Podcast · Business

The CPG Guys

by Peter V.S. Bond & Sri Rajagopalan · English · Business

CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guest

New episodes: Several times a week
Typical length: 37 min
Latest: 13 Oct 2026
Language: English

Latest episode

13 Oct 2026 · 15 minNew

Commerce Riff with Sri & PVSB - October 13, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: 7-Eleven's New CEO Is “Stealing With Pride” From JapanMars Maps the Next Decade of ShoppingHow Reckitt Is Thriving With China's Social-Media ShoppersDoorDash Names WPP Media Its Global Media PartnerCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in...

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Earlier episodes 29 most recent

S1 · E627 · 12 Oct 2026 · 40 minNew
SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace
The CPG Guys are joined in this episode by Scott Needham, CEO and Founder at SmartScout, The most extensive Amazon brand and product finder ever made! A tool built for Amazon sellers, by Amazon sellers. SmartScout is a tool for Amazon sellers to use as their own personal treasure map of Amazon! This episode is sponsored by SmartScout Follow Scott on LinkedIn at: https://www.linkedin.com/in/scott-needham-a8b39813/ Get a FREE category snapshot at: https://www.smartscout.com/cpgguys Scott answer...
S1 · E626 · 7 Oct 2026 · 35 min
Liquid Death's Benoit Vatere - Brand Disruption in the Agentic Age
The CPG Guys are joined in this episode by Benoit Vatere, Chief Media & Digital Commerce Officer at Liquid Death, one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. This episode was recorded in Las Vegas at the 2026 Groceryshop conference. Follow Benoit on LinkedIn at: https://www.linkedin.com/in/benoitvatere/ Follow Liquid Death online at: https://liquiddeath.com/ Benoit ans...
S2 · E51 · 6 Oct 2026 · 11 min
Commerce Riff with Sri & PVSB - October 6, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Costco reports higher fourth-quarter profit on resilient consumer spendingGrocery inflation is primed to riseKroger details its AI strategy at Groceryshop 2026GLP-1 drug use keeps reshaping the grocery basketCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com L...
S1 · E625 · 30 Sep 2026 · 30 min
Mondelēz International's Rick Shuman & InMarket's Stan Turek - Measurement-Led Joint Business Planning
The CPG Guys are joined in this episode by Rich Shuman, Chustomer Director, Omnichannel Activation at Mondelēz International and Stan Turek, GM of Media Measurement at InMarket, the outcome intelligence platform built for marketers who demand results over proxy metrics. This episode was recorded in Las Vegas at the 2026 Groceryshop conference. Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickshuman/ Follow Mondelēz International online at: https://www.mondelezinternational.co...
S2 · E50 · 30 Sep 2026 · 10 min
Commerce Riff with Sri & PVSB - September 29, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Costco reports higher fourth-quarter profit on resilient consumer spendingGrocery inflation is primed to riseKroger details its AI strategy at Groceryshop 2026GLP-1 drug use keeps reshaping the grocery basketCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com L...
S1 · E624 · 26 Sep 2026 · 32 min
Walmart's Mark Hardy - Scintilla, the Commerce Intelligence Platform
The CPG Guys are joined in today's episode by Mark Hardy, SVP and head of Data Ventures at Walmart. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mark-a-hardy/ Follow Walmart Data Ventures online at: https://www.walmartdataventures.com/ Mark answers these Questions: We’re back at Inspire for another year. For those who may not be familiar, Mark, what is Inspire — and what’s been different about the event this year? We were here last year, and one of the things that stuck with u...
S1 · E623 · 23 Sep 2026 · 42 min
Sarp Tuncay - Moving from Operators to Orchestrators of AI in Retail Media
The CPG Guys are joined in today's episode by Sarp Tuncay, a retail media and e-commerce strategy leader in the CPG/Retail industry. Follow Sarp on LinekdIn at: https://www.linkedin.com/in/sarptuncay/ Sarp answers these Questions: You open with a bedtime story about your son Kai — and it perfectly frames the human-AI collaboration dynamic. How did that moment crystallize your thinking about what’s actually changing in retail media?You say the central risk isn’t job loss, it’s that work become...
S1 · E622 · 19 Sep 2026 · 42 min
Ace Hardware's Kim Lefko & Molly Hjelm - RedVest Media 2027 Upfront
The CPG Guys are joined in this episode by Kim Lefko, Chief Marketing Officer and Molly Hjelm, Corportae Vice President of Retail Media at Ace Hardware, a co-operative of 5,300+ hardware stores. This episode was recorded at Wrigley Field, home of the Chicago Cubs, during Ace Hardware’s RedVest Media 2027 Upfront. Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/ Follow Molly Hjlem on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow RedVest media on LinkedIn at:...
