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Episode · The Coaching School

Learning-Based Coaching ... How It Works and Why Ot Works

24 Aug 2026 · 5 min

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Send us Fan Mail Welcome to Coaching Conversations We have created a NEW and Innovative line of books called Workplace Coaching Books. These books use QR codes with embedded audio and video lessons speaking directly to the reader. Each book comes with assessments and journal based coaching pages where they document what they've learned and what they've applied. In addition each book comes with the self analysis link that prompts them to share what they've learned and what they've put into ac...

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SPEAKER_00:I want to introduce you to a concept called learning-based coaching. Recently, we just came out with a platform called Assess to Coach. So if you go to the word assess, the number two coach.com, you know, you have access to over 60 assessments. Here's why I bring that up. Coaching is changing rapidly. And here's the really funny thing. We all thought when AI became prevalent, we thought, uh oh, AI is going to really disrupt the coaching industry.

SPEAKER_00:And it is. But ironically, the ICF reports that coaching is up over 10.7% for human-based coaching. So what's happening? I don't profess to have all the answers, but things are changing quickly. Now, here's our strategy. Doesn't mean it has to be your strategy, but I think we have to use AI and automation workflows and different tools to help people with coaching. I want to introduce you to a concept called, again, learning-based coaching and a product line that we build called Sidekick.

SPEAKER_00:Sidekick being a leader's best friend, someone who will help them coach and actually save them time. So here's how learning-based coaching works. And I'm going to allude to Sidekick. So let's say we have a team for a leader that's lacking motivation. What if they had a lead a lesson every single week? And in the lesson, it wasn't how to be better teammates, but why to be better teammates? And it was cloaked in questions, thought-provoking questions that got the employee to think differently.

SPEAKER_00:And what if at the end of the month there was an assessment where they had to quantify and validate not only what they learned, but what they put into action? And the results not only were copied directly to their manager, providing further visibility to coaching opportunities, yet also started a workflow process where there was an executive summary based on trends for that individual or even a team, and then a coaching plan for the manager to administer and the employee to receive a self-coaching plan so they can self-administer improvements specific to the areas that the employee shared.

SPEAKER_00:All automated. Leaders love it. Here's why. I don't think there's ever been a time they haven't had more on their plate than they do right now. And I've always, to be really candid, I've hated the objection, I don't have time to coach. I still think it's a falsehood. And here's why. If somebody quits the team and somebody has no time to coach, where does the time come from to hire a replacement? So here's what I want you to think about. What if there was a process?

SPEAKER_00:What if there was a system that allowed not only learning to take place, but had embedded coaching within learning that also had validation and insight to not only what they learned, but where they need more coaching, and we actually made the coaching simple for the leader to administer. That's learning-based coaching. I just read a, or I should say, watched a YouTube video by a thought leader talking about, and he he cited a resource, and I can't remember who it was, but that online learning was down over 75%.

SPEAKER_00:I've built over 300 coaching courses. Some I've never sold. And it's interesting, like, wow, how's this going to disrupt the industry? So, what if we combined learning on why to learn and why learning this is valuable to the individual? And then more importantly, combined it with coaching. What would happen? See, I think the greatest thing that we can do right now is to leverage these tools called AI and automation workflow to facilitate better human-based conversations.

SPEAKER_00:Now, that's not if it be your strategy. That's our strategy. Our whole goal is how do we make coaching easier? How do we make human-based coaching easier for leaders inside companies? Sidekick actually puts that process on autopilot. By the way, we also identify the gaps where somebody needs to be coached. You know what we do for our leaders? We tell them exactly what questions to ask, what activities they can facilitate, how to use accountability measures, how to tie it into their career development, and how to even scale even more of their time that we're already saving using something called supplemental coaching.

SPEAKER_00:So here's my question to you What's your strategy?

Transcript supplied by the publisher with the episode.

Podcast

The Coaching School

Tim Hagen · Business · English

Welcome to The Coaching School —the podcast where leadership development is taught like a cooking school. We've reimagined our long-running Coaching Conversations podcast into a practical, engaging learning experience designed to help leaders become exceptional coaches. At The Coaching School,

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