Podcast · Business

The Venue Podcast

by Kinsey Roberts and Lindsay Lucas · English · Business

Welcome to The Venue Podcast, the essential twice-weekly audio experience airing every Monday and Wednesday, meticulously tailored for current and aspiring wedding venue owners. Hosted by Lindsay Lucas and Kinsey Roberts, seasoned experts in the wedding industry, this podcast serves as your persona

New episodes: Weekly
Typical length: 33 min
Latest: 7 Sep 2026
Language: English

Latest episode

7 Sep 2026 · 32 min

50/50 Business Partnerships: What I Learned Co-Owning a Wedding Venue

Vista View Events existed for five years before Kinsey owned all of it. For those five years she had a business partner — a true fifty-fifty, and a family member on top of it. In this episode, Kinsey tells listeners what a two-person equity partnership actually is, what it felt like to live inside one, and why the structure you choose on day one follows you for years. She breaks down why an even ownership split creates a built-in deadlock risk, why "we're family" so often replaces a real agreement (and why that's a reason to formalize, not skip it), and the self-drafted, never-reviewed…

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Earlier episodes 29 most recent

31 Aug 2026 · 41 min
How Exclusive Vendor Partnerships Work at a Wedding Venue
Most venue owners have a recommended vendor list. Almost none of them have an exclusive vendor partnership — and the difference is worth real money and a dramatically better client experience. In this episode, Kinsey pulls back the curtain on the partnership she's had for years with her wedding coordinator at Vista View Events, breaking down what separates a casual referral from a formalized business arrangement. She covers the moment that pushed her to formalize the relationship, what a real partnership actually protects and provides that a rotating referral list never will, and the core…
24 Aug 2026 · 33 min
Part 2: Niche Venues and the Trends that Support Them
If the last episode was about the value end of the barbell economy, this one is about the other side of it. Luxury clientele aren't disappearing in 2026 — they're spending more intentionally, and private estate venues are exactly where that spending is landing. In this episode, we dig into why affluent couples are choosing smaller guest lists on purpose, why "destination feel without the destination hassle" is becoming the new standard for luxury weddings, and how one venue owner built a private estate specifically to capture this exact client. What You'll Learn Why luxury couples are…
17 Aug 2026 · 8 min
Behind the Mic: What to Expect from The Venue Podcast
Consistency has been the name of the game for most podcasts — but not this one, at least not right now. In this episode, Kinsey and Lindsay get honest about why they're stepping away from a rigid release schedule and embracing a little unpredictability instead. They walk through the real reasons behind the shift, why it doesn't mean a drop in quality or commitment to the show, and what listeners can actually expect (and not expect) going forward. This one's less about wedding venue trends and more about the two people behind them — why the business demands of running a venue…
17 Aug 2026 · 44 min
Niche Venues and the Trends that Support Them
Guest lists might be shrinking — but that doesn't mean the wedding industry is slowing down. In this episode, we break down the data behind the micro wedding growth in certain markets, why economic pressure is reshaping how couples plan, and how one venue owner read the market early enough to build exactly what couples are asking for right now. What You'll Learn: Why micro weddings (fewer than 50 guests) grew 23% year-over-year heading into 2026 What's driving the search surge for micro wedding inspiration How tariffs and economic uncertainty are directly reshaping couples' wedding budgets…
4 May 2026 · 33 min
The Hidden Role Behind Every Smart Venue Sale
If you've ever thought about buying or selling a wedding venue, you've probably realized one thing quickly—this is not your average real estate transaction. In this episode, Lindsay is breaking down what a business broker for wedding venues actually does, who she serves, and why this role has become increasingly important in today's market. Because here's the truth: selling a venue isn't just about the land or the buildings. It's about the business. The systems. The brand. The revenue. And positioning it all in a way that attracts the right buyer at the right price. Inside this episode,…
27 Apr 2026 · 38 min
Lindsay's next evolution for wedding venues
This episode is a little different—and a big one. After years of working alongside wedding venue owners to launch, scale, and systemize profitable businesses, Lindsay is officially expanding her role. She is now operating as a business broker for wedding venues. This evolution didn't happen overnight. It came from years of working closely with owners who built incredible businesses and then came back asking the same question: "Can you help me sell?" At the same time, she had aspiring owners asking where they can find profitable, established venues to purchase—without starting from scratch.…
20 Apr 2026 · 36 min
