Podcast · Business

The New Generation Entrepreneur Podcast

by Brandon Lucero · English · Business

You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a

New episodes: Weekly
Typical length: 24 min
Latest: 13 Oct 2026
Language: English

Latest episode

13 Oct 2026 · 40 minNew

Removing The 3 Hidden Traps That Took Me To My First 7 Figure Year - PART 2

Ever feel like you've got all the right strategies courses, funnels, ads yet somehow you're stuck on the same plateau? I've been there, and so has my guest Brad Bizjack. Last week we revealed the three hidden blocks killing your momentum: that nagging "I should be further…", the perfection trap, and the craving for certainty. But knowing them is only half the battle. Today on the podcast, Brad and I pull back the curtain on how to actually unlock your growth by upgrading your entrepreneurial OS. We dive into the four-part "combination lock" that determines your success, and I promise it'll…

Play episodeWhatsApp Download

Earlier episodes 29 most recent

E354 · 6 Oct 2026 · 35 min
Removing The 3 Hidden Traps That Took Me To My First 7 Figure Year - PART 1
Ever feel like you've got the strategy but still can't break through? That invisible ceiling stopping you from leveling up? I sat down with mindset expert Brad Bizjak he's helped tens of thousands of entrepreneurs smash their subconscious blocks and create real momentum. No more spinning wheels. Today on the podcast we dive into those hidden "inner conflicts" that keep you stuck, even when you know exactly what to do. Listen in and discover: • Why you believe you should be further along and how that mindset steals your joy • How perfectionism masquerades as ambition but actually guarantees…
E353 · 29 Sep 2026 · 20 min
My 3 Strongest Identities Caused Huge Disruption - Here's how i fixed it
Ever feel like invisible forces are tripping you up, even when everything seems fine? I had no clue I was my own worst enemy until I peeled back three "identities" I'd been wearing. First, I thought being a "good guy" meant never rocking the boat. Turns out, it just let standards slip and boundaries vanish. Then I leaned into my "fun boss" vibe only to use fun as an escape hatch from real work. And finally, I crowned myself a "messaging expert," which led to dangerous overconfidence and getting blindsided by industry shifts. It wasn't the labels themselves that caused the chaos. It was my…
E352 · 22 Sep 2026 · 32 min
The Lessons That Saved My Life and Business
Ever feel like life is out to get you? Divorces, broken partnerships, a business that tanks… Over the past three years, I've been slapped with problem after problem, change after change stripped down to nothing and stuck in survival mode. I found a handful of lessons that helped me move through the chaos faster, rebuild my sanity, and spark new momentum in my business and life. Today on the podcast, I'm sharing bite-sized strategies for getting out of your darkest season and into a place of growth and excitement again. Listen in and discover: • Why your toughest setbacks are secret setups…
E351 · 15 Sep 2026 · 15 min
Dynamic Shifting Education Got me 2 Million Views on A Reel
Ever post two almost-identical reels and one explodes with 2 M views while the other flops at 8 K? That happened to me, and I was scratching my head. I dug into Content Lab's analytics and realized it wasn't just the framework it was the teaching. The videos that blew up weren't simple tutorials. They were what I'm calling dynamic shifting education: lessons that shift an unhealthy dynamic, not just show you what to do. Today on the podcast, I break down dynamic shifting education and share how to turn your educational content into a perspective-shifting machine. Listen in and discover: -…
E350 · 8 Sep 2026 · 34 min
Why You're Replaceable (And How Not To Be)
Ever feel like your spot could be filled by someone else? Last week, hiking in Flagstaff, I hit the snowline and had an epiphany: we all operate like we're replaceable even in our own niches. Fast forward to our team retreat in Telluride (side note: those peaks align with Orion!), and I realized this replaceable mindset actually powers true mastery: experience, purpose, and constant evolution. Today on the podcast I dive into how owning "everyone is replaceable" can make you irreplaceable. I break down my three-pillar framework that's kept our business ahead of the curve and why it matters…
E349 · 1 Sep 2026 · 19 min
Stop Crafting Generic Copy, Diagnose Your Audience
Ever scroll past a post that nails your exact pain point and think, "How did they get inside my head?" If it doesn't happen every day, we need to fix that. I used to watch teams craft generic ads that spoke to everyone and resonated with no one. Then I discovered diagnosing: a simple shift to self-identifying language that makes your prospects conclude, "Yep, that's me." Today on the podcast, I'm unpacking diagnosing how to use specificity to build relevance, trust, and demand before you even pitch. Listen in and discover: • What diagnosing (a.k.a. self-identifying language) is and why it…
E348 · 25 Aug 2026 · 18 min
The 2 Questions That Kill Sales Objections
