14 Oct 2026 · 15 minNew
How to get in the MarketMaker position
Dean's college painting crew asked about every home improvement, not just painting. Find people at the start of the journey and you become the market maker.
Podcast · Business
Thinking Out Loud with Dean Jackson
by Dean Jackson · English · Business
Dean Jackson thinks out loud about marketing, referrals, positioning, and the small ideas that quietly change how a business grows. Short, unscripted episodes. The raw thinking behind BreakthroughDNA and the 8 Profit Activators.
- New episodes
- Daily
- Typical length
- 11 min
- Latest
- 14 Oct 2026
- Language
- English
Latest episode
Earlier episodes 29 most recent
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E132 · 13 Oct 2026 · 16 minNew
“Imagine if you applied your SELF…” (Here’s how)
“Imagine if he applied himself,” said Dean's third-grade report card. Split yourself into your SELF: sphere, energy, leadership and finances.
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E131 · 12 Oct 2026 · 9 minNew
“That’s not your job.” Just do this…
Terry Gilliam told a young Quentin Tarantino the technical side wasn't his job. Your only job is to describe your vision, then let great people do the rest.
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E130 · 11 Oct 2026 · 10 min
The life changing magic of having a “reset button”
In 1997 Dean wrote that he wanted a reset button for his life. Then he hired one: one person, one day a week, everything handled, and hours freed up.
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E129 · 10 Oct 2026 · 9 min
Transforming obstacles and opposition into action
Dan Sullivan's Strategy Circle, from Dean's first year at Strategic Coach: let your brain list every obstacle, then turn each one into an action.
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E128 · 9 Oct 2026 · 11 min
This secret “sock puppet” method changed the way I write my ads
Every ad is two conversations: the sock puppets talking, and the silent objections in your prospect's mind. Answer the second one without ever raising it.
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E127 · 8 Oct 2026 · 8 min
How I use my journal when “things” are on my mind
When something's on his mind, Dean writes it out: a conversation with himself in his journal, or 50 minutes of tea therapy he tears up and throws away.
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E126 · 7 Oct 2026 · 14 min
How to write the headlines real prospects can't resist
Three headline lessons from Tony Antin's Great Print Advertising: call out your exact prospect, make it 15% bigger, and show the benefit itself.
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E125 · 6 Oct 2026 · 10 min
How to start a journal and watch it change your life
Dean's been journaling since April 1996. How to start: decide you're a journaler, pick a journal you love, and use lists and questions to begin.
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E124 · 5 Oct 2026 · 14 min
How to multiply every sale you make
A sale isn't the end. The 30, 60 and 90 days after it are when your client talks about it most, so here's how to turn that into more business.
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E123 · 4 Oct 2026 · 14 min
The mindset behind irresistible offers
My Genius Network talk from about 2012, built on one question: what would you do if you only got paid when your client gets a result?
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E122 · 3 Oct 2026 · 15 min
How I start every ad, letter, postcard or marketing piece
Before I write any ad, letter or postcard, I ask the same questions, adapted from Steve Scott's infomercial scripts. Start with who, then their excuses.
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E121 · 2 Oct 2026 · 5 min
Send this email today and let me know what happens
Send a nine word email with a deadline already on your clients' minds, like the end of the year or the holidays, and watch it spur them into action.
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E120 · 1 Oct 2026 · 12 min
How to quickly get anything started (and done)
Seven checkpoints from my 1997 journals for getting anything started and done, from starting on time to knowing when 80% is good enough.
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E119 · 30 Sep 2026 · 12 min
Try this and see if you get more done today…
Day 104 of my journals, and the idea that changed how I plan my days: yesterday creates tomorrow. What would you want on the permanent record tonight?
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E118 · 29 Sep 2026 · 16 min
How to Know for Sure If Your Ad Is a Winner
Spend $100 before you spend $1,000. How I test for winners and losers, why I always go first, and why I separate the decision from the logistics.
