Podcast · Business

Six Figure Flower Farming

Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.

New episodes: Weekly
Typical length: 28 min
Latest: 12 Oct 2026
Language: English

Latest episode

12 Oct 2026 · 28 minNew

123: Listen To This If You Love Growing Flowers - But The Business Side Is A Struggle.

You can grow gorgeous flowers, know exactly when to pinch your dahlias, and have your succession planting dialed in...and still feel completely lost when someone asks about your margins, pricing, marketing, or profit. That doesn’t mean you’re “not a business person.” Running a profitable flower farm is simply a different skill set than growing flowers, and those skills can be learned. We’re talking about how to identify the business skill that’s actually holding your flower farm back, whether that’s profitability, pricing, marketing, sales, or efficiency, and why you don’t need to master…

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Earlier episodes 29 most recent

5 Oct 2026 · 56 min
122: How This Farmer Raised Prices By 30% - With ZERO Pushback (With Lydia Of Hen Hill Cut Flowers)
What changes when you stop guessing at your flower farm numbers and start running your farm like a real business? In this episode, I’m talking with Six Figure Flower Farming Alumni Lydia Watson of Hen Hill Cut Flowers about how understanding her costs, profitability, and pricing gave her the confidence to raise her flower prices by 30% with zero customer pushback. After a season of overwhelm and barely keeping her head above water, Lydia is now profitable, tracking her numbers, and making decisions based on data instead of gut feelings. We dig into the practical systems that helped her build…
28 Sep 2026 · 24 min
121: Overwhelmed In Your Flower Farm? (What To Do About It)
Feeling overwhelmed on your flower farm doesn’t always mean you need more hours in the day. Sometimes the real problem is that everything feels important. When you’re juggling harvesting, marketing, crop planning, sales, and a never-ending list of new ideas, it’s easy to stay incredibly busy without knowing if you’re actually moving your flower farm business forward. In this episode of the Six Figure Flower Farming Podcast, we’re talking about how clarity can reduce overwhelm and help you build a more profitable, sustainable flower farm. You’ll learn why knowing your numbers matters, how to…
21 Sep 2026 · 51 min
120: How Amanda Built a More Profitable Flower Farm by Doing Less
What if growing fewer flowers could actually help you build a better flower farm business? In this episode, I sit down with past Six-Figure Flower Farming student Amanda Keene of Flowers on Phoenix to talk about how she has simplified her farm, become more intentional about profitability, and built a business that fits around her family and the life she actually wants to live. Amanda shares why she stopped trying to grow every beautiful flower she could, how looking at her numbers helped her prioritize certain crops, and the surprising marketing strategy that generated a $1,000 order shortly…
14 Sep 2026 · 33 min
119: Brutally Honest Advice To My Beginner Flower Farming Self
If I could sit down with myself as a beginner flower farmer, there are a few things I’d say a whole lot sooner: learn your numbers, stop trying to be affordable to everyone, and remember that your time is not free. A sustainable flower farm business isn’t built by working harder and harder. It’s built by understanding what’s profitable, pricing intentionally, using your time wisely, and investing in the business skills that help you make better decisions. In this episode of the Six Figure Flower Farming Podcast, I’m sharing my brutally honest advice for building a profitable flower farm,…
7 Sep 2026 · 28 min
118: The Truth About Profit Margins On A Small Flower Farm
What should your flower farm’s profit margin actually be? The truth is, there isn’t one magic percentage. Profit is something you intentionally create, manage, and protect. In this episode, I break down why two flower farms with the same revenue can leave their owners with wildly different incomes, and why simply selling more flowers isn’t always the answer when your business isn’t profitable. We’ll walk through five of the biggest flower farm profit levers : sales, pricing, product and crop mix, expenses, and efficiency. You’ll learn how to identify where the greatest opportunity exists in…
31 Aug 2026 · 1 hr 8 min
117: Scaling A Flower Farm To New Heights With Karl Of Green Park Nurseries
If you’re building a flower farm for the long haul, this conversation with Karl Vahrmeyer of Green Park Nurseries is one you’ll want to hear. Karl shares what nearly 50 years of family farming has taught his family about scaling a flower farm sustainably, staying financially lean, planning years ahead, and letting customer demand pull the business forward instead of forcing growth. We also dig into the less glamorous skills that make a growing farm actually work: delegating, hiring and retaining employees, adapting your management style, building strong business relationships, and learning…
24 Aug 2026 · 27 min
116: Why Your Marketing Isn't Working And What To Do Instead