"Brandon, how do I attract more buyers into my funnel?" I get this question all the time. And here's the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That's just how conversion works. So if your sales are falling flat, it's usually not a buyer problem. It's an objection problem. Most objections (price, timing, "let me think about it") aren't logical decisions. They're automatic reactions. Your prospect's nervous system is telling them familiar is safe and the unknown is scary, so it throws up a wall before they've even thought it through.…
E347 · 18 Aug 2026 · 39 min
Building a Messaging Bridge To Create Demand - Part 3
Ever feel like you're preaching into the void? You launch your solution, shout about the features… and hear crickets. They're not ignoring you they just can't see why they need it. I used to do the same thing: start at the finish line. Pitch first, connect later. No wonder nobody tuned in. In today's world, people only lean in when you first meet them where they are. Today on the podcast, I'm wrapping up our three-part Building Bridges series with live hot seats from NGM Live. You'll watch me build bridges in real time so your audience sees their pain, feels the tension, and gets excited…
E346 · 11 Aug 2026 · 56 min
Building a Messaging Bridge To Create Demand - Part 2
Ever felt like you're pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you're driving 40 mph and your car starts shaking. A sign that reads "We fix timing belts" won't make you stop you don't even know that's the problem. But a sign that says, "Car shaking over 40 mph? We'll fix it in 15 minutes"? You'd slam on the brakes and pull in. That mechanic created a bridge from your known problem (shaking car) to the solution you needed (timing belt). Today on the podcast, we…
E345 · 4 Aug 2026 · 14 min
How To Bridge The Gap From Problem To Solution In Your Messaging
When I started teaching this four years ago, I'd ask people, "Is your messaging off?" and get blank stares. Nobody knew what messaging even was. They just knew their content wasn't working. So I changed one thing. I started saying: "Is your content filled with great information, but you're not seeing the sales or engagement? There's a reason." Same solution. Completely different response. Because that version met people where they actually were. That's a bridge. The connection that carries someone from their unwanted experience to wanting what you sell. And most entrepreneurs skip it…
E344 · 28 Jul 2026 · 27 min
Is AI killing your messaging?
I'll be honest I didn't want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I've seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types "write my Facebook ad," and wonders why their content flops. They skip the learning curve and miss the deeper connection. Today on the podcast, I'm unpacking exactly how AI should fit into your messaging process—and why you still need the human element. Listen in and discover: - Why AI alone can't replace your…
E343 · 21 Jul 2026 · 32 min
Are you pitching solutions too soon?
Have you ever blasted out a perfect product pitch… only to hear crickets? I've been there. When I first taught messaging, I'd ask, "Want to fix your messaging?" Their response? Blank stares. Because they didn't even know messaging was the problem. They knew their content wasn't landing. They knew they were getting zero engagement. So I shifted to talking about that frustration instead and everything changed. Today on the podcast… I'm breaking down why talking solutions before problems misses the mark, and how to flip your communication whether you're chatting with customers, kids, or your…
14 Jul 2026 · 17 min
3 Things that are saving course creators in 2026
Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it's been a whirlwind. I've seen more change in the past few months than in years prior. And if you're stuck wondering how to not just survive, but actually grow right now, I've got you. I spent eight months experimenting, tweaking offers, and refining messaging until I stumbled on three powerful shifts that turned uncertainty into massive growth for us. Today on the podcast, I'm breaking down those three moves step-by-step and showing you exactly how to apply them in your business.…
E341 · 7 Jul 2026 · 19 min
Why Your Audience Isn't Buying (And the One Language Shift That Fixes It)
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: "OMG, that's me!" Think about a doctor who pinpoints your exact symptoms before you say a word. You'd chase them down for the treatment, right? That's the power of diagnosing in your marketing: making people self-diagnose so they trust you and chase your solution. Today on the podcast I'm unpacking the art of diagnosing: how to nail relevancy, build trust, and…
E340 · 30 Jun 2026 · 21 min
Grounded Parenting Blew UP This Week! Here's How
Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI and suddenly exploded from 50K to 113K followers in seven days. Before my sales funnel was even ready. I watched 1.2 million views roll in, grabbed 1,800 email leads, 9,500 DM contacts, and pulled in $584 on autopilot. Sounds nuts, right? But it wasn't luck. It was a system. Today on the podcast, I'm pulling back the curtain on how I engineered this viral unlock and built a profitable marketing funnel in days (not months). Listen in and discover: • How…