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E117 · 28 Sep 2026 · 14 min
I posted a daily video for 100 days…here’s how much YouTube paid me (So far)
A hundred daily videos in, YouTube has paid me $0. Here's why it's still absolutely worth it, and where the real return comes from.
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E116 · 27 Sep 2026 · 14 min
The Secret to Writing So People Respond
Every effort to sell creates resistance. Write like you're talking to one person, offer a real service instead of a pitch, and people respond.
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E115 · 26 Sep 2026 · 10 min
Before You Offer a Discount, Try This Instead
A discount tells people your price was never real. Paying for their first result keeps your price intact and turns one try into a long-term customer.
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E114 · 25 Sep 2026 · 9 min
How to Make It Ridiculously Easy for People to Say Yes
Ask someone to take a chance on you and you get resistance. Offer to take a chance on them and the way is easy. Here's how I built a rocket ship on that.
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E113 · 24 Sep 2026 · 11 min
How to Make Your Marketing Feel Like a One-on-One Conversation
Claude Hopkins taught me every purchase is made by one person. So stop broadcasting to the mass. Here's how I turn an opt-in into a one-on-one conversation.
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E112 · 23 Sep 2026 · 10 min
Proving is More Convincing Than Convincing
A line from Claude Hopkins in 1927 changed how I sell. Stop convincing people. Just give them the result first, and they convince themselves.
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E111 · 22 Sep 2026 · 14 min
Before You Spend Thousands on Marketing, Run This $100 Test
A book from 1927 taught me to never spend big until a $100 test tells me I've got a winner. Here's the four-stage clinical trial I still run today.
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E110 · 21 Sep 2026 · 11 min
The Internet Changed Everything… Except Why People Actually Buy
An ad I ran in 1996. Free government money, a recorded message, a mailed book. Zero internet... and the exact same psychology still works today.
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E109 · 20 Sep 2026 · 10 min
The Real Money Is in the Relationship, Not the Transaction
Journal seven, 1997. Only 5% of the town buys a house this year. But everyone owns one all year long... and that relationship is the real money.
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E108 · 19 Sep 2026 · 16 min
Old Marketing Tools Still Work Just Fine
Journal seven, 1997. I made a list of every tool I knew how to use... and thirty years later almost every one of them still works just fine.
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E107 · 18 Sep 2026 · 11 min
If You're Going to Run an Ad in the Next 6 Months, Watch This
That headline you clicked on? It's the same formula I found in journal seven back in 1997. A directive, an open loop, and exactly the right people leaning in.
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E106 · 17 Sep 2026 · 14 min
"The Secret To Life Is One Thing..." [Evidence Inside]
Dinner with Jim Morton, back in journal seven. He built an empire on one thing... and City Slickers had the answer all along.
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E105 · 16 Sep 2026 · 11 min
Copy This Plug & Play System To Sell More Of Almost Anything Quickly!
I found the Porsche 911 dealer in journal seven. All he did was sell one car to one person. Here's the playbook you can plug into almost anything.
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E104 · 15 Sep 2026 · 8 min
Why Trying Harder Isn't The Answer
I found a little book in my 1997 journal called You Squared. A fly trying to escape through a glass window. Ten steps away, the door is open.
About Thinking Out Loud with Dean Jackson
Dean Jackson thinks out loud about marketing, referrals, positioning, and the small ideas that quietly change how a business grows. Short, unscripted episodes. The raw thinking behind BreakthroughDNA and the 8 Profit Activators.
Thinking Out Loud with Dean Jackson is a English business podcast from Dean Jackson. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.
- Publisher
- Dean Jackson
- Language
- English
- Category
- Business
- New episodes
- Daily
- Typical length
- 11 min
- Latest episode
- 14 Oct 2026
- Feed
- RSS — paste into any podcast app
- Apple Podcasts
- podcasts.apple.com/podcast/id1448522806
- Rights
- © Dean Jackson
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