Podcast · Business

The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Ti

by Virginia Kerr| Video Strategist, YouTube Coach · English · Business

The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you'll learn how to grow your channel, attract the right audience, and turn views into clients w

New episodes: Weekly
Typical length: 19 min
Latest: 31 Jan 2026
Language: English

Latest episode

31 Jan 2026 · 16 min

172| Make YouTube Content INSTANTLY Clickable With This Strategy

You know when you click on a YouTube video even when you don't fully know what they're about? That's not an accident. In this episode, I'm breaking down why familiarity matters more than being clever when it comes to getting clicks, building trust, and helping the right people feel like your content is for them. We'll talk about how using identifiers : like demograohics, familiar places, brands, locations, and shared reference pointscan build connection,. I'll also share how filming in everyday locations and using nostalgia in your examples can help you sound more natural on camera and…

Play episodeWhatsApp Download

Earlier episodes 29 most recent

S1 · E171 · 21 Jan 2026 · 16 min
171| Why Your YouTube Channel Is Stuck- It's Not the Algorithm
If your YouTube channel feels stuck, it's easy to blame the algorithm, your thumbnails, or your confidence on camera. But what if none of that is the real issue? In this episode, I share the deeper reason my own channel felt stuck and why it had nothing to do with views or analytics. I take you back to where my story began and explain why knowing your why and your ideal viewer matters more than any strategy. If you've been feeling disconnected from your content or questioning your direction, this episode is a reminder of what actually matters and why your channel may not be broken at all.…
15 Jan 2026 · 9 min
170| Why Content Creation is So Hard in 2026 and How to Make it Easier
If creating content feels harder than it used to, you're not imagining it. Content creation has gone through 4 clear evolutions. In this episode, I break down the 4 evolutions of content creation and explain why so many creators feel stuck right now. You'll learn why informational content doesn't convert like it once did, why entertaining content leads to burnout, why "relatable but safe" storytelling often plateaus, and what the next evolution of online content is about. I also share what I've seen firsthand working with creators and business owners over 40, how social media and YouTube…
S1 · E169 · 7 Jan 2026 · 14 min
169| This Makes YouTube Viewers Come Back to Your Channel
Have you ever watched someone in your niche rack up YouTube views and comments and thought, Why are people responding to this—but not my videos? In this episode, I'm breaking down the real reason some creators consistently get more engagement- even when their content isn't any better. You'll listen in on a coaching call from inside my program Story Driven YouTube , where I walk a client through why her intro sounded "fine," but not memorable—and how adding specific story details completely changed how her message landed. We'll talk about: Why YouTube content formulas fall flat without…
S1 · E168 · 30 Dec 2025 · 17 min
168| Why A.I. Is Making Your YouTube Videos Worse
AI is hurting people's retention and views on YouTube. It's changing how creators write, sound, and connect. And it's not good. In this episode, I breakdown five ways A.I. is ruining YouTube videos. Not the A.I. created videos. The ones people create but use A.I. to help them. You'll learn how A.I.-written scripts can turn off your viewer and make you a weak content creator. I'm also showing you how to use A.I. so it helps you save time planning your YouTube videos and stand out in your industry. I'd love to hear what you thought of the episode. Send me a note at…
S1 · E167 · 16 Dec 2025 · 16 min
167| What's Actually Working on YouTube Going Into 2026
If you're unsure what to post on YouTube going into 2026, you're not alone. The platform hasn't just changed — people's expectations have changed. In this episode, I'm breaking down what's actually working on YouTube right now and why the creators seeing growth aren't chasing trends, viral formats, or flashy editing. They're creating content that feels relatable, story-driven, and grounded in real life. I'll walk you through the shift I'm seeing across YouTube, share concrete examples from different niches (including cooking, real estate, and home décor), and explain why clarity around who…
S1 · E166 · 4 Dec 2025 · 8 min
166| Why People Aren't Watching Your YouTube Videos
Today's live coaching session is all about fixing the real problem behind low clicks on YouTube — your titles and thumbnails. In this episode, Virginia walks through a student's video thumbnail, title, and intro script and shows you exactly how to identify why a video isn't getting clicked… and how to turn it into something your ideal viewer can't scroll past. You'll learn: ✨ How to know if your title is confusing your viewer ✨ What makes a thumbnail instantly clickable ✨ The biggest mistakes creators make with messaging ✨ How to craft a title + thumbnail+ intro that work together ✨ The…
