Episode · "The Textile Creative" with Virginia Wygal
96: The Avoidance Pattern of Pricing
8 Oct 2026 · 15 min
Episode notes
The Avoidance Pattern Last week laid out four patterns of pricing behavior. This week starts on the first one: Avoidance. Virginia explains what it is, who does it, and why. It's a form of protection, and she says it gets mistaken for laziness or procrastination when it isn't. The maker who avoids the real numbers has usually looked at them once, gotten a result that rattled them, and decided not to look again. The number isn't the scary part. What you have to do with it is. Then she walks through the three personalities inside the Avoidance pattern. The Ostrich prices on what feels…
Podcast
"The Textile Creative" with Virginia Wygal
Virginia Leigh Studio · Arts & Books · English
The Textile Creative explores creativity as a vital, sustaining practice — one rooted in skill, material engagement, and thoughtful attention. Hosted by Virginia Wygal, designer, former Director of Product Development in the garment industry, and longtime educator, the podcast offers grounded, in
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