Podcast · Business

The Social Media Millionaire™

Welcome to the Social Media Millionaire Podcast hosted by Laney Media. This is the first podcast for the Modern CEO who is scaling million dollar businesses with organic social media.

New episodes: Weekly
Typical length: 44 min
Latest: 1 Dec 2025
Language: English

Latest episode

1 Dec 2025 · 1 hr 7 min

Season 2 Finale // 20) She copied me.

→ Start your free content audit HERE In this episode, we're unpacking the fear of being copied and how to turn it into your competitive advantage. We'll uncover the difference between sharing principles versus process, and why telling people what to do (not how ) protects your IP. We explore how the eight buying triggers create an uncopyable strategy that competitors can't replicate, even when they steal your content. We reveal specific tactics to use copycats for free market research and how to arm your audience with the information they need to spot the fakes. Build a brand so deep, so…

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Earlier episodes 29 most recent

S2 · E19 · 24 Nov 2025 · 36 min
19) I'm ashamed to admit this...
I need to be honest about something that sounds terrible: I sometimes have to reality check myself when I'm disappointed we only did $100K in sales in a day. The goalpost keeps moving. By the time you hit what you desperately wanted six months ago, it doesn't feel like anything because you think you should've done it three months ago. This isn't a rich people problem. It's a human brain problem that happens at every level. Whether you're disappointed you only made $5K instead of $10K or $50K instead of $100K, the pattern is the same. Let's talk about it.
S2 · E19 · 20 Nov 2025 · 1 hr 4 min
18) Ads don't fix bad marketing.
Hot take: If you can't hit seven figures organically, you have no business running ads. This isn't gatekeeping. This is protecting your bank account from an industry that profits when you fail. Ads don't make people buy. They just show your message to more people. And if your message doesn't convert the people already seeing it for free, paying to show that same broken message to more people is just expensive self-sabotage. In this episode, I'm breaking down what actually drives revenue, why the pay-to-play industry is one of the biggest scams in business, and how to know when you're…
S2 · E17 · 17 Nov 2025 · 56 min
17) I Can Predict The Objections You Get By Looking At Your Content
Start your free content audit → HERE I can look at someone's content for 60 seconds and tell you exactly what objections they're getting on sales calls. "I need to think about it." "I've been burned before." "I can't afford it right now." What most people don't understand is that objection handling is not a sales problem. It's a marketing problem. When someone gets on a call with you and hits you with these objections, that didn't start on the call. That started with something missing in your content. In this episode, I'm walking you through exactly what I see when I'm auditing someone's…
S2 · E17 · 13 Nov 2025 · 1 hr 9 min
16) The Metrics that Actually Matter (and how to track them)
CLICK HERE to claim that free audit! Most people track views, followers, and likes. Vanity metrics. Then wonder why they're not making money. Views aren't the problem. Conversion is. In this episode, I'm breaking down the 5 metrics that actually matter, how to calculate them, what "good" looks like, and the 6 buying triggers that drive conversion at each stage. Content to profile, profile to link, link to application, show rate, and close rate. Plus the exact benchmarks for each, how to identify where your funnel is bleeding money, and how to fix it. The data will tell you where to focus.…
S2 · E15 · 10 Nov 2025 · 58 min
15) The mistake that cost me $700,000 (maybe more)
→ CLICK HERE to claim that free audit! I made a $700,000 mistake. Six bad hires in one year. And after firing the sixth person, I had to ask myself: who's the common denominator here? Me. In this episode, I'm breaking down every hiring mistake I made so you don't have to. I'll walk you through when to hire, who to hire, how to hire, how to manage, and how to fire people. I'll give you the exact framework I use to decide when someone needs to go, when to hire a closer vs. a setter and what revenue justifies each, why most people don't need a new team member but a better system, how to give…
S2 · E16 · 6 Nov 2025 · 58 min
14) The Client Who Went from $12K to $100K in 6 Months
