Podcast · Business

Small Biz AI Marketing

by Dan MacInnis · English · Business

Small Biz AI Marketing is the podcast for Australian small business owners who want AI to do real marketing work, not just make noise. Hosted by Dan MacInnis, a strategic marketer with 25 years and 500+ small businesses behind her, each episode takes one job you are already doing (emails, blogs, quo

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New episodes: Several times a day
Typical length: 7 min
Latest: 28 Sep 2026
Language: English

Latest episode

28 Sep 2026 · 5 min

Episode 19: One job, start to finish: how this podcast gets made

The last of the foundations, and the one Dan promised: a whole process, start to finish, showing how she actually uses AI. The best example turned out to be the one you are listening to. This podcast is a workflow built with AI over five weeks, and it uses everything from the first eighteen episodes. Every episode needs the same twelve things: a recording, the intro and outro and the levels, a clean transcript, show notes and a description for Podomatic that feed Apple, Spotify and Substack, a one-page takeaway designed and uploaded, the podcast page updated, an email to subscribers and a…

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Earlier episodes 14 most recent

S1 · E18 · 27 Sep 2026 · 9 min
Episode 18: Will AI recommend my business?
The question every business owner asks after reading their own website. Start with a one-minute test: ask ChatGPT and Perplexity to recommend a business like yours in your area, and look for your name. If it is not there, you are in good company. Dan ran the full audit on her own site this year and it scored 53 out of 100 for AI search: a homepage with no headings, 206 thin archive pages out of 386, twelve gibberish URLs and an FAQ that told customers to email a square bracket. Then what AI actually reads: your own site, where structure and specifics matter, and everything else on the web,…
S1 · E17 · 27 Sep 2026 · 8 min
Episode 17: The cheat sheet
A change of pace. Sixteen episodes in, the set-up is done and the decisions are on the table, so before the real-business episodes start at 20, here is the cheat sheet. Ten quick wins you can do this week: the first and last line rule, paste the enquiry not the brief, the good and bad pair, ask for the questions before the answer, the second-tool check, repurpose from your own transcript, one sentence of context over ten instructions, a two-section Monday dashboard, write the never list first, and run the go or no-go before the quote. Five things to watch out for: it agrees with you, wrong…
S1 · E16 · 27 Sep 2026 · 7 min
Episode 16: What should you stop selling?
The decision most small businesses avoid. Not because the offer is not selling, but because AI is about to sell it cheaper than you can, and the hours you get back are worth more somewhere else. Australian research this year found businesses using AI products growing about two point eight times faster than those not, while Treasury called Australian uptake widespread but shallow: most businesses are doing the same work faster, and the ones growing are doing different work. Dan sets up the same sparring project as the last five episodes with a year of invoices, and sorts every offer into…
S1 · E15 · 27 Sep 2026 · 7 min
Episode 15: Is my data safe in there?
The question that stops more owners than any other. Some will not paste an email into a chat window; some have pasted their whole client list in without thinking. Both are wrong, and the fix is the same. Dan starts with the Australian regulator's stated best practice, do not put personal information, especially sensitive information, into publicly available AI tools, and the honest shape of what happens to what you type: on consumer plans your chats may be used for training unless you switch it off, business plans generally do not, and switching training off is not deletion. Then three lines…
S1 · E14 · 27 Sep 2026 · 8 min
Episode 14: Which of my jobs actually go
The headlines get it wrong in both directions. Jobs and Skills Australia found generative AI has more capacity to augment jobs than to automate them: around four percent of Australian jobs are highly exposed, about a fifth medium to high, and the exposed roles are clerical, administrative and data entry. Among Australian businesses already using AI, nearly one in five said employment went up, against about one in twenty who said it went down. So the question is not which jobs go. It is which tasks inside each job go, which change, which stay, and what the person does with the hours that come…
S1 · E13 · 27 Sep 2026 · 7 min
Episode 13: Is my price right?
Most small business prices were set once, maybe years ago, by looking at the competitor down the road and knocking ten percent off. Nobody has argued with the number since. AI cannot tell you what to charge. It can argue with the price you have, with your numbers in front of it, and it does not care whether the answer makes you uncomfortable. This is not a pricing masterclass and not "charge what you are worth". It is one decision: is the number I charge right, and how would I know. Dan sets up a pricing project with three things (the offer in plain words with what it costs to deliver, the…
S1 · E12 · 27 Sep 2026 · 8 min
Episode 12: Should I take this client?