E339 · 23 Jun 2026 · 10 min
Business By Design is open and I'm giving $12k+ of bonuses
Ever get overwhelmed by all the free trainings, tools, and "next big things" online? I definitely have. Two years ago I signed up for half a dozen "must-have" programs… and never finished any. So this year, I wanted to do something different. No fluff. No 100-page workbooks you'll never open. Today on the podcast, I'm dropping a one-time-a-year free offer: $25,000 worth of mentorship, software, live calls, AI tools and more are yours for free when you enroll in Business By Design through my link. Listen in and discover: • Why "courses" are dead and systems are the future (no more endless…
E338 · 16 Jun 2026 · 1 hr
The Step by Step Plan 7-Figure Entrepreneurs are Using to Grow in 2026 with James Wedmore Part 3
That idea blew my mind when my friend James Wedmore shared how a crippling lawsuit nearly ended his business… and then forced him to break through fear, build the right container, and jump from $2M to $10M in just one year. Today on the podcast, James and I unpack how you can engineer your own quantum leap no catastrophe required. Listen in and discover: • Why facing fear exposes what truly matters and ignites unstoppable momentum • How to build the "infrastructure" that supports massive growth instead of just maintenance • The shift from playing "not to lose" to playing "to win" (and why it…
E357 · 9 Jun 2026 · 21 min
The Great 'Online Expert' Reset of 2026 - Part 2: What Nobody's Saying
Ever drown in AI prompts…only to watch your conversions flatline? I felt the same frustration when I first tried AI everything sounded generic, hooks underwhelmed, and my students weren't getting better results. Then I flipped the script. The real winners won't be the ones who outsource their brainpower but those who fuse AI with their own mastery and human insight. Today on the podcast, I'm pulling back the curtain on the three pivots you need to thrive in the age of AI: • Weaving your unique expertise into every AI prompt for one-of-a-kind messaging • AI analytics hacks to uncover hidden…
E336 · 2 Jun 2026 · 30 min
The Great 'Online Expert' Reset of 2026 - Part 1: What Nobody's Saying
Have you felt stuck lately sales flatlining, content fizzling, and wondering what happened? I've seen more change in this space over the last 12 months than in the past decade. AI's rewriting the rules, algorithms are pickier, and everyone's drowning in offers. It's like riding a roller coaster blindfolded… until you get off and finally see the tracks. That's why I'm kicking off a three-part podcast series on how I'd build a business from scratch in 2026 starting with what's actually changed and why old tactics won't work anymore. Today on the podcast, we dive into part one: The New Rules of…
E335 · 26 May 2026 · 18 min
Quantum Growth: When Purpose Meets the Algorithm
Ever felt stuck in a project that's making money but not lighting you up? I've been there. After a big downturn (and a divorce), work became a chore, not a thrill. So I grabbed my blender figuratively and threw in two big realizations from the last few weeks. Today on the podcast, I'm blending: How to know when to move on or double down when your project still needs love. Why passion fuels perseverance (even if the cash isn't rolling in…yet). How AI and algorithms are reshaping social media: go viral, then laser-target your fastest buyers. Listen in and discover: - The clear sign it's time…
19 May 2026 · 48 min
Core lessons would let me rebuild my business in one year
I once spent years posting tutorials, hoping "just adding value" alone would make sales roll in. I watched my YouTube subscribers climb, and my email list grow slowly but my revenue barely budged. After 10 years building my multimillion-dollar course business, I realized these core lessons would let me rebuild in one year (not ten) if everything fell apart tomorrow. Today on the podcast, we dive into the five brutal truths I had to learn the hard way: • Why "just add value" still won't guarantee sales • The real gap between organic reach and paid ads and when to embrace both • How the dance…
E333 · 12 May 2026 · 11 min
Content Lab is LIVE - More engagement in 30 days than all of last year
Ever feel like going viral is just luck? Spoiler alert: it's not. Over the past year I came out of a personal fog into a world where AI copycats flooded every niche—and my sales flatlined. Then I stumbled on a simple truth: great content follows a science. Back in September I launched a grounded parenting channel as a case study for our messaging AI, Bots Convert. In weeks we hit 27k followers on TikTok, 5k on Instagram, and scored 200k views on a single post. And none of it was dancing or lip-syncing hacks—it was pure psychology and my own teachings. Today on the podcast, I'm pulling back…
E332 · 8 May 2026 · 20 min
Why I stopped selling my flagship messaging programs
