7 Oct 2026 · 30 min
Episode 85: Live from Chicago at ML: Google Ad Tech, AI and the Future of Publishing
Keith Petry, SVP of Data and Identity at Viant, and Scott Messer of Messer Media and host of Ad Tech Therapy join Alan Chapell. They explore Google’s ad tech remedies, publisher economics, industry standards, AI’s impact on content, third-party cookies, measurement, and why stronger collective action may be critical to the future of the open web. The Chapell Regulatory Insider can be found at: https://chapellreport.substack.com/ Takeaways - Industry standards only matter when buyers actively adopt them. - Premium publisher inventory needs clearer economic recognition. - Publishers need to…






