Episode notes
Ten years ago, The CMO Show launched as a bold experiment in marketing storytelling. Back then, podcasts were niche, TikTok didn't exist, and AI was just a whisper. Fast forward to today, and the show has become a trusted industry platform, marking a decade of insights, evolution, and candid conversations. In this special live-recorded anniversary episode, host Mark Jones is joined by Michelle Rowling , Head of Sales and Marketing at Luna Park Sydney, Louise Cummins , Co-Founder, Australian Centre for AI in Marketing , and Amy James , Senior Product Marketing Manager at Adobe to celebrate a…
Podcast
The CMO Show
ImpactInstitute · Business · English
How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partner
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S1 · E244 · 5 Mar 2026 · 44 min
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What does it really take to keep one of Australia's most talked‑about campaigns culturally captivating every single year? In this CMO Show masterclass, Nathan Low, CMCO at Meat & Livestock Australia, lifts the curtain on the annual Lamb Ad. It's a deep dive into the creative mindset of this enduring cultural moment. We get a behind the scenes look at the process, which starts well before a single line is written, scanning the cultural landscape to understand what fee ls big enough to bring people together . Nathan hints at the six‑month rhythm , from exploring broad cultural territories to…
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S1 · E243 · 19 Feb 2026 · 29 min
Rethinking B2B: Amazon's unexpected Aussie marketing lessons
Australia isn't just another western market . Amazon learned this quickly in its 12 th market roll out . In this episode of The CMO Show, Lena Zak, Country Manager for Amazon Business Australia, di s cusses the nuances of branding in an unusually personal, human‑to‑human business culture with distinct approach es to buying and supplier relationships . From buyer instincts shaped by Amazon's B2C footprint to the procurement friction unique to local organisations, Lena shares the surprises that forced her team to rethink assumptions and rework their approach , including the need to explain…
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S1 · E242 · 5 Feb 2026 · 31 min
How Intrepid Travel navigates the disruption-reinvention cycle
Few industries are tested as relentlessly as travel. From economic uncertainty and sustainability pressures to rapid technological change, travel brands have had to constantly survive disruption. Hazel McGuire, CMO of Intrepid Travel's answer has been constant reinvention and it's put them on the road to becoming a the first billion-dollar global travel brand. In this episode of The CMO Show , Ms McGuire, shares what it takes to lead through disruption in an industry that is always rebuilding itself, and how she is navigating that complexity. Hazel unpacks how the company responded to the…
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S1 · E241 · 22 Jan 2026 · 28 min
How this global company's first CMO made marketing everyone's business
What would you do if you walked into a fast‑growing global company as its first ever CMO with no marketing playbook and no inherited systems? That was the challenge and opportunity facing David Levingston, Global Chief Marketing Officer at Aero Healthcare. In this episode of The CMO Show , David shares what it takes to build a marketing function from scratch that is treated not as a bolt-on, but as the connective force across product, data, b rand and customer experience. The conversation explores sequenc ing intuition behind data and facts in the planning stages , look ing for clarity…
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S1 · E240 · 11 Dec 2025 · 24 min
The 12 Trends of Christmas: Marketing in an age of acceleration
2025 has been a year of extraordinary change for marketers. From AI-driven workflows to the resurgence of authentic storytelling, the pace of transformation is rewriting the rules of engagement. In this special festive wrap-up edition of The CMO Show , host Mark Jones counts down the 12 trends shaping marketing leadership as we head into 2026 . Join us for a masterclass in clarity, creativity and context as we explore what it means to lead in an era of acceleration. From personalisation at scale to ethics as a non-negotiable, these insights will help you navigate the next wave of marketing…
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S1 · E238 · 13 Nov 2025 · 36 min
The high-vis mental health shift with Ed Ross
Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners. The trades sector is the backbone of Australia's infrastructure, but it's also a community grappling with mental health challenges. TradeMutt is flipping the script on workwear and wellbeing...one shirt at a time. In this episode of The CMO Show, Ed Ross, co-founder and director of TradeMutt , joins host Mark Jones to unpack how bold branding, lived experience, and purpose-led storytelling are transforming mental health conversations in blue-collar Australia. Join us for a…
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S1 · E237 · 30 Oct 2025 · 35 min
The $28B industry pivot with Elizabeth Anderson-Funnell
The fashion and textile sector is huge: $28 billion to the economy, 1.5% of GDP, and nearly half a million jobs. It exports more than wine and beer combined and drives women's workforce participation, with 77% of roles held by women. Elizabeth Anderson-Funnell, Head of Communications and Advocacy at the Australian Fashion Council (AFC), joins host Mark Jones to unpack how strategic storytelling and advocacy are shaping the future of this industry, and what marketers can learn from some big changes . Elizabeth reveals how the AFC is uniting a fragmented ecosystem of designers, manufacturers,…
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S1 · E236 · 16 Oct 2025 · 29 min
How MyFitnessPal built a 250M customer base
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S1 · E235 · 2 Oct 2025 · 25 min
LinkedIn on trust, tactics and the big B2B shift
In a world of AI acceleration, content saturation, and risk aversion , how do marketers cut through the noise and build meaningful connections ? In this episode of The CMO Show , Brendan Wong, News Editor at LinkedIn Australia, joins Mark Jones to explore how trust, authenticity, and peer networks are reshaping the B2B marketing landscape. Drawing on LinkedIn's latest research, Brendan reveals how decision-makers are increasingly relying on personal networks to validate brands, and why storytelling , not polish , i s the key to influence. From the rise of community-driven content to the…
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S1 · E234 · 19 Sep 2025 · 35 min
Marketing experts on navigating the Polycrisis era
Politics and business are no longer separate worlds. For senior marketing leaders, the challenge is clear: how do you build authentic, trusted brands when disruption is constant and customer expectations are shifting? In this episode of The CMO Show , Josh Faulks CEO at Australian Association of National Advertisers and Emma Webster, Director at Hawker Britton join host Mark Jones live from stage at the iMedia Summit. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au
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