If your flower farm marketing isn’t bringing in sales, the problem might not be your Instagram reach, your local market, or even your competition. It might be much simpler: people don’t actually know what you sell. Whether you’re trying to book more weddings, sell flower subscriptions, move more farmers market bouquets, attract wholesale florists, or fill workshops, your marketing needs to make your offer crystal clear within seconds. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks breaks down three questions every flower farmer should ask: What do I sell? How do…
17 Aug 2026 · 23 min
115: 5 Ways To Increase Your Flower Farm Revenue This Month Without Doing More
Growing more flowers is not always the fastest path to more revenue. In this episode, Jenny breaks down how flower farmers can increase their average order value by making more thoughtful offers to customers who are already ready to buy. A simple upsell, a well-designed bundle, or a larger purchase option can add meaningful revenue without adding more beds, more markets, or more hours to your week. You’ll learn practical ways to pair bouquets with greenery, vases, gift wrap, or other local products, plus how quantity pricing can increase total profit when you know your costs. Did you enjoy…
10 Aug 2026 · 47 min
114: Starting Over And Alternative Income From Content With Sarah From Bloom + Gray
Starting a flower farm from scratch does not have to mean buying every piece of equipment, installing expensive infrastructure, or following someone else’s exact blueprint. In this episode, Jenny talks with Sarah Gray of Bloom and Gray about rebuilding her flower farm in a brand-new field, keeping startup costs low, preparing beds efficiently, protecting crops from pests, and choosing practical systems that fit her current season of life. They also dig into regenerative flower farming, cover crops, compost quality, soil blocking, grow tents, and the simple tools that can make farm work…
3 Aug 2026 · 23 min
113: How To Master Time And Kill Overwhelm (Mostly)
Feeling overwhelmed on your flower farm does not always mean you need more time. Often, you need a clearer system for deciding what matters most. In this episode, Jenny Marks shares the weekly planning process she uses to move from reactive, frazzled farm management to a more intentional and sustainable flower farming schedule. You’ll learn how to brain-dump every task, separate mission-critical work from tasks that can wait, and schedule your highest-impact priorities first. Jenny also explains why leaving white space in your calendar is essential for weather, pests, equipment problems, and…
27 Jul 2026 · 24 min
112: Farm Hacks + Systems That Easily Saved Us Thousands of Hours
The way you grow, harvest, and handle flowers can make or break your flower farm’s profitability. In this episode, Jenny shares practical flower farming systems that have saved h er cut flower farm hundreds of labor hours, from pre-sprouting ranunculus and streamlining tulip planting to using equipment for faster dahlia production. You’ll also learn how to make harvesting and bouquet production more efficient, identify the hidden cost of repetitive tasks, and use Jenny’s “50% faster” exercise to improve one system at a time. Because sustainable flower farm growth is not always about earning…
20 Jul 2026 · 57 min
111: The Secret to Consistent Social Media with Kalin Sheick (Sweetwater Floral)
If social media feels like one more thing on your never-ending flower farm to-do list, this conversation with Kalin Sheick of Sweetwater Floral is the breath of fresh air you probably need. Jenny and Kalin talk honestly about using social media to grow a flower farm business without letting it take over your life, from setting boundaries and avoiding comparison to showing your face, telling better stories, and creating content that actually helps people know, like, and trust you. This episode is packed with real talk for flower farmers building sustainable farm businesses in the messy middle…
13 Jul 2026 · 20 min
110: Why Some Flower Farmers Make More Money Than Others
For flower farmers who feel like they’re working hard, growing beautiful flowers, and still not seeing the sales they hoped for, this episode takes a closer look at what actually makes a flower farm business profitable. Jenny Marks breaks down why money follows value, how to stop feeling guilty about charging for your flowers, and why the most successful flower farms aren’t just growing what they love. They’re creating something customers truly want, need, and are willing to pay for. You’ll learn how to think through your own flower farming “sweet spot” using what you love, what you’re good…
6 Jul 2026 · 20 min
109: Making Money Matters
What if your flower farm doesn’t just have a profit problem, but a money relationship problem? In this episode of the Six Figure Flower Farming Podcast, Jenny Marks has a real, farmer-to-farmer conversation about why it's okay to want your flower farm to make money, pay you well, and support your family. Profit does not make you selfish, greedy, or less passionate about flowers. It's what keeps a flower farm business alive. Jenny walks through the money myths that keep flower farmers undercharging, overworking, and avoiding the numbers that actually matter. You’ll hear why profitability…
