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Episode 982 · Sounds Profitable

Tu-Dum

23 Sep 2026 · 12 min

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This week Tom Webster comes back from his Podcast Movement keynote in New York with a number that should stop the industry cold. Across four years of The Podcast Landscape, the study has asked people every place they have consumed a podcast in the past year, and the third most-named platform is no longer Apple Podcasts. It is Netflix. Tom lays out why that ranking troubles him, and why he thinks 2026 is another one of those turning-point moments for the medium.Tom gets into:Why Netflix landed at number three, and what a deliberately low-bar survey question does and does not tell usThe three…

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Sounds Profitable

Bryan Barletta · Tech & Science · English

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, ou

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