Season 3, Episode 7 · The Shift Code
AI Changed Everything About Reputation Except What Actually Matters
4 Aug 2026 · 31 min
Episode notes
In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Chad Latz, Chief Innovation Officer at Burson, to analyze the shifting mechanics of strategic communications. As generative search engines replace traditional lookup tools, brands face a zero-click reality where algorithms mediate public perception. Chad shares how Burson uses advanced cognitive models to calculate unexpected shareholder returns and predict public reactions in seconds, giving leaders an objective fram...
Podcast
The Shift Code
Project Management Institute · Business · English
PMI executive leaders take listeners inside real stories of organizational transformation from sectors and regions across the globe. Join us for candid conversations with top leaders in transformation as they give a behind-the-scenes look into the strategic and digital innovation driving their journ
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