S1 · E165 · 21 Nov 2025 · 17 min
165| Student Spotlight: The Simple YouTube System That Changed Everything for Nikki Cheak
Today's episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business — with a simple, repeatable system. I'm sitting down with Nikki Cheak, a mom of three who used to feel overwhelmed every time she tried to make a video. She didn't have extra time, she didn't have fancy equipment, and honestly? She didn't have a plan. That all changed when she joined Story Driven YouTube . In this conversation, Nikki breaks down the extremely simple YouTube process she now uses to consistently post videos from home — using nothing…
S1 · E164 · 19 Nov 2025 · 20 min
164| 5 YouTube Mistakes Every Beginner Makes (And What to Do Instead)
If you're on YouTube and wondering why your views aren't growing—or why YouTube still feels overwhelming—this episode will help you finally understand what's going wrong. Today, I'm breaking down the 5 most common mistakes beginners make on YouTube and what to do instead so you can start seeing real traction, more confident on-camera delivery, and videos that actually attract the right viewers. You'll hear the exact shifts my students make inside my Story Driven YouTube prgram that help them improve their intros, create a focused content plan, simplify their workflow, and understand how to…
S1 · E163 · 12 Nov 2025 · 24 min
163| How I Plan My Youtube Videos So They Actually Get Views
If you've ever hit record without a real plan — or spent hours filming only to wonder why your video didn't perform — this episode is your roadmap. I'm walking you through exactly how I plan my YouTube videos from start to finish so they actually get views and lead to results. You'll learn how to: Research video topics and keywords that attract your ideal audience Brainstorm clickable YouTube titles and thumbnails before you ever script Outline your video flow — intro, bullet points, and call-to-action Choose where and when to record , edit, and publish for consistency Build a repeatable…
S1 · E162 · 5 Nov 2025 · 27 min
162| Too Old for YouTube? What My 7 Day Video Challenge Taught Me
What happens when you stop overthinking your YouTube content and just start documenting ? In this episode, I'm sharing what I learned from challenging myself to post a YouTube Short vlog every day for seven days — the surprises, the struggles, and how it completely changed my creativity. If you've ever felt stuck, inconsistent, or afraid to show the "real life" behind your business, this episode will inspire you to start — even when it's messy. You'll hear: The truth about what daily vlogging actually teaches you Why perfection kills creativity (and what to do instead) How this challenge…
28 Oct 2025 · 23 min
161| YouTube Vlogging for Beginners: Simple, Real, and Actually Fun
Thinking about vlogging on Youtube but don't know where to begin? In this episode, Virginia shares The Lazy Way to Vlog — a simple, stress-free approach to YouTube vlogging for beginners. Learn why vlogging helps you connect deeply with your audience, three easy vlog styles you can try (even with just your phone), and how to capture everyday moments that tell a story. Whether you're a new creator or a business owner who wants to start vlogging on YouTube, this episode will help you get started — no fancy gear or editing required.
S1 · E160 · 21 Oct 2025 · 20 min
160| When YouTube Breaks You (and How to Bounce Back)
We're getting real today. I've been in a creative rut. Not because I've lost my passion for YouTube, but because life has been… a lot lately. You know those seasons where you're juggling your business, your family, your parents, your house — and somehow, in the middle of all that, you're supposed to be creative? Yeah. That's where I've been. So today I want to talk about how I'm working my way out of this creative fog — what I'm doing differently, the new gear I just bought (and why I felt both excited and guilty about it), and how I'm using my upcoming trip to spark joy and creativity again.
S1 · E159 · 14 Oct 2025 · 18 min
159| Why Real Life Is the New YouTube Strategy ( and 3 Over-50 Creators Prove It)
Some of the fastest-growing YouTube channels right now aren't using fancy edits, trendy hooks, or viral tricks — they're growing through real life. In this episode, Virginia breaks down what three creators over 50 are doing right to build loyal, engaged communities without chasing the algorithm. You'll learn how authenticity, storytelling, and consistency can help you attract the right viewers and grow your channel your way. Whether you're just starting on YouTube or ready to simplify your strategy, this episode will show you why real connection always outperforms perfect production. Learn…
S1 · E158 · 8 Oct 2025 · 15 min
158| 10 Intro Mistakes Killing Your YouTube Views