Business Partnerships for Venue Owners: What I Learned From 10 Years and 3 Different Partnerships
Partnerships can accelerate your business… or completely unravel it. In this episode, Kinsey breaks down her experience with three very different types of partnerships — what worked, what didn't, and what she would absolutely do differently today. If you've ever considered bringing on a business partner (or are currently in a partnership that feels unclear), this episode is your due diligence checklist. We cover: The three types of partnerships Kinsey has experienced Red flags she missed (and now looks for immediately) Why clarity beats chemistry The prep work most entrepreneurs skip Hard…
13 Apr 2026 · 31 min
Carousel Posts: The LinkedIn of Instagram (Why Venues Are Missing Out)
If you're posting pretty photos and hoping couples inquire… this episode is your wake-up call. Today we're breaking down why Instagram carousels are one of the most underutilized (and highest-converting) tools wedding venue owners can use to build authority, educate couples, and pre-qualify leads before they ever book a tour. We're diving into the psychology behind why people swipe, how to structure a high-converting carousel, and exactly how to build one inside Canva — even if you don't consider yourself "creative." Inside this episode, we cover: • Why people swipe carousels (hint: it's…
6 Apr 2026 · 38 min
Why you fail at content consistency (it's not what you think)
Why you fail at content consistency (it's not what you think) You're not inconsistent. You're isolated. Every January, venue owners start strong — posting 4–5 times a week, full of momentum and fresh ideas. By mid-month, it slows down. By February? Silence. It's not laziness. It's not lack of discipline. It's not because you "just aren't good at social media." In this episode, Kinsey breaks down the real reason venue owners struggle with content consistency — and why willpower isn't the solution. In This Episode, We Cover: Why isolation is the hidden enemy of venue marketing The psychology…
18 Mar 2026 · 27 min
Creating a Client Portal That Becomes the Calm in the Chaos
Wedding planning is exciting… but it can also feel overwhelming for couples. In this episode, we break down how to create a client portal that becomes the calm in the chaos — a centralized hub that answers questions before they're asked, reduces inbox overwhelm, and elevates your couples' experience from day one. Kinsey walks through exactly what she stocks inside her client portal, how she introduces it to couples so they actually use it, and how this one system saves hours of back-and-forth while increasing professionalism and trust. We cover: What to include in your wedding venue client…
4 Aug 2025 · 35 min
AI Search Visibility for Venues [Part One]
Search is changing—and fast. With AI-generated answers now appearing at the top of platforms like Google and Bing, venue owners need to start thinking beyond traditional SEO. In this episode of The Venue Podcast , Kinsey Roberts and Lindsay Lucas dig into AI search visibility and what it means for wedding venues moving forward. You'll learn what AI search actually is, how it's different from standard search results, and—most importantly—how to position your venue to stay visible and competitive in a changing digital landscape. We cover: 🤖 What AI search results are and how they're generated…
28 Jul 2025 · 37 min
How to Optimize Your Google Business Profile
Episode Summary: Your Google Business Profile might be one of the most overlooked tools in your venue's marketing strategy—but it shouldn't be. In this episode of The Venue Podcast , Kinsey Roberts and Lindsay Lucas break down how wedding venue owners can fully optimize their Google Business Profile to improve visibility, build trust with potential clients, and drive more qualified inquiries. Whether you're just claiming your profile or looking to take it from "meh" to magnetic, this episode walks you through practical steps that will make your venue easier to find and more enticing to book.…
23 Jul 2025 · 17 min
The Tech Stack That Runs My Venue Business (For Under $400/Month)
The detailed breakdown of Kinsey's Tech Stack to run her wedding venue, Vista View Events for less than $400/month. Here's the List: Creative & Design Tools Canva Pro - $20/month All social media content (Instagram carousels, Facebook posts, Reels covers) Photo editing and headshot retouching PDF guides and digital products Physical printed materials (thank you cards, planners, branded envelopes) Client Management System Dubsado - $20/month Central CRM for all client relationships Contract and agreement storage Client portal functionality Custom lists and client-specific resources Inquiry…
21 Jul 2025 · 11 min
Should You Put Your Pricing on Your Venue's Website?
In this short and sweet episode, Kinsey Roberts and Lindsay Lucas tackle one of the most frequently asked questions from venue owners: "Should I put my pricing on my website?" We get straight to the point and unpack the pros, cons, and strategic considerations that come with displaying (or not displaying) your pricing online. Whether you're a brand new venue navigating your first inquiries or a seasoned pro refining your booking process, this quick listen will help you make an informed and confident decision. In this episode, we cover: Why there's no one-size-fits-all answer How your pricing…
