EP 193 Launching with Intention: Moonbow’s Journey from Idea to Indie Brand with founders Heather & Dr Felice Chan

More from Start Scale Succeed All episodes →

1. 

   E197 · 2 Oct 2026 · 44 min

   Ep 197 Mastering Stock and Cashflow in your product Business

   How much stock should you actually be holding? With Anna Youngson of Majury Merchandising Stock and cash flow can catch out any product business, whether you're turning over £100k or £1m. This week I'm joined by Anna Youngson, merchandising and retail consultant and founder of Majury Merchandising. Anna spent 20 years in-house in corporate retail, including eight years at Topshop and, most recently, head of department at a kidswear brand. She works across own label, wholesale, marketplace and branded stock. We get into the numbers that tell you how much stock to hold, how to spot a problem…

2. 

   24 Sep 2026 · 34 min

   Christmas 2026 what's trending and how to turn it into sales with Hannah Bartlett

   In this episode, Nicole and Hannah discuss the evolving trends in Christmas marketing, emphasizing the importance of understanding consumer behavior and emotional connections to the holiday season. They explore how retailers can leverage nostalgia, storytelling, and immersive experiences to engage customers effectively. Hannah introduces the 'Three P's' —Purpose, Personalization, and Provenance as essential elements for businesses to consider in their strategies. The conversation also highlights the significance of creating memorable retail experiences, whether in physical stores or online,…

3. 

   17 Jul 2025 · 1 hr 26 min

   Ep 195 Scaling A Global Beauty And Wellness Brand, How Popmask grew 500% in one year

   On this episode of Start Scale Succeed, Nicole chats with Louisa Booth, the inspiring founder behind Pop Mask and Blushing LA. Louisa shares her entrepreneurial journey from investment banking to bootstrapping and building a global beauty and wellness brand, now found in over 35,000 retail doors worldwide—including CVS, Macy’s, Bloomingdale’s, Superdrug, and Boots. Nicole and Louisa chat about: The story behind Louisa’s first product, Pop Band (the hair ties that don’t damage hair), and her accidental pivot into the US market. How Louisa grew Pop Mask into a brand that brings joy and…

4. 

   3 Jul 2025 · 25 min

   Ep 194 Ways To Use AI In Your Product Business With Dean Johnston

   In this value-packed episode, Nicole Higgins sits down with Dean Johnson—AI consultant, and experienced product business founder—to dive into the game-changing ways artificial intelligence is transforming product businesses. Whether you're a founder at the start of your journey or running an established e-commerce brand, you’ll learn actionable strategies for using AI to streamline operations, save time, and scale efficiently without losing that crucial human connection. Highlights include Smart ways to use AI for inventory forecasting, automating reporting, customer service, and content…

5. 

   26 Jun 2025 · 39 min

   Ep 192 The Easy Way To Launch Into The US Market With Lauren Orlicky

   Welcome to another episode of the Start Scale Succeed podcast with your host, Nicole Higgins, the Buyer and Retail Coach. In this episode, Nicole is joined by Lauren Orlicky , co-founder of US Launchpad about the practicalities of launching your brand in the United States and how to do it the Eas y Way Episode Highlights: - The Story Behind US Launchpad Lauren shares how her own e-commerce challenges inspired her to create US Launchpad—a company dedicated to helping brands expand into the US market without the overwhelming red tape of officially setting up a US entity. - Navigating the US…

6. 

   12 Jun 2025 · 32 min

   Ep 191 The Path To Profit with Petite Fashion Brand The Shortlist founder Laura Derricourt

   In this weeks episode, Nicole brings back Laura, founder of The Shortlist—a premium petite fashion brand—for her third appearance on the podcast. Having followed Laura’s journey from launch to becoming a profitable business, Nicole dives deep into the milestones, challenges, and evolutionary steps that have shaped The Shortlist over the past four years. Listen in as Laura shares candid insights about manufacturing setbacks, profitability milestones, the realities of staying lean as a solo founder, and building a loyal community. She also offers hands-on advice for fellow product business…

7. 

   30 May 2025 · 37 min

   Ep 190 Is PR over with journalist and communications expert Priscilla Pollara Live episode from Top Drawer

   Is conventional PR over? In this weeks episode of start scale succeed we are live from the retail revealed stage of the Top Drawer Trade Fair I’m joined by Journalist and communications expert Priscilla Pollara and here are some of the key areas we chat about How PR has evolved (and what actually matters now) Storytelling that connects—and converts Where to focus your PR efforts for real visibility Mistakes to avoid (and how to nail those press pitches) Guest Priscilla Pollara https://www.instagram.com/priscillacomms/ https://toptrick.co.uk/…

8. 

   22 May 2025 · 23 min

   Ep 189 Crafting tone of voice that sells and inspires with Katie Ramsingh - The Fashion Copywriter

   Nicole sits down with expert fashion copywriter Katie Ramsingh to dive deep into the art and strategy of creating compelling copy and developing a distinctive tone of voice for your brand. With over 10 years’ experience writing for brands like Louis Vuitton, John Lewis, and Farfetch, Katie shares practical advice for entrepreneurs and established businesses alike. From defining the difference between brand voice and tone of voice, finding inspiration outside your industry, leveraging customer language, and incorporating SEO and AI tools, Katie provides a expert tips and advice to help you…

9. 

   15 May 2025 · 46 min

   Ep 188 Turning Personal Frustration Into a Thriving Skincare Brand: Katy Cottam Founder Luna Daily

   On this episode of Start Scale Succeed,Nicole Higgins sits down with Katy Cottam, the founder of Luna Daily—a body care brand redefining skincare for women at every age and life stage. Katy opens up about her journey from a personal struggle with thrush and sensitive skin to launching and leading a fast-growing brand with retail partnerships at places like Boots, Sephora, and M&S, just three years after launching. She shares behind-the-scenes stories about breaking taboos, securing major retail deals, and her passion for changing conversations around women’s health. Katie also gets candid…

10. 

    8 May 2025 · 38 min

    EP 187 Navigating Anxiety and Overwhelm: Practical Mental Health Tools for Entrepreneurs with Anna Mathur

    37% of entrepreneurs suffer from Anxiety and in this weeks Episode of Start Scale Succeed Nicole chats with Psychotherapist and Author Anna Mathur we talk about Anxiety, overwhelm and mental health as an entrepreneur Highlights include Imposter Syndrome and Self-Doubt in Entrepreneurs - accepting messy imperfect beginnings and anchoring throughs in truth versus fear Low Self-Esteem in Business- Signs of low self-esteem for entrepreneurs Difficult Conversations and Decision Avoidance- Impact of delayed or avoided difficult conversations on business health. Building esteem around core values…