Podcast · Business

The Course Creator Show

by Gemma Bonham-Carter · English · Business

The Course Creator Show is your no-BS guide to building a wildly successful online course business—without sacrificing your sanity. We’re talking big revenue, part-time hours, and the kind of freedom that lets you work in your pajamas or from a café in Paris (because why not both?). Hosted by Gem

New episodes: Weekly
Typical length: 29 min
Latest: 3 Nov 2025
Language: English

Latest episode

3 Nov 2025 · 26 min

Episode 237 | The AI Stuff That's Giving Me the Ick

I was about to title this episode "How I'm Actually Feeling About AI Right Now", because honestly? It's not all sunshine and robots over here. Look, you know me. I'm the AI girl. I teach it, I use it, I've built entire systems around it. But lately? Some stuff happening in the AI space is giving me the ick. And in some cases, I'm like... have we completely lost the plot? I'm still team AI—don't get me wrong. This tech has changed everything for entrepreneurs. It's opened up massive opportunit...

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Earlier episodes 29 most recent

S1 · E236 · 27 Oct 2025 · 30 min
Episode 236 | How a Food Photographer Crushed Black Friday, with Sam Adler
What if you could run a scrappy Black Friday promo and walk away with $15,000 in sales? That's exactly what Sam Adler did, and she's here to spill all the details. Sam is a classically trained pastry chef turned award-winning food photographer and stylist. Her vibrant style and smart strategy have landed her features in Cosmopolitan and Taste of Home, and she's built a thriving education business teaching fellow food creatives how to do what she does. But last Black Friday, she tried somethin...
S1 · E235 · 20 Oct 2025 · 30 min
Episode 235 | She Made $51K in One Week Using This Strategy… in the photo organizing niche!
Ever wondered how someone could make half their annual photography income in just one week? That's exactly what happened to Megan O'Hare when she ran her first strategic Black Friday promotion. In this episode, I'm sitting down with Megan O'Hare, the powerhouse behind The Photo Project—a course that teaches moms how to organize their digital photo chaos. We're diving deep into how Megan went from making around $7,000 on her first attempt at a Black Friday sale to crushing it with $51,00...
S1 · E234 · 13 Oct 2025 · 26 min
Episode 234 | She Made $20K Using My Black Friday Strategy (featuring Stephanie Kase)
I am SO pumped to share this episode with you because it's proof that the strategies I teach actually work in the real world. My student Stephanie Kase just pulled back the curtain on how she made $20,013 during Black Friday 2024 using my Black Friday in a Box strategy. And she documented EVERYTHING. We're talking about a woman who doubled her previous year's Black Friday results without massive audience growth. She went from making her typical $4-6K flash sales to hitting a goal that honestl...
S1 · E233 · 6 Oct 2025 · 25 min
Episode 233 | My $158K Black Friday Strategy Revealed
Ready to find out how I made $158K in just five days? And no, this isn't another "look how amazing I am" story—this is me pulling back the curtain on the exact Black Friday strategy that's been game-changing for my business and hundreds of my students. I'm spilling all the tea on my 5 Days of Deals method that I literally invented back in 2019 when I was desperately trying to figure out how to make Black Friday work for course creators. Back then, I had exactly two products and was in the mid...
S1 · E232 · 29 Sep 2025 · 31 min
Episode 232 | Your AI Era Starts Right Now
Her AI Era Summit: Empowering Women in AI with Kinsey and Joyce The stats are in: men are twice as likely to use AI tools than women. And that's a problem. Not just because AI can boost productivity by 40% (hello, gender income gap!), but because AI tools are literally being trained by the people using them. If more men are using AI than women, guess whose perspective is shaping the future? That's exactly why Kinsey from Feel Good Social and Joyce from Only Boldly decided to shake things up a...
S1 · E231 · 24 Sep 2025 · 30 min
Episode 231 | How to Unplug AND Stay Profitable (2 months off, $131K in)
What if I told you that you could make $131,522 in two months while mostly offline? That's exactly what happened during my summer "ghost mode," and I'm spilling all the details on how I pulled it off. This summer was supposed to be my full unplug season. We're talking lake swims, cottage mornings, road trips through Ontario and New York State, and honestly having no clue what day it was half the time. I posted two Instagram photo dumps total, did zero launches, and stayed off the content hams...