When you want the work, you stop asking questions. The enquiry lands, the number looks good, the calendar has a gap, and you say yes before asking the three things that would have told you it was going to be a bad six months. AI does not get hungry. In this episode Dan shows the go or no-go interview she runs before any yes: a project set up once with her capacity, her no-go rules and her customer profile, one instruction that says interview me, do not decide for me, and the ten questions it asks, from who the actual buyer is and what just happened to make them enquire, to whether this is a…
S1 · E11 · 27 Sep 2026 · 8 min
Episode 11: What I still do not hand over to AI
Season two opens on decisions. Season one set AI up to be useful; this season is about what you hand over, what you check, and what stays with you. Dan starts with her own boundaries. Before any email campaign, two things get confirmed by a person: who it is going to and how many will receive it, because a beautifully written email to the wrong people is still the wrong email. She lays out three lines for every job. Line one, preparation: it gathers and drafts, the Monday dashboard, meeting notes, the first version, and you keep the source close enough to check. Line two, approval: it…
S1 · E10 · 21 Sep 2026 · 6 min
Episode 10: Will AI make my business feel less personal?
The worry Dan hears most is not "will AI take my job". It is "will AI make my business feel like everybody else's". A US survey found two thirds of business owners fear exactly that, and a quarter said they had lost business to customers using an AI tool instead. The usual advice, use AI less or add a human touch, is not a plan. This episode is the plan: where the personal touch actually lives (the reply, the apology, the visit, the choosing moment), the four rules that keep your business sounding like you, why a voice file comes before any AI writing, and the blunt truth about the customers…
S1 · E6 · 21 Sep 2026 · 5 min
Episode 6: Connect it: stop being the courier between your inbox and your AI
Until your AI is connected to your tools, you are the courier. You carry the email in, you do the draft, you paste the calendar into the chat. This episode is about connecting Claude or ChatGPT to your email, calendar and drive, so you move out of the middle.Dan covers which two connections to make first (the email you send from and the calendar you live in), what they unlock for a service business (enquiries, quotes, follow-ups, a morning triage of the three things to answer first, meeting prep the night before), why your drive is the next one, and the three safety habits: read the…
S1 · E7 · 21 Sep 2026 · 6 min
Episode 7: Your Monday dashboard
Six episodes of set-up: memory, skills, connections, a filing cabinet. Now the payoff. Every Monday a single scheduled task reads Dan's inbox, her calendar, what went out on social and what is due from the knowledge base, and hands her one report: her priorities, and why. Not software. A report that appears in your AI. In this episode Dan walks through what her Monday dashboard reads, what it writes, why the point is fixing the highest-value thing first, and the tell that an admin item should become its own scheduled task. She also covers the part most people miss: asking the AI to spar with…
S1 · E8 · 21 Sep 2026 · 6 min
Episode 8: Which one for which job. ChatGPT or Claude?
"Which is better, ChatGPT or Claude?" is the question Dan gets most, and it is the wrong one. Most small business owners should run both. The useful question is which one you hand a particular job to, and the answer is not about features. It is about where your context lives. After seven episodes of set-up, one tool knows your business: memory, skills, filing cabinet, connections, Monday dashboard. That tool gets every job that needs to know you. The other gets the jobs where a blank page is fine. Dan walks her own week job by job, says which tool she uses for each and why, and is clear that…
S1 · E5 · 21 Sep 2026 · 10 min
Episode 5: The knowledge base that stops you pasting the same documents into every chat
How many times have you pasted your price list, your service page or the same proposal into a chat window? If it is more than twice, you need a knowledge base. In this episode Dan walks through building a filing cabinet for your business that Claude or ChatGPT can open on its own: why it beats memory, why Notion is her pick for one repository, how to get the AI to design the scaffolding before you upload anything, why Markdown files cost fewer tokens, and the two things worth filing first, a good and a bad proposal side by side, and your style guide. Then a look at the design system inside…
S1 · E9 · 21 Sep 2026 · 6 min
Episode 9: Rules that keep it honest
Once you start using AI you realise every tool is a yes machine. It is trained to be helpful and agreeable, so it tells you your plan is great, your headline is strong and your pricing makes sense. For a small business owner that is dangerous, because most of us only have ourselves to rely on and we never get the pushback. The fix is not a clever prompt. It is a short set of rules, written once into your customisation, that make the tool argue with you every time. In this episode Dan goes through hers: respond like a senior expert in my niche, be my sparring partner and find my blind spots,…

About Small Biz AI Marketing

Small Biz AI Marketing is a English business podcast from Dan MacInnis. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Dan MacInnis
Language: English
Category: Business
New episodes: Several times a day
Typical length: 7 min
Latest episode: 28 Sep 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id322885050

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