How Billionaires Set Goals: A Step-by-Step Guide to Achieve Your Goals Using the 4-1-1

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1. 

   E557 · 11 May 2026 · 35 min

   Brand Building 101: Content Strategy, Storytelling, Positioning and More with Donald Miller

   Entrepreneurs know they need to create content, build trust, and stay visible. The hard part is knowing what to say, how often to say it, and how to make sure your message actually leads people toward your business. In this episode, Jay Papasan sits down with Donald Miller, author of StoryBrand, for a practical masterclass on brand building for entrepreneurs. Donald breaks down how to use content to create curiosity, build familiarity, and guide customers toward commitment. He also explains why the strongest brands are built around a specific problem, a clear promise, and a founder or leader…

2. 

   E556 · 4 May 2026 · 31 min

   The Making of The ONE Thing: What We Cut From the Book (And Lessons We’d Add Today)

   Before The ONE Thing became the bestselling book readers know today, it was a much bigger manuscript, more than 400 pages long. In this episode, Jay Papasan goes back to the final stretch before publication to unpack the hard decisions that shaped the book and made it stronger. Jay shares the lessons behind what got cut, including the idea that low hanging fruit can be a distraction and how maintenance can quietly steal time from the work that matters most. Then he turns to what 13 years of teaching, coaching, and living these principles has taught him since the book came out. He walks…

3. 

   E553 · 27 Apr 2026 · 39 min

   The Psychology of Hope: A Blueprint for a More Hopeful Life with Dr. Robyne Hanley-Dafoe

   When the world feels heavy, hope can feel fragile, or even out of reach. In this episode, Jay sits down with award-winning behavioral psychologist Dr. Robyne Hanley-Dafoe to unpack what hope really is and why it matters so much in difficult seasons. Dr. Robyne explains that hope is not the same as optimism. Optimism is often tied to a specific outcome, while hope is the steady belief that no matter what happens, we will find a way through. Together, they explore the psychology of hope, the role of agency and environment, and why small daily habits can help us stay grounded when life feels…

4. 

   E554 · 20 Apr 2026 · 39 min

   Should Business Leaders Get Political? A Framework for Speaking Up

   When something bad happens in the world, every business leader has a difficult decision to make - the decision to speak up, or to stay silent. In the past, silence was the safest option - today, that’s no longer the case. In such a chaotic world full of conflict, inequality, and political polarization, it’s never been more important to get this question right. In this episode of The ONE Thing Podcast, Jay Papasan tackles the modern leader's biggest dilemma: The choice to speak up. Whether it's a global crisis, a political movement, or social turmoil, the pressure to "say something" is at an…

5. 

   E553 · 13 Apr 2026 · 42 min

   Why Talented People Go Unnoticed: Career Cheat Codes with Courtney Johnson

   A lot of talented people assume that if they work hard enough, they’ll eventually get noticed. Courtney Johnson says that’s simply not how careers work. In this episode, Jay sits down with Courtney, author of Career Cheat Codes, to unpack the unwritten rules that often separate people who get promoted, hired, and remembered from those who get overlooked. They explore how visibility, relationship-building, and personal branding shape career growth, whether you’re applying for a job, growing a business, or trying to expand your influence inside your company. Courtney shares practical ways to…

6. 

   E551 · 30 Mar 2026 · 46 min

   The Science Behind Sustained Success with Nir Eyal

   What if the biggest thing holding you back isn’t your skills, your resources, or even your discipline—but your beliefs? In this conversation, Jay sits down with Nir Eyal to unpack the hidden force behind motivation and persistence. While most people think success comes from knowing what to do, Nir makes a compelling case that the real driver is belief. If you don’t believe the effort will pay off—or that you’re capable of sustaining it—you’ll quit long before results show up. They break down the “motivation triangle” of behavior, benefit, and belief, and explore how limiting beliefs quietly…

7. 

   E550 · 23 Mar 2026 · 33 min

   Don’t Waste Your Hardest Lessons: Julia Lashay’s 5 Principles of Unshakable Resilience

   Content Warning: This episode includes discussion of the loss of a child and experiences of grief. It may be distressing for some listeners. Please listen with care and take the space you need. Resilience isn’t something you’re born with. It’s something you build—often in the moments you’d never choose. In this episode, Jay sits down with Julia Lashay to explore how adversity shapes leadership. From losing everything financially during the Great Recession to the unimaginable loss of her son, Julia shares how she found a way forward when life felt impossible. Instead of pushing past pain, she…

8. 

   E549 · 16 Mar 2026 · 25 min

   Giving Your Infinite Resources: A Shift In Perspective When The World Feels Heavy

   When the world feels heavy, many of us fall into the same cycle: doom scrolling, numbing out, or waiting for things to improve In this episode, Jay shares a powerful perspective shift inspired by a lesson from Mr. Rogers: instead of just looking for the helpers, as Mr. Rogers suggests - become one. Rather than waiting for change, we must act. Jay breaks down the science behind action and emotions, including the surprising research of Brené Brown, and outlines his 11 "infinite resources" - 11 ways we can influence change in our life, our relationships, and our world - all without feeling…

9. 

   E548 · 9 Mar 2026 · 42 min

   The Psychology of Sales: How to Close More Deals (Without Feeling Sales-y) with David Priemer

   Jay sits down with research scientist-turned-entrepreneur David Priemer to do a deep dive into the proven science and psychology of sales. In this conversation, David shares how curiosity - not charisma - became his competitive advantage, and the foundation of his newest business, Cerebral Selling. He breaks down the psychology behind buying decisions and explains why the best sales conversations don’t start with your product. They start with the problem. You’ll hear how David used The ONE Thing to host high-impact executive dinners at Salesforce, turning simple focus questions into powerful…

10. 

    E547 · 2 Mar 2026 · 36 min

    Closing the Loop: The Science Behind Feeling Overwhelmed, And What to Do About It

    If you feel like you have 30 browser tabs open in your brain, you’re not alone. Most business owners don’t have a capacity problem—they have a clarity problem. In this episode, Jay Papasan unpacks the science behind overwhelm, including the Zeigarnik effect and additive bias, and explains why unfinished tasks drain your mental bandwidth. When you try to multitask your way out, you only slow everything down and create more open loops. The solution isn’t better time management. It's a better selection. Jay walks you through how to download all your open loops, apply extreme Pareto thinking,…