S1 · E230 · 18 Aug 2025 · 38 min
Episode 230 | How to Win Black Friday 2025 [Interview with the Black Friday Summit hosts]
Here's the thing about Black Friday that nobody wants to admit: most people are doing it completely wrong. They're slashing prices and praying. They're throwing up a quick "50% off everything!" post on Instagram and wondering why their sales are flat. They're convinced their audience is "too sophisticated" for Black Friday, or their business is "too small" to make it worth it. Meanwhile, there are course creators and coaches quietly crushing six-figure weeks using strategies that have nothing...
11 Aug 2025 · 25 min
Episode 229 | Productivity Slumps, Big Projects, and Evergreen Wins (a mid summer update)
Summer productivity got you feeling like you're running on dial-up internet? Same, girl, same. I had this brilliant idea to squeeze in a "CEO check-in week" mid-summer between family trips. Spoiler alert: trying to fire up your work brain in July after weeks of living in your swimsuit is like asking your laptop to function underwater. My brain is straight-up buffering, and honestly, opening my inbox feels like a personal attack. But here's the plot twist—while I'm over here feeling like I can...
S1 · E228 · 4 Aug 2025 · 18 min
Episode 228 | Solo Episodes vs Interviews: Why Your Podcast Strategy Might Be Backwards
Starting a podcast to grow your business? Hold up. Before you default to that classic interview format everyone seems to be doing, let's talk strategy. I recently had a coaching call where this exact topic came up, and it got me fired up because I see so many course creators and coaches launching podcasts without a clear purpose—just copying what they see others doing and wondering why it's not converting into sales. This episode isn't just about podcast formats; it's about getting crystal cl...
S1 · E227 · 28 Jul 2025 · 27 min
Episode 227 | How I Crushed My Webinar Nerves (+ had my biggest revenue day EVER)
What if I told you that my biggest revenue day ever happened from a random guest bedroom in France with terrible lighting and zero Instagram-worthy vibes? Today I'm spilling the tea on how I went from being a complete webinar disaster to hosting my most successful one ever—and it had nothing to do with better tech or a prettier backdrop. It was all about getting my shit together before I even logged on. If you've ever felt like you're about to throw up before a big presentation, or maybe you'...
S1 · E226 · 21 Jul 2025 · 29 min
Episode 226 | Playing The 7-Figure Business Long Game
Everyone's obsessing over the "secrets" to hitting seven figures, but what if I told you the real secret isn't sexy at all? It's not some magic strategy or overnight hack—it's pure, unglamorous reps. After building my own sustainable seven-figure busines, I'm here to spill the tea on what it actually takes. Spoiler alert: it's not what the Instagram gurus are selling you. In this episode, I'm sharing three truths about my journey to seven figures that might sting a little but will totally shi...
7 Jul 2025 · 21 min
Episode 225 | 4x More Testimonials (Without Begging Your Clients)
Get 2 months of Senja.io for only $1! Go to http://gemmabonhamcarter.com/senja and use code GEMMA at checkout. If your "happy clients" folder is a hot mess and finding a decent testimonial feels like a full-time job, this episode is for you. I'm spilling the tea on the tool that completely transformed how I collect, manage, and actually use testimonials. Spoiler: it’s not another Google Form. I’ll walk you through how this one sneaky system helped us clean up the chaos and 4x our testimonial ...
S1 · E224 · 30 Jun 2025 · 30 min
Episode 224 | Hate social media? You need THIS launch strategy. [Interview with Holly Marie Haynes]
Looking for a fresh take on launching that doesn't require posting 15 Instagram stories a day? Holly Marie Haynes just cracked the code on what she calls an "antisocial launch," and the results are mind-blowing. I'm sitting down with Holly, a business strategist and podcasting pro who helps entrepreneurs build full-time income on part-time hours. She just wrapped up her eighth launch of Antisocial School using a combination that sounds almost too good to be true: a private podcast series, cus...
S1 · E223 · 16 Jun 2025 · 29 min
Episode 223 | Summer Slowdown? 3 Smart Ways to Set Your Biz to Thrive While You’re Off the Grid
Picture this: it's June, the sun is calling your name, and all you want to do is sit poolside with an iced coffee without thinking about your inbox, Slack messages, or the dreaded social media algorithm. You tell yourself, "This summer I'm going to take a real break. I deserve it. I need it." But then the panic hits. What if my audience forgets about me? What if my sales dry up? What if everything crumbles while I'm lounging at the cottage with no wifi? I've been there, and I get it. Every ye...
