E48 · 25 Jan 2021 · 1 hr 10 min
Guy Shelmerdine is one of the most respected commercial directors of the past two decades, known for his inspiring focus on craft, performance, characters and concept with a comedic through line. He joined the production company SMUGGLER in 2003 shortly after winning Best New Director at Cannes. He has helmed award-winning spots for clients such as MINI Cooper, IKEA, Virgin Mobile, Coca-Cola, Honda, Range Rover, Skittles, Snickers, Volkswagen, Weetabix, and Barclays Bank. He’s a rare talent to find equal levels of success in the US and European markets. Recent notable work includes his…