The Joe Jaap Podcast

Latest episode

7 Oct 2026 · 21 min

The Million-Dollar Spreadsheet: Revenue Hiding in Plain Sight

What if your next million dollars in revenue starts with the people who already know your name? In this solo episode of ScaleCraft, The Joe Jaap Podcast, Joe Jaap walks through a simple exercise for uncovering overlooked opportunities among current and former customers, past prospects, and your personal and professional network. All it takes is three spreadsheet tabs, two uninterrupted hours, and one strong cup of coffee. Joe explores why businesses often chase new leads while existing relati...

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Earlier episodes 4 most recent

1. 

   30 Sep 2026 · 40 min

   The Hard Decisions Behind Scale: Chris Hessler on People, Focus, and Advice

   The people and decisions that get a business to one stage may not be the ones that take it to the next. In this ScaleCraft episode of The Joe Jaap Podcast, Joe Jaap talks with Chris Hessler, founder and CEO of The Advisory Bench, about what changes as a company grows and why even experienced CEOs need perspectives beyond their own. Chris shares how his first advisory board helped him build a business around a U.S. Postal Service contract. Years later, that board challenged him to stop i...

2. 

   23 Sep 2026 · 21 min

   The SCALE Framework for Making Bigger Business Decisions

   The biggest opportunities rarely arrive with complete certainty. Sometimes they look inconvenient, risky, or completely outside the way you normally operate. The challenge is knowing whether you’re looking at a reckless gamble or a calculated opportunity to grow. In this solo episode of The Joe Jaap Podcast, Joe Jaap shares the story of a decision that opened an important chapter in EmoryDay’s growth and the framework he now uses to think through opportunities: SCALE. Signal. Capacity. Appeti...

3. 

   23 Sep 2026 · 30 min

   Building a Marketing Engine That Creates Measurable Revenue

   Views, clicks, leads, and website traffic can tell you something is happening. But they can’t tell you whether your marketing is actually creating a stronger business. In this solo episode of The Joe Jaap Podcast, Joe Jaap explores what separates marketing activity from a true growth engine: a measurable system that connects demand, customer action, revenue, and ultimately margin. Joe breaks down the three concepts he believes businesses need to understand first: active prospects, passive pro...

4. 

   23 Sep 2026 · 13 min

   Growth Can Be Crafted: Building Systems for Lasting Growth

   Being great at the work is not the same as being great at growing the business around the work. In this episode of The Joe Jaap Podcast, Joe shares the experiences and principles that shaped his view of business growth, beginning with the lessons he learned dialing for dollars on a 100% commission plan. Those early calls reinforced ideas that still matter today: people have limited attention, value has to be clearly communicated, trust matters, and consistent follow-up can determine whether a...

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