You know those first ten seconds when you hit record, and you're like, 'Do I say hi first? Do I introduce myself? Do I just start teaching?' — and somehow whatever you pick feels awkward? Yeah… been there. Today we're talking about 10 intro mistakes that quietly kill your YouTube views — and how to fix them so people actually stay long enough to hear your message. Because those first ten seconds tell your viewer if they can trust you — and if you respect their time. Let's make sure your intro grabs their attention so they keep watching your video. Learn more about my coaching program, This…
S1 · E157 · 10 Sep 2025 · 12 min
157| Why Your YouTube Channel Isn't Getting Clients: 3 Fixable Mistakes
Your YouTube channel is up and running. You're putting in the work, creating videos filled with value and insight, maybe even seeing views and subscribers climb. But… no clients. No new applications. No sales. And you start wondering- does YouTube even work for business? In this episode, I'm sharing the top 3 mistakes that are blocking your channel from actually bringing in clients—and the simple shifts you can make today to fix them. If you've been consistent but still aren't seeing results, this episode is your blueprint for turning YouTube into a lead-generating, client-converting…
S1 · E156 · 2 Sep 2025 · 26 min
156| Feeling Stuck? Here's Why a Challenge Might Be Your Breakthrough
Do you feel stuck — circling the same mountain of ideas, waiting for clarity, and never gaining momentum? I've been there too. The turning point for me came when I committed to a challenge. What happened next completely changed my YouTube channel, my business, and even the way I think about creating content. In this episode, I'm sharing: My story of posting daily for 21 days (and what it taught me). The surprising ways challenges bring clarity about what you want to talk about and who you're serving. How consistency sparks creativity and helps you come up with fresh ideas. Why challenges…
S1 · E155 · 26 Aug 2025 · 10 min
155| How I Record YouTube Videos on the Road (Even in My Car)
Have you ever felt like you couldn't record a video because you didn't have the perfect setup? I get it. I've been there. But last week, I literally turned my car into a recording studio — and I want to share how easy it can be to create YouTube videos on the fly, no matter where you are. Learn more about my coaching program, This Is YouTube School here.
S1 · E154 · 18 Aug 2025 · 29 min
154| What I Had to Learn the Hard Way About YouTube Growth (and God's Timing)
If you've ever felt like you're spinning your wheels on YouTube or wondering if it's even worth it to keep going, you are not alone. I've been right there. In fact…I finally feel like my channel is moving forward again—but not because of some secret hack or strategy. Honestly, this has been one of the busiest, most overwhelming seasons of my life. Family health issues, traveling back and forth, my son's schedule—it's been a lot. And I truly thought my channel might stay stuck forever. But instead of giving up, God used this season to teach me lessons I really didn't want to learn…but…
S1 · E153 · 12 Aug 2025 · 26 min
153| 10 YouTube Mistakes Creators Over 40 Make (and How to Fix Them)
If your YouTube channel isn't growing as fast as you hoped, it might be because you're making one of these common YouTube mistakes — and trust me, I've made most of them myself. Today, I'm sharing the top 10 mistakes I see creators over 40 making on YouTube, and exactly how to fix them so your next video performs better than your last. Learn more about my coaching program, This Is YouTube School here.
S1 · E152 · 6 Aug 2025 · 22 min
152| The Truth About Feeling Called to Start a YouTube Channel
What if that gentle nudge you've been feeling to start a YouTube channel… isn't just a creative itch or a marketing idea - but an actual invitation from God? In today's episode, we're having a heart-to-heart about what it really looks like when God calls you into something that feels scary, uncertain, or maybe even a little crazy - like YouTube. Whether you're resisting it, overthinking it, or just wondering if it's really Him… this one's for you. Learn more about my coaching program, This Is YouTube School here.
S1 · E151 · 29 Jul 2025 · 18 min
151| Why You Need a YouTube Podcast (Even If You Don't Podcast)
You don't need a fancy microphone or thousands of views to start a YouTube podcast—but you do need a strategy that gets you discovered. Today we're talking about how using a video podcast specifically on Youtube can grow your visibility and your business… even if you've never considered yourself a podcaster. Checkout my YouTube Coaching program This Is YouTube School here.
S1 · E150 · 22 Jul 2025 · 19 min
150| Low YouTube Views? Here's What Most Business Owners Miss
Why are you getting low views on YouTube? Is the algorithm mad at you, are you terrible at Youtube or maybe you're just posting in July. Today we're talking about the top 8 reasons why you're not getting the views you think you deserve and the strategies you need to start getting your videos shown to the right people- your ideal clients. Download The Client Attracting Video Guide here. Checkout my YouTube Coaching program This Is YouTube School here.
S1 · E149 · 17 Jul 2025 · 17 min