29 Jun 2026 · 19 min
108: The Pricing Shift That Changes Everything on a Flower Farm
O ne of the fastest, least exhausting ways to increase profit on a flower farm: pricing. When flower farmers feel stretched thin, their first instinct is often to grow more flowers, find more customers, or push harder on marketing and sales. But if your margins are tight and your season already feels full, a small price increase may create more profit than adding more work ever could. Jenny Marks walks through simple bouquet pricing math, why chronic underpricing keeps so many flower farms stuck, and how even a $1, $5, or 10–20% price shift can add thousands of dollars in pure profit across…
22 Jun 2026 · 1 hr 2 min
107: How Michelle Elston Built One of the Most Efficient Flower Farms I Know
If your flower farm always feels one step behind, this episode is going to feel like a deep breath. Jenny sits down with Michelle Elston of Roots Cut Flower Farm in Pennsylvania, who produces nearly 30,000 supermarket bouquets a year with a part-time seasonal crew, tight systems, and a whole lot of intentional decision-making. Michelle shares how her farm uses clear weekly rhythms, crew training, time standards, staff meetings, and tiny movement-level improvements to make harvesting, bouquet making, and farm operations more efficient. Find Michelle Online Check out Michelle's Website:…
15 Jun 2026 · 29 min
106: How We Structure Our Flower CSA For Profit and Retention
A cut flower CSA or subscription can bring steady cash flow, predictable harvest planning, and stronger customer retention, but only if it’s structured in a way that ACTUALLY works for your farm. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks walks through how her flower farm built a profitable flower subscription program around peak production months, clear pickup dates, simple bouquet systems, and premium crops like ranunculus, peonies, and dahlias. Simplifying your cut flower CSA can make it easier to sell, harvest, and manage without adding unnecessary stress or…
8 Jun 2026 · 28 min
105: How to Cut Your Harvest Time by 30–50% (Without Hiring More Help)
Is harvesting your cut flowers taking up your entire day? In this episode of the Six Figure Flower Farming podcast, Jenny Marks walks through the small but powerful systems that helped her flower farm cut harvest time in half, from reducing wasted steps in the field to bunching as you harvest, counting rubber bands ahead of time, and building a simple harvest plan. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources:…
1 Jun 2026 · 21 min
104: 5 Silent Profit Leaks on Small Flower Farms
Most flower farmers don’t realize how much money they’re losing through small, everyday decisions that quietly chip away at profit margins. In this episode of the Six Figure Flower Farming Podcast, Jenny breaks down five of the biggest profit leaks on small flower farms, including growing too many varieties, underpricing flowers, overproduction, overspending without a plan, and managing too many sales channels at once. If your flower farming business feels busy but not truly profitable, this episode will help you identify what’s holding your farm back. From smarter flower farm crop planning…
25 May 2026 · 23 min
103: Most Flower Farmers Waste Their First $5K — Here’s What I’d Do Instead
A lot of flower farmers waste their first few thousand dollars on things that feel productive… but don’t actually make them money. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks breaks down exactly how she would spend her first $5k to $10k if she was starting over from scratch on a flower farm today. From used coolers and Caterpillar tunnels to crop selection, marketing, and learning where to invest your time instead of cash, this episode is packed with practical flower farming business advice that can save you thousands. If you’ve been overwhelmed by all the tools,…
18 May 2026 · 57 min
102: Success With On-Farm Workshops And Experiences With Niki Of Flourish Flower Farm
Workshops can be one of the most profitable and fulfilling sales outlets on your flower farm… but only if you treat them like a real business. In this episode, Jenny sits down with Niki Irving of Flourish Flower Farm to break down how to host on-farm workshops that actually make money. From pricing and tracking true costs to creating a high-end customer experience, this conversation covers what it really takes to run successful, repeatable workshop systems that support sustainable farm business growth. Find Niki Online Checkout Niki's Instagram: @flourishflowerfarm Checkout Niki's website:…
11 May 2026 · 16 min
101: Why Your Prices Might Feel "Too High" (And Why They Aren't)
If your bouquet prices make you hesitate or feel “too high,” this episode is your reminder that the problem usually isn’t the number… it’s the discomfort. Most flower farmers are underpricing because they’re basing decisions on their own budget instead of their ideal customer. You’re not just selling stems, you’re selling an experience, and your pricing should reflect the value, transformation, and kind of buyer you actually want to attract. We also dig into what your prices really need to cover to build a sustainable flower farm business. Overhead, labor, slow weeks, and growth all have to…
