Critical thinking, stats and deviations

More from Standard Deviation Podcast All episodes →

1. 

   S4 · E5 · 7 Aug 2025 · 1 hr 7 min

   Definitely...not a lot of numbers!

   We’re back from summer break with a suitcase full of rants: from Google’s AI Overviews and the absurd death-of-SEO/CRO discourse to the Shopify + ChatGPT overreactions and the ongoing collapse of attention spans. We call out the engagement-bait apocalypse on LinkedIn, the myth of LLM “reasoning,” and why boring truths never make headlines. Then we shift gears to Apple’s vague Safari privacy update and how a single line in a press release sent everyone into chaos. Plus, special guest Tim Ceuppens, joins us to unpack data storytelling, analyst-stakeholder dysfunction, and what Pixar can teach…

2. 

   S4 · E4 · 29 May 2025 · 1 hr

   Attribution, MMM, MTA and all the other Ms

   In the latest episode of Standard Deviation Podcast, we are joined by attribution expert, Barbara Galiza, for a deep dive into measurement done right. We discuss how to navigate server-side tagging, the best use cases for MTA versus MMM, and why incrementality testing often cuts through the noise better than flashy dashboards or AI-driven hype. In the intro, we will also chat about Google's surprise changes to Analytics cookies and explore the ups and downs of managing product releases, especially when plugins update faster than users can keep up.

3. 

   S4 · E3 · 12 Apr 2025 · 55 min

   Building Better Relationships

   In this episode of Standard Deviation, Juliana and Simo finally sit down with Dave Cain, Head of Digital Marketing at Euro Car Parts, after months of scheduling chaos and flu-induced delays. What starts with parental war stories and Gen Alpha slang quickly shifts into the deep end: Google’s communication failures, the agency/in-house tension, AI’s limitations in emotional resonance, and the underrated power of musical precision. This is the first time the pod features an in-house leader, and Dave delivers — mixing empathy, strategic rigor, and no-BS takes on vendor relationships and team…

4. 

   S4 · E2 · 7 Mar 2025 · 1 hr 6 min

   33 days of Javascript

   We’re back with Season 4, Episode 2, kicking things off with AI agents, code, and whether Simo should build a SIMO-bot to replace himself. Then, we switch gears for a real convo with Nicola Strand about imposter syndrom and why she doesn’t call it that anymore. We dig into self-doubt, the pressure to “know everything,” and why learning more can actually make imposter syndrome worse. Nicola shares how she flipped imposter tendencies into an advantage and how she once spent 33 days learning JavaScript before deciding, yeah, this isn’t for me. If you’ve ever second-guessed yourself (so, all of…

5. 

   S4 · E1 · 2 Feb 2025 · 25 min

   Stop The Pigeon

   We're back! Season 4 of Standard Deviation Podcast kicks off with an unhinged, completely off-the-rails episode where Simo and Juliana attempt to say hello but end up deep in Romanian childhood chaos, bartering pigeons, and the questionable economics of happy hour poker. Somewhere in between, Simo reveals he's getting a puppy (which gets completely overshadowed by Juliana’s dad's animal trade escapades). We promise, the season will have more structure—real guests, real discussions on data, AI, and analytics—but for now, let’s just embrace the madness. Welcome back.

6. 

   S3 · E10 · 4 Nov 2024 · 1 hr

   Sleeping with Servers

   In this episode of Standard Deviation, Juliana and Simo chat with Denis, co-founder of Stape, about server-side tagging. They cover why it’s gaining traction, debunk myths like “it bypasses consent,” and show how better tagging can boost data quality. Dennis explains how even small teams can implement server-side tracking without a deep tech background and shares Stape’s recent analytics and education projects. They also touch on Nordic weather, Denis’ journey in scaling a company, and simplifying backend processes with a “one-button” approach. Expect insights on GTM, some Scandinavian life…

7. 

   S3 · E9 · 5 Oct 2024 · 59 min

   Scrolls, Clicks, and Data Tricks

   In this episode, we had Dana DiTomaso over, and we will cover a broad range of topics, from GA4 and SEO to the complexities of data and digital marketing. We will discuss the challenges of working with GA4, particularly in integrating SEO metrics and analytics. Dana shares insights on combining SEO with behavioral analytics and CRO, stressing the need for SEOs to engage more deeply with data to improve effectiveness. Aaaand she will share some really good tricks for how to get more out of tracking and analysing how users consume content on a website.

8. 

   S3 · E8 · 26 Aug 2024 · 1 hr 4 min

   A tribe called SERP

   In the latest episode of the Standard Deviation Podcast, Simo and I sit down with Michael King, founder of iPullRank, to talk about some big topics in SEO and marketing. Michael shares insights from his 10 years of running an agency, explaining how he's evolved from hiring freelancers to building a structured team with solid processes. He emphasizes the importance of balancing creativity with scalability and how being adaptable has helped him stay on top. A significant highlight is Michael's deep dive into the Google algorithm leak. He breaks down what we've learned, mainly how Google uses…

9. 

   S3 · E7 · 20 Jul 2024 · 1 hr 6 min

   Stage Fright

   In this episode, we chat with public speaking pro Michael Aagaard. He shares practical tips for first-time speakers, explains how to handle stage fright, and offers tips for delivering a standout presentation. We will also discuss how to captivate your audience and manage stress with actionable steps you can use immediately. Perfect for aspiring speakers or anyone looking to sharpen their skills, this episode is packed with valuable insights to boost your confidence and performance on stage. If you liked the episode, don't forget to subscribe!

10. 

    S3 · E6 · 21 Jun 2024 · 1 hr 7 min

    It's snowing in June

    In this episode of the Standard Deviation Podcast, we dive into some fun and insightful discussions about AI and data science. We share our frustrations about how people often oversimplify AI and don't always appreciate the hard work data scientists put in. Simo talks about the layers of abstraction in technology, highlighting how users often work with simplified interfaces without realizing the complex work behind them. We’re joined by the awesome Jordan Peck from Snowplow, who shares his journey in the analytics world and provides insights into what makes Snowplow a unique tool. We wrap up…