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Season 1, Episode 5 · Sold a Story

5: The Company

10 Nov 2022 · 47 min

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Episode notes

Teachers call books published by Heinemann their bibles. The company's products are in schools all over the country. Some of the products used to teach reading are rooted in a debunked idea about how children learn to read. But they've made the company and some of its authors millions. Map: Heinemann’s national reach Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date…

Podcast

Sold a Story

APM Reports · Stories · English

Sold a Story is an investigative podcast about how kids learn — what works in the classroom, the science behind those insights and why that research often doesn’t make it into schools.

More from Sold a Story All episodes →

  1. S1 · 6 Apr 2023 · 53 min

    What the Words Say

    There are kids like C.J. all over the country. Schools tell their parents they are reading at grade level, but the kids are not. And whether they ever get the help they need can depend a lot on their family income and their race. In this documentary, originally published in August 2020, host Emily Hanford shows that America’s approach to reading instruction is having an especially devastating impact on children of color. Read more: Children of color are far less likely to get the help they need Support this show: Donate to APM Reports Dive deeper into Sold a Story with a multi-part email…

  2. S1 · 30 Mar 2023 · 53 min

    At a Loss for Words: What's Wrong with How Schools Teach Reading

    Molly Woodworth had a secret: She couldn’t read very well. She fought her way through text by looking at the first letter of a word and thinking of something that made sense. Reading was slow and laborious. Then she learned that her daughter's school was actually teaching kids to read that way. In this documentary, originally published in August 2019, host Emily Hanford reveals that many kids are being taught the habits of struggling readers. Winner of a Gracie Award and finalist for an EWA Public Service Award. Read more: How a flawed idea is teaching millions of kids to be poor readers…

  3. S1 · 23 Mar 2023 · 52 min

    Hard Words: Why Aren't Our Kids Being Taught to Read?

    Jack Silva had a problem. He was the chief academic officer of a school district in Pennsylvania, and more than 40% of the kids in his district were not proficient readers. He didn't know much about how kids learn to read, but he knew he had to figure it out. Originally published in September 2018, this documentary helped ignite a national conversation about the science of reading. Winner of an EWA Public Service Award. Read more: Why aren't kids being taught to read? Read in Spanish: Translation by Aptus Support this show: Donate to APM Reports Dive deeper into Sold a Story with a…

  4. S1 · 16 Mar 2023 · 54 min

    Hard to Read: How American Schools Fail Kids with Dyslexia

    The parents knew something wasn’t right. The school said everything would be fine. But their kids weren’t learning how to read. In this documentary, originally published in September 2017, we look at why kids with dyslexia have a hard time getting the help they need in school. Read more: How American schools fail kids with dyslexia Q&A: What is dyslexia, with neuroscientist Guinevere Eden Support this show: Donate to APM Reports Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at…

  5. S1 · E6 · 17 Nov 2022 · 42 min

    6: The Reckoning

    Lucy Calkins says she has learned from the science of reading. She's revised her materials. Fountas and Pinnell have not revised theirs. Their publisher, Heinemann, is still selling some products to teach reading that contain debunked practices. Parents, teachers and lawmakers want answers. Map: How states approach reading instruction Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also…

  6. S1 · E4 · 3 Nov 2022 · 34 min

    4: The Superstar

    Teachers sing songs about Lucy Calkins. The longtime professor at Columbia University’s Teachers College is one of the most influential people in American elementary education today. Her admirers call her books bibles. Why didn't she know that scientific research contradicted reading strategies she promoted? Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new…

  7. S1 · E3 · 27 Oct 2022 · 41 min

    3: The Battle

    President George W. Bush made improving reading instruction a priority. He got Congress to provide money to schools that used reading programs supported by scientific research. But backers of Marie Clay’s ideas saw Bush’s Reading First initiative as a threat. Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit .

  8. S1 · E2 · 20 Oct 2022 · 51 min

    2: The Idea

    Sixty years ago, Marie Clay developed a way to teach reading she said would help kids who were falling behind. They’d catch up and never need help again. Today, her program remains popular, and her theory about how people read is at the root of a lot of reading instruction in schools. But Marie Clay was wrong. Read: Emily Hanford’s reading list Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford.…

  9. S1 · E1 · 20 Oct 2022 · 33 min

    1: The Problem

    Lee Gaul watches his daughter’s lessons during Zoom school and discovers a dismaying truth: She can't read. Little Zoe isn't the only one. Sixty-five percent of fourth graders in the United States are not proficient readers. Kids need to learn specific skills to become good readers, and in many schools, those skills are not being taught. Read: Emily Hanford’s reading list Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports More: soldastory.org Dive deeper into Sold a Story with a multi-part email series…

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