Podcast · Business

The Factory Floor

by Corey Haines, Zach Stevens, & Nick Loudon · English · Business

The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco. Every other week Corey, Zach, and Nick break down what’s working right now

New episodes: Weekly
Typical length: 38 min
Latest: 10 Jul 2026
Language: English

Latest episode

10 Jul 2026 · 41 min

Ep#24: Why Are Websites So Expensive?

Wondering why websites are so expensive — or whether you should spend extra on yours after getting a big quote? Here's the honest answer. Corey, Zach, and Nick dig into why page count is a terrible way to price a website, using a metaphor that makes the whole thing click: buying a website is a lot like buying a house. What makes one website worth $6,000 and another worth $30,000 — even when they have the exact same number of pages? Two homes with the same bedroom and bathroom count can be worth wildly different amounts, and websites are no different. Zach walks through the elements that…

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Earlier episodes 24 most recent

E23 · 26 Jun 2026 · 33 min
Ep #23: Offensive vs. Defensive Marketing
"Offense wins games, defense wins championships." "The best defense is a good offense." Two sports clichés that flatly contradict each other — which is exactly the point. Offensive vs. defensive marketing is a false dichotomy. In this episode of The Factory Floor, Corey, Zach, and Nick break down what offensive and defensive marketing actually are — gaining new ground vs. keeping the ground you've already won — and why the real answer isn't picking one, but doing both at once with a bias toward offense. It started as a one-off line in a client audit and turned into a full deep dive on why…
E22 · 19 Jun 2026 · 43 min
Ep #22: A $200 Claude Subscription Won't Replace Your Marketing Team
Founders and CMOs keep assuming AI can rewrite a whole website in six minutes, scale 50 landing pages overnight, or one-shot great design with a $200 Claude subscription. It can't — at least not today. In this episode, Corey, Zach, and Nick break down what actually goes into AI-assisted marketing, design, and development: why AI is a multiplier, not magic; why scaling something bad just gives you more bad; and why going from "good to great" still requires human taste, craft, and the boring last 10% that drives 90% of the value. We get into the client who expected a full site redesign in six…
E21 · 27 Mar 2026 · 38 min
Ep #21: Corey’s AI Marketing Repo Hit 15,000 GitHub Stars
In this episode of The Factory Floor, Corey Haines, Nick Loudon, and Zach Stevens break down how Claude Code for marketing is changing the way teams handle SEO, copywriting, web design, product marketing, and AI workflows. The conversation centers on Corey’s open-source Marketing Skills for Claude Code repo, why it took off so quickly, and how AI is starting to move beyond simple prompting into real execution. They talk through what AI marketing skills actually are, how Claude Code skills work like SOPs for recurring marketing tasks, and why this matters for teams that want better results…
E20 · 30 Jan 2026 · 32 min
Ep #20: Marketing insights from Lord of the Rings
Zach just rewatched the extended edition of The Fellowship of the Ring in theaters for its 25th anniversary — and came back with a full notebook of marketing, branding, and design lessons straight from Middle-earth. Join Nick Loudon, Corey Haines, and Zach Stevens as they break down timeless principles from Peter Jackson’s masterpiece and show how they apply to building better brands, writing stronger copy, and designing more compelling websites. Whether you’re a Tolkien nerd or just love great marketing, this episode is packed with actionable insights you can steal for your own work.…
E19 · 28 Jan 2026 · 31 min
Ep #19: The easiest wins for marketing your SaaS
[Hey its me Michael, the editor. I thought I uploaded this in December. I didn't. So I'm posting it now. Thank you The Low-Hanging Fruit-a-thon: Easy Marketing, Design & Web Wins (Factory Floor Podcast) In this episode of Factory Floor, Nick, Corey, and Zach run a full low-hanging fruit-a-thon — calling out the simplest, most overlooked changes that can dramatically improve your marketing, design, and website performance. Based on patterns they see across countless SaaS and tech company audits, the team breaks down the easy wins most companies ignore: missing onboarding emails, inconsistent…
E18 · 19 Dec 2025 · 20 min
Ep #18: Why competitor comparison pages are SEO gold
In this episode of The Factory Floor, Nick Loudon is joined by Zach Stevens and Corey Haines to break down why competitor comparison and alternative pages are more important than ever, how AI tools like ChatGPT are changing buyer behavior, and how to use these pages to drive real revenue (without bashing your competitors). They cover what most SaaS teams get wrong, how to structure comparison pages the right way, and why these pages often have the highest intent and highest conversion rates on a website. If you sell software and care about positioning, conversions, and controlling your…
