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Season 4, Episode 99 · The Campaign Podcast

Is AI making pitching more stressful?

11 Aug 2026 · 36 min

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Episode notes

Pitching is what many call the “lifeblood” of agencies, but also the cause of their biggest strain. Almost three-quarters of adland employees have considered leaving the industry due to new-business-related stress, found research from The Great Pitch Poll 2026 published this summer, which also revealed that client expectations and demands relating to AI have increased pressure. AI and LLMs are also impacting the search and selection process for pitches , with clients using them to suggest agencies to shortlist. This episode of The Campaign Podcast features Campaign's journalists discussing…

Podcast

The Campaign Podcast

Campaign · Business · English

Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts <hr><p style='color:grey; font-size:0.7

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