S1 · E222 · 9 Jun 2025 · 22 min
Episode 222 | Why Your Clients Might Be About To Fire You
What if I told you there's ONE thing that could make the difference between being a replaceable vendor and becoming an irreplaceable strategic partner for your clients? As a service provider, you're probably already doing amazing work, but if you're missing this crucial element, you might be at risk of getting cut when budgets tighten. In this episode, I'm going off script from my usual marketing and course creation advice to speak directly to service providers. Drawing from my extensive expe...
S1 · E221 · 28 May 2025 · 16 min
Episode 221 | Why I'm Taking Every AI Shortcut Possible
Trying to DIY your way through AI isn't showing grit—it's wasting precious time and opportunity. And I say this as someone who LOVES to figure things out myself! I'm seeing too many capable founders (especially women) stalling out because they're stuck in what I call "prompt purgatory"—constantly collecting AI resources but rarely implementing them. What if the shortcut isn't cheating? What if it's actually the smart CEO move that you're avoiding? While you're saving that fifth tutorial...
S1 · E220 · 26 May 2025 · 34 min
Episode 220 | Your Future Self Called. She Loves AI. (feat. Courtney Chaal)
Today’s episode is a special one—I’m flipping the mic and bringing you the convo from when I was a guest on The Yay for Business Podcast with my internet BFF, Courtney Chaal. We’re diving deep into all things AI—specifically, how it can actually help you run a smarter, faster, and more FUN business. From hiring a VA to meal planning, building a podcast assistant to launching a brand-new funnel in a weekend—we’re not holding back on the real, tactical stuff. If you've been tiptoeing around AI ...
S1 · E219 · 19 May 2025 · 24 min
Episode 219 | The 2025 AI Glow Up
AI has officially had its glow up moment, and if you're still tossing spaghetti prompts at ChatGPT, you're missing out. In this episode, I’m unpacking the shift in how savvy entrepreneurs are using AI to streamline everything—from launches to customer service—and how you can too. I’m also giving the scoop on what’s coming with AI Unlocked 2025 (spoiler alert: founder firesides, next-level workflows, and way more than just flashy tech demos). If you’re ready to collapse time and mu...
S1 · E218 · 7 Apr 2025 · 29 min
Episode 218 | Landing Dream Collabs Using Personality Types, with Linda Sidhu
Want to know the secret behind getting more visibility opportunities that actually convert? It all comes down to understanding personality types - and my guest Linda Sidhu is spilling all the tea about how to leverage this in your business. Linda is a quiz funnel expert turned community builder who has mastered the art of creating meaningful business connections. After a life-changing health scare, she completely transformed her approach to business partnerships and community building, leadi...
S1 · E217 · 24 Mar 2025 · 30 min
Episode 217 | Your AI Dream Team = Less Work, More Profit {Here’s How}
I’m about to jet off to France for a two-week trip, but before I do, I had to hop on the mic and talk about something that's been blowing my mind: AI and the insane amount of time it’s saving me in my business. A year ago, I was using AI in bits and pieces, but today? My business is running leaner, smoother, and more efficiently than ever. I’m getting more done in a day than I used to in a week—and with a smaller team. If you’ve ever felt buried under endless tasks in your business (emails, s...
S1 · E216 · 17 Mar 2025 · 12 min
Episode 216 | AI Needs More Women - Are You In The Room?
AI is already shaping how we work, create, and run our businesses—but there’s a huge problem: the industry is overwhelmingly male-dominated. And that? That’s a massive missed opportunity. In this episode, I’m diving into why this matters, how AI bias is already impacting everything, and—most importantly—how you can take up space in AI (even if you don’t have a tech background). Because here’s the truth: you don’t need to be a coder or an AI expert to make an impact. You just need creativity, ...
S1 · E215 · 10 Mar 2025 · 36 min
Episode 215 | Inside a Facebook Ad Agency: What’s Really Working? with Stephanie Omotosho
Want the inside scoop on what's actually working with Facebook ads in 2025? Stephanie from The Modern Ad agency is here to spill all the details, backed by impressive case study results (like helping a language tutoring startup scale to 6-figures and generating 6,000+ leads at under $1.50 each for a sleep coach!). In this value-packed episode, Stephanie and I dive deep into the current state of Meta ads, exploring everything from messaging strategies that convert to the targeting approaches ...