E17 · 5 Dec 2025 · 50 min
Ep #17: AI usage costs are destroying SaaS business models
Over the last 30 years, software pricing has evolved from on-prem licenses (Software 1.0) → cloud subscriptions (Software 2.0) → and now the era of AI-powered, compute-dependent pricing (Software 3.0). What does that mean for founders, product leaders, and anyone building SaaS today? A LOT. In this episode, we cover: -Why freemium is dying in the age of AI -How compute-heavy AI workloads change your unit economics -Why SaaS companies may need two pricing models (software access + AI usage) -The messy world of credits, API calls, and tokens -How PLG and SLG are merging into a hybrid growth…
E2 · 21 Nov 2025 · 17 min
Bonus Episode from The Break Room #2: Are you ready to be a dad quiz
This is very educational, ok? Please don't flag us In this episode, we put Corey to the test with a fatherhood quiz on all things babies and childbirth, from meconium to Braxton Hicks contractions and the ring of fire, to gauge just how ready he really is. ... The Breakroom is a show hosted by the three cofounders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Tune into the Factory Floor, our other show, to stay up to date with the changing landscape of the marketing world. On the Break Room, we just like to chill out and tell stories. Whether you're on your way…
E16 · 7 Nov 2025 · 35 min
Ep #16: It might be time to revolutionize your brand
Maybe you just need an updated logo. Or maybe you need a whole new brand. How do you spot the difference? In this episode of The Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens break down rebranding strategies through a structured framework: revolutions, evolutions, and optimizations. Drawing from Conversion Factory's 73-point brand audit (recently updated to 99 point), Zach explores key visual identity elements like logo functionality, color palettes, typography, icon libraries, brand patterns, and accent elements to assess when a full overhaul is needed versus targeted…
E15 · 10 Oct 2025 · 40 min
Ep #15: Why Webflow is the best website builder for marketers (Framer sucks)
In this episode of The Factory Floor, Nick, Corey, and Zach compare website building platforms for SaaS marketing sites, focusing on Webflow, Framer, and custom-coded solutions. They highlight Webflow’s strengths in scalability, SEO, and ease of updates, making it ideal for marketing teams. Framer is praised for design flexibility but criticized for poor scalability and limited CMS. Custom-coded sites offer full control but are costly and hard to maintain. WordPress and Wix are deemed unsuitable for SaaS needs. The hosts recommend Webflow as the most balanced, efficient choice for business…
E14 · 29 Sep 2025 · 36 min
Ep #14: Comparing marketing for bootstrapped companies vs. VC backed companies
In this episode of Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens discuss the distinct marketing approaches employed by bootstrapped and venture capital (VC)-backed startups. The conversation explores how these two types of businesses, often operating in similar industries, adopt contrasting strategies based on their funding models. Corey, the resident marketing expert, sets the stage by highlighting the differences in marketing intensity and investment timing, noting that bootstrapped startups prioritize early marketing to drive revenue, while VC-backed companies often…
E13 · 26 Sep 2025 · 33 min
Ep #13: Why “we’re focusing on sales” isn’t a good reason to stop doing marketing
On this episode of the Factory Floor, we debunk "focusing on sales." We discuss why a focus on sales shouldn't halt marketing, and how the two fuel growth together, as two sides of the same coin. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition. Don't…
E12 · 22 Sep 2025 · 44 min
Ep #12: The things preventing you from being a better founder (pull from bad fit criteria)
For this episode of the Factory Floor Podcast, we discussed what its like working with clients, and what sets the best SaaS founders we know apart. Topics include: the advantages of working async (less meetings, more shipping), what its like running a marketing agency, and how founders can 10x their ARR. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the…
E11 · 19 Sep 2025 · 38 min
Ep #11: Creative Firm Pricing Models | What Model is Best?
Corey, Zach, and Nick discuss the pros and cons of multiple pricing models for creative agencies. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition. Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
E10 · 15 Sep 2025 · 29 min
Ep #10: How to Optimize Your Site for AI Visitors | LLM SEO