→ CLICK HERE to claim that free audit! Your content isn't boring. It's just not activating dopamine. I had a client go from $12K to $80K+ months. What changed? Her content started triggering dopamine, and people became obsessed. They'd binge 10-15 posts in a row, watch all her story highlights, then apply, ready to buy. No objections. Just "when can we start?" In this episode, I'm breaking down the neuroscience of why your content doesn't convert, how to trigger dopamine through anticipation loops (not curiosity loops), and the micro-commitment ladder that primes people to buy before they…
S2 · E13 · 3 Nov 2025 · 44 min
13) Death of the Covidpreneur
📱 HERE is the link to start your content audit. In this episode, I'm breaking down why the coaches and course creators who blew up during COVID are quietly disappearing and what actually changed in the economy, the platforms, and buyer psychology that's killing businesses built in 2020. I'm walking you through why a follower isn't worth what it used to be, why you have to hit all 8 buying triggers now instead of just 2 or 3, how loss aversion and survival mode spending completely changed the game, and why the people who make it through this filter will absolutely dominate the next era. I'm…
S2 · E14 · 30 Oct 2025 · 54 min
12) The Psychology of Authority: The 3 Questions Your Brain Asks Before Buying
✍🏻 HERE is the link for us to audit your content FREE. In this episode, I'm breaking down the Authority Trifecta: the three questions your brain asks before deciding to buy from someone. I'm walking you through exactly how I used this framework to generate $5M in pipeline value this month, why one of my clients with less than 5K followers brought in $300K in leads from a single post, and what's actually missing from your content that's keeping people from seeing you as the obvious choice. I'm also uncovering why people with massive followings are making pennies while others are closing…
S2 · E11 · 27 Oct 2025 · 52 min
11) Looking expensive doesn't make content convert.
✍🏻 HERE is the link to book your free content audit! In this episode, I'm unpacking the 12 brand archetypes and really hitting home to why your content feels...off. Not every business should be a luxury brand; you're just making your life (and your marketing) so much harder than it needs to be. We'll be uncovering how this plays into the "identity" buying trigger and what needs to happen in the brain to get someone to buy.
S2 · E10 · 23 Oct 2025 · 1 hr 1 min
10) The Four Buyer Types Aren't Enough: What's Missing From Your Marketing
✍🏻 HERE is the link to book your audit. If you've been told the four buyer types are the blueprint to scaling your business, I need you to understand they're just one piece of a much larger puzzle - and treating them as the complete picture is probably why coaches who used to make $80K months are now struggling to hit $10K while people like Alex Hormozi break world records with launches that systematically move every brain through the three layers of decision-making using all eight buying triggers, not just the surface-level personality preferences most marketers mistake for actual…
S2 · E9 · 20 Oct 2025 · 1 hr 28 min
09) The $100K, $1M, and $10M Content Playbook
✍🏻 CLICK HERE to claim that free audit! In this episode, I unpack exactly what content marketing looks like at $100K, $1M, and $10M annual revenue, and why the strategy that got you to six figures will actively sabotage your path to seven. I'll uncover the real symptoms keeping you stuck at each level (hint: it's almost never a "post more content" problem), walk you through our proprietary CONVERTS™ framework that's generated $323 million across 3,000+ clients, and hit home to why most social media marketing agencies are guessing while we're using data science and neuromarketing to engineer…
S2 · E10 · 16 Oct 2025 · 37 min
08) The Founder-Led Content Advantage: Why Your Brand’s Most Powerful Asset Is Still You
✍🏻 Claim your free audit here ! In this episode, I'm unpacking the significance of founder-led content in today's marketing landscape. I'm uncovering the concept of identifying a 'villain' in your industry, which helps to create contrast and engage the audience's primal brain, the "Authority Trifecta", essential elements for building authority and connection with the audience. We also hit home to the importance of future pacing and emotional resonance in content creation, ultimately leading to a discussion on the eight triggers necessary for effective content that drives sales.
S2 · E7 · 14 Oct 2025 · 57 min
07) Don't hire that coach.
