels messy, inconsistent, and like it's the thing slowing growth down rather than driving it. They've usually tried Meta Ads before and watched money disappear without…
E166 · 25 Mar 2026 · 31 min
E166 - Shopify AI Sidekick and What I’m Using it For
In this episode of Aussie Online Growing on Shopify, we're diving into Shopify Sidekick - Shopify's built-in AI assistant that lives right inside your Shopify admin. If you're an Australian Shopify store owner looking to work smarter, Sidekick lets you ask real questions about your store instead of wasting time digging through reports manually. I'm sharing exactly how I've been using Shopify Sidekick in my own ecommerce store - from writing custom code for my Shopify theme, to improving product page conversion rate with accordion descriptions, feature icons and brand messaging, to generating…
E165 · 18 Mar 2026 · 17 min
E165 - A Coffee Chat about Confidence, Content and Growing a Local Business
In this episode, I share a real-life business conversation with a local health and wellness business owner who is already busy and established, but looking to grow further. We unpack a stage of business many owners reach - where things are working, but visibility and marketing start to feel more important (and more overwhelming). Her question wasn’t really about strategy, but confidence: “What should I post?” We talk about why overthinking is often the real bottleneck, not a lack of ideas, and how many business owners already know what they could be creating - they just haven’t started yet.…
E164 · 11 Mar 2026 · 26 min
E164 - A Real Business Conversation about Content (and what I told her)
In this episode, I share a real-life business conversation about content marketing, visibility, and what to post online after a coffee chat with a founder building the ecommerce side of her foundation. Her question is one I hear constantly from business owners: “What should I actually post?” We unpack why the real problem is rarely a lack of ideas but a lack of content structure , and how using simple content pillars can transform your social media strategy. I walk through five powerful pillars - mission and awareness, product education, behind-the-scenes content, real-world impact, and…
E163 · 4 Mar 2026 · 24 min
E163 - Klaviyo A/B Testing - Why Email Experiments are Important and What I Learned
I dive into why structured A/B testing inside Klaviyo is one of the most powerful ways to improve your email marketing in2026 - and why assumptions are often more dangerous than low open rates. I share a recent experiment I ran testing email length and structure, what the results revealed, and why the takeaway isn’t “long wins” or “short wins,” but that testing beats guessing every time. We unpack how to run clean experiments, what metrics actually matter (hint: it’s not just opens), and how small, controlled changes compound into stronger click rates, higher revenue per recipient, and…
E162 · 25 Feb 2026 · 20 min
E162 - Meta Success, My Tips! Some Common Beginner Traps When Advertising on Meta
I unpack some of the most common beginner traps I see when business owners start advertising on Meta -and the clichés that aren’t actually problems (even though they feel like they are). From obsessing over daily fluctuations to panicking over frequency or thinking one “bad” day means failure, I share themindset shifts and practical truths that matter far more in 2026. We talk about what real Meta success looks like, why creative and consistency beat constant tweaking, and how to avoidsabotaging your own results through overreaction. If you’re running ads - or about to - this episode will…
24 Feb 2026 · 2 min
About the Podcast and Your Host Rachel
🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100% , with email marketing revenue up 80% , proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business. I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget…
E161 · 18 Feb 2026 · 24 min
E161 - A Content Creator: You Can Work With Him For Your eCommerce Biz Too
In this episode, I break down why content volume has become one of the biggest growth drivers for online stores in 2026 and why so many businesses hit a ceiling simply because they don’t have enough creative assets for Meta to work with. I share a practical solution for brands who don’t have time to create content themselves: using a done-for-you contentbundle designed specifically to give your ads, emails, socials, and website the variety they need to perform. I If you know your marketing could be working harder but content creation keeps falling to the bottom of your to-do list,this…
E160 · 11 Feb 2026 · 33 min
E160 - Let's Be The Driver of our Steam Train This Year! Grow your Shopify Store
In this episode, I dust off one of my all-time favourite business analogies - being the driver of your steam train (and yes, also the captain of your ship) - to talk about what actually moves your business forward in 2026. If you want a fun, confidence-boosting reset that reminds you you’re in charge of the journey - this episode is for you. 🚂⚓✨ We unpack why growth isn’t about doing more, chasing shiny ideas, or endlessly rebuilding the “perfect” plan, but about laying some tracks, fuelling the engine, and actually getting moving. I chat through how things like Meta ads, email marketing,…
E159 · 4 Feb 2026 · 26 min
E159 - One Email = $550 in Revenue (Here’s Why It Worked)
In this episode, I break down how one simple email sent during a quick Australia Day flash sale generated $550 in revenue - and why the result had far less to do with the discount itself than most business owners think. I walk through the real breakdown behind the sale, including how just three customers spent well above the usual order value, why a $9 promo item triggered hundreds of dollars in extra purchases, and how wishlist behaviour quietly boosts revenue when you give customers a reason to visit your website. If you’ve ever wondered whether sending “just one more email” is worth the…