More and more traffic is coming from LLMs. If you want to get a piece of the pie, you'll have to adapt. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition. Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
E9 · 12 Sep 2025 · 31 min
Ep #9: Creative Direction is the last moat
The creative director is the most underrated hire right now. Zach, Corey and Nick discuss. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition. Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
E8 · 8 Sep 2025 · 50 min
Ep #8: Vibe marketing
Vibe marketing in 2025. Are you utilizing the tools available? ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition. Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
E7 · 5 Sep 2025 · 1 hr 1 min
Ep #7: The Symptoms of Bad Branding
Your product might be great. Your positioning might be sharp. But if your branding sucks? You're losing trust—and revenue. In this episode, we break down the symptoms of bad branding and how they show up in your design, your messaging, your customer acquisition, and even your own confidence as a founder. You'll learn: -Why trust is the real bridge between product and sales -How bad aesthetics create doubt (and drive customers away) -Why chasing design trends is a branding trap -How to know if you're replaceable in your market -What your brand story says about your vision—and your future…
E6 · 1 Sep 2025 · 55 min
Ep #6: The Three Phases of SaaS Marketing (Phase 3 Deep Dive)
Phase 3 of SaaS Marketing is all about scaling your wins. This is where you layer on optimization strategies like CRO testing, upsell flows, expansion revenue paths, referral systems, advanced nurture sequences, and more! It’s not just about getting customers—it’s about growing LTV, deepening loyalty, and multiplying your marketing ROI. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and…
E5 · 29 Aug 2025 · 1 hr 13 min
Ep #5: The Three Phases of SaaS Marketing (Phase 2 Deep Dive)
Phase 2 of SaaS Marketing is all about building your base. This includes Sales pages, conversion pages, comparison pages, sales collateral, onboarding flows, email marketing, and more! ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the…
E4 · 25 Aug 2025 · 49 min
Ep #4: The Three Phases of SaaS Marketing (Phase 1)
Phase 1 of SaaS Marketing is all about Positioning, Branding, and the setting a strong foundation for your startup. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition. Don't fall behind. Subscribe. Like. Drop a comment. Or…
E3 · 22 Aug 2025 · 47 min
Ep #3: The problems with marketing an AI company
Welcome to Episode 3 of The Factory Floor! - AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in every sentence, these startups are making the same mistakes that doomed blockchain and Web3. In this episode, we break down the five biggest problems with AI marketing and what companies should be doing instead: 🚨 1. Vague, Meaningless Positioning – Why AI startups fail to communicate a clear use case. 🎨 2. The Same Boring Visuals – Why every AI brand looks like a clone of OpenAI. 📝 3. Overusing…
E2 · 18 Aug 2025 · 43 min
Ep #2: The Top 3 Things Bugging CMO's Right Now
Discover the Brutal Truth Behind B2B SaaS Marketing Challenges! Are you struggling to optimize your marketing strategy in today’s competitive B2B SaaS landscape? In this video, we break down insights from Peep Laja’s LinkedIn post, where he surveyed 50 top B2B SaaS CMOs (from companies generating $50M to $1B+ in revenue). Their stark admission? "We're spending more to acquire worse customers." In this discussion, you'll learn about the top 3 pressing issues that are shaking up the industry: 🚀 1. Increasing Customer Acquisition Costs Skyrocketing CAC: With SEO in decline and paid channels…
E1 · 15 Aug 2025 · 38 min
Ep #1: Copy-First vs Design-First Websites
Unlock the Secret to a High-Converting Website for SaaS Founders & Product Marketers! In this episode, we dive deep into the Copy-First vs. Design-First debate and reveal why starting with compelling copy is the ultimate strategy for building a website that truly converts. Learn how to: Clarify Your Website’s Purpose: Understand how to communicate your audience’s problem, present your solution, outline actionable steps, and showcase proof of credibility—all through strategic copywriting. Avoid the Pitfalls of a Design-First Approach: Discover why leading with aesthetics can lead to vague…

About The Factory Floor

The Factory Floor is a English business podcast from Corey Haines, Zach Stevens, & Nick Loudon. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Corey Haines, Zach Stevens, & Nick Loudon
Language: English
Category: Business
New episodes: Weekly
Typical length: 38 min
Latest episode: 10 Jul 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1833579865
Rights: 2025 Conversion Factory LLC

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