4 May 2026 · 22 min
100: Copy This Marketing Strategy To Grow Your Flower Farm Fast
Most flower farmers are chasing more Instagram followers… but that’s not what actually builds a profitable, sustainable flower farm. In this episode, Jenny Marks breaks down the shift from “rented” attention on social media to owned attention through email marketing... and why your email list is one of the most valuable business assets you can build. From algorithm-proof communication to higher open rates and repeat sales, this is about creating a system that works even when social media doesn’t. If you’ve been stuck in “hope marketing” or struggling to turn followers into paying customers,…
27 Apr 2026 · 34 min
99: Hard Truths About Hiring On A Flower Farm
Hiring on a flower farm can feel like a breaking point… but it’s usually a growth signal! If you’ve been stretched thin, stuck doing everything yourself, or watching quality slowly slip while demand keeps rising, this episode walks through exactly when it’s time to hire and how to do it in a way that actually grows your flower farm business. Clear roles, simple SOPs, and intentional onboarding turn chaos into consistency, so your farm can run without everything depending on you. This episode digs into building a strong team culture, giving employees ownership, and why even great hires won’t…
20 Apr 2026 · 51 min
98: Wholesaling On Small Acreage with Sarah from Eda Creek
If you’ve ever assumed wholesale only works for big farms, this episode might change your mind. Jenny sits down with Sarah from Eda Creek Farm, who’s running a highly efficient, mostly wholesale business on just half an acre. From selling through a flower market collective to building strong florist relationships, this conversation pulls back the curtain on what’s actually possible when you focus on quality, consistency, and smart crop strategy. Find Sarah Online: Follow Sarah on Instagram: @edacreekfarm Check out her Website: www.edacreekfarm.com Did you enjoy this episode? Please leave a…
13 Apr 2026 · 25 min
97: Your Mixed Bouquet Recipes Are Probably Too Complicated (And What To Do Instead)
If bouquet making is eating up your entire day... it’s a systems problem. Jenny walks through how simplifying your mixed bouquet recipes can dramatically increase efficiency, reduce decision fatigue, and boost profit margins without growing a single extra stem. Instead of cramming in every flower on the farm, she shares why 3 to 5 ingredient recipes, batch harvesting, and repeatable systems are the key to faster production and more consistent, sellable bouquets for farmers markets and retail. This episode breaks down practical flower farming strategies like building bouquets assembly line…
6 Apr 2026 · 18 min
96: How to Succeed as a Flower Farmer in a Rural, Small Town, or Low-Income Area
If you’ve ever caught yourself thinking “I can’t charge those prices because of where I live,” this episode is here to gently call you out. Profitability in flower farming has a lot less to do with your zip code and a lot more to do with your process, your systems, and your ability to match real demand in your area. High prices don’t equal high profit, especially when bigger markets come with bigger expenses. In smaller towns or lower income areas, lower overhead can actually give you a real advantage if you understand your costs and price with intention. This episode walks through practical…
30 Mar 2026 · 57 min
95: All Things Pricing with Flower Math Expert Alison Ellis
Pricing can feel like a constant thorn in your side, especially when you love flowers more than spreadsheets. In this episode, Jenny sits down with Flower Math expert Alison Ellis to talk about the pricing mistakes that quietly eat away at profit, from overstuffing bouquets to undercharging for labor, design time, and the real cost of running a flower business. This conversation is a grounded look at flower farming profitability, with practical insight for farmer florists, market growers, and anyone trying to build a more sustainable farm business. Find Alison Online: Check out her Website:…
23 Mar 2026 · 22 min
94: How to Understand Your Farm’s Finances Without Becoming an Accountant
Most flower farmers didn't start growing flowers because they love spreadsheets or financial reports. But avoiding your numbers makes running a profitable flower farm much harder than it needs to be. In this episode, Jenny breaks down the simplest way to understand your farm finances without becoming an accountant. At its core, farm accounting is just three things: revenue, expenses, and profit. When you clearly track money coming in and money going out, you gain the clarity needed to make smarter decisions and build a sustainable flower farming business. The goal isn't perfection, it's…

About Six Figure Flower Farming

Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.

Six Figure Flower Farming is a English business podcast from Jenny Marks. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Jenny Marks
Language: English
Category: Business
New episodes: Weekly
Typical length: 28 min
Latest episode: 12 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1731202008

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