S1 · E214 · 4 Mar 2025 · 18 min
Episode 214 | The Holy Grail Document Your Business Is Missing (+ why your AI content kinda sucks)
If you’ve ever tried using AI to help write your content but ended up with something that sounded like a corporate jargon-fest, you’re not alone. Trust me, I’ve been there—battling ChatGPT like it was my full-time job, trying to get it to write in my actual voice. And for a while, I thought AI was just not cut out for this. But then I realized the issue wasn’t the AI. It was me. In this episode, I’m sharing the strategy that transformed my AI content from “meh” to magic: creating a *good Bran...
S1 · E213 · 17 Feb 2025 · 18 min
Episode 213 | Instagram in 2025: What’s Actually Working? [Mallory Rowan Takeover]
Instagram in 2025? Let’s be real—it's different. The algorithm is shifting (as always), engagement feels weird, and everyone is wondering: Is Instagram still worth it for business? Mallory Rowan, Instagram pro and business coach, is here to take over the podcast and spill the tea. She’s been using IG to grow multiple businesses over the last decade, and right now, her reach, email list, and high-ticket offers are thriving—without the content grind. This episode is packed with case studies, st...
S1 · E212 · 13 Feb 2025 · 33 min
Episode 212 | From $0 to $5M in Brand Deals with Justin Moore
Ready to add a new revenue stream to your business? Today we're diving into the world of brand partnerships with Justin Moore, founder of Sponsor Magnet and someone who has personally landed over $5 million in sponsorships. Whether you're a course creator, coach, or online business owner who's never considered brand partnerships before (or maybe thought they weren't "big enough" for sponsorships), this episode is about to blow your mind with possibilities. Justin breaks down exactly...
S1 · E211 · 11 Feb 2025 · 19 min
Episode 211 | The Digital Product Sales Hack You’re Probably Not Using
Have you ever had one of those "burn it all down and start over" moments in your business? Yeah… same. In this episode, I’m getting real about the monthly existential crisis I have (shoutout to my pre-period spiral), how I pulled myself out of it this time, and the unexpected email that flipped my perspective and sparked a whole new revenue idea. I recently had a mastermind leader reach out wanting to bulk buy my digital product for her group—and that little moment cracked open a huge lightbu...
S1 · E210 · 29 Jan 2025 · 35 min
Episode 210 | Hogs and Swifties? Identity Marketing Explained, with Veronica Romney
In this episode of The Course Creator Show, I’m joined by marketing powerhouse Veronica Romney, a seasoned marketer with 17 years of experience, including working with Tony Robbins, Boss Babe, and multi-billion-dollar companies. She’s here to break down her innovative concept of Identity Marketing—a transformative approach that puts the spotlight on your audience's identity rather than your brand's. We dive into how understanding your audience’s self-concept and aspirations can elevate your m...
S1 · E209 · 20 Jan 2025 · 27 min
Episode 209 | What Worked (and Didn’t) in Kate Scott’s Business in 2024 [Interview]
In this episode, I’m sitting down with Kate Scott, a Squarespace designer, course creator, and founder of KateScott.co and Launch Out Loud. Kate shares her journey through a challenging 2024, where sales slowed, evergreen funnels stalled, and trust in the online course industry wavered. But Kate didn’t let that stop her. Instead, she experimented with new strategies—including her first live launch, affiliate partnerships, and an exciting Black Friday campaign—and found her spark again. Tune i...
S1 · E208 · 16 Jan 2025 · 32 min
Episode 208 | 18 Weeks Off and Still Hit $1M: My 2024 “Coast” Year
SIGN UP FOR THE JAN 22 MASTERCLASS: https://gemmabonhamcarter.com/2025 In this kickoff episode for 2025, Gemma reflects on her “coast year” of 2024, a year filled with travel, family time, and strategic business maintenance. She shares a behind-the-scenes look at how she worked just 60% of the year, still hit $1M in gross revenue, and what lessons she’s carrying into the new year. Plus, Gemma teases next week’s masterclass, where she’ll be sharing even more insights to help course crea...

About The Course Creator Show

The Course Creator Show is a English business podcast from Gemma Bonham-Carter. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Gemma Bonham-Carter
Language: English
Category: Business
New episodes: Weekly
Typical length: 29 min
Latest episode: 3 Nov 2025
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1470482672

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