How AI Is Changing Email, Part 2 | Bathroom Break #125

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1. 

   21 Sep 2026 · 13 min

   How to Increase Your Landing Page Conversions | Bathroom Break #126

   Your landing page is probably leaking visitors, and the fixes are smaller than you think. Jay and Daniel break down how to increase conversions on those pages and offer pages, from the fields you force people to fill out to the button nobody can find. Plus, why every extra must-fill field silently costs you registrants, where to put social proof so it actually does something, and the 1 thing on your page that sends 30% of visitors running for the exit. Plus, a HEATED debate about airplane hygiene and the birth of Jay's new favorite word. If you're a Marketer who wants more conversions…

2. 

   18 Sep 2026 · 44 min

   Finding Social Creators Before They Blow Up, with Jori Evans, Director of Social at MANSCAPED

   If likes don't matter anymore, how do you measure organic social? How do you find great social creators BEFORE they blow up? How do you make a Super Bowl ad about uh, intimate men's grooming, when you can't say "balls" on TV?? Jori Evans, Director of Social at Manscaped, has figured out the answers to a lot of mysteries, and she joined the pod to share her wisdom. Originally aired in January, this episode has everything from how MANSCAPED ran their viral campaigns like "Face Pics vs. D*** Pics," how meme culture drives brand conversions, and what it's like threading the needle between your…

3. 

   16 Sep 2026 · 47 min

   Why Marketing Automation Isn’t Marketing Intelligence with Duarte Garrido, Co-Founder of Dojo AI | Ep. 443

   Want a reason to be optimistic about the future of Marketing jobs? Duarte Garrido, Co-Founder of DOJO AI, makes a pretty great case for why great Marketers are about to matter more than ever. He ran Marketing for over a decade at giants like Coca-Cola and Sky, then set out to rebuild the broken Martech stack from scratch. He and Daniel talk about the difference between automation and intelligence, why Duarte can smell AI copy from 10 miles away, and why he says everything AI touches becomes a commodity...except this 1 thing it still can't do. If you're a Marketer who wants to use AI without…

4. 

   11 Sep 2026 · 34 min

   4 Reasons Human Connection is THE Marketing Strategy with Haley Janicek

   After years of digital everything, audiences are craving something real again…and Haley Janisch knows exactly how to deliver it. As the Head of Creator Community at Kit, Haley has built experiences like Craft and Commerce and Kit Studios that connect creators beyond the screen. In this episode, Haley joins Tamara to unpack the art and strategy behind unforgettable events. They explore why offline connection matters more than ever, how to design experiences that stick in people’s minds, and the small details that make a huge difference. You’ll also hear the story behind ConvertKit’s Taylor…

5. 

   9 Sep 2026 · 43 min

   The 6-Step Framework for Naming Anything with Katie Miserany, Global Head of Marketing at SurveyMonkey | Ep. 442

   How do you land on a name when you're staring down fifty thousand options, and none of them feel right? Katie Miserany, Chief Communications Officer and Global Head of Marketing at SurveyMonkey, just led the naming and go-to-market for Launchpad, SurveyMonkey's new suite of market research tools built for Marketers with zero research background. Katie joined the company on the communications side, worked her way up to Chief of Staff, and took over the newly combined Marketing and Communications function about a year ago. And, Katie breaks down the six-step framework her team used to name…

6. 

   7 Sep 2026 · 11 min

   How AI is Changing Email | Bathroom Break #124

   AI is already reading your emails before your subscribers do, and if you're not writing for it, your message might not make it to the inbox at all. Jay breaks down "live text," the actual HTML text in your email that AI tools like Gmail summaries and Microsoft Copilot scan to build inbox previews and rewrite preheaders. Copilot alone just hit 30 million paid users, up 10 million in a single month, so this isn't a niche problem. Jay's rule: the first 150 characters of your email need to carry your most important, most specific information (webinar details, offer terms, whatever the ask is)…

7. 

   9 Oct 2026 · 48 minNew

   How to (Really) Measure Marketing Effectiveness with PepsiCo's Sorin Patilinet

   What if your ads are only driving 10% of your sales? Sorin Patilinet, Global Marketing Effectiveness Lead at PepsiCo, says most Marketers are measuring the smallest lever they've got. This engineer-turned-Marketer spent 13 years building the Marketing effectiveness practice at Mars before bringing his measurement obsession to PepsiCo. He also literally wrote the book on it.He and Daniel get into why measurement should never start with your data (what??) and what testing hundreds of ads on real brains will reveal about your creative. Plus, why Sorin doesn't trust surveys and the one metric…

8. 

   7 Oct 2026 · 29 min

   How to Move at the Speed of Culture with Katelyn Stokes, Marketing Director at Maruchan

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9. 

   5 Oct 2026 · 11 min

   LinkedIn, Instagram & Subject Line Tactics That Are Working In Q4 | Bathroom Break #128

   Q4 inboxes and feeds are about to get crowded, and last quarter's tactics might not be enough to stand out. Jay and Daniel trade the subject line plays they're betting on right now. Daniel puts a specific number like 7, 5, or 8 (never a round 10) at the front of his subject lines, and he mixes lowercase with a single all-caps word. Jay capitalizes the entire first word, like NEW, and opens with the offer in brackets. He also moves emojis to the middle or end of the subject line, or bookends them in the preheader, because a leading emoji causes problems for screen readers. They also break…

10. 

    2 Oct 2026 · 37 min

    How to Build a Winning B2B Creator Program with Vin Matano, Founder of Creatorbuzz

    Is it really alllll about follower count when it comes to B2B influencer marketing? It’s not. It’s more about who’s following you, than how many. Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right creators, it can be the tool your brand needs to scale. Plus, what does a good creator brief actually look like? What makes LinkedIn content stand out? How do you incorporate events IRL into your strategy? Some things may surprise you. Whether you’re a…

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