S1 · E621 · 16 Sep 2026 · 38 min
Spotify's Sam Bevan - Performance Marketing Through Cultural Connections
The CPG Guys are joined in this episode by Sam Bevan, Global Director, Mid-Market, SMB & Global Expansion at Spotify, the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets. Follow Sam on LinkedIn at: https://www.linkedin.com/in/samuelbevan/ Follow Spotify Ads online at: https://ads.spotify.com/ You’ve built SMB and mid-market advertising businesses at Google, Facebook, and Snap before landing at Spotify. What drew you to audio as th...
S2 · E49 · 15 Sep 2026 · 13 min
Commerce Riff with Sri & PVSB - September 15, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Albertsons names Meg Whitman Executive ChairPublicist wins global PepsiCo accountKroger customer sales outlookAmazon partners with Chat GPTCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The conten...
S1 · E620 · 12 Sep 2026 · 41 min
Hershey's Jessica DuQuesne & Flywheel's Allyson Gill - Building a Winning Global Omnichannel "Scream for Reese's" Campaign
The CPG Guys are joined in this episode by Jessica DuQuesne, Global Brand Marketing & Strategy Lead at The Hershey Company and Allyson Gill, Managing Director at Flywheel, the commerce accelerator division of Omnicom. Follow Jessica on Linkedin at: https://www.linkedin.com/in/jessica-duquesne-exec/ Follow the Hershey Company online at: https://www.thehersheycompany.com/ Follow Alyson on Linkedin at: https://www.linkedin.com/in/allyson-holland-gill-55194a2/ Follow Flywheel online at: https...
S1 · E619 · 11 Sep 2026 · 56 min
The Digital Shelf Institute’s Lauren Livak Gilbert - Impact of AI in Winning On The Digital Shelf
The CPG Guys are joined in this episode by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, part of Salsify. Follow Lauren on LinkedIn at: https://www.linkedin.com/in/laurenlivak/ Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/ Listen to "Unpacking the Digital Shelf" podcast on Apple at: https://podcasts.apple.com/us/podcast/unpacking-the-digital-shelf/id1483944522 Listen to "Unpacking the Digital Shelf" podcast on Spotify at: https...
S1 · E48 · 8 Sep 2026 · 8 min
Commerce Riff with Sri & PVSB - September 8, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Campbell's swings to a loss, cuts 13% of its salaried workforcePepsiCo hands its global media business to PublicisBarilla adds mac-and-cheese disruptor GoodlesWalmart adds Dunkin' to its restaurant delivery lineupCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj....
S1 · E618 · 5 Sep 2026 · 55 min
Cornell University’s Dan Hooker - Omnicommerce Leadership
The CPG Guys are joined by Dan Hooker, Executive Director of the Food Industry Management Program at Cornell University’s S C Johnson College of Business along with eight participants from the 2026 Omnicommerce Leadership Executive Education Certificate Program. Learn about the 2027 Cornell Omnicommerce Leadership Program here: https://ecornell.cornell.edu/certificates/financial-management/omnicommerce-leadership/ Follow Dan Hooker on LinkedIn here: https://www.linkedin.com/in/hookerdani...
S1 · E47 · 1 Sep 2026 · 13 min
Commerce Riff with Sri & PVSB - September 1, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Dollar General & Dollar Tree ride the value waveLevanta raises $22 million to build out creator commerceWalmart extends Scintilla to Sam's ClubAce Hardware's RedVest Media goes big at its first UpfrontCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara...
S1 · E617 · 26 Aug 2026 · 44 min
RBC Capital Markets’ Nik Modi - Modi’s Musings: Themes That Will Define the CPG Industry
The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for Nik’s recent release . Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: https://www.rbccm.com/en/= Nik discusses these themes from his recent release of Modi’s Musings: Cultural Relevance > Bran...
S2 · E46 · 25 Aug 2026 · 16 min
Commerce Riff with Sri & PVSB - August 25, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Walmart & Target earningsPrice Reference ResetsCyclospora Won't Go AwayHome Depot Enters Delivery RaceCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is prov...
S1 · E616 · 22 Aug 2026 · 43 min
Instacart’s Adam Silverblatt & Media Ads & Commerce’s Andrew Lipsman - Live from Cannes Lions 2026
The CPG Guys are joined in this episode by Adam Silverblatt, Head of Off-Platform Ad Sales & Strategy at Instacart and Andrew Lipsman, Independent Anlayst at Media, Ads & Commerce. This episode was recorded in Cannes France at the 2026 Cannes Lions International Festival of Creativity. Follow Adam on LinkedIn at: https://www.linkedin.com/in/adam-silverblatt-3741362 Follow Instacart Ads online at: https://company.instacart.com/ads Follow Andrew on LinkedIn at: https://www.linkedin.com/...
S1 · E615 · 20 Aug 2026 · 47 min
The Insights Association’s Anita Watkins on the Benefits and Risks of AI in Insights Development