✍🏻 HERE is the link to claim your free content audit! In this episode, I share my personal experiences with coaching and reflect on my journey from relying on coaches to becoming more independent in my business operations. I discuss the challenges of client retention, the gap between coaching expectations and reality, and the manipulative aspects of some marketing strategies. I emphasize the importance of self-trust and accountability in business decisions, learning from failures, and shifting focus from personal metrics to client success. Ultimately, I encourage listeners to critically…
S2 · E7 · 9 Oct 2025 · 41 min
06) Let's audit your content together
HERE is the link to claim your audit ✍🏻 In this episode, we are auditing your content together. I'm uncovering all 8 triggers that need to be present in your content to get your audience to buy, and really unpacking why it feels like pulling teeth to get sales for people who are missing even one of these triggers in their content. I bet you get more from this episode than the last coach you spent $15k with.
S2 · E7 · 6 Oct 2025 · 40 min
05) This pisses me off.
HERE is the link to submit your IG for that audit ✍🏻 In this episode, I'm shedding some light on many of the unethical, ineffective, and unhelpful practices within my industry. We're getting really honest about some of the investments I've made that didn't pan out, red flags to be aware of when hiring for social media marketing support, and some of the values, practices, and standards we've set for our clients.
S2 · E4 · 1 Oct 2025 · 38 min
04) If you're making $30k/month you'll be making $50k with these shifts
HERE is the link to submit your IG for the audit ✍🏻 In this episode, I'm unpacking how to go from $30,000 to $50,000 per month by shifting your content to a neuroscience-backed strategy. I'll be uncovering why people actually buy, what your audience's brain needs to hear to make a purchase decision, and what you should be discussing in your content to trigger that buying behavior.
S2 · E3 · 30 Sep 2025 · 36 min
03) Market Research is Out (if you want your content to SELL)
HERE is the link for you to submit your IG for that audit! ✍🏻
S2 · E4 · 22 Sep 2025 · 31 min
02) The Old Era of Social Media is 💀
THIS is where you can submit your info for a free audit ✍🏻
S2 · E1 · 8 Sep 2025 · 32 min
Season 2 // 01) The Hard Truth About Scaling: Lessons from Building, Breaking, and Rebuilding an 8-Figure Business
✍🏻 HERE is the link to have us audit your content FREE.
26 Aug 2025 · 40 min
They're teaching sales wrong.
Want our team to audit your content for free ? See if you qualify for a content diagnostic HERE !
S1 · 7 Apr 2025 · 58 min
The Secret of Predictable Virality with Caroline Flett
Want to scale your Business with Content? Go here: https://www.wearelaneymedia.com/podcast-smm Unpacking Viral Content Strategy with Caroline Flett | Social Media Millionaire PodcastIn this comprehensive episode of the Social Media Millionaire podcast, Kenda sits down with the go-to expert in viral content creation, Caroline Flett. Caroline shares her in-depth knowledge and experiences on how to make content that not only attracts but retains and grows a loyal audience on social media platforms like Instagram and TikTok.Caroline delves into the hard lessons learned about consistently going…
20 Mar 2025 · 48 min
Fixing what your last coach "BROKE"
Want a Free GAP assessment on your Content? Go here: ⁠https://www.wearelaneymedia.com/podcast-smm In this video, Kenda addresses common pitfalls in investing in business coaches and programs based on her personal experience. Kenda shares insights acquired from a $200,000 investment in various coaching programs—both positive and negative outcomes. Kenda offers a strategic approach to consistent lead generation, highlighting the importance of organic content marketing and the drawbacks of formulaic, one-size-fits-all advice. Kenda explains the significance of understanding consumer psychology…
17 Feb 2025 · 24 min
Leveraging Psychology to Turn Views into Sales: The 4A Scripting Model
Want a Free GAP assessment on your content? Go here: https://www.wearelaneymedia.com/podcast-smm Leveraging Psychology to Turn Views into Sales: The 4A Scripting Model In this episode of the Social Media Millionaire Podcast, Kenda explains the common issue of engaging content that doesn't convert to sales. Discover how the 4A Scripting Model – Attract, Anchor, Activate, and Acquire – can help you reframe your content to connect deeply with your audience and boost conversions. Kenda dives into neuromarketing principles, the framing effect, and the specific needs of different buyer types to…