14 Jul 2025 · 42 min
Before You Break Ground: The 7 Mistakes First-Time Venue Owners Make
Every week, another beautiful venue closes its doors within the first few years. The reason? It's the costly mistakes made before ever welcoming the first guest. In this episode, Lindsay pulls back the curtain on the 7 most expensive missteps first-time venue owners make and provide actionable strategies to avoid them. Whether you're in the dreaming phase, applying for funding, ready to sign a lease or even a seasoned venue owner, this episode will save you time, money, and heartache by learning from others' expensive lessons. Key Takeaways 🎯 Market research isn't optional 💰 The MVP approach…
23 Jun 2025 · 15 min
Dream Big, Start SMART: Building Your Wedding Venue in Phases
Feeling like your dream of owning a wedding venue is slipping away? Take a breath — and don't give up. In this solo episode, Lindsay Lucas, wedding venue consultant, shares a powerful mindset shift that could change everything: You don't have to build the dream all at once. You just have to start smart. If traditional funding options said "no," it might be time to go back to the drawing board and explore building your venue in phases — a strategic, sustainable approach that reduces financial risk, opens more funding doors, and even comes with added benefits like spreading out tax liabilities…
18 Jun 2025 · 43 min
How to Get More Wedding Venue Leads: 3 Strategies That Actually Work
"Bookings are down for this year" - sound familiar? If you've been watching your lead pipeline slow to a trickle while refreshing your inbox hoping for inquiries, this episode is your lifeline. Kinsey and Lindsay are pulling back the curtain on three strategies that are actually working to generate wedding venue leads right now (not the same tired advice you've heard a million times). Grab your notebook (seriously, you'll want to take notes!) as Kinsey breaks down: 📱 Strategy #1: Leverage Social Media Consistently Learn the exact content formula that moves couples through their buyer's…
16 Jun 2025 · 15 min
Risk, Liability, and LLCs: Structuring Your Wedding Venue with Onsite Accommodations
In this episode Lindsay answers a listener's question, "Should my wedding venue accommodations be in a separate LLC?" If you're running (or planning) a venue with onsite lodging, this episode is a MUST-LISTEN 🎧 Lindsay breaks down exactly why smart venue owners separate their accommodations into their own LLC: Liability protection (because wedding drama ≠ lodging issues) Different insurance needs = different coverage Cleaner financials = better business decisions Exit strategy flexibility (sell one, keep the other!) This listener question came at the perfect time - so many of you are adding…
11 Jun 2025 · 24 min
Quick Fire Episode: Tips for Selling Your Wedding Venue
In this episode, Kinsey Roberts and Lindsay Lucas break down the key steps for wedding venue owners considering selling their business. With an increase in inquiries about buying and selling venues, they share practical advice based on real experience. Key Takeaways: Get your financials organized first - Buyers want to see actual profit, not just potential. Have your gross and net revenue clearly documented and ready for scrutiny. Prepare for thorough due diligence - Serious buyers will conduct what feels like a "financial cavity search." Be organized with all paperwork, documentation, and…
9 Jun 2025 · 1 hr 17 min
Stop Losing Bookings: What Actually Happens During Venue Tours (Part Two)
THIS IS PART TWO OF OUR TWO-PART PODCASTS ALL ABOUT ANSWERING THE QUESTION: How do you make your wedding venue stand out during tours? Are your venue tours not converting the way you'd hoped? You're not alone. Most venue owners focus solely on aesthetics during tours, but the venues consistently booking at premium rates understand something crucial: the tour experience is fundamentally a neurological journey. In this episode, Kinsey and Lindsay break down the three neural systems that factor into venue decision-making and reveal why couples actually make their venue choice within the first…
4 Jun 2025 · 1 hr 6 min
Stop Losing Bookings: What Actually Happens During Venue Tours (Part One)
Are your venue tours not converting the way you'd hoped? You're not alone. Most venue owners focus solely on aesthetics during tours, but the venues consistently booking at premium rates understand something crucial: the tour experience is fundamentally a neurological journey. In this episode, Kinsey and Lindsay break down the three neural systems that factor into venue decision-making and reveal why couples actually make their venue choice within the first 90 seconds of experiencing your space. You'll discover how to create a multi-sensory experience that hits all five senses, learn to…
2 Jun 2025 · 26 min
How to Create Viral Marketing? This Article from Harvard Business Review Might Help
In this episode, Kinsey dives into a fascinating Harvard Business Review article that reveals why only 5% of social media content goes viral—and how you can strategically increase your odds. Discover the powerful SPREAD framework that breaks down viral content into six key dimensions: Socially useful, Provocative, Replicable, Emotional, Ambiguous, and Distributive. From Duolingo's viral owl to Taylor Swift's cryptic album drops, learn how major brands engineer shareability into their campaigns. But going viral isn't just about creating buzz—Kinsey explores the critical backend systems you…