Yes, you read that title correctly. I stopped selling my flagship messaging programs. And no, they're not gone forever—I just hit pause. After a tough divorce and burnout from answering the same questions week after week, I realized something huge: the market shifted, AI exploded, and my passion took me in a new direction. Instead of forcing myself to talk about funnels and webinars nonstop, I leaned into what lights me up now—the psychology of content and how AI can supercharge it. That's why we built Content Lab, a new monthly program that blends your unique voice, proven frameworks, and…
5 May 2026 · 26 min
The uncomfortable truth Why Someone With Half Your Knowledge Has 5x Your Following (And What How To Fix It)
Ever posted your most insightful, five-years-in-the-making content only to hear crickets? Then, out of nowhere, a silly park video you threw together explodes overnight? It's maddening when deep expertise feels invisible and surface-level stuff blows up. Today on the podcast, I'm exposing why knowledge alone won't skyrocket your following and revealing the three psychological triggers that will. We dive into: • Why deep expertise can actually hold you back online • How to use relevancy to stop the scroll and hook your ideal audience • Validation strategies that make people feel seen and…
E330 · 28 Apr 2026 · 16 min
The Unpopular Truth About AI and Your Messaging (From Someone Who Built an AI Messaging Bot)
We're living in an AI gold rush: some entrepreneurs worship it, while others call it a fad. Which camp are you in? Are you blindly clicking "generate" on ChatGPT and wondering why your content falls flat? Or dismissing AI altogether as the latest gimmick? I learned this building my parenting brand on TikTok. I wasn't the most certified expert but I exploded faster than anyone else. And it had nothing to do with a magic AI button. The secret was using AI as a scalpel, not a sledgehammer, pairing it with deep messaging knowledge, marketing psychology, and personal purpose. Today on the…
E329 · 21 Apr 2026 · 48 min
How I've made millions without a job
Ever wonder how I've gone 15 years without a traditional job and still pulled in an estimated $10–20M? Back in college I was building and flipping humor websites (one sold for $2K, another for $4K). Then I created beamed.com , hit 100K uniques a month, and sold it too. No degrees. No bosses. Just hustle. Today on the podcast I'm pulling back the curtain on every side gig, website flip, service launch, and future money move I've tested. Listen in and discover: • Why hunting your own opportunities beats copying every guru • How to build, grow, and sell websites for fast profits • The simplest…
E328 · 14 Apr 2026 · 25 min
The Psychology of Content Driving the Algorithms on Social Media
Ever thought your Instagram or TikTok feed is secretly coaching you? I did when I dug into why our parenting brand posts were blowing up and realized the algorithm had mapped my every desire, belief, and blind spot. I saw content on healthy relationships, mountain biking, quantum physics, even how to handle judgment after divorce, all because I'd shown interest. Social platforms build a psychological profile on YOU, and they're feeding you exactly what keeps you hooked. Today on the podcast we flip the script: instead of wondering why you're seeing this stuff, learn how to make social media…
E327 · 7 Apr 2026 · 24 min
From $0 to Millions: The Risk No One Talks About (And What It REALLY Takes to Win)
Ever get seduced by the dream of sipping Mai Tais on the beach while your course prints cash? Spoiler: that's a mirage. This year, I risked everything—divorce fallout, wiping my savings, betting it all on one launch. My team's paychecks, my comfort zone, my millionaire status… all on the line. And it taught me one brutal truth: an online biz is a real business. Bare-minimum effort won't cut it. Today on the podcast, it's Spicy Brandon time. I'm calling out the biggest misconceptions, the phases of growth, and exactly what it takes to go from zero to a million (and beyond). Listen in and…
E326 · 31 Mar 2026 · 16 min
Can You Use AI To Go Viral With Your Teachings?
AI is blowing up right now, and you've probably felt torn. On one hand, you need to adapt or get left behind. On the other, if you let AI do all the work, your content sounds like a million others. So which camp should you join? Spoiler: neither. I've spent weeks building AI "bots" that don't just spit out frameworks—they actually research your niche, pull viral triggers, and inject your personal values. The real secret isn't the template; it's what you fill into that template. And when you combine real data on what's exploding online with your own voice and teaching style, magic happens.…

About The New Generation Entrepreneur Podcast

The New Generation Entrepreneur Podcast is a English business podcast from Brandon Lucero. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Brandon Lucero
Language: English
Category: Business
New episodes: Weekly
Typical length: 24 min
Latest episode: 13 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1509526556

RSS feed Apple Podcasts

More English business

Take it with you

The Melo app keeps playing with the screen off, works in the car and on your watch, wakes you to your station, and browses the whole catalogue offline. Free, no ads, no account.