149| The Lazy Girl YouTube Setup That Changed Everything
Today I'm sharing the behind-the-scenes of the new video setup that completely changed the game for me. It's nothing fancy- but it's fast, flexible, and makes filming feel easy. I'll walk you through how I turned my laundry room into a rolling video studio, why sitting down has helped me sound more natural, and the mindset shift that helped me stop overcomplicating everything. If recording feels like a whole production every time… this one's for you. Click this link to see the equipment in my setup. 🎥 Want help growing your business on YouTube? Click here to learn about my signature program,…
S1 · E148 · 11 Jul 2025 · 14 min
148| Why Video Feels So Hard After 40 (and What to Do About It)
If you're a woman over 40 who feels like your brain is constantly working against you… you're not alone. Between perimenopause, brain fog, second-guessing everything, and just trying to show up , YouTube can feel impossible. Today we're walking through some of the crazy symptoms and frustrations women over 40 face when it comes to content creation..how you can recognize them, address them and move forward. Save $300 when you join This Is YouTube School before Monday July 14th. The price goes up Sunday night at midnight. Click here to learn more . Have questions? Email me at…
S1 · E147 · 25 Apr 2025 · 21 min
147| LIVE COACHING: How to Create a Content Strategy Using Your Story
Do you sometimes worry that the stuff you really want to share in your videos is too much? Too personal? Maybe it's not appropriate? Today I'm taking you into a live coaching session to find out what to do when we feel called to share those parts of us on video but we don't know how. You'll also hear how to take your story of transformation and use it to create a content strategy for your videos that will help you attract your ideal client and grow your business. And why those personal parts of us just may be the most important elements of our brand and business. Want to learn more about my…
S1 · E146 · 16 Apr 2025 · 23 min
146| 5 Storytelling Videos That Build Trust and Attract Clients
Do you have a hard time telling stories in your YouTube videos? Do your YouTube videos attract the wrong people or if they do attract the right people, they're not buying from you? We're solving all three of those problems in this episode. I'm giving you 5 YouTube video ideas to help you start telling stories so that your ideal viewer sees themself in your business and wants to work with you. And to make it easy for you- I'm giving you a Client Attracting Video Ideas Checklist to download right here. That way you can start planning your next five videos right away. Want accountability and…
S1 · E145 · 10 Apr 2025 · 29 min
145| 10 Reasons Creators Don't Grow on YouTube (and How to Fix Them)
Is your YouTube channel growing at a snail's pace? Are you confused why you can't get people to buy from your videos? You might be making one or more of the 10 YouTube mistakes I'm covering today. Grab a pen and paper or your notes ap cause I'm dishing out the stuff that will move the needle on your channel and your business. Want me to help you grow your channel and buisness faster? Check out my Group Coaching program This Is YouTube School here. Find my on YouTube here.
S1 · E144 · 5 Apr 2025 · 24 min
144| How to make your YouTube channel clear and niche
In this episode, we're helping you niche down so you can stand out in your industry, get clear on who you're helping and start making more money online. I'm asking you a set of questions so you know what to talk about and how to talk about it. Rhat way your ideal viewer feels like your content was created just for them! Want to make money with YouTube? Check out my group coaching program: https://thisisvirginiakerr.com/this-is-youtube-school
S1 · 27 Mar 2025 · 28 min
143| This YouTube Strategy 3x'd My Channel in 1 Month
In this episode, I'm breaking down how I transitioned from Instagram to YouTube. If you're tired of daily posting, platform changes and burnout from Instagram, I'm giving you the exact steps I used to move my marketing to YouTube and start getting new clients every week. You'll learn strategies to make a smooth transition, and the tools you need to grow a profitable YouTube channel. Learn more about This Is YouTube School: https://thisisvirginiakerr.com/this-is-youtube-school

About The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Ti

The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Ti is a English business podcast from Virginia Kerr| Video Strategist, YouTube Coach. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Virginia Kerr| Video Strategist, YouTube Coach
Language: English
Category: Business
New episodes: Weekly
Typical length: 19 min
Latest episode: 31 Jan 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1473316162
Rights: Virginia Kerr

RSS feed Apple Podcasts

More English business

Take it with you

The Melo app keeps playing with the screen off, works in the car and on your watch, wakes you to your station, and browses the whole catalogue offline. Free, no ads, no account.