10 Feb 2025 · 21 min
Mastering Social Media Sales: The CONVERTS Framework Explained
Want to Scale your Business? Go here: https://www.wearelaneymedia.com/podcast-smm Welcome to another episode of the Social Media Millionaire Podcast! Today, we're tackling the challenge of consistent posting with minimal sales. Discover the CONVERTS Framework, a proven system to transform content from mere likes and views into real sales across any industry. This episode delves into each step of the framework, supported by real client examples, and explains how business owners can audit and enhance their content effectively. Learn about the critical difference between symptoms and problems,…
3 Feb 2025 · 1 hr 2 min
Relax, you're not getting Sued
Navigating Business Conflict: Strategic Counsel with Susanna Margison In this enlightening episode, Susanna Margison, a unique blend of lawyer and coach, delves into her innovative approach called 'strategic counsel.' She shares her experiences and methods for resolving conflicts before they escalate into legal battles, focusing on helping entrepreneurs manage both personal and business disputes. Susanna discusses the importance of humanistic approaches, setting the right tone in client interactions, and avoiding unnecessary litigation. The conversation covers practical advice on how to…
27 Jan 2025 · 27 min
The Secret to my 80%+ Close Rate
Mastering Your Sales Process: Discovering the Secrets to an 85%+ Close Rate In this episode, Kenda dives into the rising concerns of the TikTok ban, political future, and business stability witnessed in January. Focusing on the sales gaps identified in the audience's marketing efforts, Kenda reveals her personal strategies that result in an impressive 85%+ close rate, achieved through organic marketing. Key areas of focus include the importance of building trust and connection before the sales call, understanding different buyer types, and tailoring sales pitches accordingly. Data tracking,…
7 Jan 2025 · 29 min
Showing up when You don't want to
Overcoming Insecurities: My Journey to Consistency and Confidence On Camera In this solo episode of the Social Media Millionaire Podcast, Kenda shares a heartfelt and personal journey about overcoming lifelong insecurities related to being on camera. Born with a rare eye cancer, Kenda discusses how her experience with a prosthetic eye and public bullying shaped her self-perception and affected her confidence. She recounts various stages in her life—from being a varsity cheerleader and rodeo queen facing exclusion, to ultimately succeeding in these areas despite opposition. The host reveals…
2 Dec 2024 · 24 min
Creating Founder Focused Content
Welcome to the Social Media Millionaire podcast! In this episode, Kenda and Soren Laney dive deep into the powerful world of founder-focused content. Learn what a personal brand truly means, how to craft it to differentiate yourself from competitors, and why effectively building your brand can give you the unbeatable edge in your industry. Discover insightful strategies on eliminating price shopping, increasing conversion rates, and engaging your audience through authentic storytelling. Kenda and Soren share valuable tips on connecting with your audience through curated authenticity,…
23 Nov 2024 · 22 min
What would Kenda Do? Q&A
Scale your business with Kenda: https://wearelaneymedia.com/lm-consult-page In this solo episode of the Social Media Millionaire Podcast, host Kenda tackles listener-submitted questions from her Instagram story. She dives into the advantages of developing a personal brand over a business brand, citing the importance of founder-focused content to build trust and emotional connections with audiences. Kenda also addresses how to handle stress and overwhelm in business, offering insights into improving business systems and delegation. Additionally, she provides strategies on becoming an expert…

About The Social Media Millionaire™

Welcome to the Social Media Millionaire Podcast hosted by Laney Media. This is the first podcast for the Modern CEO who is scaling million dollar businesses with organic social media.

The Social Media Millionaire™ is a English business podcast from Laney Media. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Laney Media
Language: English
Category: Business
New episodes: Weekly
Typical length: 44 min
Latest episode: 1 Dec 2025
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1642607146
Rights: Laney Media

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