The CPG Guys are joined in this episode by Anita Watkins, CEO of the Insights Association which empowers more than 30,000 data and insights professionals. Its collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an uncertain world. Follow Anita on LinkedIn at: https://www.linkedin.com/in/anita-watkins-8b33224 Follow the Insights Association online at: https://www.insightsassociation.org/ Anita answers these questions:...
S1 · E614 · 15 Aug 2026 · 47 min
Flywheel's Phil Camarota - Running a Jury at Cannes Lions
The CPG Guys are joined in this episode by Phil Camarota, Chief Creative Officer at Flywheel, the commerce acceleration division of Omnicom. Follow Phil on LinkedIn at: https://www.linkedin.com/in/phil-camarota Follow Flywheel online at: http://www.flywheeldigital.com Phil answers these questions: 1. Walk us through what it actually means to be Jury President — how much of it is scoring work versus managing a room of strong personalities with different creative instincts? 2. Before you even g...
S2 · E45 · 11 Aug 2026 · 14 min
Commerce Riff with Sri & PVSB - August 11, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Tariff Refunds for e.l.f. BeautyHas Amazon cracked the grocery code?Kraft Heinz investing in marketingSafeway joins the AI raceCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this po...
S1 · E612 · 8 Aug 2026 · 37 min
Newell Brands' CMO Nick Hammitt - Live from Cannes Lions 2026
The CPG Guys are joined in this episode by Nick Hannity, CMO at Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Nick Hammi...
S1 · E611 · 5 Aug 2026 · 31 min
Sensor Tower’s Ian Simpson, EMarketer’s Sarah Marzano, Retail Breakfast Club’s Kiri Masters, Media, Ads + Commerce’s Andrew Lipsman & Sonata Insights’ Debra Aho Williamson: Retail Media Executive Brief
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “Retail Media Executive Brief” which was produced by EMarketer and sponsored by Sensor Tower, featuring Sensor Tower’s Ian Simpson, Following Ian Simpson on LinkedIn at: https://www.linkedin.com/in/iansimpson Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano Follow Debra Aho Williamson on LinkedIn at: https://www.linkedin.com/in/debra...
S2 · E44 · 4 Aug 2026 · 15 min
Commerce Riff with Sri & PVSB - August 4, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: P&G Q4 resultsAmazon Q2 resultsJameson teams with NFLOpen AI crosses 1 million usersCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general i...
S1 · E610 · 1 Aug 2026 · 22 min
Roundel's Shawn McGahee and EMarketer's Sarah Marzano - How Consumer Behaviors are Reshaping Commerce
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “The New Rules of Discovery: How Consumer Behaviors are Reshaping Commerce” which was produced by EMarketer featuring EMarketer's Sarah Marzano interviewing Roundel's Shawn McGahee. Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano Follow Sean McGahee on LinkedIn at: https://www.linkedin.com/in/smcgahee/ Follow EMarketer online at: ht...
S1 · E609 · 29 Jul 2026 · 44 min
SVP of Walmart Connect Int'l & Sam's Club Connect's Rich Lehrfeld: Driving Brand Growth Through Full Funnel Unified Advertising
The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/ Follow Walmart Connect online at: https://www.walmartconnect.com/ Follow Sam's Club Connect online at: https://www.samsclubconnect.com/...
S2 · E43 · 28 Jul 2026 · 12 min
Commerce Riff with Sri & PVSB - July 28, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Utz Brands going privateKraft Heinz partners with DisneyNestle selling half of water portfolioCinven acquiring SalsifyCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast epi...
S1 · E608 · 25 Jul 2026 · 39 min
Costco's Mark Williamson - Live from Cannes Lions 2026
In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/ Follow Costco Retail Media on LinkedIn at: https://www.linkedin.com/showcase/costco-retail-media/ Follow Costco online at: https://www.costco.com/f/-/company-information Mark answers these questions: So Mark, let’s kick it off with the big news that completely shocked the in...
S1 · E607 · 22 Jul 2026 · 43 min
Instacart's Ali Miller and Tim Castelli - Live from Cannes Lions 2026
The CPG Guys are joined in this episode by Ali Miller, GM of Advertising and Tim Castelli, VP Global Ad Sales at Instacart. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/ Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/ Follow Instacart Ads online at: https://company.instacart.com/ads Ali & Tim answer these questions: So Ali, let’s kick it off wit...

About The CPG Guys

The CPG Guys is a English business podcast from Peter V.S. Bond & Sri Rajagopalan. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Peter V.S. Bond & Sri Rajagopalan
Language: English
Category: Business
New episodes: Several times a week
Typical length: 37 min
Latest episode: 13 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1517335575

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