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1. 

   12 Oct 2026 · 45 minNew

   DTC to Retail: How Flex Reached 30,000 Stores After Turning Down Target Twice

   When should a DTC brand move into retail? Flex founder Lauren Schulte Wang said no to Target twice, and retail is now over 60% of revenue. She waited until her supply chain and her marketing engine could handle it, and she went because customers told her every month that they wanted to buy the product in a store. On the DTC Podcast, Lauren tells Eric Dyck how Flex got from a landing page with 200,000 emails and no product to 30,000 retail doors and more than 185 million menstrual discs sold. She covers the DTC strategy behind the timing of the retail move, how connected TV and subway ads…

2. 

   5 Oct 2026 · 42 min

   The New Fundamentals of Brand Strategy (While Shipping Hundreds of Ads a Week), With Eugene Healey

   Brand strategist Eugene Healey on DTC marketing at high creative volume: why creative is the new targeting, why brand books fail with creators, and how teams approve hundreds of ads a week. How do you keep a DTC brand coherent when you're shipping that much creative? Eugene says the fundamentals of brand still hold. The job around them has moved from controlling every campaign to orchestrating hundreds of pieces of creative the brand no longer controls. Eugene lectured in marketing and brand management at the University of Melbourne, runs a brand strategy studio, and is an equity partner in…

3. 

   2 Oct 2026 · 42 min

   Black Friday Discount Strategy for DTC Brands Hooked on 30% Off | AKNF

   How do you run Black Friday when your DTC brand is already hooked on discounts? Split your customers into new and repeat, keep the coupon-trained cohorts on their deal, and use the Black Friday offer to bring in new customers who have never seen your 30% off. On the second DTC Rundown, Eric Dyck is joined by Jordan Gordon, who leads email and retention at Pilothouse, and Rafael Gi, who works on partnerships and client strategy there. Each topic runs on a timer. They start with a brand that has run 30% off sitewide five times this year, move to why Meta keeps spending in the markets you have…

4. 

   1 Oct 2026 · 40 min

   How to Test Connected TV for a DTC Brand: $20K a Month for 60 Days | Harness the Halo 4/6

   Carve Designs gave connected TV 60 days at a $20K monthly minimum before deciding it worked, which is about as clean a test as a DTC brand runs on a new channel. The lift showed up first in direct traffic and search, and conversion rates rose across channels for customers who had seen the ads. Hannah Fleming runs performance marketing at Carve Designs, the coastal apparel brand that grew out of swim. She joins Eric Dyck and Jesse Math of Keen Decision Systems to walk through the bets that take months to pay back: direct mail, connected TV, TikTok and whitelisted ads, plus the Pinterest test…

5. 

   28 Sep 2026 · 48 min

   How Terra Kaffe Pre-Sold 10,000 Espresso Machines With No Reviews

   How do you grow a DTC brand without a big brand awareness budget? Terra Kaffe founder Sahand Dilmaghani pre-sold 10,000 espresso machines from a single page with no reviews, and word of mouth has been the top reason customers buy every month for five years. On the DTC Podcast, Sahand tells Eric Dyck how he left investment banking to bootstrap a super automatic espresso machine, what he cut to get it shipped with $2.5 million already spent, and why Terra Kaffe now puts its money into community and performance marketing instead of brand awareness. Terra Kaffe has 70,000 machines in homes…

6. 

   25 Sep 2026 · 31 min

   Meta Partnership Ads Now Make Up 30 to 50% of the Ads on Our Biggest Accounts

   What are Meta partnership ads, and how should a DTC brand test them before Q4? They run through a creator's handle with your brand tagged, so Meta combines both accounts' engagement signals, and Pilothouse typically sees lower CPMs on them than on ads from the brand handle alone. Jacob Geary runs Meta accounts at Pilothouse and joins Eric Dyck on All Killer No Filler to lay out how partnership ads work in practice. On the larger accounts his team runs, 30 to 50% of the ads now go out as partnership ads, and most of the creators behind them are micro-creators. You walk away with a test plan…