E158 · 28 Jan 2026 · 22 min
E158 - Planning Your 2026 Shopify Year: Promos and our Energy / Capacity
This episode is about creating a plan that supports both your business and your life - without pressure, panic, or constant promotion. I share a more sustainable way to think about planning for 2026, focusing on intention over intensity, seasonal rhythms instead of endless discounts, and promo calendars as flexible guides rather than rigid rules. We talk about why fewer, well-supported moments outperform constant noise, how to plan around your capacity and real customer behaviour, and why having a living, reviewable plan matters more than chasing every platform change. If you want clarity,…
E157 · 21 Jan 2026 · 29 min
E157 - I’m Sharing My Meta Dashboard: Why Advantage+ Shopping Is Working So Well in 2026
In this episode, I open up my Meta Ads dashboard and breakdown why Advantage+ Shopping campaigns are working so well right now , even when the daily results don’t always look pretty. Using real data from multiple client accounts, I explain how cold traffic prospecting inside ASC actually works, why low cost-per-purchase can exist alongside “average” ROAS,and how creative volume allows Meta to sort your ads into its own internal funnel. You’ll learn how to read ASC data properly at the ad level, why turning off ads too early can kill performance, what daily spend volatility really means, and…
E156 · 14 Jan 2026 · 31 min
E156 - Planning Your 2026 Shopify Success: Why Structure Beats Hustle
Planning your Shopify growth for 2026 and already feeling overwhelmed? In this episode, I unpack why most Shopify plans fail by February - and why the answer isn’t doing more, but building better structure. You’ll learn a simple five-step framework to clear business clutter, set one actionable growth goal, master your calendar, create repeatable systems, and track progress without burnout. With practical Shopify examples covering Meta ads, email marketing, content, launches, and planning cycles, this episode shows how structure (not hustle) creates sustainable revenue, momentum, and clarity…
9 Jan 2026 · 8 min
[BONUS EPISODE] Meta is the place to be in January 2026 for profitable customers - 100%!
Get on it today! You'll find your new customers profitably in 2026 on Meta! Join me for this scrappy, chatty, car episode I just had to share these amazing results - Cost Per Purchase ranging from $6 to $34 - for real! Book your FREE Discovery Call in my calendar: https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with…
E155 · 7 Jan 2026 · 36 min
E155 - Klaviyo Deliverability Score Repair. Tips for Email Revenue Success in 2026 [A Case Study]
In this case study episode, I break down how a real Klaviyo account repaired its email deliverability score from Fair to Excellent , and what this means for your 2026 email marketing planning. You’ll learn the exact segmentation, send-frequency, and content strategy changes that improved inbox placement, reduced unsubscribes, and strengthened list health - including how fixing the right flow (not campaigns) halved unsubscribe rates, and why fresh leads from ads play a key role in long-term deliverability. If you want higher open rates, better engagement, and emails that actually reach the…
E154 · 3 Dec 2025 · 28 min
E154 - Day 1 Launch! Highest revenue in 4 years! 350% increase on 2024.
Great results - the highest revenue in four years and a jaw-dropping 350% jump on 2024 . In this episode, I break down exactly what moved the needle: doubling down on Top-of-Funnel prospecting in October (hello, 50% new customers on Day 1), warming up my audience early with Klaviyo + Meta reminders, and marketing psychology with up-to-50% discounts, a hero bestseller, and a juicy Gift With Purchase. Plus, you’ll hear how auto-applied discounts, strike-through pricing, and a well-optimised slide-out cart helped close the loop. If you love a good revenue comeback story - hit play! Hit play and…
E153 · 26 Nov 2025 · 30 min
E153 - My Facebook Ads Stopped Working. Troubleshoot Why Meta isn't performing.
Meta ads often stop working because the creative runs out of steam - not enough volume, not enough variety, or too few ads inside ASC for the algorithm to work with. In this episode, I break down how creative fatigue shows up (higher frequency, lower reach, rising costs), why warm audiences burn out fast without new top-of-funnel traffic, how mismatched audiences tank results, and why niche brands and rushed, low-energy creatives fatigue even faster. Plus, I share simple Creative Kit ideas like Problem vs Solution, Back in Stock, Founder Story, Demos, and UGC to keep your ads fresh without…
E152 · 19 Nov 2025 · 19 min
E152 – Meta AI Generated Images for your Facebook Ads – improved!
🎧 Join me while I build an Ad LIVE – a screenshare episode for the first time. Meta’s updates the past few months are so improved. Their generated AI content like images and video for your Facebook Instagram ads is worth a look if you haven’t checked them out in a few months. Keep in mind though these variation on your ads do not count as unique ad creative and that is important for a few reasons so don’t rely on them as your only creative variation – Meta’s andromeda update will not perform if you only use the variations and not your own unique created image and videos to grow your Shopify…

About Shopify Growth Lab AU

Shopify Growth Lab AU is a English business podcast from Rachel Abdy. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Rachel Abdy
Language: English
Category: Business
New episodes: Weekly
Typical length: 25 min
Latest episode: 9 Sep 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1649096104
Rights: Rachel Abdy

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