28 May 2025 · 55 min
Part Two: Venue Survival Strategy for Tough Economic Times
In part two of our venue survival strategies series, we're diving deep into what actually works when bookings are down and cash flow is tight. We cover diversification strategies beyond just "host more events" (including why Kinsey might be too precious about being wedding-day-only events), smart debt management tips, and the real talk about where to spend vs. save your marketing dollars right now. Lindsay shares client success stories about adjusting payment structures to increase bookings, while Kinsey gets honest about her own struggles with leadership mindset during tough times. We also…
21 May 2025 · 32 min
Beyond Price Checking: The Wedding Venue Owner's Guide to Competitive Domination
In this episode, I'm pulling back the curtain on one of the most powerful (yet overlooked) tools in your venue business arsenal. As both a venue owner and marketing coach, I've seen firsthand how proper market analysis can transform a struggling venue into a confident, thriving business. Book Kinsey to Perform YOUR Market Analysis Here You'll discover: Why checking competitor prices once a year isn't nearly enough (and what you're missing when you do) The exact step-by-step process I use to analyze my venue's market position How to translate market insights into revenue-generating action…
19 May 2025 · 58 min
Part One: Venue Survival Strategy for Tough Economic Times
In this episode of The Venue Podcast, we tackle the critical topic of venue survival during challenging economic periods. Drawing from extensive industry research and our own experiences as a venue owner and venue consultant, we offer a roadmap for navigating slower booking seasons—whether you're experiencing a true economic downturn or just a temporary lull. We dive into interesting market shifts affecting the wedding industry, including: - Why 85% of couples are making decisions based on economic pressures - The surprising continued rise of micro-weddings since 2020 - Changing social norms…
14 May 2025 · 18 min
Funding from the Ground Up: DSCR Loans, SBA Curveballs & Tools for New Venue Owners
Dreaming of building your wedding venue from the ground up? In this episode, I'm breaking down exactly what new venue owners need to know about funding in today's market — including the latest curveballs from the SBA, how DSCR loans work, and my go-to digital tools to prep your funding package. If you're serious about starting your venue the right way, this is a must-listen! Mentioned in this episode: Funding 101 Venue Acquisition Guide Connect with Kinsey and Lindsay Website Instagram
12 May 2025 · 29 min
Top Business Influences: Who Lindsay is learning from
Ever wondered who's behind the scenes shaping our journey and pushing us to grow? In this episode, Lindsay is pulling back the curtain and sharing the mentors, teachers, and thought leaders who have influenced her most in the last year—both personally and professionally. From industry experts to unexpected sources of wisdom, you'll hear who she's learning from right now and how their insights are helping her evolve. Whether you're looking for guidance or just curious about where she gets her inspiration, this episode might just introduce you to your next favorite mentor. Mentioned in this…
7 May 2025 · 12 min
Venue Acquisition 101: Essential First Steps for Buying an Existing Venue
Show Notes In this informative episode, Lindsay shares what she would tell her best friend if she were navigating a first time purchase of an existing wedding venue. Lindsay gives you invaluable insights on where to find these listings, proper etiquette, and the best first steps to take once you've found a business of interest. This episide will help you approach venue acquisition with confidence and clarity to get your journey started. Resources Mentioned Lindsay's venue acquisition guide Connect with Kinsey and Lindsay Website Instagram
5 May 2025 · 33 min
Top Business Influences: Kinsey's Current List of Mentors
Show Notes: Join us as Kinsey pulls back the curtain on her personal business education journey! In this value-packed episode, discover the diverse sources shaping Kinsey's business strategy—from luxury fashion houses and high-end brands to Target's innovative designers and today's most influential marketing experts. Learn how these cross-industry insights can transform your business approach, marketing strategy, and brand positioning. Whether you're a small business owner, entrepreneur, or marketing professional, you'll walk away with actionable lessons from some of the most successful…

About The Venue Podcast

The Venue Podcast is a English business podcast from Kinsey Roberts and Lindsay Lucas. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Kinsey Roberts and Lindsay Lucas
Language: English
Category: Business
New episodes: Weekly
Typical length: 33 min
Latest episode: 7 Sep 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1485111837

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